SYBA
Semester III
Paper1
Financial Management
Course Code Unit Unit Title Credits Lectures
RUACOM301 I Introduction to Financial 3 10
Management
II Capitalisation and Capital 10
Structure
III Financial Statements and Sources 13
of Capital
IV Long term Finance 12
TOTAL 45
Semester III
Paper 2
Introduction to Marketing
Course Code Unit Unit Title Credits Lectures
RUACOM302 I Marketing and Marketing 3 10
Environment
II Market Segmentation and 13
Consumer Behaviour
III Recent trends in Marketing 12
IV Market Research and MIS 10
TOTAL 45
Ramnarain Ruia Autonomous College
Commerce Syllabus
SYBA
Semester III
Course Code: RUACOM301 Paper1
Title: Financial Management
Learning Objectives:
To provide basic knowledge of concepts of financial management
To familiarize the students with the types and terminologies of finance
To understand the different sources of capital
Learning Outcomes:
After completing this course a student should be able to
Identify different types of sources of funds
Outline the determinants of capital structure and financial planning
Number of Lectures: 45
Unit Unit Title Lectures
I Introduction to Financial Management 10
Financial Management – Meaning - Objectives – Functions –
Scope - Importance – Finance and related disciplines-
Organisational framework of financial management-
Financial Planning- Importance – Scope – Objectives –
Essentials of Sound Financial Plans -Limitations
II Capitalisation and Capital Structure 10
Capitalisation – Meaning– Theories of Capitalisation-Over-
Capitalization and Under-Capitalisation (Causes – Effects-
Measures)
Capital Structure– Importance – Determinants of Capital
Structure –Capital Gearing – Trading on Equity
III Financial Statements and Sources of Capital 13
Balance Sheet – Income Statement (Profit and Loss Account)-
Formats
Sources of Capital – Owned Capital – Borrowed Capital – Long
term Capital – Short Term Capital – Comparative Study of
Sources of Capital
Shares- Concept, Face Value, Market Value, Dividend, Equity
Shares, Preference Shares, Bonus Shares, Role of Depreciation
IV Long term Finance 12
Venture Capital – Initial Public offer – ESOPs -New Issue of
Shares – Rights Issue– Financial institutions – Ploughing Back
of Profits –– Borrowings from Banks – External commercial
Borrowings - Euro Issues- Foreign Currency loans
45
References:
Ravi Kishore, Financial Management, Taxmann Publication, 2017
BharatiPathak, Indian Financial System (4th Edition), Pearson Education, New Delhi. 2014
M.Y. Khan and P.K. Jain, Financial Management (7th Edition), Tata McGraw Hill, 2014
D. Chandra Bose, Fundamentals of Financial Management (2nd Edition), Prentice Hall, New
Delhi, 2010
Bhabatosh Banerjee, Fundamentals of Financial Management PHI Learning India, 2015
Vyuptakesh Sharma, Fundamentals of Financial Management by Pearson Education India,
New Delhi, 2011
J.C. Van Horne, Fundamentals of Financial Management, Prentice Hall of India, 2007
Prasanna Chandra, Financial Management :Theory and Practice ( 8th Edition ), Tata McGraw
Hill, 2007
Semester III
Course Code: RUACOM302 Paper 2
Title: Introduction to Marketing
Learning Objectives:
To understand and appreciate the concept of marketing in theory and practice
To have an elementary knowledge of consumer behaviour and marketing research
To understand the environment of marketing and the peculiarities of rural marketing and
social marketing
Learning Outcomes:
After completing this course a student should be able to
Be proficient and knowledgeable about the contemporary marketing practices
Analyseconsumers’behaviour and use them in designing marketing strategies
Evaluate the environment of marketing and apply the STP of marketing (segmentation,
targeting, positioning)
Number of Lectures: 45
Unit Unit Title Lectures
I Marketing and Marketing Environment 10
Nature, Importance and scope of Marketing- Difference
between marketing and selling, Different concepts of
Marketing-exchange, production, product, societal, holistic
etc, Functions of marketing manager.
