Sp 1

DE–4330 Sub. Code

11

DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/

B & F/EM/HM/IB/T/PM/HRM/RM/LM/TM/CM/MM/FM/SM/CS/
P & OM. DEGREE EXAMINATION, MAY 2018.

First Semester

MANAGEMENT – PRINCIPLES AND PRACTICES

(2013 – 2014 Academic Year and 2014 Calendar Year

Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Define management. Explain its nature.

÷©»õsø© GߣuØS Áøμ»UPn® u¸P. Auß
ußø©PøÍ ÂÍUSP.

2. Explain the advantages and disadvantages of planning.

vmhªku¼ß |ßø©PøͲ® wø©PøͲ® ÂÍUSP.

3. What are the various steps involved in decision making?

•iöÁkzu¼À EÒÍ £À÷ÁÖ £i{ø»PøÍ £ØÔ ÂÁ›UP.

4. Briefly explain the various forms of organisation.

Aø©¨¦ •øÓ°ß £À÷ÁÖ ÁiÁ[PøÍ ÂÍUSP.
 Sp 1

5. What do you understand by delegation of authority?

Explain briefly the principles of delegation.

AvPõμ® £Qº¢uÎzuÀ Gߣx SÔzx }ú AÔÁx ¯õx?

Auß öPõÒøPPøÍ _¸UP©õP ÂÁ›.

6. What are the characteristics of a good communication

system? Explain.

J¸ |À» öuõhº¦•øÓ°ß C¯À¦PÒ ¯õøÁ? ÂÍUSP.

7. Explain the techniques of effective co-ordination.

BØÓÀ ªUP J¸[Qøn¨¤ØSz ÷uøÁ¯õÚ ~m£[PøÍ

ÂÍUSP.

8. Write a descriptive note on ‘Benchmarking’.

{ÖÁÚzvÀ ‘uμ{ø» AÍÃk’ SÔzx ÂÍUP©õÚ SÔ¨¦

ÁøμP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Describe the 14 principles of management given by Henri

Fayol.

öíßÔ L£õ¯¼ß £vÚõßS ÷©»õsø© uzxÁ[PøÍ

ÂÁ›UP.

10. Analyse the various steps involved in planning process.

vmh |øh•øÓ°À EÒÍh[Q¯ £À÷ÁÖ Pmh[PøÍ B´Ä

ö\´P.

2 DE–4330
 Sp 1

11. Explain the concept of span of control and its importance

with examples.
Pmk¨£õmk GÀø» Gߣuß P¸¨ö£õ¸øͲ®, ©ØÖ®
•UQ¯zxÁzøu²® Euõμn[PÐhß ÂÍUSP.

12. Discuss the factors determining the degree of

decentralisation.
£μÁ»õUSu¼ß AÍÂøÚ wº©õÛUQßÓ PõμoPøÍ
ÂÁõvUP.

13. Examine the different styles of leadership.

uø»ø©°ß £À÷ÁÖ £õoPøÍ ÂÁ›UP.

14. Enumerate the various techniques of control.

Pmk¨£õmiß £À÷ÁÖ ~m£[PøÍ ÂÁ›UPÄ®.

15. Elucidate the fundamental principles of TQM.

ö©õzu uμ ÷©»sø©°ß Ai¨£øh öPõÒøPPøÍ
öuÎÄ£kzxP.

–––––––––––––––

3 DE–4330
 sp3

DE–4331 Sub. Code

12

DISTANCE EDUCATION

Common for M.B.A. (G) /B & F / EM / HM / IB / T / PM / HRM /

RM / LM / TM / CM / MM / FM / SM / CS / P & OM DEGREE
EXAMINATION, MAY 2018.

First Semester

ORGANISATIONAL BEHAVIOUR

(2013 – 14 Academic Year and 2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are the key elements of OB?

Aø©¨¦ \õº¢u ÷£õUQß •UQ¯ EmTÖPÒ ¯õøÁ?

2. Discuss the various stages involved in the group

development.
SÊ E¸ÁõUPzvÀ EÒÍh[Q¯ £À÷ÁÖ £i{ø»PøÍ
ÂÁõv.

3. Define learning. What are its characteristics?

PØÓÀ – Áøμ¯Ö. Auß ]Ó¨¤¯À¦PÒ ¯õøÁ?

4. Discuss the measures to avoid organisational politics.

Aø©¨¦\õº Aμ]¯ø» uº¨£uØPõÚ |hÁiUøPPøÍ
ÂÁõv.
 sp3

5. Briefly explain the conflict process.

•μs£õmk ö\¯À•øÓø¯ _¸UP©õP ÂÍUSP.

6. What are the different approaches to organisational
effectiveness?

Aø©¨¦ \õº¢u BØÓÀªUP ußø©UPõÚ £À÷ÁÖ

AqS•øÓPÒ ¯õøÁ?
7. Discuss the major OD interventions.

•UQ¯ Aø©¨¦ \õº¢u Áͺa] uø»±kPøÍ ÂÁõv.

8. What are the approaches to managing organisational
change?

Aø©¨¦ \õº¢u ©õØÓzøu øP¯õÐÁuØPõÚ

AqS•øÓPÒ ¯õøÁ?
SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. "Organisational behaviour represents interaction among

individuals, groups and the organisations". – Discuss.

""Aø©¨¦ \õº¢u ÷£õUS uÛ|£ºPÒ, SÊUPÒ ©ØÖ®

Aø©¨¦PÐUQøh÷¯¯õÚ öuõhº¤øÚ GkzxøμUQßÓx''
– ÂÁõv.
10. Explain the factors influencing the group cohesiveness.

Sʨ£ØÖuø» wº©õÛUQßÓ PõμoPøÍ ÂÍUSP.

11. What are the sources of organisational power? Discuss
how organisational power is acquired.

Aø©¨¦ \õº¢u AvPõμzvØPõÚ Buõμ[PÒ ¯õøÁ?

Aø©¨¦ \õº¢u AvPõμ® GÆÁõÓ ö£Ó¨£kQßÓx Gߣøu
ÂÁõv.

2 DE–4331
 sp3

12. What are the different techniques for managing the

organisational conflicts?
Aø©¨¦ \õº¢u •μs£õkPøÍ øP¯õÐÁuØPõÚ £À÷ÁÖ
EzvPÒ ¯õøÁ?

13. Discuss the potential sources of organisational stress.

Aø©¨¦ \õº¢u ©Ú AÊzuzvØPõÚ \õzv¯©õÚ
Buõμ[PøÍ ÂÁõv.

14. Define organisational culture. Discuss its implications on

organisational behaviour.
Aø©¨¦ \õº¢u |õPŸP® – Áøμ¯Ö. Aø©¨¦ \õº¢u ÷£õUQÀ
Auß uõUPzøu ÂÁõv.

