0% found this document useful (0 votes)
356 views33 pages

Comprehensive References for Automotive Marketing

The document provided is a list of references cited in a research paper or report. It includes over 100 references to other sources including journal articles, books, news articles, reports and websites. The references are listed in alphabetical order and include the author(s), year of publication, title and source for each cited work.

Uploaded by

nikhil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
0% found this document useful (0 votes)
356 views33 pages

Comprehensive References for Automotive Marketing

The document provided is a list of references cited in a research paper or report. It includes over 100 references to other sources including journal articles, books, news articles, reports and websites. The references are listed in alphabetical order and include the author(s), year of publication, title and source for each cited work.

Uploaded by

nikhil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.

References

REFERENCES

 Aaker, D. A., & McLoughlin, D. (2009). Strategic market management: Global


perspectives. Hoboken, NJ: John Wiley & Sons.
 Accenture (2012, December 11). Auto Industry Needs to Offer Consumers a
Better Customized Online Experience, Accenture Survey Finds [Press release].
Retrieved from https://www.accenture.com/in-en/company-auto-industry-offer-
customized-online-experience
 Accenture (2014, May 28). Eighty Percent of Consumers Believe Total Data
Privacy No Longer Exists, Accenture Survey Finds [News release]. Retrieved
from https://newsroom.accenture.com/news/eighty-percent-of-consumers-
believe-total-data-privacy-no-longer-exists-accenture-survey-finds.htm
 Accenture Global Automotive Report (2015). Would You Buy A Car Online?
Retrieved from http://www.pcquest.com/would-you-buy-a-car-online/.
 Adage India (2016). Maruti Innovates on Digital to Promote New Baleno:
Adage India Bureau. Retrieved from http://www.adageindia.in/marketing/cmo-
strategy/maruti-innovates-on-digital-to-promote-new-
baleno/articleshow/50458645.cms
 Adikesavan, T. A. (2014). Management information systems: Best practices and
applications in business. New Delhi, India: Prentice Hall of India.
 Admin, V. (2006, January 30). Key characteristics that differentiate online
marketing [Web log post]. Retrieved from http://brainwash.webguerillas.
de/online/key-issues-online-marketing/
 Adobe (2015, October 29). Adobe APAC Digital Marketing Performance
Dashboard-Infographic [Web log post]. Retrieved from
https://blogs.adobe.com/digitaldialogue/digital-marketing/apac-digital-
marketing-performance-dashboard-infographics/
 Afaqs (2011). Volkswagen Strengthens Digital Presence; Launches Planet
Volkswagen. Retrieved from http://www.afaqs.com/news/story/31852_
Volkswagen-strengthens-digital-presence-launches-Planet-Volkswagen.
 Afaqs (2013). Maruti Suzuki Names Digitas as Its Digital Agency. Retrieved
from Retrieved from http://www.afaqs.com/news/story/38257_Maruti-Suzuki-
names-Digitas-as-its-digital-agency

190
References

 Afaqs (2017). Digital to Pave the Way Forward for Marketing in Automobile
Industry. http://www.afaqs.com/news/story/50518_Digital-to-pave-the-way-
forward-for-marketing-in-automobile-industry
 Agarwal, R. & Prasad, J. (1998). A conceptual and operational definition of
personal innovativeness in the domain of Information technology. Information
System Research, 9(2), 204-215.
 Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun:
Cognitive absorption and beliefs about information technology usage. MIS
Quarterly, 24(4), 665-694.
 Aggarwal, A.J. (2016). 3 Reasons Why You Should Be Marketing on YouTube
and Periscope. Forbes. Retrieved from http://www.forbes.com/sites/ajagrawal
/2016/01/03/3-reasons-why-you-should-be-marketing-on-youtube-and-
periscope/#224748768d0e
 Agrawal, A. & Arockiadoss, S. (2012). Innovations in Digital Consumerism for
Automotive Industry. Infosys While Papers. Retrieved from
http://www.infosys.com /industries/automotive/white-papers/Documents/digital-
consumerism-automotive- industry.pdf.
 Ahmed, E., & Ward, R. (2016). Analysis of factors influencing acceptance of
personal, academic and professional development e-portfolios. Computers in
Human Behavior, 63, 152-161.
 Ai, N., Lu, Y., & Deogun, J. (2008). The smart phones of tomorrow. ACM
SIGBED Review, 5(1), 16-17.
 Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J.
Kuhl & J. Beckman (Eds.), Action-control: From cognition to behavior (pp. 11-
39). Heidelberg, Germany: Springer.
 Ajzen, I. (1991). The Theory of planned behavior. Journal of Organizational
Behavior and Human Decision Processes, 50(2), 179-211.
 Ajzen, I., & Fishbein, M. (1975). Belief, attitude, intention and behavior: An
introduction to theory and research. Reading, MA: Addison-Wesley.
 Akerkar, R. (2010). Interactive digital TV services in India. Retrieved from
http://www.ufam-automation.net/idtvec/acceptedpapers/W1_3_akerkar.pdf
 Allen, C. (1999). Personalization vs. customization [Web log post]. Retrieved
from http://www.allen.com/cgi-bin/gt/tpl_page.html, template= 1&content=
26&nav1= 1&.
 Amin, H. (2008). Factors affecting the intentions of customers in Malaysia to
use mobile phone credit cards. Management Research News, 31(7), 493-503.
 Anand, N. & Chaudhari, Y. (2012, December 10). Digital marketing takes
centre stage. DNA India. Retrieved from http://www.dnaindia.com/money
/report-digital-marketing-takes-centre-stage-1775513.
 Anvesh (2016, June 26). Digital marketing spreading like a virus: automobile
industry affected [Web log post]. Intelliassist. Retrieved from http://intelliassist.
in/digital-marketing-spreading-like-a-virus-automobile-industry-affected/

191
References

 Aqsa, M., & Kartini, D. (2015). Impact of online advertising on consumer


attitudes and interests buy online (survey on students of internet users in
Makassar). International Journal of Scientific & Technology Research, 4(4),
230-236.
 Armstrong, A., & Hagel, J. (2000). The real value of online communities.
Knowledge and Communities, 74(3), 85-95.
 Ary, D., Jacobs, L. C., & Razavieh, A. (1996). Introduction to research in
education. Fort Worth, TX: Harcourt Brace College Publishers.
 Assael, H. (1974). Product classification and the theory of consumer
behavior. Journal of the Academy of Marketing Science, 2(1-4), 539-552.
 Awasthi, R. (2015, May 7). Ford India launches Figo Aspire What Drives You?
Pre-Launch Campaign! Business Standard. Retrieved from
http://www.business-standard.com/article/news-cd/ford-india-launches-figo-
aspire-what-drives-you-pre-launch-campaign-115050701110_1.html
 Bagchi, S. (2013). Automakers go social to woo the next gen customers.
CXOtoday.com. Retrieved from http://www.cxotoday.com/story/automakers-
see-a-shift-from-traditional-to-social-media-engagement/
 Bagga, T., & Gupta, D. (2014). Internet marketing by automobile industry:
special reference of Indian counterparts. International Journal of Computer
Applications, 97(6), 9-16.
 Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation
models. Journal of the Academy of Marketing Science, 16(1), 74-94.
 Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic
marketplaces. Management Science, 43(12), 1676-1692.
 Bandura, A., Freeman, W. H., & Lightsey, R. (1999). Self-efficacy: The
exercise of control. Journal of Cognitive Psychotherapy, 13(2), 158-166.
 Banerjee, I., Walker, J. L., Deakin, E. A., & Kanafani, A. (2010). New vehicle
choice in India: Household choice among motorized vehicle segments. Paper
Presented at 12th World Conference on Transport Research, Lisbon, Portugal,
11-15 July (pp 1-19). Retrieved from http://www.wctrs.leeds.ac.uk/wp/wp-
content/uploads/abstracts/lisbon/general/02819.pdf
 Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing
(snm) on consumer purchase behavior through customer engagement. Journal of
Advanced Management Science, 3(4), 307-311.
 Baron, S., Patterson, A., & Harris, K. (2006). Beyond technology acceptance:
understanding consumer practice. International Journal of Service Industry
Management, 17(2), 111-35.
 Bartlett, J. E., Kotrlik, J. W., & Higgins, C. C. (2001). Organizational research:
determining appropriate sample size in survey research. Information
Technology, Learning, and Performance Journal, 19(1), 43-50.

