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D-Mart vs Big Bazaar Analysis

This document is a comparative study on D-Mart and Big Bazaar submitted as a project for a Bachelor of Management Studies degree. It includes an index listing 5 chapters: introduction, literature review, data analysis and interpretation, research methodology, and conclusions and suggestions. The literature review chapter discusses the marketing mix, promotional schemes, BCG matrix, advertising, and reviews of both companies. The data analysis chapter contains a SWOT analysis and interpretation of the business models and strengths of each company. The research methodology specifies the objectives, data collection methods, and gap model. The project was completed under the guidance of a teacher from Sinhgad College of Commerce in Mumbai.

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Shakib Shaikh
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331 views5 pages

D-Mart vs Big Bazaar Analysis

This document is a comparative study on D-Mart and Big Bazaar submitted as a project for a Bachelor of Management Studies degree. It includes an index listing 5 chapters: introduction, literature review, data analysis and interpretation, research methodology, and conclusions and suggestions. The literature review chapter discusses the marketing mix, promotional schemes, BCG matrix, advertising, and reviews of both companies. The data analysis chapter contains a SWOT analysis and interpretation of the business models and strengths of each company. The research methodology specifies the objectives, data collection methods, and gap model. The project was completed under the guidance of a teacher from Sinhgad College of Commerce in Mumbai.

Uploaded by

Shakib Shaikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

COMPARATIVE STUDY ON D-MART AND BIG BAZAR

A PROJECT SUBMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION OF

THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNDER

THE FACULTY OF COMMERCE

BY

ADNAN KHAN

UNDER THE GUIDING TEACHER

SAQUIB KHAN

NAME AND ADDRESS OF COLLEGE

SINHGAD COLLEGE OF COMMERCE

PLOT NO 12 , MAHADA COLONY,CHANDIVALI,

MUMBAI:-400072

MONTH AND YEAR

MARCH 2019
INDEX

CHAPTER NO.1 INTRODUCTION

CHAPTER NO.2 LITRETURE REVIEW


1) The Marketing Mix of Big Bazar (4Ps)
2) Big Bazaar Promotional Schemes
3) BIG BAZAR GIFT VOUCHER
4) THE BCG MATRIX
5) ADVERTISING: THE ESSENTIAL OF BRAND
BUILDING PROCESS
6) RECOMMENDATIONS
7) REVIEW OF BIG BAZAR
8) Marketing mix of D-Mart

9) Regimented business model


10) Different duckling
11) REVIEW OF D-MART

CHAPTER NO.3 DATA ANALYSIS AND INTERPRETATION


1) SWOT ANALYSIS
2) Company overview
3) INTERPRETATION
4) Business Model
5) Strengths in the SWOT analysis of Big Bazaar
6) Strengths in the SWOT analysis of D mart
7) INDUSTRY ANALYSIS

CHAPTER NO.4 RESEARCH METHODOLOGY

1) RESEARCH OBJECTIVE
2) Data Collections Methods
3) THE GAP MODEL
4) COMPANY OVERVEIW OF D-MART
5) OBJECTIVE OF THE STUDY

CHAPTER NO.5 CONCLUSIONS AND SUGGESTION

 QUESTIONAIRE
 BIBLIOGRAPHY
SINHGAD COLLEGE OF COMMERCE

PLOT NO 126, MAHADA COLONY, CHANDIVALI,

CERTIFICATE

This is to certify that Mr. Adnan Khan has worked and duly completed his
project work for the degree of bachelor of management studies and his subject
is entitled “COMPARATIVE STUDY ON D-MART AND BIG BAZAR”
under my supervisions

I further certify that the entire work has been done by the learner under my
guidance and that no part of it has been submitted previously for any Degree or
Diploma of any University.

It is his own work and facts reported by his personal findings and investigation

Name and signature of

Guiding teacher

Date of submission:-
Declaration by learner

I the undersigned MR.ADNAN KHAN here by, declare that the work
embodied in this project work titled “COMPARATIVE STUDY ON D-
MART AND BIG BAZAR” forms my own contribution to the research work
carried out under the guidance of MR SAQUIB KHAN is a result of my own
research work and has not been previously submitted to any other university for
any other Degree/Diploma to this or any other University.

Wherever reference has been made to previous works of others, it has been
clearly indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been
obtained and presented in accordance with academic rules and conduct.

Name and signature of learner

Certified by

Name and signature of the guiding teacher


ACKNOWLEDGMENT

To list who all have helped me is difficult because they are so numerous and the
depth is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the UNIVERSITY OF MUMBAI for giving


me chance to do this project.

I would like to thank my Principal , MRS RITIKA HEMDEV, for providing


the necessary facilities required for completion of this project

I take this opportunity to thank our Coordinator MRS SHIVANI


AHLUWALIA, for her moral support and guidance.

I would also like to express my sincere gratitude towards my project guide MR


SAQUIB KHAN whose guidance and care made the project successful.

I would like to thank my COLLEGE LIBRARY, for having provided various


reference books and magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially MY PARENTS AND
PEERS who supported me throughout my project.

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