15. Explain the reasons for introducing change in large

organisations.
ö£›¯ {ÖÁÚ[PÎÀ ©õØÓzøu AÔ•P® ö\´ÁuØPõÚ
Põμn[PøÍ ÂÍUSP.

–––––––––––––––

3 DE–4331
 SP 5

DE–4332 Sub. Code

13

DISTANCE EDUCATION

Common for M.B.A. (G) / B&F/ EM / HM / IB / T/ PM/ HRM /

RM / LM / TM / CM / MM / FM / SM / CS / P&OM DEGREE
EXAMINATION, MAY 2018.

First Semester

MANAGERIAL ECONOMICS

(2013–2014 Academic Year and 2014 Calendar Year)

Time : Three hours Maximum : 100 marks

PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.

1. Give the salient features of managerial economics.

÷©»õsø©¨ ö£õ¸Î¯¼ß ]Ó¨¤¯À¦PøÍ u¸P.

2. Explain the law of demand. What are its exeptions?

÷uøÁ Âvø¯ ÂÍUSP. Auß Âv»USPÒ ¯õøÁ?

3. Explain how the short-run influences the cost.

SÖQ¯Põ» Kmh® GÆÁõÖ AhUP Âø»°ß «x uõUPzøu

HØ£kzxQÓx Gߣøu ÂÍUSP.

4. Explain the factors influencing output decisions.

ö£õ¸Ò EØ£zv •iöÁkzuø» {ºn°US® PõμoPøÍ

ÂÍUSP.
 SP 5

5. Explain the various methods measurement of profit.

C»õ£zøu AÍÂk® £À÷ÁÖ •øÓPøÍ ÂÍUSP.
6. What is inflation? What are the causes of inflation?
Suggest remedies.
£nÃUP® GßÓõÀ GßÚ? £nÃUPzvØPõÚ Põμn[PÒ
¯õøÁ?
7. Explain the cob-douglas production function.
Põ¨–hU»ì GߣÁ›ß EØ£zv ö\¯À£õmk ÷Põm£õmøh
ÂÍUSP.
8. What are the aims of profit policy?
C»õ£U öPõÒøP°ß ÷|õUP[PÒ ¯õøÁ?

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the role of managerial economics in business

decisions.

¯õ£õμ •iÄPÎÀ ÷©»õsø© ö£õ¸Î¯¼ß £[QøÚ

ÂÍUSP.

10. Discuss about the elasticity of supply.

AΨ¤ß ö|QÌÄ ußø© £ØÔ ÂÁ›UP.

11. What do you understand by production function? How

does a producer achieve least cost combination of factors?
EØ£zv £o £ØÔ }º AÔÁx ¯õx? J¸ EØ£zv¯õͺ
£À÷ÁÖ SøÓ¢u £m\ ö\»ÄPÎß P»øÁø¯ GÆÁõÖ
wº©õÛUQÓõº Gߣøu ÂÍUSP.

2 DE–4332
 SP 5

12. Discuss the new product development with penetrative

pricing and skimming the cream pricing.
¦v¯ ö£õ¸Ò E¸ÁõUPzvÀ Fk¸ÁÀ Âø» ©ØÖ®
Ea\£m\ Âø» £ØÔ ÂÁõvUPÄ®.

13. Write a detailed note on investment analysis and the

methods of analysis.
•u½k B´Ä Gߣøu²®, Auß £À÷ÁÖ •øÓPøͲ®
£ØÔ J¸ ›ÁõÚ SÔ¨¦øμ u¸P.

14. Evaluate the various issues concerning the national

income analysis.
÷u]¯ Á¸©õÚ B´Ä öuõhº£õÚ £À÷ÁÖ öÁαkPøÍ
©v¨¥k ö\´P.

15. What is balance of payment? How it is determined?

ö\¾zxuø» \›ö\´uÀ GßÓõÀ GßÚ? Ax GÆÁõÖ
{ºn°UP¨£kQÓx?

–––––––––––––––

3 DE–4332
 Ws 5

DE–4333 Sub. Code

14
DISTANCE EDUCATION

Common for M.B.A. (G)/B & F/EM/HM/IB/T/PM/HRM/CS/RM/

LM/TM/CM/MM/SM/FM/P & OM DEGREE EXAMINATION,
MAY 2018.

First Semester

QUANTITATIVE TECHNIQUES

(2013-14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are linear functions? Comment on the slope of

linear functions.

÷|º÷Põmk \õº¦ GßÓõÀ GßÚ? Auß \õ´Ä Gߣx ¯õx?

2. An animal feed company must produce 200 kg of a

mixture consisting of ingredients x1 and x2 daily. x1
costs Rs. 3 per kg and x2 Rs. 8 per kg. No more than
80 kg of x1 can be used and atleast 60 kg of x2 , must be
used. Formulate a Linear programming model to
minimize the cost.
 Ws 5

vÚ® 200 Q.Q. »[SPÎß wÁÚ® EØ£zv ö\´²®

P®ö£Û°À P»¨¦z wÁÚ® ö\´ÁuØSz ÷uøÁ¯õÚ
ö£õ¸mPøÍ x1 ©ØÖ® x2 GßP. x1 Gߣx x2 GßÓ J¸
Q.Q. ö£õ¸mPÎß Âø» ¹. 3 ©ØÖ® x2 GßÓ ö£õ¸Îß
1 Q.Q. Âø» ¹. 8. x1 GßÓ ö£õ¸øÍ 80 Q÷»õÂØS ÷©À
E£÷¯õP¨£kzuõ©¾® x2 GßÓ ö£õ¸øÍ SøÓzu£m\©õP
60 Q÷»õ E£÷¯õP¨£kzv²® LPP&ß SøÓ¢u£m\ Âø»ø¯
Aø©UPÄ®.

3. Solve the transportation problem using north-west corner

method.
D E F G Supply
A 11 13 17 14 250
B 16 18 14 10 300
C 21 24 13 10 400
Demand 200 225 275 250
\μU÷PØÖ¨ ÷£õUSÁμzx ¤μa\øÚ°øÚ Áh&÷©ØS
•øÓ¯°øÚU öPõsk wº
D E F G Aئ
A 11 13 17 14 250
B 16 18 14 10 300
C 21 24 13 10 400
÷uøÁ 200 225 275 250

4. Explain the role of probability in business decision

making.

ÁoP •iöÁkzu¼À {PÌuPÂß £[QøÚ ÂÍUSP.

2 DE–4333
 Ws 5

5. Explain the role of simulation in business decision ma

king.

ÁoP •iöÁkzu¼À ö\¯Ø÷£õ¼ •øÓPøÍ £[QøÚ

ÂÁ›.

6. Describe the concept of Minimax-Maximin principle.

}\ Ea\&Ea\}\ uzxÁzøu Áºo.