192
References

 Barwise, P., & Strong, C. (2002). Permission-based mobile advertising. Journal


of Interactive Marketing, 16(1), 14-24.
 Basu, A., & Didyala, P. (2015, November 24). Digital world changing consumer
behaviour in cars, 2wheelers industries. ET Auto. Retrieved from
http://auto.economictimes.indiatimes.com/news/industry/digital-world-
changing-consumer-behaviour-in-cars-2wheelers-industries/49906300
 Bauer, H. H., Barnes, S. J., Reichardt, T., & Neumann, M. M. (2005). Driving
consumer acceptance of mobile marketing: a theoretical framework and
empirical study. Journal of Electronic Commerce Research, 6(3), 181-192.
 Bayo-Moriones, A., & Lera-López, F. (2007).A firm-level analysis of
determinants of ICT adoption in Spain. Technovation, 27(6), 352-366.
 BCG Study (2013). Not just discounts, but Indians are buying online for
convenience as well. NextBigWhat. Retrieved from
https://mag.nextbigwhat.com/india-internet-bcg-report-2013-297/
 Beal, V (2010). The difference between the Internet and World Wide Web.
Webopedia. Retrieved from http://www.webopedia.com/DidYouKnow/
Internet/Web_vs_Internet.asp
 Becherer, R. C. & Halstead, D. (2004).Characteristics and internet marketing
strategies of online auction sellers. International Journal of Internet Marketing
and Advertising, 1(1), 24-37.
 Beedy, K. (2015, January 29). Gender Roles in India. Borgen Magazine.
Retrieved from http://www.borgenmagazine.com/gender-roles-india/
 Belur, R. (2016, December 7). Educational institutions to go cashless: UGC. The New
Indian Express. Retrieved from http://www.newindianexpress.com/ cities/bengaluru/
2016/dec/07/educational-institutions-to-go-cashless-ugc-1546433.html
 BenMark, G., & Masri, M. (2015).Cracking the digital-shopper genome.
Insights & Publications. McKinsey & Company. Retrieved from
http://www.mckinsey.com/insights/marketing_sales/cracking_the_digitalshoppe
r_genome"insights/marketing_sales/cracking_the_digital-shopper_genome
 Bhattacharjee, S., Gopal, R. D., & Sanders, G. L. (2003). Digital music and online
sharing: software piracy 2.0?. Communications of the ACM, 46(7), 107-111.
 Bhattacharya, J. (2015). How Triggered Emails Will Help Increase Holiday Sales.
Techo. Retrieved from http://tech.co/holiday-sales-triggered-emails-2015-12
 Bird, D. (2007). Commonsense direct and digital marketing. London, UK:
Kogan Page Publishers.
 Bollier, D. (2007). The rise of collective intelligence: Decentralized co-creation
of value as a new paradigm of commerce and culture. A Report of the Sixteenth
Annual Aspen Institute Roundtable on Information Technology (Washington,
DC: The Aspen Institute, 2007).Retrieved from http://dlc.dlib.indiana.edu/dlc/
bitstream/handle/10535/4728/The%20rise%20of%20collective%20intelligence.
pdf?sequence=1

193
References

 Booz & Company (2011). India automotive market 2020. Retrieved from
http://www.booz.com/media/file/BoozCo-India-Automotive-Market-2020.pdf
 Boyd, D., & Ellison, N. (2010). Social network sites: definition, history, and
scholarship. IEEE Engineering Management Review, 3(38), 16-31.
 Brinker, S. (2012). Is Marketing Technology Consolidating or Diversifying?
Chiefmartech.com. Retrieved from http://kapost.com/history-of-digital-
marketing-technology/
 Brown, S. A., Venkatesh, V., & Hoehle, H. (2015). Technology adoption
decisions in the household: A seven‐model comparison. Journal of the
Association for Information Science and Technology, 66(9), 1933-1949.
 Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the
word: Investigating antecedents of consumers’ positive word-of-mouth
intentions and behaviors in a retailing context. Journal of the Academy of
Marketing Science, 33(2), 123-138.
 Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit.
In K. Bollen & J. Scott (Eds.), Testing structural equation models (pp. 136-142).
Newbury Park, CA: Sage Focus Editions.
 Bruce, C. (2015, February 5). Young car buyers prefer to buy cars online. Who
knew? [Web log post]. AutoBlog. Retrieved fromhttp://www.autoblog.com/
2015/02/05/young-car-buyers-shop-online-avoid-dealerships/
 Burch, T. K. (2003). Demography in a new key: a theory of population theory,
Demographic Research, 9(11), 263-284.
 Burgess, J., & Green, J. (2013). YouTube: online video and participatory
culture. Hoboken, NJ: John Wiley & Sons.
 C+R Research (2014). The Digital Influence: How Online Research Puts Auto
Shoppers in Control. Retrieved from http://dealers.cars.com/assets/pdf/auto_
marketing_digital_influence_study.pdf
 Campaign India (2016). Hyundai I20 Elite Attempts a 'Musical' With Car
Sounds, Targets 'Younger' Audience. Retrieved from
http://www.campaignindia.in/Video/ 401136,hyundai-i20-elite-attempts-a-
musical-with-car-sounds-targets-younger-audience.aspx
 Capgemini (2009). Cars Online 09/10 Understanding Consumer Buying
Behavior in a Volatile Market. Retrieved from https://www.capgemini.
com/resource-file access/resource/pdf/tl_Cars_Online_09_10.pdf
 Capgemini (2011-12). Cars Online 11/12. Retrieved from https://www.in
.capgemini.com/resource-file-access/resource/pdf/Cars_Online_11_12.pdf
 Capgemini (2013). My Car, My Way. Retrieved fromhttps://www.capgemini
.com/resource-file-access/.../carsonline_12-13_final_web_1.pdf
 Capgemini (2015, September 15). Capgemini Cars Online 2015 Report
Highlights Growing Consumer Demand for a More Personalized Car-Buying
Experience. [Press Release]. Retrieved from https://www.capgemini.com/news/
capgemini-cars-online-2015-report-highlights-growing-consumer-demand-for-a-
more-personalized

194
References

 Car and Bike Team (2016a). Mumbai Has Highest Car Density in India.
Retrieved from http://auto.ndtv.com/news/mumbai-has-highest-car-density-in-
india-1421104
 Car and Bike Team (2016b). India's Passenger Car Ownership to Grow 775 per
Cent by 2040: Study. Retrieved from http://auto.ndtv.com/news/indias-
passenger-car-ownership-to-grow-775-per-cent-by-2040-study-1425954
 CarDekho.com (2015, July 22). Online Innovation is the Key to Success in Auto
Industry, Says CarDekho. Business Standard. Retrieved
fromhttp://www.business-standard.com/article/news-cd/online-innovation-is-
the-key-to-success-in-auto-industry-says-cardekho-115072201091_1.html
 Census (2011). Census 2011 - Census of India. Retrieved from
http://www.censusindia.gov.in/2011census/PCA/PCA_Highlights/pca_highlight
s_file/India/Chapter-1.pdf
 Cha, M., Kwak, H., Rodriguez, P., Ahn, Y. Y., & Moon, S. (2007). I tube, you
tube, everybody tubes: analyzing the world's largest user generated content
video system. Presented at 7th ACM SIGCOMM Conference on Internet
Measurement, San Diego, California, USA, 24-26 October (pp.1-14). Retrieved
from https://www.cs.duke.edu/courses/cps214/compsci514/cps214/spring13/
lectures/lecture22.pdf
 Chaffey, D. (2016). Email campaign tracking with Google Analytics. Smart
Insights. Retrieved from http://www.smartinsights.com/email-marketing/email-
marketing-analytics/email-campaign-tracking-with-google-analytics/
 Chandra, B., Goswami, S., & Chouhan, V. (2012). Investigating attitude towards
online advertising on social media - an empirical study. Management Insight.
8(1), 1-14.
 Chang, C. C. & Chin, Y. C. (2010). The impact of recommendation sources on
online purchase intentions: The moderating effects of gender and perceived risk.
International Journal of Social, Behavioral, Educational, Economic, Business
and Industrial Engineering, 4(6), 655-658.
 Charan, A. (2011). Social media marketing for brand promotion. Presented at
International Conference on Emerging Trends in Hospitality and Tourism, 9-10
April (pp. 55-60).
 Charan, A. (2012). Emerging trends in tourism promotion and e-promotion of
tourism in India. Asian Academic International Journal of Multidisciplinary
Research, 1(23), 468-490.
 Charan, A. (2014). Impact of digital marketing communication on consumer
behaviour in India. Presented at International Conference on Management
Cases, 4-5 December (pp. 27-33).
 Charan, A., & Dahiya, R. (2015). Digital marketing and consumer behaviour: an
empirical study in Indian car market with special reference to Delhi and NCR.
Anveshak, 4(2), 60-83.

195
References

 Charan, A., & Jaiswal, D. (2012). Technological reforms and mobile banking in
India. In Proceedings of International Conference on Foreign Direct Investment
in India: Response and Challenge. 1 May (pp. 31-32).
 Chau, P. Y., & Hu, P. J. H. (2001). Information technology acceptance by
individual professionals: A model comparison approach. Decision Sciences,
32(4), 699-719.
 Chauhan, C.P. (2013 June 5). Western India emerges as top passenger vehicle
market in India. Times of India. Retrieved from http://articles.
economictimes.indiatimes.com/2013-06-05/news /39764743_1_western-india-
strong-sales-passenger
 Chawla, D. & Sondhi, N. (2011). Research methodology: Concepts and cases
(1st ed.). Noida, India: Vikas Publishing House Private Limited.
 Chen, P. Y., Wu, S. Y., & Yoon, J. (2004). The impact of online
recommendations and consumer feedback on sales. Presented at International
Conference on Information and Systems (ICIS), Seattle, 31 December, (pp. 711-
723), Association for Information Systems. Retrieved from http://aisel.
aisnet.org/cgi/viewcontent.cgi?article=1146&context=icis2004
 Chen, Y. F. (2008). Herd behavior in purchasing books online. Computers in
Human Behavior, 24(5), 1977-1992.
 Cheong, J. H., & Park, M.C. (2005). Mobile internet acceptance in Korea.
Internet Research, 15(2), 125-140.
 Chester, J. & Montgomery, K (2008). Interactive food & beverage marketing:
targeting children and youth in the digital age. An update. Retrieved from
http://www.digitalads.org/documents/NPLAN_digital_mktg_memo.pdf
 Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community:
Exploratory study of user motivation and social media marketing responses in
Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
 Chidambaram, A., & Alfred, J. (2007). A study on brand preference of
passenger car with reference to Coimbatore city. Indian Journal of Marketing,
34(9), 30-36.
 Childers T. L., Christopher L. C., Peck, J., & Carson, S. (2001). Hedonic and
utilitarian motivations for on-line retail shopping behavior. Journal of Retailing,
77(4), 511-535.
 Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of
customer repurchase intention in online shopping. Online Information Review,
33(4), 761-784.
 Chiu, C. M., Hsu, M. H., Sun, S. Y., Lin, T. C., & Sun, P. C. (2005). Usability,
quality, value and e-learning continuance decisions. Computers & Education,
45(4), 399-416.
 Chiu, Y. B., Lin, C. P., & Tang, L. L. (2005). Gender differs: assessing a model
of online purchase intentions in e-tail service. International Journal of Service
Industry Management, 16(5), 416-435.

