Scribd
Upload
62 views1 page

Folgers & Maxwell House Case Study

Folgers and Maxwell House conducted a case study on expanding their coffee brands into different lifestyle occasions beyond just morning. The case study focused on improving the Folgers brand pyramid, bringing the brand pyramid to life through different examples, and implementing three categories of innovation to reach new occasions.

Uploaded by

DPS1911
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
62 views1 page

Folgers & Maxwell House Case Study

Folgers and Maxwell House conducted a case study on expanding their coffee brands into different lifestyle occasions beyond just morning. The case study focused on improving the Folgers brand pyramid, bringing the brand pyramid to life through different examples, and implementing three categories of innovation to reach new occasions.

Uploaded by

DPS1911
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Folgers and Maxwell House case

study
Expanding coffee into multiple lifestyle occasions

1. Improving upon the Folgers brand pyramid


2. Bringing the brand pyramid to life
3. Implementing the three categories of innovation

You might also like