7. Explain the steps in determination of Break Even Point.

\©{ø» ¦ÒÎø¯ {ºn°¨£vÀ EÒÍ ÁÈ•øÓPøÍ
ÂÍUSP.

8. A candidate is selected for interview for three post for the

first post there are 3 candidates, for the second post there
are 4 candidates and for the third post there are
2 candidates. What is the chance of his getting atleast
one post?
J¸ ÷£õmi¯õͺ ‰ßÖ £uÂPÐUPõÚ ÷|º•P ÷uºÄUS
öu›Ä ö\´¯¨£mkÒÍõº. •u»õ® £uÂUS
3 ÷£õmi¯õͺPÒ, Cμshõ® £uÂUS 4 ÷£õmi¯õͺPÒ
©ØÖ® ‰ßÓõ® £uÂUS 2 ÷£õmi¯õͺPÒ EÒÍÚº.
SøÓ¢u£m\® J¸ £u¯õÁx Qøh¨£uØPõÚ Áõ´¨¦
GÆÁÍÄ?

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Argue for and against “profit maximisation”.

‘‘C»õ£zøu Ea\¨£kzxuÀ’’ & CuØS \õuP©õÚ ©ØÖ®
GvμõÚ Áõu[PøÍ u¸P.

3 DE–4333
 Ws 5

10. Solve the following LP using Graphical method.

Maximize Z  6 X1  8 X 2

Subject to

5 X1  10 X 2  60
4 X1  4 X 2  40
X 1 , X 2  0.

ÁøμPø» •øÓø¯ £¯ß£kzv ¤ßÁ¸® LP wºUP

«¨ö£¸ Z  6 X1  8 X 2

Pmk¨£õkPÒ :

5 X1  10 X 2  60
4 X1  4 X 2  40
X 1 , X 2  0.

11. Obtain an initial basic feasible solution, to the following

transportation problem using Vogel’s approximation
method

A B C D Supply

1 40 25 22 23 100

2 44 35 30 30 30

3 38 38 28 30 70

Demand 40 20 60 80

4 DE–4333
 Ws 5

¤ßÁ¸® \μU÷PØÖ¨ ÷£õUSÁμzx ¤μa\øÚUS ÷ÁõP¼ß

÷uõμõ¯ •øÓU öPõsk Ai¨£øh £¯öÚÎø©²øh¯
wºÄU PõsP :

A B C D Aئ

1 40 25 22 23 100

2 44 35 30 30 30

3 38 38 28 30 70

÷uøÁ 40 20 60 80

12. A company uses 3 machines A, B and C. The proportion of

products produced by the machines are 0.3, 0.48 and 0.22.
The percent defective for each machine is 1%, 2% and 3%
of their individual output. A defective output is drawn
from a day’s production. What is probability that it was
not produced by A?

J¸ {ÖÁÚ® ‰ßÖ C¯¢vμ[PÒ A, B ©ØÖ® C •øÓ÷¯

ö©õzuzvÀ 0.3, 0.48 ©ØÖ® 0.22 ÂQuzvÀ EØ£zv
ö\´QßÓÚ. CøÁPÎß uμªÀ»õu u¯õ›¨¦ {» uzu®
EØ£zv°À 1%, 2% ©ØÖ® 3%. J¸ uμªÀ»õ u¯õ›¨¦
GkUP¨£mkÒÍx. Ax A°ÚõÀ u¯õ›UP¨£mhx
GߣuØPõÚ {PÌuPÄ GßÚ?

13. Discuss the use of simulation in managerial decision

making.

{ºÁõP •iöÁk¨£vÀ E¸ÁP¨£kzxu¼ß £¯ß£õmøh

ÂÍUSP.

5 DE–4333
 Ws 5

14. Describe the criteria for decision making under

uncertainty.
{a\¯©ØÓ {ø»°À wºÄ Põq® •øÓPøÍ ÂÍUSP.

15. What is probability? Describe the theories of probability.

{PÌuPÄ GßÓõÀ GßÚ? {PÌuPÄ ÷Põm£õkPøÍ
ÂÁ›UPÄ®.

————————

6 DE–4333
 SP 5

DE–4334 Sub. Code

15

DISTANCE EDUCATION

Common for M.B.A. (G) / B&F/ EM / HM / IB / T/ PM/ HRM /

CS / RM / LM / TM / CM / MM / SM / FM / P&OM DEGREE
EXAMINATION, MAY 2018.

First Semester

FINANCIAL AND MANAGEMENT ACCOUNTING

(Upto 2013–2014 Academic Year and 2014 Calendar Year

onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Briefly explain the users and their need for accounting

information.

PnUQ¯À uPÁÀPøͨ £¯ß£kzx÷ÁõºPÒ ©ØÖ®

AÁºPÐUPõÚ ÷uøÁPøÍ _¸UP©õP ÂÁ›.

2. What are the various types of Subsidiary Books?

xøn HkPÎß ÁøPPÒ ¯õøÁ?

 SP 5

3. Prakash keeps his books by ‘Sing Entry System’. His

position on 1.4.2014 and 31.3.2015 was as follows.
1.4.2014 31.3.2015
Rs. Rs.
Cash 500 6,000
Bank balance 10,000 15,000
Stock 7,000 10,000
Sundry debtors 30,000 40,000
Furniture 6,000 6,000
Sundry creditors 6,000 12,000

He introduced an additional capital of Rs. 8,000

during the financial year. He withdrew Rs. 14,000
for domestic purpose. Find out the profit for the
year ended 31.3.2015.
v¸. ¤μPõè uÚx HkPøÍ JØøÓ £vÄ •øÓ°À £μõ©›zx
Á¸QÓõº. 1.4.2014 AßÖ® 31.3.2015 AßÖ® AÁ¸øh¯
{ø» RÌUPshÁõÖ C¸¢ux.
1.4.2014 31.3.2015
¹. ¹.
öμõUP® 500 6,000
Á[Q C¸¨¦ 10,000 15,000
\μUQ¸¨¦ 7,000 10,000
£Ø£» PhÚõÎPÒ 30,000 40,000
AøÓP»ß 6,000 6,000
£Ø£» PhÜ¢÷uõº 6,000 12,000

{v¯õsiß Cøh°À ¹. 8,000 TkuÀ •u»õP Ch¨£mhx.

AÁº ¹. 14,000 uÚx ö\õ¢u £¯ß£õmiØPõP GkzxU
öPõshõº. 2015 ©õºa 31–® |õ÷Íõk •iÁøh²®
BsiØS›¯ C»õ£® PnUQkP.
2 DE–4334
 SP 5

4. What is meant by ‘Ratio Analysis’? What are its

limitations?

ÂQu[PøÍ B´Ä ö\´uÀ GßÓõÀ GßÚ? Auß

SøÓ£õkPÒ ¯õøÁ?