196
References

 Chomiak, J. (2016, April 7). How to leverage YouTube as a powerful marketing


tool? [Web log post]. Pagemodo. Retrieved from
http://www.pagemodo.com/blog/leverage-youtube-as-powerful-marketing-tool/
 Chowdhury, A. (2016, July 15). How to launch a successful online community:
A step-by-step guide [Web log post]. Hubspot. Retrieved from
http://blog.hubspot.com/marketing/online-community-launch#sm.000mitihq
165sef8xwr2nu2uk5igr
 Chu, C. W. & Lu, H. P. (2007). Factors influencing online music purchase
intention in Taiwan: An empirical study based on the value-intention
framework. Internet Research, 17(2), 139-155.
 Cisco (2015, February 4). Cisco Forecasts 651 Million Smartphone Users in
India by 2019. The Huffington Post. Retrieved from http://www.huffing
tonpost.in/2015/02/03/cisco-smartphone-forecast_n_6610520.html
 Constantinides, E. (2004). Influencing the online consumer's behavior: the web
experience. Internet Research, 14(2), 111-126.
 Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations
and marketing issues. Journal of direct, Data and Digital Marketing Practice,
9(3), 231-244.
 Corniani, M. (2006). Digital marketing communication. Symphonya: Emerging
Issues in Management, 2, 41-61.
 Cotte, J., Chowdury, TG. R., S & Ricci, L.M. (2006). Pleasure or utility? Time
planning style and web usage beahviours. Journal of Interactive Marketing,
20(1), 45-57.
 Dabholkar, P. A., & Bagozzi, R. P. (2002). An attitudinal model of technology-
based self-service: moderating effects of consumer traits and situational
factors. Journal of the Academy of Marketing Science, 30(3), 184-201.
 Dahiya, R. (2012). Impact of demographic factors of consumers on online
shopping behaviour: A study of consumers in India. International Journal of
Engineering and Management Sciences, 3(1), 43-52.
 Dahiya, R. (2013). Digital marketing: Say goodbye to Kotler's 4 P'S. JIMS8M:
The Journal of Indian Management & Strategy, 18(2), 32-36.
 Dahiya, R. (2014). Impact of digital marketing practices on consumer behavior
in Indian car market. Abhigyan, 32(2), 24-37.
 Dahiya, R. (2015a). Cracking the Digital Code: A Study of Indian Car Market.
IUP Journal of Marketing Management, 14(2), 26-46.
 Dahiya, R. (2015b). Digital Marketing in Indian Car Market: An Application of
Theory of Planned Behavior. IMS Manthan (The Journal of Innovations), 8(2), 63-70.
 Das, S. (2016, January 30). M&M tries to surf online wave. Business Standard.
Retrieved from http://www.business-standard.com/article/companies/m-m-tries-
to-surf-online-wave-116012500281_1.html

197
References

 Dauriz, L., Remy, N., & Sandri, N. (2014). Luxury shopping in the digital age.
Perspectives on Retail and Consumers Goods. McKinsey & Company, 26-31.
 Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user
acceptance of information technology. MIS Quarterly, 13(3), 319-340.
 Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of
computer technology: a comparison of two theoretical models. Management
Science, 35(8), 982-1003.
 Deighton, J. A. (1996). The future of interactive marketing. Harvard Business
Review, 74(6), 151-160.
 Deighton, J., & Kornfeld, L. (2009). Interactivity's unanticipated consequences
for marketers and marketing. Journal of Interactive Marketing, 23(1), 4-10.
 DeitY India (2015). India Can Connect Without Free Basics, Says Internet
Body. Retrieved from fromhttp://www.dnaindia.com/money/report-india-can-
connect-without-free-basics-says-internet-body-2160853
 Delafrooz, N., Paim, H. L., Haron, A. S., Sidin, M.S., & Khatibi, A. (2009).
Factors affecting students’ attitude toward online shopping. African Journal of
Business Management, 3(5), 200-209
 Deloitte (2015). Future of e-Commerce: Uncovering Innovation. Retrieved from
https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-
media telecommunications/in-tmt-future-of-e-commerce-noexp.pdf
 Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-
generated content on music sales. Journal of Interactive Marketing, 23(4), 300-
307.
 Digital Strategy Consulting (2013). India Online Ad Spend to Rise 54 percent
this Year. Retrieved from http://www.digitalstrategyconsulting.com/india/
2012/05/ indian_online_ad_spend_to_rise.php
 Digital Vidya (2015, September 14). Volkswagen India Used Social Media
Marketing to Increase Followers up to 2,300 on its Linkedin Page. [Web log
post]. Retrieved from http://www.digitalvidya.com/blog/volkswagen-india-used-
social-media-marketing-to-increase-
 Dimensional Research (2013). Survey: 90% of Customers Say Buying Decisions
are Influenced by Online Reviews. Retrieved from
http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-
takes-to-resolve-a-customer-service-issue-than-the-resolution-38756
 Dos Santos, L. M. R., & Okazaki, S. (2013). Understanding e-learning adoption
among Brazilian universities: An application of the decomposed theory of
planned behavior. Journal of Educational Computing Research, 49(3), 363-379.
 Downs, D. S., & Hausenblas, H. A. (2005). Elicitation studies and the theory of
planned behavior: A systematic review of exercise beliefs. Psychology of Sport
and Exercise, 6(1), 1–31

198
References

 Dubey, R. (2012). Maruti Suzuki to increase marketing spend. Exhange4media.


Retrieved from http://www.exchange4media.com/marketing/maruti-suzuki-to-
increase-marketing-spend_46548.html#sthash.d8YkHKMA.dpuf
 Edelman, D. & Heller, J. (2015). How digital marketing operations can transform
business. Insights & Publications. McKinsey & Company. Retrieved from
http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_
operations_can_transform_business
 Edison, J. C. (1993). Social stratification and consumer behaviour 1500 in
Kerala: A study with special reference to consumer durables [Ph.D. Thesis,
Cochin University of Science and Technology, Kerala, India]. Retrieved from
http://ietd.inflibnet.ac.in/bitstream/10603/3123/5/05_contents.pdf
 Egan, J. (2007). Marketing communications. London, UK: Cengage Learning.
 eMarketer (2015a). In India, Ecommerce Takes Tiny Share of Retail Sales.
Retrieved from http://www.emarketer.com/Article/India-Ecommerce-Takes-
Tiny-Share-of-Retail-Sales/1011794
 eMarketer (2015b). Digital Paves the Way to Car Rental and Purchase in
Germany over 40% of Internet Users Research Cars Online. Retrieved from
http://www.emarketer.com/Article/Digital-Paves-Way-Car-Rental-Purchase-
Germany/1013511#sthash.UJWwHQLQ.dpuf
 eMarketer (2015c). Email Performance Varies Across APAC Markets. Retrieved
from http://www.emarketer.com/Article/Email-Performance-Varies-Across-
APAC-Markets/1012926
 eMarketer (2015d). APAC Web Users Trust TV Ads. Retrieved from
http://www.emarketer.com/Article/APAC-Web-Users-Trust-TV-Ads/1013143.
 eMarketer (2016a). India Just Crossed 1 Billion Mobile Subscribers Milestone
and the Excitement's Just Beginning. Retrieved from http://www.forbes.
com/sites/saritharai/2016/01/06/india-just-crossed-1-billion-mobile-subscribers-
milestone-and-the-excitements-just-beginning/#2715e4857a0b7dbf65f25ac2
 Erickson, T.J. (2012). How mobile technologies are shaping a new generation.
Harvard Business Review. Retrieved from Retrieved from
http://blogs.hbr.org/erickson/2012/04/the_mobile_ re-generation.html.
 Ernst & Young (2012). The Journey toward Greater Customer Centricity.
Retrieved from http://www.ey.com/Publication/vwLUAssets/The_journey_
toward_greater_customer_centricity_-_US/$FILE/Customer_Centricity_Paper
_29_April_Final_US.pdf
 Ernst and Young (2016, August 24). Exclusive: A Peek at E&Y's Social Media
Marketing India Trends Study. ET Brand Equity. Retrieved from
http://brandequity.economictimes.indiatimes.com/news/digital/exclusive-a-
peek-at-eys-social-media-marketing-india-trends-study/53837084
 ET Auto (2015, December 17). Carmakers on Social Media. Retrieved from
http://auto.economictimes.indiatimes.com/social-analytics/carmakers/9

