our signature
This new Reos signature is the graphic representation of our
company and the values for which it stands. It identifies us to the
world, displaying an image that is bothstrong and discrete. The Reos
signature combines the two most important visual elements of our
brand, the Reos logotype and the Reos symbol. The diagram to the
left illustrates the recognizable graphic features that make the Reos
Reos symbol Reos logotype signature unique.
Reos signature
The Reos signature elements should never be separated. Position,
size, and color, along with the spatial and proportional relationships
of the Reos signature elements are predetermined and should not be
altered. To ensure consistent representation of our brand identity
always use high-quality vendors and reproduction methods.
1
signature_rationale
The Reos symbol represents variety, differences and a dynamic
group of elements that is working towards a harmonious whole.
The drop shape of the harmonious whole is inspired by the word
Reos, which means flow or stream. The philosophy behind this is
that many drops/ efforts/ ideas- go into making 1 strong river that
flows in a direction that benefit so many. Often it could even be the
mergence of different rivers & sources that make the river-but every
drop counts.
The changing sizes & colours of the dots reflect progression, even
chaos & energy in the direction of balance.
The colour palette of brown, olive greens and orange add to an
earthy yet contemporary and energetic feel. The woody brown-that
give life to the burst of other colours, are a versatile combination
that is neither too funky nor too staid or boring- something that
could be used in various permutations and combination on
stationery/collaterals and so on.
2
signature_rationale
The logo fonts here are from 3 different families and are used in
harmony to show that differences can be a good thing-when we
look at the bigger picture of things. The type lends a feeling of
solidity, structure & wisdom to the logo.
The Reos logotype was created as a specific artistic style to convey
the unique personality and voice of the brand. The serif style was
favored for its flowing quality and ability to render a balance and
symmetry that is complementary to the brand & its core values. In
order to protect the integrity of our brand, the logotype must never
be altered or replaced by any other type.
3
our corporate colours
Color provides a strong visual link to our brand identity across a
C60 M70 Y100 K50 C25 M40 Y80 K35 C20 M15 Y95 K20 C0 M75 Y100 K0
wide range of applications. Orange, Woody & Muddy Browns, Olive
green, white and black serve as our brands corporate colors for
print, electronic and environmental applications.
The primary colours being Orange and Brown.
The rest being secondary colours
K100 K85 K75 K60
C0 M0 Y0 K0
4
Signature Background
The Reos signature must always appear clearly and legibly on its
backgrounds. Always observe clear space specifications and use
high-quality vendors and reproduction methods.
When placing the signature on a background other than the ones
specified in these standards, use your best judgement to determine
whether black or full colour logotype renders the highest contrast.
Always ensure legibility by placing the signature in an area that
is simple and uncluttered.