5. From the following informations, you prepare a

Comparative Income statement for the years 2014 and
2015.
Profit and Loss A/c
2014 2015 2014 2015

To cost of goods sold 600 750 By net sales 800 1,000

To Administrative 20 20
expenses

To selling expenses 30 40

To Net profit 150 190

800 1,000 800 1,000

¤ßÁ¸® £μ[Pμ¸¢x 2014 ©ØÖ® 2015 – ®

BskPÐUPõÚ J¨¥mk Á¸©õÚ AÔUøP°øÚ u¯õ›UP.
C»õ£ |mh P/S
2014 2015 2014 2015

ÂØP¨£mh \μUQß 600 750 {Pμ ÂØ£øÚ 800 1,000

AhUPÂø»

{ºÁõP ö\»Ä 20 20

ÂØ£øÚ ö\»Ä 30 40

{Pμ C»õ£® 150 190

800 1,000 800 1,000

3 DE–4334
 SP 5

6. Calculate funds from operation for the following data.

Profit and Loss A/c
Rs. Rs.

To Rent 35,000 By Gross profit 9,86,000

To Depreciation 3,000

To share discount 10,000

To Goodwill 5,000

To Preliminary

expenses 6,000

To Net profit 9,27,000

9,86,000 9,86,000

RÌPõq® ö\´vPμ¸¢x C¯USu¼À Qøhzu {vø¯U

PõsP.
C»õ£ |mh P/S
¹. ¹.

ÁõhøP 35,000 ö©õzu C»õ£® 9,86,000

÷u´©õÚ® 3,000

£[S Ámh® 10,000

|Øö£¯º 5,000

öuõhUP ö\»Ä 6,000

{Pμ »õ£® 9,27,000

9,86,000 9,86,000

4 DE–4334
 SP 5

7. From the following particulars, prepare a production

budget of a Company for the year ended June 30, 2015.
Product Sales (Units) Estimated Stock (units)

(as per sales budget) 1st July, 2014 30th July, 2015

A 3,00,000 28,000 30,000

B 2,00,000 10,000 29,000

C 1,40,000 16,000 16,000

¤ßÁ¸® £μ[Pμ¸¢x áüß 30, 2015–® BsiØPõÚ

EØ£zv vmhzvøÚ u¯õ›UPÄ®.
ö£õ¸Ò ÂØ£øÚ (A»SPÒ) ©v¨¤h¨£mh \μUS (A»SPÒ)
(ÂØ£øÚ vmhzvߣi)

) 1 áüø», 2014 30 áüß, 2015

A 3,00,000 28,000 30,000

B 2,00,000 10,000 29,000

C 1,40,000 16,000 16,000

8. A project costs Rs. 5,00,000 and yields annually a profit of

Rs. 80,000 after depreciation at 12% p.a. but before tax at
50%. Calculate Pay-back period.

J¸ vmha ö\»Ä ¹. 5,00,000, Á¸h C»õ£® ¹.80,000

CzöuõøP¯õÚx BsiØS 12% ÷u´©õÚ® GÊv¯ ¤ÓS®,
Á› 50% PnUQk® •ßÚ¸® PnUQh¨£mhuõS®. v¸®£
ö\¾zx® Põ» PmhzvøÚU PnUQkP.

5 DE–4334
 SP 5

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Distinguish between Financial Accounting and

Management Accounting.
{v{ø» PnUQ¯¼ØS®, ÷©»õsø© PnUQ¯¼ØS® EÒÍ
÷ÁÖ£õkPøÍ u¸P.

10. The following is the trial balance of Gopi as on

31.03.2015.
Debit Credit
Rs. Rs.
Purchases 1,00,000 –
Sales – 1,60,000
Stock on 1.4.2014 20,000 –
Wages 10,000 –
Salaries 10,000 –
Rent 500 –
Insurance Premium 2,500
Provisions for doubtful debts – 500
Drawings 2,000 –
Cash 5,000 –
Buildings 50,000 –
Sundry creditors – 14,500
Sundry Debtors 10,000
Capital 35,000

2,10,000 2,10,000

6 DE–4334
 SP 5

Adjustments
(a) Stock on 31.3.2015 Rs. 15,000
(b) Rent outstanding Rs. 500
(c) Prepaid Insurance Rs. 500
(d) Depreciation on building Rs. 5,000
Prepare the final accounts.

R÷Ç öPõkUP¨£mkÒÍx ÷Põ¤°ß 31.3.2015 AßÖ

u¯õ›UP¨£mh C¸¨¦a ÷\õuøÚ £mi¯À BS®.
£ØÖ ÁμÄ
¹. ¹.
öPõÒ•uÀ 1,00,000 –
ÂØ£øÚ – 1,60,000
1.4.2014 – À \μUQ¸¨¦ 20,000 –
T¼ 10,000 –
\®£Í® 10,000 –
ÁõhøP 500 –
Põ¨¥mk •øÚ©® 2,500
I¯UPhß JxUS – 500
Gk¨¦ 2,000 –
öμõUP® 5,000 –
Pmih® 50,000 –
£Ø£» PhÜ¢÷uõº – 14,500
£Ø£» PhÚõÎPÒ 10,000
•uÀ 35,000
2,10,000 2,10,000

7 DE–4334
 SP 5

\›PmkuÀPÒ

(A) 31.3.2015 – À \μUQ¸¨¦ ¹. 15,000

(B) öPõk£h ÷Ási¯ ÁõhøP ¹. 500

(C) •ßTmi ö\¾zv¯ Põ¨¥mk Pmhn® ¹. 500

(D) Pmih® «uõÚ ÷u´©õÚ® ¹. 5,000.

Bsk CÖvU PnUQøÚ u¯õ›UPÄ®.

11. Describe the various types of financial statements.

{v{ø» AÔUøP°ß £À÷ÁÖ ÁøPPøÍ ÂÁ›UP.

12. Distinguish between cash flow and fund flow statement.

öμõUP Kmh £S¨£õ´Ä, {v Kmh £S¨£õ´Ä ÷ÁÖ£kzxP.