199
References

 Evans, D. S. (2009). The online advertising industry: Economics, evolution, and


privacy. The Journal of Economic Perspectives, 23(3), 37-60.
 Exchanhe4Media (2016). 91% of Video Ads In India Viewable on YouTube
Across Mediums: Google Study. Retrieved from http://www.exchange
4media.com/advertising/91-of-video-ads-in-india-viewable-on-youtube-across-
mediumsgoogle-study_65246.html#sthash.1ybuow9J.dpuf
 Farrell, A. M. (2010). Insufficient discriminant validity: A comment on Bove,
Pervan, Beatty, and Shiu (2009). Journal of Business Research, 63(3), 324-327.
 Fera, R. A. (2012). The 14 Most Arresting Interactive Outdoor Ads: From
Vibrating Benches To Geofencing. Retrieved from
http://www.fastcocreate.com/3061896/hefty-taps-john-cena-rob-schneider-to-
reboot-the-hefty-vs-wimpy-campaign
 Ferrar, M. (2010). Understanding digital marketing. The British Journal of
Administrative Management, 71, 12-14.
 FICCI-KPMG (2015). FICCI-KPMG Indian Media and Entertainment Industry
Report 2015. Retrieved from htps://www.kpmg.com/IN/en/IssuesAndInsights/
ArticlesPublications/Documents/FICCI-KPMG_2015.pdf
 Finley, K. (2016). Mailchimp sends a billion e-mails a day. Wired Business.
Retrieved from http://www.wired.com/2016/07/mailchimp-sends-billion-emails-
day-thats-easy-part/
 Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behaviour: An
introduction to theory and research. MA, Boston: Addison-Wesley Publishing.
 Fishbein, M. (2000). The role of theory in HIV prevention. AIDS Care, 12(3),
273–278.
 Fleishman-Hillard (2012). 89 percent of consumers use search engines for
purchase decisions. Brafton. Retrieved from http://www.brafton.com/news/89-
percent-of-consumers-use-search-engines-for-purchase-decisions/
 Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with
unobservable variables and measurement error. Journal of Marketing Research,
18, 39–50.
 Forrester and Google India (2014, November 20). Online shoppers in India to
cross 100 million by 2016: study. Times of India. Retrieved from
http://timesofindia.indiatimes.com/tech/tech-news/Online-shoppers-in-India-to-
cross-100-million-by-2016-Study/articleshow/45217773.cms
 Francis, J., Eccles, M. P., Johnston, M., Walker, A. E., Grimshaw, J. M., Foy,
R., Kaner, E. F. S., Smith, L. & Bonetti, D. (2004). Constructing questionnaires
based on the theory of planned behaviour: A manual for health services
researchers. Newcastle upon Tyne, UK: Centre for Health Services Research,
University of Newcastle upon Tyne.
 Funde, Y. & Mehta, Y (2014). Effect of social media on purchase
Decision. Pacific Business Review International, 6(11) 45-51.

200
References

 Fusilier, M., & Durlabhji, S. (2005). An exploration of student internet use in


India: the technology acceptance model and the theory of planned behaviour.
Campus-Wide Information Systems, 22(4), 233-246.
 Gangwal, N., & Bansal, V. (2016). Application of decomposed theory of
planned behavior for m-commerce adoption in India. Presented at 18th
International Conference on Enterprise Information Systems (ICEIS), Rome,
Italy, 25-28 April (pp. 357-367), SCITEPRESS – Science and Technology
Publications. Retrieved from https://www.researchgate.net/profile/Veena
_Bansal/publication/302973883_Application_of_Decomposed_Theory_of_Plan
ned_Behavior_for_M-commerce_Adoption_in_India/links/574bce0b08ae5bf2e
63f3f8b.pdf
 Gartner India (2016, January 6). India Hits Milestone with Over 1 Billion
Mobile Subscribers. Retrieved from http://foundersguide.com/bizsnippets/india-
billion-subscriber-milestone/
 Gay R., Charlesworth A., & Esen R. (2007) On-line marketing: A customer led
approach. Madison Avenue, NY: Oxford University Press.
 GCF Global (n.d.). What is a computer? Retrieved from
http://www.gcflearnfree.org/computerbasics/what-is-a-computer/1/
 GE Capital (2013). 81% Research Online Before Making Big Purchases.
Retrieved from http://www.retailingtoday.com/article/study-81-research-online-
making-big-purchases
 Geissler, G. L. (2002). Designing and maintaining an effective web site to
facilitate online customer relationships. In S. M. Broniarczyk & K. Nakamoto
(Eds.), NA-advances in consumer research (29, pp. 496-497), Valdosta, GA:
Association for Consumer Research.
 George, J. F. (2002). Influences on the intent to make internet purchases.
Internet Research: Electronic Networking Applications and Policy, 12(2), 165-
180.
 Gerhardt, W. (2008). Prosumers: a new growth opportunity. Cisco. Retrieved
from http://www.cisco.com/c/dam/en_us/about/ac79/docs/wp/Prosumer_VS2_
POV_0404_FINAL.pdf
 Giamanco, B., & Gregoire, K. (2012). Tweet me, friend me, make me
buy. Harvard Business Review, 90(7), 89-93.
 Giantari, I. G. A. K., Zain, D., Rahayu, M., & Solimun, M. (2013). The role of
perceived behavioral control and trust as mediator of experience on online purchasing
intentions relationship a study on youths in Denpasar city (Indonesia). International
Journal of Business and Management Invention, 2(1), 30-38.
 Gillenson, M. L., & Sherrell, D. L. (2002). Enticing online consumers: an
extended technology acceptance perspective. Information & Management,
39(8), 705-719.

201
References

 Google (2011). India Auto Industry Googled! – Google India Releases Auto
Industry Report Based on the Search Query Trends. Retrieved from https:
//yourstory.com/2011/08/india-auto-industry-googled-google-india-releases-
auto-industry-report-based-on-the-search-query-trends/
 Google (2012). Auto Industry: Search Trends & Buyer Behaviour. Retrieved
from http://www.team-bhp.com/forum/indian-car-scene/121568-googles-report-
auto-industry-search-trends-buyer-behaviour-2012-a.html
 Google India (2013a). Google India Study Reports Numbers About Online
Shopping in India; ‘Electronics’ Top Search but ‘Apparels’ Most Bought.
Retrieved from https://yourstory.com/2013/01/google-india-study-about-online-
shopping/
 Google India (2013b, June 20). 60 Million Women in India Online: Google
Study. Live Mint. Retrieved from http://www.livemint.com/Consumer/HmGIg
Q2L1hAY7BCAHcJBxL/Internet-influence-highest-for-skincare-products-
among-India.html
 Google India Study (2012). More Car Buyers Hunting On-Line Before Hitting
Showrooms: Google Study. Retrieved from http://www.campaignindia.in/
Article/304011,more-car-buyers-hunting-on-line-before-hitting-showrooms-
google-study.aspx
 Gopi, M., & Ramayah, T. (2007). Applicability of theory of planned behavior in
predicting intention to trade online: Some evidence from a developing country.
International Journal of Emerging Markets, 2(4), 348-360.
 Gordon, R., Miller, J., & Collins, N. (2015). YouTube and ‘psychiatry’.
BJPsych Bull, 39(6), 285-287.
 Goyal, M. (2016, October 16). Buying a car? Indians are big on online research.
Find out seven new habits of buyers. The Economic Times. Retrieved from http://
economictimes.Indiatimes.com/articleshow/54873163.cms?utm_source=contentofi
nterest&utm_medium=text&utm_campaign=cppst
 Grande, T. (2016). Calculating and interpreting box's m for manova and
discriminant function analysis (dfa) in SPSS. Retrieved from
https://www.youtube.com/watch?v=VvHdjRKXui8
 Greene, J. C. (2006). Toward a methodology of mixed methods social inquiry.
Research in the Schools, 13(1), 93–98
 Gross, R. (2014). A theoretical consumer decision making model: the influence
of interactivity and information overload on consumers’ intent to purchase
online. International Journal of Business Management & Economic Research,
5(4), 64-70.
 Gupta, S. (2013). A Study of Buying Decision Influencers for Passenger Car
Segment in New Delhi. International Journal of Business and Management
Invention, 2(12), 64-71.
 Gupta, S. (2015) Volkswagen India: das auto digitally. Harvard Business
Publishing for Educators. Retrieved from https://cb.hbsp.harvard.edu/cbmp/
product/IMB513-PDF-ENG

202
References

 Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver
bullet. Journal of Marketing Theory and Practice, 19(2), 139–152.
 Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006).
Multivariate data analysis. Upper Saddle River, New Jersey: Pearson
Education.
 Halzack, S. (2015). The new shopping behavior that is creating big challenges
for the retail industry. Retrieved from https://www.washingtonpost.com/
news/business/wp/2015/02/11/the-new-shopping-behavior-that-is-creating-big-
challenges-for-the-retail-industry/
 Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The
power of the social media ecosystem. Business Horizons, 54(3), 265-273.
 Hanson, W. & Kalyanam, K. (2007). Internet marketing & e-commerce.
Andover, US: Cengage Learning Pvt. Ltd.
 Harikishan, V. (2015). Effectiveness of digital marketing. Retrieved from
http://www.zyxware.com/articles/4745/effectiveness-of-digital-marketing
 Harrison, D. A., Mykytyn Jr., P. P., & Riemenschneider, C. K. (1997).
Executive decisions about adoption of information technology in small business:
Theory and empirical tests. Information Systems Research, 8(2), 171-195.
 Harwani, S. (2015). Indian car buyers open to innovations like autonomous
driving: Capgemini study. AutoCar Professionals. Retrieved from
http://www.autocarpro.in/news-national/indian-car-buyers-innovations-
autonomous-driving-capgemini-study-9542#sthash.TpcP10Ug.dpuf
 Hasan, A. (2015). Ford earmarks 15-20% of its marketing budget on digital for
Figo Aspire. Exchange4media. Retrieved from http://www.exchange4
media.com/tv/ford-earmarks-15-20-of-its-marketing-budget-on-digital-for-figo-
aspire_61236.html#sthash.wdL4VX6Z.dpuf
 Hausman, A. (2014). Consumer decision-making process and social media.
Digitalist. Retrieved from http://www.digitalistmag.com/customer-experience
/2014/02/25/consumer-decision-making-process-and-social-media-01245119
 Hawkins, I. D., Best, J. R., Coney, A. K., & Mookerjee, A. (2008). Consumer
behavior: Building marketing strategy (9th ed.). New Delhi, India: Tata
McGraw Hill.
 Hawks, M. (2015). Why digital marketing is really people marketing? Retrieved
from http://www.huffingtonpost.com/mark-hawks/why-digital-marketing
is_b_8186574.html?ir=India&adsSiteOverride=in
 Hemann, C., & Burbary, K. (2013). Digital marketing analytics: Making sense
of consumer data in a digital world. Indianapolis, Indiana, USA: Que
Publishing.
 Hennig, T. T., Gwinner, K. P., Walsh, G., & Gremler D. D. (2004). Electronic word-
of-mouth via consumer-opinion platforms: what motivates consumers to articulate
themselves on the internet? Journal of Interactive Marketing, 18(1), 38-52.

