INDEX:

1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. THE ORGANIZATION/COMPANY
 ABOUT THE ORGANIZATION
 UNIQUE SELLING PROPOSITION
 OBJECTIVES
 MISSION
 VISION
 TIMELINE
  ORGANIZATION STRUCTURE
4. THE MARKET
 TARGET AUDIENCE
 MARKET TREND
 COMPETITORS
 MARKETING STRATEGIES
5. 4P’S
 PRODUCT
 PROMOTION
 PLACE
 PRICE
6. BUSINESS RISKS
7. FINANCIAL ASSESSMENT
EXECUTIVE SUMMARY:

The Royal fitness Club is a specialized gym for all the age

groups, fulfilling the fitness needs of pregnant women, old

age people and adults that will continue to exist into the
future.

There will be a pantry and a open garden for children offering

at reasonable price.

Customers wil be provided with yoga classes, zumba classes,

gym and crossfit for the youngsters.

It will be situated at gurugram sector 14 , because it's has a

huge space of 14000sqft. Which will help the custmers to

achieve their fitness goals.

INTRODUCTION:

I want this plan to come into existence because there is no

such specialised gym that is providing yoga classes, zumba

classes and crossfit with a pantry for specific age group like

pregnant women, senior citizen and kids.

We have all the specialized trainers for specialized

customers. In addition each there is an open park to relax for

the kids and old age people and sauna bath and steam room

to relax for the youngsters and pregnant women.

Gym and Crossfit is also provided for younsters.

There are special offers and membership for 6 months and 1

year at reasonable prices.

THE ORGANIZATION/COMPANY:

ABOUT THE ORGANIZATION:

Our special factor is to make our specialized customers fit

and healthy by providing healthy food like fruits, fruit juices

and sandwiches to the specific age group which will be rich in

nutrients and less in sodium, sugar and fat. We will only use

natural preservative in our product.Yoga classes and zumba

classes will have two batches daily both in morning and

evening .

Pregnant ladies are offered with trained zumba instructors

which will help them in light exercising.

Kids will have an open park to enjoy and senior citizen can

interact with the kids and kids can play with the balls in the

park.
Sauna bath and steam room is also provided so that

customers can feel relaxed after their workout.

Crossfit is a high intensity workout which will help the

youngsters to loose their weight which has 32 exercises.

UNIQUE SELLING PROPOSITION:

we will provide services for specific age group like it will be

different for adults, pregnant women, old age people and

adults because as we all know pregnancy and old age

people need special care and needs to stay fit and healthy,

good intake of nutrients and adults also need good body

structure because of the growth and development of their

body.

OBJECTIVES:

 Increasing physical activity helps prevent

cardiovascular disease and type 2 diabetes, among

other common health hazards.

 Gyms offer machines, free weights and also hold

classes, such as yoga and zumba. Variety helps
 decrease boredom, which is one reason people quit

exercising.

 Health clubs are also a way to meet other people who

can help keep you motivated. This is particularly the

case if you take workout classes.

 Health clubs are an effective way to add variety to

your routine.

 Mothers can freely bring there kids childcare services

for exercising members.

 Personal trainers help safely take your workouts to

the next level. At the same time, customers will work

harder than ever before. A trainer helps guide you

through both strength training and cardiovascular

workouts.

 MISSION:
Our primary objective is to create a new and revolutionary

gym that will significantly provide gym services to the specific

age group and with an equal level of responsibility. we seeks

to be first to market with this daring new idea so as to

capture market share and create greater than average profit.

 VISION:
Our vision will be remarkable and people will be

disappointed joining someother fitness club.

 TIMELINE:

 PHASE 1 START UP (1 year): In the beginning I will be

needing working place where I will display the equipments

and one big hall where we will be starting yoga and zumba

classes to attract the customers

 PHASE 2 GROWTH AND ESTABLISHMENT (2-5 years):

After the first phase now we will introduce a Royal fitness
app where customers can automatically workout at home

without machines mainly for pregnant women and senior

citizens and customers can also book a home yoga or

zumba trainer through the app .