13. Prepare a flexible budget for 60% and 75% on the basis of
the following data for 50% capacity cost per unit.
Rs.
Materials 100
Labour 50
Variable expenses 10
Administration expenses 40,000
(50% fixed)
Selling expenses (40% variable) 50,000
Production (units) 1,000

8 DE–4334
 SP 5

50% öPõÒÍÍÄ Â£μ[PøÍ Ai¨£øh¯õPU öPõsk 60%

©ØÖ® 75% öPõÒÍÂØS ö|QÌÄÖ ÁμÄ ö\»Äz vmh®
u¯õ›UP.
¹.
‰»¨ö£õ¸Ò 100
T¼ 50
©õÖ£k® ö\»Ä 10
{ºÁõPa ö\»Ä (50% {ø»¯õÚx) 40,000
ÂØ£øÚa ö\»Ä (40% ©õÖ£k®) 50,000
EØ£zv (A»SPÎÀ) 1,000

14. A firm is considering the purchases of a machine. Two

machines A and B are available each costing Rs. 50,000.
In Comparing the profitability of those machines discount
rate of 10% is to be used. Earnings after taxation are
given below.
Year 1 2 3 4 5
Machine A
Cash flow (Rs.) 15,000 20,000 25,000 15,000 10,000
Machine B
Cash flow (Rs.) 5,000 15,000 20,000 30,000 20,000

You are also given the following data :

Year 1 2 3 4 5
PV factor @ 10% 0.909 0.826 0.751 0.683 0.621
Discount
Evaluate the project using
(a) The next present value
(b) Average Rate of Return

9 DE–4334
 SP 5

J¸ {ÖÁÚ® C¯¢vμ® JßøÓ Áõ[P EÒÍx. JÆöÁõßÖ®

¹. 50,000 Ãu® A ©ØÖ® B C¸UQÓx. C»õ£zøu
J¨¤k®ö£õÊx uÒУi ÂQu® 10% GÚU öPõÒP. Á›
Pmi¯ ¤ß C»õ£® u쨣mkÒÍx.
Á¸h® 1 2 3 4 5
C¯¢vμ® A
öμõUP EÒ÷Íõmh® 15,000 20,000 25,000 15,000 10,000
(¹.)
C¯¢vμ® B
öμõUP EÒ÷Íõmh® 5,000 15,000 20,000 30,000 20,000
(¹.)
÷©¾® ö\´vPÒ u쨣mkÒÍÚ.
Á¸h® 1 2 3 4 5
uØPõ» ©v¨¦ Põμo 0.909 0.826 0.751 0.683 0.621
10% uÒУi°À

C¯¢vμzøu RÌPsh •øÓPÎÀ ©v¨¤kP.

(A) {Pμ uØPõ» ©v¨¦ •øÓ
(B) \μõ\› Á¸©õÚ ÂQu •øÓ

15. Following are the balance sheets of a partnership firm.

Liabilities 1.1.2015 31.12.2015 Assets 1.1.2015 31.12.2015
Rs. Rs. Rs. Rs.
Partner’s 88,000 1,32,000 Cash 4,800 4,000
capital
General 6,000 9,000 Debtors 36,500 39,100
Reserve
P&L A/c 19,500 20,800 Stock 22,100 26,000
Loan – 26,000 Furniture 2,400 1,500
Creditors 43,300 47,300 Machinery 35,600 51,300
Buildings 55,400 1,13,200

1,56,800 2,35,100 1,56,800 2,35,100

10 DE–4334
 SP 5

Depreciation written off during the year 2015 was as

under:

Machinery – Rs. 12,800

Furniture – Rs. 400

Prepare fund flow statement.

J¸ Tmhõsø© {ÖÁÚzvß C¸¨¦{ø»U SÔ¨¦PÒ
¤ßÁ¸©õÖ.
ö£õÖ¨¦PÒ 1.1.2015 31.12.2015 ö\õzxUPÒ 1.1.2015 31.12.2015
¹. ¹. ¹. ¹.
TmhõÎPÎß •uÀ 88,000 1,32,000 öμõUP® 4,800 4,000
ö£õxPõ¨¦ 6,000 9,000 PhÚõÎPÒ 36,500 39,100
C»õ£ |mh P/S 19,500 20,800 \μUQ¸¨¦ 22,100 26,000
Phß – 26,000 ©øÚzxøn¨ ö£õ¸mPÒ 2,400 1,500
PhÜ¢÷uõº 43,300 47,300 C¯¢vμ® 35,600 51,300
Pmih® 55,400 1,13,200
1,56,800 2,35,100 1,56,800 2,35,100

2015– B® BsiÀ GÊu¨£mh ÷u´©õÚ® £ØÔ¯ £μ®

¤ßÁ¸©õÖ
C¯¢vμ® – ¹. 12,800
AøÓP»ß – ¹. 400
{v Kmh AÔUøPø¯z u¯õ›UPÄ®.

–––––––––––––––

11 DE–4334
 SER

DE-4335 Sub. Code

21

DISTANCE EDUCATION

COMMON FOR M.B.A. (General)/B & F/EM/HM/IB/T/PM/

HRM/RM/LM/TM/CM/MM/FM/SM/CS/P & OM
DEGREE EXAMINATION, MAY 2018.

Second Semester

RESEARCH METHODS

(2013 – 14 Academic year and 2014 calendar year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

1. Distinguish between pure research and applied research.

Ai¨£øh B´ÂøÚ, £¯ß£õmk B´Â¼¸¢x
÷ÁÖ£kzxP.

2. What are the uses of social science research?

\‰P AÔ¯À Bμõ´a]°ß £¯ß£õkPÒ ¯õøÁ?

3. What are the characteristics of a good research problem?

J¸ |À» B´Äa ]UP¾UPõÚ ]Ó¨¤¯À¦PÒ ¯õøÁ?

4. Explain the meaning and significance of a research

design.
Bμõ´a]z vmh® Gߣuß ö£õ¸Ò ©ØÖ® •UQ¯zxÁzøu
ÂÍUSP.

5. Define hypothesis. What are its types?

P¸x÷PõÒ – Áøμ¯Ö. Auß ÁøPPÒ ¯õøÁ?
 SER

6. List the types of Questions to be avoided in

Questionnaire.

ÂÚõ {μ¼À uºUP¨£h ÷Ási¯ £À÷ÁÖ ÂÚõUPøÍ

£mi¯¼kP.

7. What do you mean by tabulation? Discuss the

characteristics of a good table.

AmhÁøn¨£kzxuÀ £ØÔ }º AÔÁÚ GßÚ? J¸ |À»

AmhÁøn°ß ]Ó¨¤¯À¦PøÍ ÂÁ›.

8. What are the principles of good report writing?

]Ó¢u B´ÁÔUøP°ß öPõÒøPPÒ ¯õøÁ?

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

9. Describe the steps involved in a research process.

Bμõ´a] ö\¯À•øÓ°À EÒÍh[Q¯ £À÷ÁÖ {ø»PøÍ

ÂÁ›UP.

10. Evaluate the main characteristics of a good hypothesis.

J¸ |À» P¸x÷PõÎß •UQ¯ ]Ó¨¤¯À¦PøÍ ©v¨¥k

ö\´P.

11. Discuss the various factors affecting the size of the

sample.

©õv›U TÔß AÍøÁ •iÄ ö\´²® £À÷ÁÖ PõμoPøÍ

ÂÁ›.

12. Explain the different types of interviews.

÷|ºPõn¼ß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

2 DE-4335
 SER

13. Describe the steps involved in the formulation of research

problem.
B´Äa ]UPø» E¸ÁõUSÁvÀ EÒÍh[Q¯ £À÷ÁÖ
{ø»PøÍ ÂÁ›UP.