203
References

 Heriyati, P. & Siek, T. P (2011). Effects of word of mouth communication and


perceived quality on decision making moderated by gender: Jakarta blackberry
Smartphone consumer’s perspective. Contemporary Management Research, 7(4)
329-336.
 Hinckley, D. (2015, September 2). New study: data reveals 67% of consumers
are influenced by online reviews. [Web log post]. Retrieved from
https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-
online-reviews.
 Hirani, R., Guru, S. & Singh Y (2015). The role of experiential marketing in the
Indian auto sector. Retrieved from http://everythingexperiential.com/the-role-of-
experiential-marketing-in-the-indian-auto-sector/#sthash.CeuXjSsJ.dpuf
 Hjorth, L., & Goggin, G. (2009). Mobile technologies: From
telecommunications to media. Howick Place, London, UK: Routledge.
 Hodges, D. (2015, October 2). Digital marketing [Web log post]. Retrieved from
https://www.snapagency.com/blog/scholarship-contest/digital-marketing/
 Hoge, C. C. (1993). Electronic marketing manual. NY, USA: McGraw-Hill.
 Hofstede, G. (1981). Culture and organizations: Software of the mind. New
York, NY: McGraw-Hill.
 Holliman, G., & Rowley, J. (2014). Business to business digital content
marketing: marketers’ perceptions of best practice. Journal of Research in
Interactive Marketing, 8(4), 269-293.
 Hongcharu, B., & Eiamkanchanalai, S. (2009). A comparative study of traditional
mass media, the internet and mobile phones for integrated marketing
communications. Journal of Business & Economics Research (JBER), 7(12), 31-40.
 Hooda, S., & Aggarwal, S. (2012). Consumer behaviour towards e-marketing: a
study of Jaipur consumers. Journal of Arts, Science & Commerce, 3(2), 107-118
 Hou, C. K. (2013). Investigating factors influencing the adoption of business
intelligence systems: an empirical examination of two competing models.
International Journal of Technology, Policy and Management, 13(4), 328-353.
 Hou, C. K. (2014). User acceptance of business intelligence systems in Taiwan's
electronics industry. Social Behavior and Personality: An International
Journal, 42(4), 583-596.
 Hsieh, J. P. A., Rai, A., & Keil, M. (2008). Understanding digital inequality:
Comparing continued use behavioral models of the socio-economically
advantaged and disadvantaged. MIS Quarterly, 32(1), 97-126.
 Hsu, M. H., & Chiu, C. M. (2004). Predicting electronic service continuance
with a decomposed theory of planned behaviour. Behaviour & Information
Technology, 23(5), 359-373.
 Hu, L. T., & Bentler, P. M. (1995). Evaluating model fit. In R. H. Hoyle (Ed.),
Structural equation modeling: Concepts, issues, and applications (pp. 76-99).
Thousand Oaks, CA: Sage Publications.

204
References

 Hubspot (2013). 2013 State of Inbound Marketing. Retrieved from


http://cdn2.hubspot.net/hub/53/file-30889984df/2013_StateofInboundMarketing
_FullReport.pdf
 Hudson, S., Roth, M. S., & Madden, T. J. (2012). Customer communications
management in the new digital era [Monograph]. Center for Marketing Studies,
Darla Moore School of business, University of South Carolina. Retrieved from
http://moore.sc.edu/UserFiles/moore/Documents/Marketing/Center%20for%20
Marketing%20Studies/Customer%20Communications%20Management%20in%
20the%20New%20Digital%20Era%20January%202012.pdf
 Huh, H. J., Kim, T. T., & Law, R. (2009). A comparison of competing
theoretical models for understanding acceptance behavior of information
systems in upscale hotels. International Journal of Hospitality Management,
28(1), 121-134.
 Hung, S. Y., & Chang, C. M. (2005). User acceptance of WAP services: test of
competing theories. Computer Standards & Interfaces, 27(4), 359-370.
 Hung, S. Y., Ku, Y. C., & Chien, J. C. (2012). Understanding physicians’
acceptance of the Medline system for practicing evidence-based medicine: A
decomposed TPB model. International Journal of Medical Informatics, 81(2),
130-142.
 Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user
interactions in social media on brand awareness and purchase intention: the case
of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-
351.
 Hyundai Motor India (2015, March 31). Hyundai Motor India Leads in
Automobile Social Media Presence [Press release]. Retrieved from
http://www.hyundai.com/in/en/MediaCenter/PressReleases/DF_IN_LOCALNE
WSVIEW_20150331.html?selx2
 IAMAI & IMRB (2013). Indian Digital Advertising Spend Snapshot & Projections
by IMRB: A Report. Retrieved from http://www.iamwire.com/2013/04/indian-
digital-advertising-spend-snapshot-projections-by-imrb-a-report/7505
 IAMAI & IMRB (2015). Rural India Tops Urban India In Social Media Usage
With 100% Growth. Retrieved from http://www.iamai.in/media/
details/3682#sthash.6Rm7UzCQ.dpuf
 Immonen, L., & Joensuu, J. (2009). Digital marketing leading towards new business
opportunities: Searching for collaboration between Finnish music companies and
digital service companies. [Bachelor Thesis, School of Business and Services
Management] Retrieved from http://www.academia.edu/1528563/
Digital_marketing_leading_towards_new_business_opportunities_Searching_for_co
llaboration_between_Finnish_music_companies_and_digital_service_companies
 Indiaretailing Bureau (2016). Now book a Renault KWID with Paytm Wallet.
Retrieved from http://www.indiaretailing.com/2016/07/20 /retail/now-book-
renault-kwid-paytm-wallet/

205
References

 Information Handling Services Automotive (2013). India to Be World's 3rd


Largest Automotive Market by 2016: IHS. Retrieved from
http://articles.economictimes.indiatimes.com/2013-07-24/news/40771780
_1_double-digit-growth-third-largest-automotive-market-germany-and-brazil
 Infosys View Point (2013). Innovation in Digital Consumerism for Automotive
Industry. Retrieved from http://www.infosys.com/industries/automotive/white-
papers/Documents/digital-consumerism-automotive-industry.pdf
 Interlivestats.com (n.d.). Internet Users. Retrieved from http://www.
internetlivestats.com/internet-users/
 Ioanăs, E., & Stoica, I. (2014). Social media and its impact on consumers’
behavior. International Journal of Economic Practices and Theories, 4(2), 295-
303.
 J. D. Power Report (2016). 34% of Car Buyers Using Internet for Information on
Vehicle. Retrieved from http://timesofindia.indiatimes.com/business/india-
business/34-of-car-buyers-using-internet-for-information-on-vehicle/articleshow
/53950909.cms
 J.D. Power (2015). Snapshot of How Car Buyers Shop: Chinese vs. Indian - (June
2015).Retrieved from http://auto.economictimes.indiatimes.com/etanalytics/
reports/passenger-vehicle/snapshot-of-how-car-buyers-shop-chinese-vs-indian/
95
 Jackson, J. D., Mun, Y. Y., & Park, J. S. (2013). An empirical test of three
mediation models for the relationship between personal innovativeness and user
acceptance of technology. Information & Management, 50(4), 154-161.
 Jahan, M. (2014). Does social media affect consumer purchase decisions?
Intercontinental Journal of Marketing Research Review, 2(10), 26-36
 Jaleel, T.K. (2015, March 21). Online classifieds drive pre-owned car sales. Live
Mint. Retrieved from http://www.livemint.com/Money/17hUFPHr
CwTEGtnS3PucYP/Online-classifieds-drive-preowned-car-sales.html
 Jaruwachirathanakul, B., & Fink, D. (2005). Internet banking adoption strategies
for a developing country: the case of Thailand. Internet Research, 15(3), 295-
311.
 Jarvenpaa S.L., Tractinsky N. & Vitale, M. (2000). Consumer trust in an internet
store. Information Technology & Management, 1(2), 45-71.
 Jayawardhena C, Wright, L.T. & Masterson R (2003). An investigation of
online consumer purchasing. Qualitative Market Research, 6(1), 58-65.
 Jayawardhena, C. Wright, L. T. & Dennis, C. (2007). Consumers Online:
Intentions, Orientations and Segmentation. International Journal of Retailing
and Distribution Management, 35(6), 515-526.
 Jayaram, A. (2016, May 30). PM Narendra Modi's Digital India intiative aims to
empower society. Mail Today. Retrieved from http://indiatoday.intoday.
in/story/pm-modi-digital-india-mobile-governance/1/680463.html

