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Tawara Yacht Brokers
Draft report by: Mai Ahmed Barakat
We are a global leader in the superyacht industry with an unrivalled reputation for service and
excellence. We specialise in the sale, charter, management and new construction of some of the largest
yachts in the world. Our team of dedicated staff all share a genuine passion for being at sea and
collectively possess a range of experience and knowledge far beyond anyone else in the industry. With
a global network of offices we have an international presence and are able to meet the needs of clients
across the world.
MARKET REPORT GLOBAL ANALYSIS
Reports show that after a turbulent few years For the first time since the global recession
the yachting industry is finally on the road to the number of new build projects is higher
recovery. A total of 221 superyachts were than that of the previous year. This year sees
sold in the first half of this year which is 51 736 new yachts under construction or on
more than the same period last year, and the order which is a 6.2% increase on previous
highest figure for five years. The chart below years. The table below shows the top 10
shows how the market has improved over the luxury yacht building countries by the total
past three years. length of yachts on their order books:
Italy still leads the way in terms of the
number of projects and total length. The UK
Comparison of market has grown significantly in the last two
years and is set to overtake the US with eight
200
Superyacht Sales more new builds this year than the US.
Greece takes the tenth place this year,
150 pushing France out of the list. This may be
158
141 as a result of one large French builder
100 127 2015 temporarily stopping current and future
113
83 87 2014 superyacht projects to focus its strategy on
50 7567 commercial and naval contracts.
2013
36 211715 19178
0
BUSINESS REVIEW
Our company had a strong first quarter and
A superyacht is defined as a commercially spring has seen a promising rush of activity
operated luxury yacht (motor or sail in the superyacht sales market. In six weeks
powered), which is professionally crewed and we sold five yachts with a total asking price
has a loadline length of 24 metres and above. of over €40 million. The yachts were
A megayacht generally refers to any yacht purchased by buyers from the US, UK and
over 50 metres and a gigayacht to vessels Germany; these markets had proved quieter
over 100 metres. Luxury craft smaller than during the downturn prior to 2013. There
12 metres are commonly referred to as cabin was also a surge in charter bookings for
cruisers or a cruiser. summer 2016 which is up by 15% compared
to last year. This is largely due to the
continued strength of chartering in Europe
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and an increasingly buoyant market in the and an exhaustive list of upgrades that cost in
Americas where we have several yachts to excess of $2 million.
charter. Growing markets for charter
bookings include non-traditional markets We also sold Daisy, a 60.55 metre Feadship
such as Mexico, Brazil and South East Asia. Royal Van Lent. She was built in 1979 as
There are good signs that the economic Cooper II and later renamed Sherman, before
upturn is starting to take hold. being purchased by her current owners and
renamed Surrey Spree. When Surrey Spree
This year we have had successful was launched in 1979 she was the second
representation at several boat shows largest Feadship ever built. Over 30 years
including the Miami Yacht & Brokerage later, she still remains an impressively large
Show, the Dubai International Boat Show, yacht with plenty of space and timeless
the Palm Beach International Boat Show and design.
the Palma Superyacht Show.
We more recently sold the 50 metre Jacob of
SALES London, which received an extensive €4
million refit this year. With accommodation
Selling large luxury yachts demands for 14 guests in a full beam owner’s
professional expertise and extensive market stateroom and 6 further guest cabins, Jacob of
knowledge. We are the world leader in new London has a proven track record as a highly
and used yacht sales, specialising in the sale successful charter yacht.
and purchase of luxury yachts over 24
metres. Our team visits hundreds of yachts CHARTERS
every year and is in regular contact with
thousands of yacht owners. Our advanced A Tawara Yacht charter is the ultimate
database allows us to bring buyers and sellers holiday experience and the perfect way to
together in today’s global market. A explore some of the most beautiful and
summary of our success so far this year remote parts of the world. It is hardly
follows. surprising that our chartering business goes
from strength to strength. A fleet of over 90
The year started well when we represented yachts are managed by our expert brokers. In
the buyer during the sale of the spectacular the past year there has been increased charter
50 metre motor yacht Bethany. In March we business across the range but the bigger new
sold the 30.5 metre motor yacht Luck be a build yachts have outperformed the smaller
Lady which was built in 2001. Holden under 40 metre yachts, which are still
Yachting represented the buyer. This yacht struggling for meaningful charter business.
had sleek exterior styling and bright and There is so much competition in this section
spacious accommodation for up to 10 guests of the market that flexibility, competitive
in five staterooms. The interior had benefited pricing and excellent crew are absolutely
from a number of refits. essential. The market for chartering larger
yachts continues to grow as fewer people are
We followed this with the successful sale of investing in ownership and, as a result, more
Jocelyn, a 33 metre sailing yacht originally are wanting to charter. Ownership’s loss is
built by US superyacht yard Palmer Johnson. charter’s gain.
Jocelyn underwent a comprehensive refit in
2010 which updated virtually every system CONCLUSION
aboard, including cosmetics, with new
Awlgrip on all surfaces, all new teak decks It has been a strong start to the year and we
are seeing signals across the market that the
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charter business will continue to increase this
year. Customers want a wide choice of
yachts to choose from and we provide some
of the finest available on the market today.
With a number of yacht sales, we are also
seeing positive signs within the brokerage
market. We have represented both the buyer
and seller in many of these transactions,
showing our strength in finding buyers and
representing the interests of sellers. We look
forward to continued growth in the second
half of the year.