14. Discuss the process of interpretation of test results.

Bμõ´a] •iÄPøÍ ÂÍUP® AÎzu¼ß ö\¯À•øÓ°øÚ
ÂÁ›.

15. Discuss the content of a research report.

J¸ B´Ä AÔUøP°ß EÒÍhUP[PøÍ ÂÁ›.

____________

3 DE-4335
 Sp 6

DE–4336 Sub. Code

22

DISTANCE EDUCATION

COMMON FOR M.B.A.(G)/B & F/EM/

HM/IB/T/PM/HRM/RM/LM/TM/CM/MM/FM/SM/CS/
P & OM DEGREE EXAMINATION, MAY 2018.

Second Semester

BUSINESS ENVIRONMENT

(2013 – 2014 Academic Year and 2014 Calendar Year

Onwards)

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Explain the importance of business environment.

ÁoP _ØÖ`Ç¼ß •UQ¯zxÁzøu ÂÍUSP.

2. Discuss the impact of political environment on business.

¯õ£õμzøu £õvUS® Aμ]¯À `ÇÀ PõμoPøÍ ÂÁ›.

3. What is economic environment? How it is important for

business?
ö£õ¸Íõuõμ `Ì{ø» GßÓõÀ GßÚ? ÁoPzvÀ Ax
GÆÁõÖ •UQ¯zxÁ® ö£ÖQÓx?

4. Explain the role of information technology in business.

ÁoPzvÀ uPÁÀ öuõÈÀ~m£zvß £[QøÚ ÂÍUSP.
 Sp 6

5. Discuss the need for technology transfer.

öuõÈÀ~m£ £›©õØÓ ÷uøÁø¯ ÂÁ›.

6. What are the objectives of consumer protection Act? -

Explain.
~Pº÷Áõº £õxPõ¨¦ \mhzvß ÷|õUP[PÒ ¯õøÁ?&
ÂÍUSP.

7. Explain the benefits and obstacles for privatisation.

uÛ¯õº ©¯©õUSu¼ß |ßø©PøͲ® ©ØÖ® AuØSÒÍ
uøhPøͲ® ÂÍUSP.

8. Explain the impact of LPG on business.

LPG–°ÚõÀ ¯õ£õμzvß «x EshõS® uõUPzøu
ÂÍUSP.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss the environmental factors that affecting the

business.
¯õ£õμzøu £õvUS® _ØÖ¨¦Ó `ÇÀ PõμoPøÍ
ÂÁõvUP.

10. What are the promotion schemes carried out by

government to promote SSI?
]Ö öuõÈÀ {ÖÁÚ[PøÍ ÷©®£øh¯a ö\´¯ Aμ]ÚõÀ
÷©ØöPõÒͨ£k® vmh[PÒ ¯õøÁ?

11. Discuss the EXIM policy of India.

C¢v¯ HØÖ©v CÓUS©vU öPõÒøP°øÚ ÂÁ›.

2 DE–4336
 Sp 6

12. Discuss the salient features of India’s technological

policy.
C¢v¯õÂß öuõÈÀ~m£ öPõÒøPPÎß ]Ó¨¦ A®\[PøÍ
ÂÁ›UP.

13. Discuss the legal aspect of entering in to primary and

secondary capital market.
•ußø© ©ØÖ® Cμshõ® {ø» ‰»uÚ \¢øuPÎÀ
~øÇÁuØS EÒÍ \mh A®\[PøÍ ÂÁ›UP.

14. Describe the role of World Bank in global economic

development.
E»P ö£õ¸Íõuõμ Áͺa]°À E»P Á[Q°ß £[QøÚ
ÂÁ›UP.

15. Compare and contrast the various types of economic

system.
£À÷ÁÖ ö£õ¸Íõuõμ Aø©¨¦PÎß öuõhº¤øÚ J¨¤mk
©ØÖ® ÷ÁÖ£kzv PõmkP.

–––––––––––––––

3 DE–4336
 wk10

DE–4337 Sub. Code

23

DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/B &F/EM/HM/IB/T/

PM/HRM/RM/LM/TM/CM/MM/FM/SM/CS/ (P&OM) DEGREE
EXAMINATION, MAY 2018.

Second Semester

BUSINESS LAWS

(Upto 2013-14 Academic Year and 2014 Calendar Year

Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. What are the essentials elements of a valid contract?

J¸ ö\´uS J¨£¢uzvØS›¯ Azv¯õÁ]¯ TÖPÒ ¯õøÁ?

2. ‘‘All agreements are not contract but all contracts are

agreement’’– Discuss.
""AøÚzx EhߣiUøPPЮ J¨£¢u[PÒ AÀ» BÚõÀ
AøÚzx J¨£¢u[PЮ EhߣiUøP÷¯''– ÂÁ›.

3. Briefly explain the different types of agents.

•PÁºPÎß £À÷ÁÖ ÁøPPøÍ _¸UP©õP ÂÍUSP.

4. What are the differences between sale and agreement to

sell?
ÂØ£øÚ ©ØÖ® ÂØ£øÚ EhߣiUøPUS® Cøh÷¯ EÒÍ
÷ÁÖ£õkPÒ ¯õøÁ?
 wk10

5. Discuss the rights of a surety.

J¸ ¤øn¯õÍ›ß E›ø©PøÍ ÂÁ›.

6. Define partnership deed. Discuss its contents.

Tmhõsø© £zvμ® Áøμ¯Ö. Auß EÒÍhUP[PøÍ ÂÁ›.

7. What are the advantages of registration of a partnership

firm?
Tmhõsø© {ÖÁÚ[PøÍ £vÄ ö\´ÁuÚõÀ HØ£k®
|ßø©PÒ ¯õøÁ?

8. Discuss the essentials of a company meeting.

J¸ {Ö©U Tmhzvß CßÔ¯ø©¯õu TÖPøÍ ÂÁ›.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Describe the various kinds of contract.

J¨£¢uzvß £À÷ÁÖ ÁøPPøÍ ÂÁ›UPÄ®.

10. What are the different modes of creation of a agency?

J¸ •Pø© E¸ÁõUPzvØPõÚ £À÷ÁÖ ÁÈ•øÓPÒ
¯õøÁ?

11. Explain the implied conditions and warranties in contract

of sale of goods Act, 1930.
ö£õ¸Ò ÂØ£øÚ J¨£¢u \mh®, 1930 À EÒÍ EmQøh
Pmh Á쮦PøͲ® ©ØÖ® |®¦ÖvPøͲ® ÂÍUSP.

12. Discuss the essential features of negotiable instruments.

©õØÖ•øÓ BÁn[PÎß Azv¯õÁ]¯ ußø©PøÍ ÂÁ›.