206
References

 Jenyo, G. K., & Soyoye, K. M. (2015). Online Marketing and Consumer


Purchase Behaviour: A Study of Nigerian Firms. British Journal of Marketing
Studies, 3(7), 1-14.
 Jeremy, E. (2014, November 25). Why digital is the future of outdoor
advertising. Pulse. Retrieved from https://www.linkedin.com/pulse/
20141125235512 -338313994-why-digital-is-the-future-of-outdoor-advertising
 John, B., & Pragadeeswaran, S. (2013). A study of small car consumer
preference in Pune city. TRANS Asian Journal of Marketing & Management
Research 2(3-4), 1-14.
 Johnson, R. B., Onwuegbuzie, A. J., & Turner, L. A. (2007). Toward a
definition of mixed methods research. Journal of Mixed Methods Research,
1(2), 112–133.
 Jonathan, P. (2012). How social media impacts the consumer decision making
model. My Social Game Plan. Retrieved from http://mysocialgame
plan.com/general-marketing/how-social-media-impacts-the-consumer-decision-
making-model
 Jones, A. T., Malczyk, A., & Beneke, J. (2011). Internet marketing: A highly
practical guide to every aspect of internet marketing [Monograph]. Retrieved
from https://open.uct.ac.za/bitstream/.../Internet_Marketing_textbook.pdf?
 Joshi, P., & Upadhyay, H. (2014, January). E-Retailing in India: despite issues,
customers satisfied with top retailers. Consumer Voice. Retrieved from
http://consumeraffairs.nic.in/consumer/writereaddata/e-Retailingindia.pdf
 Kantar IMRB & IAMAI (2016). Digital Advertising Report 2016. Retrieved
from http://cdn.mxmindia.com/wp-content/uploads/2017/08/Digital-Advertising
-Report-2016-Final.pdf
 Kaplan, M. (2013). Email still effective marketing tool? Practical Ecommerce.
Retrieved from http://www.practicalecommerce.com/articles/4050-Email-Still-
Effective-Marketing-Tool-
 Kaptyukhin, R. V., Romanov, A. A., Zhidkova, O. N., & Danchenok, L. A
(2013). Features of online marketing communications and their classification.
World Applied Sciences Journal, 27(13), 131-136.
 Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information
Technology Adoption across Time: A Cross‐Sectional Comparison of
Pre‐Adoption and Post‐Adoption Beliefs. MIS Quarterly, 23(2), 183‐213.
 Kaufman, I., & Horton, C. (2014). Digital Marketing: Integrating strategy and
tactics with values, a guidebook for executives, managers, and students. Howick
Place, London: Routledge.
 Kaushik, V. K., & Kaushik, N. (2008). Buying behaviour of passenger cars: A
study in South West Haryana. Indian Journal of Marketing, 38(5), 34-39.
 Kemp, S. (2015). Digital, social & mobile in India in 2015. We are Social.
Retrieved from http://wearesocial.com/uk/special-reports/digital-social-mobile-
india-2015

207
References

 Kesharwani, A., & Singh, B. S. (2012). The impact of trust and perceived risk
on internet banking adoption in India: An extension of technology acceptance
model. International Journal of Bank Marketing, 30(4), 303-322.
 Khalil, N. (2014). Factors affecting the consumer’s attitudes on online shopping
in Saudi Arabia. International Journal of Scientific and Research Publications,
4(11), 1-8.
 Khan, S. & Jacob, S. (2010, June 21). GM, Maruti, Honda & Hyundai investing
a tenth of marketing budgets on online ads. Economic Times. Retrieved from
http://articles.economictimes.indiatimes.com/2010-06-21/news/27576925_1_
digital-marketing-online-advertisers-age-of-car-buyers
 Khare, A., Parveen, C., & Mishra, A. (2012). Influence of normative and
informative values on fashion clothing involvement of Indian women. Journal
of Customer Behaviour, 11(1), 9-32.
 Kierzkowski, A., Mcquade, S., Waitman, R., & Zeisser, M. (1996). Marketing to
the digital consumer. The McKinsey Quarterly, 33(3), 5-21.
 Kink, N., & Hess, T. (2008). Search engines as substitutes for traditional
information sources? An investigation of media choice. The Information
Society, 24(1), 18-29.
 Kirkpatrick, D. (2012, July, 31). Digital marketing: be relevant, data-driven and
precise [Web log post]. Retrieved from http://sherpablog.marketingsherpa.
com/online-marketing/precision-data-based-marketing/
 Kishore, S. & Gupta, K. (2009). Gender equality and women’s empowerment in
India. National Family Health Survey (NFHS-3) India. Retrieved from
https://dhsprogram.com/pubs/pdf/OD57/OD57.pdf
 Klososky, S. (2012).Social technology: the next frontier. Financial Executive,
28(4), 40-46.
 Kocyigit, E. (2015). Effects of mobile marketing on need recognition stage.
Digital Doughnut. Retrieved from https://www.digitaldoughnut.com/
 Koiso-Kanttila, N. (2004). Digital content marketing: a literature synthesis.
Journal of Marketing Management, 20(1-2), 45-65.
 Kollat, D. T., Engel, J. F., & Blackwell, R. D. (1970). Current problems in
consumer behaviour research. Journal of Marketing Research, 7, 327-332.
 Kothari, D.P. & Saxena, A. (2004). Hypermedia: From multimedia to virtual
reality. Delhi, India: PHI Learning Private Ltd.
 Kotler, P. (2000). Marketing management: The millennium edition. New Delhi,
India: Prentice Hall of India.
 Kotler, P., & Keller, K. L. (2012). Marketing management (12th ed.). New
Delhi: Prentice Hall of India.
 KPMG (2013). The Digital Passenger. Digital Metamorphosis in Indian
Automobile Industry. Retrieved from https://www.kpmg.com/IN/
en/IssuesAndInsights/ArticlesPublications/Documents/Digital_Passengers_Final
-Online-Version.pdf

208
References

 Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research
activities. Educational and Psychological Measurement, 30(3), 607-610.
 Kumar, D. R. S., & Singh, A. S. (2013). Social media as an effective tool of
marketing communication: a case study of Maruti Suzuki. Asia Pacific Journal
of Marketing & Management Review, 2(5), 79-84.
 Kumar, S. (2012). Role of social media in integrated marketing communication.
South Asian Journal of Marketing & Management Research, 2(6), 149-155.
 Kusuma, P. (2015). A study on impact of consumer behaviour pattern on buying
decision of small cars in Karnataka. International Journal of Innovative
Research in Science, Engineering and Technology, 4(10), 10167-10177.
 Lamb, C. W., Hair, J. F., & McDaniel, C. (2001). Essentials of marketing (2nd
ed.). Cincinnati, USA: Southwestern College Publishing.
 Lwanga, S. K., & Lemeshow, S. (1991). Sample size determination in health
studies: A practical manual. Geneva, Switzerland: World Health Organization.
Retrieved from http://apps.who.int/iris/bitstream/10665/40062/1/924154
4058_(p1-p22).pdf
 Lee, E. (2013). Impacts of social media on consumer behavior: decision making
process. [Bachelor Thesis, Turku University of Applied Sciences.] Retrieved from
https://www.theseus.fi/bitstream/handle/10024/62367/Lee_Ethel.pdf?sequence=1
 Lee, M. C. (2009). Factors influencing the adoption of internet banking: An
integration of TAM and TPB with perceived risk and perceived benefit.
Electronic Commerce Research and Applications, 8(3), 130-141.
 Lee, M. C., & Tsai, T. R. (2010). What drives people to continue to play online
games? An extension of technology model and theory of planned behavior.
International Journal of Human–Computer Interaction, 26(6), 601-620.
 Lee, P. Y. (2014). Social media challenges for advertising business and creative
management in the social media era. International Journal of Research in
Business Studies and Management, 1(1), 1-11.
 Lee, Y., Kozar, K. A., & Larsen, K. R. (2003). The technology acceptance
model: Past, present, and future. Communications of the Association for
Information Systems, 12(1), 752-780
 Lefever, L. (2003). What is an online community? Commoncraft. Retrieved
from https://www.commoncraft.com/archives/000208.html
 Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information
technology? A critical review of the technology acceptance model. Information
& Management, 40(3), 191-204.
 Leiner, B. M., Cerf, V. G., Clark, D. D., Kahn, R. E., Kleinrock, L., Lynch, D.
C., ... & Wolff, S. (2009). A brief history of the Internet. ACM SIGCOMM
Computer Communication Review, 39(5), 22-31.