PHASE 3 EXPANSION (5 years): after the growth and

establishment stage we will now expand this store in many

other places also like Noida, South extension etc.
ORGANIZATIONAL STRUCTURE:

CEO OF THE COMPANY

ASSISTANT MANAGER

MANAGER

TRAINERS

CUSTOMERS

THE MARKET:

TARGET AUDIENCE:
Our target audience will be pregnant women, old age people

between 50-65 years of age and adults between 20-40 years

of age.

MARKET TREND:

The top trends are:

Body weight training, high intensity interval workout,

strength training, yoga, personal training, virtual boxing,

functional fitness, water workout, zumba, meditation,

fitness wearables.

COMPETITORS:

Anytime fitness, gold’s gym, RDX gym, ozone fitness,

Ramagya sports centre, the bodyline gym , crossfit life

performance, Hype gym.

MARKETING STRATEGIES:

We will promote our specialized gym through social media

like we will make page on facebook and tag friends and

family and invite them to our grand opening celebration

using the create event feature and by conduction small

seminars or free yoga session every Sunday and we will
install banners at strategic locations like heavy traffic areas,

railway stations, bus stands that will attract the passing

individuals.

 4P'S:

 PRODUCT: the product can be tangable or intangable

product. gym set up has both tangable and intangle

product. The products that will be included are;

FOR SENIOR CITIZENS:

- Tai-chi spinner

- Leg peddling

- Knee peddling

- Arm stretcher and fit massage

- Arm extension

- Multi gym 4 in 1

- FOR CHILDREN:

- Swing chair

- Air walker

- Air swing
- Balls cross walker
- Air rider

- FOR PREGNANT LADIES

- Yoga mat*10

- Stepper *10

- Trademill

- Yoga ball*2

- FOR GENERAL PUBLIC:

- Trademilll

- Chess press

- Lat pull down

- Seated row

- Pec dec fly

- Standing calf raise

- Assist dipchin

- Leg extension

- Leg curl

- Cross trainer

- Cable cross
- Adjustable bench
 - Abdominal bench

- Preacher bench

- Dumbbell rack

- Hyper extension

- OTHER PRODUCTS:

- Crossfit

- Sauna and steam room

- Pantry

 PROMOTION:

 We will promote our gym by display ads placed in sections

of the newspapers such as the sports section, in

magazines, by distributing pamplets.

 word of mouth: one satisfied customer will bring ten more

customers along with him/her whereas one dis-satisfied

customer will take away ten more customers.

 PLACE:

 GURUGRAM; I have choosen this place because it is the

main attraction of sector 14 customes, book stores and
shopping complexes in this area and there is also a great
 up-down of children on daily basis because it is near rapid

metro and there are no specialized gym over there.

 PRICE:

PRODUCTS QUANTITY PRICE

Tai-chi spinner 1 75000

Leg peddling 1 75000

Knee peddling 1 75,000

Arm stretcher 1 75,000

and fit massage

Arm extension 1 75,000

multi gym 4 in 1 1 1,00,500

swing chair 1 50,000

Air walker 1 50,000

Air swing 1 50,000

Balls cross 1 50,000

walker

Air rider 1 50,000

Yoga mat 10 10,000

Stepper 10 40,000
Trademill 3 2,10,000

Yoga ball 2 10,000

Chess press 1 60,000

Lat pull down 1 60,000

Seated row 1 60,000

Pec dec fly 1 60,000

Standing calf 1 60,000

raise

Assist dipchin 1 75,000

Leg extension 1 60,000

Leg curl 1 60,000

Cross trainer 1 1,10,000

Cable cross 1 90,000

Adjustable 1 20,000

bench

Abdominal 1 20,000

bench

Preacher bench 1 20,000

Dumbbell rack 1 20,000

 Hyper extension 1 20,000

Crossfit 1 2,00,000

Sauna and 1 2,00,000

Steam

Pantry 1 3,00,000

 COSTING:

 Gym setup requires a huge amount of investment

 Price of all the equipment is 60,00,000+15,00,000

(government taxes)=75,00,000

 COSTING PER MONTH

 300,000(Rental expenses)+200,000(salaries and

miscellenous)=5,00,000

 therefore, expenses per month is 500,000

 We will calculate the expensive annually

 5lakhs*12 = 1crore 32lakhs

 Therefore full setup for a year is 1cr32lakhs

 Now how to cover the cost

 Each year we are targeting 600 general public

 There fees will be 22000 per year (22000*12=1cr32lakh
per year)

 SENIOR CITIZEN we will target 100 people per year

 Fees will be 2000 per year (2000*12=2lakhs)

 CHILDREN AND PREGNANT WOMEN we will target 100

people

 Fees will be 5000 per year (5000*12=5 lakhs)

 Therefore we will earn 1cr40lakhs per year which will

cover our losses and cost in the first year

 From 2nd year we will earn 11lakhs per month.

 BUSINESS RISKS(Challenges):

 Customer demand

 ncreasing competition

 Operation management challenges

 System implementation in the gym

 The equipment must be in proper working

 Your trainers and staff must also be familiar with the

proper operation of the equipment
 FINANCIAL ASSESSMENT:

 FIXED CAPITAL:

 MACHINERY:

 6 air conditioner = RS 1,80,000

 1 computer = RS 30,000

 2 Inverter = RS 20,000

 2CCTVs = RS 20,000

 2.EQUIPMENT:

 gym equipments= 58,00,000

 kitchen equipments = RS 1,00,000

 1 microwaves = RS 18,000

 1 refrigerators = RS 25,000
 1 toaster=RS 1000

3.FURNITURE:

 5 chairs: RS 25,000

 3 tables: RS 45,000

 lockers= 50,000

 mirrors= 100,000
4.ELECTRICAL FITTINGS:
 5 fans = RS 5,000

 8 led lights = RS 2,400

 5.PLUMBING:

 3 taps= 2000

 sauna and steam room = 200,000

 WORKING CAPITAL:

 MAINTAINANCE:

 Telephone = RS 1,000 per annum

 Internet = RS 2,000 per annum

 Air conditioner = RS 1,000 per annum

 Service of equipments= 50,000

 2.STAFF:
 Accountant = RS 2,40,000 per annum

 Trainers = RS 10,00,000per annum

 3 cleaners =RS 1,80,000 per annum

 1 Security guards = RS 50,000

3.RENT:RS 36,00,000 per annum

4.ELECTRICITY/WATER BILLS:
 Electricity bill per annum = RS 1,20,000 per annum
 Water bill per annum = RS 12,000 per annum

5.PROMOTION:RS 1,00,000 per annum

 TOTAL INVESTMENT:

 TOTAL FIXED CAPITAL=RS 6,56,900

 TOTAL WORKING CAPITAL = RS 21,93,000

 TOTAL = RS 28,49,900

 COST OF PRODUCTION:

 TOTAL RECURRING EXPENDITURE (WORKING CAPITAL) =RS

53,56,000

 DEPRICIATION ON MACHINERY = RS 50,000

 DEPRICIATION ON FIXTURES = RS 63,734

 TOTAL COST OF PRODUCTION = RS60,43,340

TURNOVER PER YEAR:

 TOTAL TURNOVER = RS 1,32,00,000

NET PROFIT PER YEAR = TOTAL TURNOVER/YEAR – COST

OF PRODUCTION

= 1,32,00,000- 60,43,340

=RS 71,56,660
 NET PROFIT RATIO = Net profit/Sales turnover X 100
 = 71,56,660/1,32,00,000X 100

= 54.2%

RATE OF RETURN= Net profit/Total investment X 100

= 71,56,660/1,18,79,000X X 100

=60.2%

DEBT EQUITY RATIO: Debt/Assests X 100

=11880,000/1,18,79,000 X 100

= 70.1%