2 DE–4337
 wk10

13. Narrate the fundamental principles of insurance.

Põ¨¥miß Ai¨£øh öPõÒøPPøÍ ÂÁ›.

14. Define partnership. Explain the various kinds of

partners.
Tmhõsø© Áøμ¯Ö. TmhõÎPÎß £À÷ÁÖ ÁøPPøÍ
ÂÍUSP.

15. Explain the different modes of winding up of a company.

J¸ {Ö©U Pø»¨¤ØPõÚ £À÷ÁÖ ÁÈ•øÓPøÍ ÂÍUSP.

——————

3 DE–4337
 Ws9

DE–4338 Sub. Code

24

DISTANCE EDUCATION

Common for M.B.A. (G)/B & F /EM/HM/IB/T/PM/

HRM/RM/LM/TM/CM/MM/FM/SM/CS/
P & OM DEGREE EXAMINATION, MAY 2018.

Second Semester

MANAGEMENT INFORMATION SYSTEM

(2013–2014 Academic Year & 2014 Calendar Year Onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Explain system design.

Aø©¨¦ E¸©õv›°øÚ ÂÍUSP.

2. Distinguish between the MIS and data processing.

÷©»õsø© uPÁÀ Aø©¨¦ ©ØÖ® uμÄ ö\¯»õUP®
Cμsøh²® ÷ÁÖ£kzvU PõmkP.

3. What are the uses of Internet?

Cøn¯uÍzvß £¯ßPÒ ¯õøÁ?

4. Explain the production research in MIS.

÷©»õsø© uPÁÀ Aø©¨¤¾ÒÍ EØ£zv Bμõ´a] £ØÔ
ÂÍUSP.
 Ws9

5. What are the benefits of interactive video

communication?

vøμ Eøμ¯õhÀ öuõhº¤ß |ßø©PÒ ¯õøÁ?

6. What are the merits and demerits of prototyping?

‰»•ß©õv›°ß |ßø©PÒ ©ØÖ® wø©PÒ ¯õøÁ?

7. Explain the inter-organisational information system.

EÒ{ÖÁÚ uPÁÀ Aø©¨¦ •øÓø¯ ÂÍUSP.

8. What are the demerits of e-commerce?

ªßÁoPzvß wø©PÒ ¯õøÁ?

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss about the evolution and elements of MIS.

÷©»õsø© uPÁÀ Aø©¨¤ß £›nõ© Áͺa] ©ØÖ®
£õP[PøÍ ÂÁ›.

10. Describe the various approaches to MIS development.

÷©»õsø© uPÁÀ Aø©¨¤ß ÷©®£õmiØUS E›¯

£À÷ÁÖ AqS•øÓPøÍ ÂÁ›.

11. Explain the recent developments in information

technology.

uPÁÀ öuõÈÀ ~m£zvÀ Aßø©°À HØ£mh Áͺa]PøÍ

ÂÍUSP.

2 DE–4338
 Ws9

12. Write a detailed note on :

(a) Communication networks
(b) Local area network
(c) Electronic mail.
›ÁõÚ SÔ¨¦ ÁøμP :
(A) uPÁÀ öuõhº¦ Áøͯø©¨¦
(B) EÒ£Sv Áøͯø©¨¦
(C) ªßÚq Ag\À.

13. List out the on-line information services and discuss its
merits and demerits.
Bßø»ß uPÁÀ ÷\øÁPøÍ £mi¯¼mk AuÛß
|ßø©PÒ ©ØÖ® wø©PøÍ ÂÁ›.

14. Explain in detail about the ERP system.

{ÖÁÚÁÍ vmhªhÀ Aø©¨ø£¨ £ØÔ Â›ÁõP ÂÍUSP.

15. Discuss the effect of computers on MIS.

÷©»õsø© uPÁÀ Aø©¨¤ß PoÛ°ß uõUPzøu ÂÁ›.

————————

3 DE–4338
 WSS

DE–4339 Sub. Code

25

DISTANCE EDUCATION

Common For M.B.A. (G)/B & F/EM/HM/IB/T/PM/HRM/

RM/LM/TM/CM/MM/FM/SM/CS/P & OM DEGREE
EXAMINATION, MAY 2018.

Second Semester

HUMAN RESOURCE MANAGEMENT

(Upto 2013-14 Academic Year and 2014 Calendar Year

onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. Explain the different approaches to HRM.

©ÛuÁÍ ÷©»õsø©US EÒÍ £À÷ÁÖ AqS•øÓPøÍ
ÂÍUSP.

2. What are the role of human resource manager in an

organisation?
J¸ {ÖÁÚzvÀ ©ÛuÁÍ ÷©»õÍ›ß £[QøÚ ÂÍUSP.

3. Explain the characteristics of personnel policies.

£o¯õͺ öPõÒøP°ß £s¦PøÍ ÂÍUSP.

4. Discuss the various stages involved in the process of

Training.
£°Ø] ö\¯À•øÓ°À Ah[Q²ÒÍ £À÷ÁÖ {ø»PøÍ
ÂÁ›.
 WSS

5. Explain the need for executive development programmes.

{ºÁõQ ÷©®£õmk vmh[PÐUPõÚ AÁ]¯zøu ÂÍUSP.

6. What are the different methods of job evaluation?

£o ©v¨¥miß £À÷ÁÖ •øÓPÒ ¯õøÁ?

7. What are the causes of accidents? How to prevent it?

£zx HØ£kÁuØUPõÚ Põμn[PÒ ¯õøÁ? AuøÚ
GÆÁõÖ uº¨£x?

8. Mention the objectives of personnel audit.

£o¯õͺ uoUøP°ß ÷|õUP[PøÍ SÔ¨¤kP.

SECTION B — (4 × 15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Explain the challenges faced by Human Resource

Management.
©ÛuÁÚ ÷©»õsø© \¢vUS® \ÁõÀPøÍ ÂÍUSP.

10. Explain the various steps involved in the human resource

planning.
©ÛuÁÍ vmhªh¼À Ah[Q²ÒÍ £À÷ÁÖ £i{ø»PøÍ
ÂÍUSP.

11. Discuss the various stages involved in the selection

process of an employee.
J¸ £o¯õÍøμ ÷uºÄ ö\´Áv¾ÒÍ £À÷ÁÖ £i{ø»PøÍ
ÂÁ›.

12. Explain the various factors that determine the wage

policy of an organisation.
J¸ {ÖÁÚzvß Fv¯U öPõÒøP°øÚ {ºn°UQßÓ
£À÷ÁÖ PõμoPøÍ ÂÍUSP.
2 DE–4339
 WSS

13. Describe the importance of training and development.

£°Ø] ©ØÖ® ÷©m£õmiß •UQ¯zxÁzøu ÂÁ›.