209
References

 Leng, G. S., Lada, S., Muhammad, M. Z., Ibrahim, A. A. H. A., & Amboala, T.
(2011). An exploration of social networking sites (SNS) adoption in Malaysia
using technology acceptance model (TAM), theory of planned behavior (TPB) and
intrinsic motivation. Journal of Internet Banking and Commerce, 16(2), 1-27.
 Lerrthaitrakul, W., & Panjakajornsak, V. (2014). The impact of electronic word-
of-mouth factors on consumers' buying decision-making processes in the low
cost carriers: a conceptual framework. International Journal of Trade,
Economics and Finance, 5(2), 142-146.
 Levy, S. (2011). In the plex: How Google thinks, works, and shapes our lives.
NY, USA: Simon and Schuster.
 Li, N., & Zhang, P. (2002). Consumer online shopping attitudes and behavior:
An assessment of research. In R. Ramsower and J. Windsor (Eds). Presented at
Eighth Americas Conference on Information Systems (AMCIS), Dallas, TX, 31
December (pp. 508-517). Retrieved from
http://www.zamaros.net/NACB%20READING%203.pdf
 Liao, Z., & Cheung, M. T. (2001). Internet-based e-shopping and consumer
attitudes: an empirical study. Information & Management, 38(5), 299-306.
 Lin, H. F. (2007). Predicting consumer intentions to shop online: An empirical
test of competing theories. Electronic Commerce Research and
Applications, 6(4), 433-442.
 Lovett, J. (2013, December). New era of digital marketing management.
Teradata Magazine, 13(1). Retrieved from http://www.teradatamagazine.
com/v13n01/Features/New-Era-of-Digital-Marketing-Management
 Loving, P. (2013, January 29). Responsive design vs. cross device compatibility
[Web log post]. Front Digital. Retrieved from
http://frontdigital.com/responsive-design-vs-cross-device-compatibility/
 Ludwig, S., De Ruyter, K., Friedman, M., Brüggen, E. C., Wetzels, M., &
Pfann, G. (2013). More than words: The influence of affective content and
linguistic style matches in online reviews on conversion rates. Journal of
Marketing, 77(1), 87-103.
 MacDonald, S. (2016, September 8). Measuring the Effectiveness of Email
Marketing [Web log post]. Superoffice. Retrieved from http://www.superoffice.
com/blog/measuring-the-effectiveness-of-email-marketing/
 Maklan, S., Knox, S., & Watson, K. (2001, November). How is consumer
behaviour affected by online relationships?. CIME Branding Forum, Cranfield
University School of Management, 3-27, Bedford, UK.
 Malhotra, N.K. & Dash, S. (2012). Marketing research: An applied orientation
(6th ed.). New Delhi, India: Pearson Education.
 Malviya, S. (2016, January 16). Facebook racks up 27% revenue rise in India to
Rs 123.5crore, makes only Rs 9 per user. Economic Times. Retrieved from
http://economictimes.indiatimes.com/tech/internet/facebook-racks-up-27-
revenue-rise-in-india-to-rs-123-5-crore-makes-only-rs-9-per-user/articleshow/
50597838.cms

210
References

 Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and


behaviour towards green practices in the lodging industry in India. International
Journal of Contemporary Hospitality Management, 19(5), 364-377.
 Mangold, W. G. & Faulds, D. J. (2009). Social media: the new hybrid element
of the promotion mix. Business Horizons, 52(4), 357-365.
 Manzoor, A. (2010). E-Commerce: An introduction. Saarbrucken, Germany:
Lap Lambert Academic Publishing GmbH & Co. KG.
 Maruti Suzuki India (2015, July 23). Maruti Suzuki launches NEXA: A New
Premium Automotive Experience [Press release]. Retrieved from
https://marutistoragenew.blob.core.windows.net/nexaexperience/maruti-suzuki-
launches-NEXA-a-new-premium-automotive-experience.pdf
 Mathieson, K. (1991). Predicting user intentions: comparing the technology
acceptance model with the theory of planned behaviour. Information Systems
Research, 2(3), 173-191.
 Matthews, L. (2010). Social media and the evolution of corporate
communications. The Elon Journal of Undergraduate Research in
Communications, 1(1), 17-23.
 McAuliffe, J. (2012, October 31). Mobile compatible vs. Mobile optimized –
what’s the difference? [Web log post]. Leonardo Blog. Retrieved from
http://blog.leonardo.com/mobile-compatible-vs-mobile-optimized-whats-the-
difference/
 McCue, T.J. (2011). Why you should use YouTube for marketing. Openforum.
Retrieved from https://www.americanexpress.com/us/small-business/openforum
/articles/why-you-should-use-youtube-for-marketing/
 McDonald, M., & Wilson, H. (1999). E-marketing: Improving marketing
effectiveness in a digital world. Harlow Essex, London: Financial Times
Prentice Hall.
 Medoff, N. J. (2000). Just a click away: Advertising on the internet.
Massachusetts: Allyn & Bacon, Inc.
 Mehra, P. (2012, May 14). Auto giants ride new cheer. ImpactonNet. Retrieved
from http://www.impactonnet.com/node/659
 Merisavo, M., Kajalo, S., Karjaluoto, H., Virtanen, V., Salmenkivi, S., Raulas, M., &
Leppäniemi, M. (2007). An empirical study of the drivers of consumer acceptance of
mobile advertising. Journal of Interactive Advertising, 7(2), 41-50.
 Miller, R., Michalski, W., & Stevens, B. (1998). The promises and perils of 21st
century technology: An overview of the issues. Organization for Economic Co-
operation and Development. Retrieved from http://www.oecd.org/
futures/35391210.pdf
 Mir, I. A., & Rehman, K. U. (2013). Factors affecting consumer attitudes and
intentions toward user-generated product content on YouTube. Management &
Marketing, 8(4), 637-654.

211
References

 Mishra, L. (2016, January 18). Mahindra ties up with Flipkart for KUV100. The
Hindu. Retrieved from http://www.thehindu.com/news/cities/mumbai/business
/mahindra-ties-up-with-flipkart-for-kuv100/article8118835.ece
 Mishra, S. (2015). Drivers of mobile-commerce acceptance in India: An
empirical study. Presented at XIV International Business and Economy
Conference, Bangkok, Thailand, 5-8 January (pp.36-41). Retrieved from
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2549906
 Mitra, S. (2015, August 27). Most Indians shop across channels: study. Live
Mint. Retrieved from http://www.livemint.com/Industry/70mRJZTahF9i7EQl
Hrz6VM/Most-Indians-shop-across-channels-study.html
 Mogensen, D. (2015, November). The 5 auto shopping moments every brand
must own [Web log post]. Retrieved from https://www.
thinkwithgoogle.com/articles/five-auto-shopping-moments-every-brand-must-
own.html
 Mohapatra, A. (2012, November 21). 40% Indian consumers research online
before buying offline [Web log post]. Pitchonnet. Retrieved from
http://www.pitchonnet.com/blog/2012/11/21/40-indian-consumers-research-
online-before-buying-offline/
 Molesworth, M., & Suortti, J. P. (2002). Buying cars online: the adoption of the
web for high‐involvement, high‐cost purchases. Journal of Consumer
Behaviour, 2(2), 155-168.
 Molteni, L., & Ordanini, A. (2003). Consumption patterns, digital technology
and music downloading. Long Range Planning, 36(4), 389-406.
 Moon, J.W. & Kim, Y.G. (2001). Extending TAM for a world-wide-web
context. Information and Management, 38(4), 217-230.
 Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure
the perceptions of adopting an information technology innovation. Information
System Research, 2(3), 192-222.
 Morrison, K. (2014). 81% of shoppers conduct online research before buying.
Social Times. Retrieved from http://www.adweek.com/socialtimes/81-shoppers-
conduct-online-research-making-purchase-infographic/20852Z
 Morrison, K. (2015). Personalization is a big challenge for digital marketers.
Social Times. Retrieved form http://www.adweek.com/socialtimes/
personalization-is-a-big-challenge-for-digital-marketers-infographic/631517
 Moss, S. (n.d.). Fit indices for structural equation modeling. Retrieved from
http://www.sicotests.com/psyarticle.asp?id=277
 Mulhern, F. (2009). Integrated marketing communications: From media
channels to digital connectivity. Journal of Marketing Communications, 15(2-
3), 85-101.
 Muller, P., Damgaard, M., Litchfield, A., Lewis, M., & Hörnle, J. (2011).
Consumer behaviour in a digital environment. European Parliament's
Committee, Publication Office

212
References

 Muthiah, S. & Kannan, K.V. (2015). A study on impact of social media on


consumer behavior. Asian Journal of Science and Technology, 6(12), 2151-
2156.
 Naidu, V. (2015a).The #Fantastico hunt: How Tata motors let fans discover the
name of its new passenger car. Digital Vidya. Retrieved from
http://lighthouseinsights.in/tata-motors-zica-fantastico-hunt.html/
 Naidu, V. (2015b). 16 Best Indian Digital Marketing Campaigns of Quarter 3,
2015 [Fact sheet]. Retrieved from http://lighthouseinsights.in/best-indian-
digital-marketing-campaigns-q3-2015.html/
 Naidu, V. (2015c). #GetSetBolt: How Twitter influencers created buzz for the
new hatchback. Lighthouse Insights. Retrieved from
http://lighthouseinsights.in/tata-bolt-getsetbolt-twitter-campaign.html/
 Naik, P. A., & Peters, K. (2009). A hierarchical marketing communications
model of online and offline media synergies. Journal of Interactive
Marketing, 23(4), 288-299.
 Nair, S. (2015). Thinking of buying a car? Just go online! Cardekho.com.
Retrieved from http://yourstory.com/2015/11/cardekho_com/
 Nataraj, S. & Nagaraja, S. (2012). Customer satisfaction in automobile industry
– An Indian online buyers’ perspective of car Manufacturers’ websites.
International Journal of Multidisciplinary Research, 2(6), 92-107.
 Ndubisi, N. O. (2004). Factors influencing e-learning adoption intention:
Examining the determinant structure of the decomposed theory of planned
behaviour constructs. Presented at 27th Annual Conference of HERDSA on
Transforming Knowledge into Wisdom: Holistic Approaches to Teaching and
Learning, Miri, Malaysia, 4-7 July (pp.252-262). Retrieved from
https://www.researchgate.net/profile/Nelson_Ndubisi/publication/265240354_F
actors_influencing_e-learning_adoption_intention_Examining_the_determinant
_structure_of_the_decomposed_theory_of_planned_behaviour_constructs/links/
555c747708ae6aea081785d5.pdf
 Negi, R. & Saklani, A. (2003). Understanding behaviour of online shoppers.
Delhi Business Review, 4(2), 103-107.
 Negi, R., Saklani, A., Badoni, D. C., & Jasola, M. (2002). Fast changing realities: a
case of electronic business interface and customer perceptions. Delhi Business
Review, 3(2), 38-48.
 Nelson, J. (2013, May 20). Guess what, marketers? Interactive TV is actually
here. Forbes. Retrieved from http://www.forbes.com/sites/onmarketing/2013/05
/20/guess-what-marketers-interactive-tv-is-actually-here/#738328be66f2
 Nguyen, H.T. (2014). Factors affecting customer satisfaction and trust in an e-
commerce setting : a case study of muachung.vn in Vietnam. AU-GSB e-Journal,
(June), 7(1), 43-52.