Marketing Environment – Factors affecting marketing
environment
II Market Segmentation and Consumer Behaviour 13
Consumer Behaviour – Features - Factors influencing
consumer behaviour-Buying process- types of buyers -buying
motives
Market Segmentation- Importance and bases of market
segmentation- Market targeting- effective segmentation
III Recent trends in Marketing 12
Service marketing, Rural marketing, digital marketing, Green
marketing, Social Marketing
IV Market Research and MIS 10
Marketing Research- Meaning - Importance- Scope - steps in
marketing research – Sources of Data –Tools and Techniques
of data collection - Limitations
MIS – Need – Components
45
References:
Kotler Philip and Keller Kevin, Marketing Management (14th Edition), Pearson, UK, 2011
Kotler, Keller, Koshi, Jha, Marketing Management, Pearson, UK, 2017
Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi, 1993
Saxena, Rajan, Marketing Management (4th Edition), Tata-McGraw Hill, New Delhi, 2013
McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York, 1960
Pillai R S, Bagavathi, Modern Marketing, S.Chand and Sons, New Delhi, 2010
S. Ramesh Kumar, Consumer Behaviour and Branding – The Indian Context, Pearson
Education India, New Delhi, 2009
NareshMalhotra, Satyadarshn Dash, Marketing Research – An applied orientation, Pearson,
2008
Naresh K. Malhotra, Dan Nunan, David F. Birks, Pearson Education, New Delhi, 2017
Krishnaswami O.R., Ranganathan M., Methodology of research in social sciences (2nd
Edition), Himalaya Publishing House, 2014
J.K.Sachdeva, Business Research Methodology, Himalaya publishing House, 2009
SYBA
Semester IV
Paper 1
Financial Management
Course Code Unit Unit Title Credits Lectures
RUACOM401 I Fixed capital and Working Capital 3 14
II Capital Markets 15
III Mutual Funds 8
IV Foreign Direct Investment 8
TOTAL 45
Semester IV
Paper 2
Introduction to Marketing
Course Code Unit Unit Title Credits Lectures
RUACOM402 I Marketing Mix and Product Mix 3 12
II Product Life Cycle 11
III Place and Price Mix 12
IV Promotion Mix 10
TOTAL 45
Semester IV
Course Code: RUACOM401 Paper 1
Title: Financial Management
Learning Objectives:
To familiarize the students with the financial environment of business
To impart knowledge of stock markets
To gain inputs on working capital
Learning Outcomes:
After completing this course a student should be able to
Identify methods of marketing securities
Explain the concepts of mutual funds and FDI
Unit Unit Title Lectures
I Fixed capital and Working Capital 14
Fixed Capital - Meaning – Importance – Sources –
Determinants of Fixed Capital. Management of Working
Capital – Meaning – Importance – Classification of Working
Capital – Types of Working Capital – Distinguish Between
Gross And Net Working Capital – Working Capital Cycle -
Factors Affecting Working Capital Requirement –Working
Capital Financing Approaches- Sources of Working Capital
II Capital Markets 15
Capital Market -Importance – Functions – Growth – Primary
Market – Methods of Marketing Securities in Primary Market (
Funds raising through prospectus- Kinds of offer documents-
Preferential Issues - Private Placement – Underwriting - Book
Building- Green Shoe Option) – Secondary Market – SEBI –
(Formation – Objectives – Functions)
Nature of transactions in Stock Markets (Cash Market, Carry
Forward, Forward Trading, Rolling settlement, Margin trading)
Stock Exchanges in India- BSE, NSE, OTCEI, Interconnected
Stock Exchange of India.
III Mutual Funds 8
Mutual Funds - Functions – Advantages – Mutual funds
Schemes – Net Asset Value – Parties to a Mutual Fund scheme
- Growth and Performance of Mutual Funds in India.
IV Foreign Direct Investment 8
FDI -Meaning – Importance – FDI policy of government in
different sectors – Growth of FDI in India – Challenges for FDI
sector
45
References:
Ravi Kishore, Financial Management, Taxmann Publication, 2017
BharatiPathak, Indian Financial System (4th Edition), Pearson Education, New Delhi, 2014
M.Y. Khan and P.K. Jain, Financial Management –Text and Cases (7th Edition), Tata
McGraw Hill, 2014
D. Chandra Bose, Fundamentals of Financial Management PHI Learning Pvt. Ltd., 2010
Bhabatosh Banerjee, Fundamentals of Financial Management, PHI Learning Pvt Ltd., 2015
Vyuptakesh Sharma, Fundamentals of Financial Management by Pearson Education India,
New Delhi, 2011
J.C. Van Horne, Fundamentals of Financial Management, Prentice Hall of India, 2007
Semester IV
Course Code RUACOM402 Paper 2
Title: Introduction to Marketing
Learning Objectives:
To understand and appreciate the concept of marketing strategy formulation and
implementation
To develop the different analytical perspectives in marketing strategies
Learning Outcomes:
Planning, designing and implementing marketing strategy to achieve the long-term objectives
Equip the students with frameworks and in enhancing the effectiveness of marketing
programmes
Number of Lectures: 45
Unit Unit Title Lectures
I Marketing Mix and Product Mix 12
Marketing Mix - Elements of Marketing Mix—4Ps –Product,
Price, Place and Promotion
Product Mix-Classification of products
Branding-Importance-Branding Strategies - Brand Equity –
Brand Positioning – Brand Extensions
II Product Life Cycle 11
New Product Development- Stages
Product Life Cycle –Stages-strategies at various levels of PLC,
Strategies of Leader, Challenger, Follower and Nicher.
III Place and Price Mix 12
Place Mix-Channels of distribution- Participants – types,
functions, merits -Factors affecting channels of distribution-
Direct and Indirect channels-E-commerce –Advantages-
Logistics.
Price Mix- Factors influencing price-pricing strategies-pricing
methods.
IV Promotion Mix 10
Promotion Mix- Elements of promotion mix- Role of
Advertising, publicity. Sales promotion, public relations and
personal selling in promotion of goods and services-
Importance of promotion-New tools in promotion mix.
TOTAL 45
REFERENCES:-
Philip Kotler, SiewMeng Leong, SweeHoonAng, Chin TiongTan,Marketing Management
:An Asian Perspective (6th Edition); Pearson Education, New Delhi, 2012
Kotler, Keller, Koshi, Jha, Marketing Management, Pearson, UK, 2017
Dr. C.B. Gupta, Dr. N. RajanNair,Marketing Management (17th Edition); Sultan Chand and
Sons, New Delhi, 2016
Saxena, Rajan, Marketing Management (4th Edition), Tata-McGraw Hill, New Delhi, 2013
S. Ramesh Kumar, Consumer Behaviour and Branding – The Indian Context, Pearson
Education India, New Delhi, 2009
V. Ramaswamy , S. Namakumari,MarketingManagement (4th Edition), McMillan. New
Delhi, 2009
Shelekar S. A, Modern Marketing (2nd Edition),Himalya Publications, 2016