14. Discuss the role of trade unions in Industrial relations.

öuõÈÀ •øÓ EÓÂÀ ÁoP \[P[PÎß £[QøÚ ÂÁ›.

15. Explain the scope and importance of personnel research.

£o¯õͺ Bμõ´a]°ß £μ¨ö£Àø» ©ØÖ®
•UQ¯zxÁzøu ÂÍUSP.

————————

3 DE–4339
 wk11

DE–4340 Sub. Code

31

DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/B & F/EM/HM/IB/T/PM/

HRM/CS/RM/LM/TM/CM/MM/SM/FM/P & OM DEGREE
EXAMINATION, MAY 2018.

Third Semester

Business Administration

MARKETING MANAGEMENT

(2013-14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. State the features of consumer marketing.

~Pº÷Áõº \¢øu°køP°ß C¯À¦PøÍ TÖP.

2. What are the objectives of marketing research?

\¢øu°køP B´Âß ÷|õUP[PÒ ¯õøÁ?

3. Explain the meaning and importance of test marketing.

÷\õuøÚ \¢øu°køP°ß ö£õ¸Ò ©ØÖ® •UQ¯zxÁzøu
ÂÍUSP.

4. What are the objectives of price policy?

Âø»U öPõÒøP°ß ÷|õUP[PÒ ¯õøÁ?
 wk11

5. Highlight the functions of middleman.

Áõo£ CøhzuμP›ß £oPøÍ GkzxUPõmkP.

6. Analyse the various methods of training to salesman.

ÂØ£øÚ¯õ͸US AÎUP¨£k® £À÷ÁÖ £°Ø]
•øÓ°øÚ Bμõ´P.

7. Describe the steps involved in personal selling.

BÒ\õº ÂØ£øÚ°À EÒÍh[Q¯ £À÷ÁÖ £i{ø»PøÍ
ÂÁ›.

8. What is marketing mix? Explain the elements of

marketing mix.
\¢øu P»øÁ GßÓõÀ GßÚ? \¢øu P»øÁ°ß EmTÖPøÍ
ÂÍUSP.

SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.

9. Examine the different approaches of marketing.

\¢øu°køP°ß £À÷ÁÖ AqS•øÓPøÍ B´P.

10. Describe the meaning and importance of consumer

behaviour in marketing.
\¢øu°køP°À ~Pº÷Áõº |hzøu°ß ö£õ¸Ò ©ØÖ®
•UQ¯zxÁzøu ÂÁ›.

11. Discuss about the branding policies and strategies.

ÁoPU SÔ±k öPõÒøPPPÒ ©ØÖ® ~m£[PÒ SÔzx
ÂÍUSP.

12. Describe the various kinds of pricing.

Âø» {ºn¯zvß £À÷ÁÖ ÁøPPøÍ ÂÁ›.

2 DE–4340
 wk11

13. Explain the channel choices available for consumer goods

and industrial goods.
~Pº÷Áõº ö£õ¸mPÐUS® ©ØÖ® öuõÈØö£õ¸mPÐUS®
EÒÍ ÁÇ[PÀ ÁÈPøÍ ÂÍUSP.

14. Explain the evaluation procedure for effectiveness of

advertisement.
ÂÍ®£μzvß vÓøÚ ©v¨¥k ö\´¯ ¤ß£ØÓ¨£k®
ö\¯À•øÓø¯ ÂÍUSP.

15. Describe the consumer buying process in detail.

~Pº÷Áõº Áõ[S® ö\¯À•øÓ £ØÔ ÂÍUP©õP ÂÁ›UPÄ®.

–––––––––––––

3 DE–4340
 Ws4

DE–4341 Sub. Code

32
DISTANCE EDUCATION

COMMON FOR M.B.A. (G)/IB/B & F/EM/TM/HM/T/PM/HRM/

RM/LM/CM/MM/SM/FM/CS/P & OM DEGREE
EXAMINATION, MAY 2018.

Third Semester

FINANCIAL MANAGEMENT

(2013–14 Academic Year and 2014 Calendar Year onwards)

Time : Three hours Maximum : 100 marks

SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.

All questions carry equal marks.

1. Explain the scope of financial management with its

significance.
{v ÷©»õsø©°ß £μ¨ö£Àø»ø¯ Auß
•UQ¯zxÁzxhß ÂÍUSP.

2. Explain the different types of shares.

£[SPÎß £À÷ÁÖ ÁøPPøÍ ÂÍUSP.

3. Write the nature of capital budgeting.

‰»uÚ vmhªh¼ß ußø©ø¯ GÊxP.

4. Explain the concept of cost of capital.

‰»uÚ AhUP ÷Põm£õmiß P¸zvøÚ ÂÍUSP.
 Ws4
5. State the objectives of Inventory management.
\μUQ¸¨¦ ÷©»õsø©°ß ÷|õUP[PøÍ TÖP.

6. Discuss the Modigliani-Miller’s dividend irrelevance

hypothesis.
÷©õiQ¼¯õÛ & ªÀ»º ö£õ¸zu©ØÓ £[Põuõ¯
AÝ©õÚ[PøÍ ÂÁ›.

7. Explain the various methods of cash management.

öμõUP ÷©»õsø©°ß £À÷ÁÖ •øÓPøÍ ÂÍUSP.

8. Discuss the concept and types of working capital.

|øh•øÓ ‰»uÚzvß P¸zx ©ØÖ® ÁøPPøÍ ÂÁ›.

SECTION B — (4  15 = 60 marks)

Answer any FOUR questions.

All questions carry equal marks.

9. Discuss the functions of financial management.

{v ÷©»õsø©°ß £oPøÍ ÂÁõv.

10. Explain the different sources of long-term capital.

}sh Põ» ‰»uÚzvØPõÚ £À÷ÁÖ Buõμ[PøÍ ÂÍUSP.

11. What is meant by leverage? Explain its types.

P¸Â BØÓÀ GßÓõÀ GßÚ? Auß ÁøPPøÍ ÂÍUSP.

12. Explain the various methods of evaluating capital

expenditure decisions.
‰»uÚ ö\»Ä wº©õÚ[PøÍ ©v¨¤k® £À÷ÁÖ •øÓPøÍ
ÂÍUSP.

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 Ws4
13. Discuss the factors that determining the working capital
requirements of a firm.
J¸ {ÖÁÚzvß |øh•øÓ ‰»uÚz ÷uøÁ°øÚ {ºn°UP
Ti¯ PõμoPøÍ ÂÁõv.

14. Discuss the different forms of dividend.

£[Põuõ¯zvß £À÷ÁÖ ÁiÁ[PøÍ ÂÁõv.

15. Explain the Gordon’s dividend policy. What are its short
comings?
PõºhÛß £[Põuõ¯U öPõÒøPø¯ ÂÍUSP ÷©¾® Auß
SøÓ£õkPÒ ¯õøÁ?

————————

3 DE–4341