213
References

 Nickson, C. (2016). How a young generation accepts technology. Retrieved


from https://hbr.org/2012/04/the-mobile-re-generation
 Nielsen (2012, June 6).50% of Car Buyers Research Online Before Deciding on
Model. Retrieved from http://www.business-standard.com/article/companies/50
-of-car-buyers-research-online-before-deciding-on-model-12060600029_1.html
 Nielsen (2013). 27 Million Smartphone Users in Urban India - Nielsen.
Retrieved from www.nielsen.com in en nielsen-pressroom ... smartphone-
incidence.html
 Nielsen (2014a). How Indian Consumers Navigate The Car Buying Journey.
Retrieved from http://www.nielsen.com/in/en/insights/reports/2014/how-indian-
consumers-navigate-the-car-buying-journey.html
 Nielsen (2014b, May 29). The Role of Social Media in Consumer Decision
Making [Web log post]. Retrieved from http://relevance.com/blog/the-role-of-
social-media-in-consumer-decision-making/
 Nielsen Global Smartphone Insights (2013). The Mobile Consumer: A Global
Snapshot. Retrieved from http://www.nielsen.com/content/dam/corporate/uk/
en/documents/Mobile-Consumer-Report-2013.pdf
 Novak, T. P., & Hoffman, D. L. (1997). Measuring the flow experience among
web users. Interval Research Corporation, 31(1), 1-35.
 Nunnally, J. C., & Bernstein, I. H. (1994). The assessment of reliability.
Psychometric Theory, 3(1), 248-292.
 O'reilly, T. (2007). What is Web 2.0: Design patterns and business models for
the next generation of software? Communications & Strategies, 65(1), 17-39.
 Oye, N. D., Iahad, N. A., & Rahim, N. A. (2014). The history of UTAUT model
and its impact on ICT acceptance and usage by academicians. Education and
Information Technologies, 19(1), 251-270.
 Paisley, C. M., & Sparks, P. (1998). Expectations of reducing fat intake: The
role of perceived need within the theory of planned behaviour. Psychology and
Health, 13(2), 341-353.
 Pandey, U.S. & Shukla, S (2010). E-Commerce and mobile commerce
technologies. New Delhi, India: S. Chand & Company Limited.
 Park, C.H. & Kim Y.G. (2003). Identifying key factors affecting consumer
purchase behaviour in an on-line shopping context. International Journal of
Retail & Distribution Management, 31(1), 16 – 29.
 Parmar, V., & Keyson, D. (2008). Persuasive technology for shaping social
beliefs of rural women in India: an approach based on the theory of planned
behaviour. Presented at International Conference on Persuasive Technology,
Oulu, 4-6 June (pp. 104-115). Springer, Berlin, Heidelberg.

214
References

 Pearson, A. (2013). Integrating social media with mobile, online and other
marketing channels. Journal of Digital & Social Media Marketing, 1(2), 192–
200.
 Philip, L. (2009, November 14). Most Indians buy cars based on mobile phone
advertisements. The Economic Times. Retrieved from http://articles.
economictimes.indiatimes.com/2009-11-14/news/27641777_1_digital-
marketing-car-buyers-car-sales
 Pillai, S. & Ji, A. (2017). What's driving internet use in Indian languages?
Retrieved from http://www.gadgetsnow.com/tech-news/whats-driving-internet-
use-in-indian-languages/articleshow/60388124.cms
 Pixability Study (2014). Consumer Electronics and Youtube: How YouTube Is
Changing Consumer Behaviour And How The Best Brands Adapt. Retrieved from
http://www.pixability.com/wpcontent/uploads/2014/06/PixabilityCEStudyvfJun
e271.pdf
 Poggi, J. (2012). What you need to know about interactive TV your digital
questions answered. Retrieved from http://adage.com/article/digital/interactive-
tv/232996/
 Poulsen, J., & French, A. (2008). Discriminant function analysis. Retrieved from
https://pdfs.semanticscholar.org/8e10/85b33d84d7015174e30e3e911272b6e1c2f
e.pdf
 Prahalad, C. K., & Ramaswamy, V. (2004a). Co-creating unique value with
customers. Strategy & Leadership, 32(3), 4-9.
 Prahalad, C. K., & Ramaswamy, V. (2004b). Co-creation experiences: The next
practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
 PTI (2015, December 29). India May Have 50 Crore Internet Subscribers Next
Year: Ravi Shankar Prasad. Economic Times. Retrieved from
http://articles.economictimes.indiatimes.com/2015-12-
29/news/69379804_1_digital-india-skill-india-subscribers
 Punj, G. (2012). Consumer decision making on the web: A theoretical analysis
and research guidelines. Psychology & Marketing, 29(10), 791-803.
 Puthran, N. (2014).Honda plans on increasing the digital advertising budget for
next year. Cartrade.com Retrieved from https://www.cartrade.com/car-bike-
news/honda-plans-on-increasing-the-digital-advertising-budget-for-next-year-
124899.html
 PWC Study (2012). Most Shoppers Go Online to Research Products Before
Buying in Stores. Retrieved from https://www.internetretailer.com/2012/
03/30/most-shoppers-go-online-research-products.
 Quine, L., Rutter, D. R., & Arnold, L. (1998). Predicting and understanding
safety helmet use among schoolboy cyclists: a comparison of the theory of
planned behaviour and the health belief model. Psychology and Health, 13(2),
251-269.

215
References

 Raj, A. (2016, January 23). At 7.64% growth, India fastest growing passenger
car market. Live Mint. Retrieved from http://www.livemint.com/Industry/
bulpIdEod7tk9HTftdo9bL/At-764-growth-India-fastest-growing-passenger-car-
market.html
 Ramakrishnan, L. (2014, June 20). Home buying now begins online. The Indian
Express. Retrieved from http://indianexpress.com/article/business/business-
others/home-buying-now-begins-online/
 Ramnath, S. (2016). AdEx to increase by 15.5 per cent in 2016; FMCG to lead:
GroupM. Afaqs. Retrieved from http://www.afaqs.com/news/story
/46894_AdEx-to-increase-by-155-per-cent-in-2016-FMCG-to-lead-GroupM
 Rao, M. and Manzar, O. (2013). 15 Years of internet in India: Retrospectives
and roadmaps, digital empowerment foundation, 2011. Retrieved from
www.netpehchaan.in
 Ratliff, J. D., & Rubinfeld, D. L. (2010). Online advertising: Defining relevant
markets. Journal of Competition Law and Economics, 6(3), 653-686.
 Reino, S., & Hay, B. (2011).The use of YouTube as a tourism marketing tool.
Presented at 42nd Annual Travel & Tourism Research Association Conference
(pp. 1-15). Retrieved from http://eresearch.qmu.ac.uk/2315/1/2315.PDF.
 Reitzin, J. (2007, July 26). What is digital marketing? [Web log post]. Retrieved
from http://mobilestorm.com/mobile-marketing/what-is-digital-marketing/
 Rekha & Gayatri (2014). Consumers’ attitude towards mobile marketing: a
contemporary communication tool. Prabandhan Guru, 5(1&2), 1-9.
 Rekha & Gayatri (2015). Impact of perceived usefulness, compatibility and ease
of use on attitude towards digital marketing in Indian car market. Journal of
Global Information and Business Strategy, 7(1), 18-23.
 Reza Kiani, G. (1998). Marketing opportunities in the digital world. Internet
Research, 8(2), 185-194.
 Ricciuti, M. (1995). Database vendors hawk wares on Internet. InfoWorld,
17(2), 9- 10.
 Rogers, E. M. (1983). Diffusion of innovations. Avenue of Americas, NY: The
Free Press, Simon and Schuster.
 Rouibah K., & Ould-Ali, S. (2007). Mobile-Commerce intention to use via SMS
in the banking sector: The case of Kuwait. Paper at International Conference on
Pattern Recognition and Information Processing (PRIP' 2007), Minsk, Belarus,
20-24 May (pp. 129-134). Retrieved from https://www.researchgate
.net/profile/Kamel_Rouibah/publication/277301632_2007-Mobile-
Commerce_intention_to_use_via_SMS_in_the_banking_sector_The_case_of_K
uwait/links/5566030708aec22682ff1522.pdf
 Rouse, M. (2009). Digital television (DTV). Retrieved from
http://whatis.techtarget.com/definition/digital-television-DTV

216
References

 Rowan, W. (2002). Digital marketing: Using new technologies to get closer to


your customers. London, UK: Kogan Page Publishers.
 Ryan, D. & Jones, C. (2012). Understanding digital marketing: Marketing
strategies for engaging the digital generation. London, UK: Kogan Page
Publishers.
 Ryan, D. (2014). The best digital marketing campaigns in the world II. London,
UK: Kogan Page Publishers.
 Sager, I. (2012). Before I-Phone and Android came Simon, the first smartphone.
Bloomberg. Retrieved from http://www.bloomberg.com/news/ articles/2012-06-
29/before-iphone-and-android-came-simon-the-first-smartphone
 Sahli, A. B., & Legohérel, P. (2014).Using the Decomposed Theory of Planned
Behavior (DTPB) to Explain the Intention to Book Tourism Products Online.
International Journal of Online Marketing, 4(1), 1-10.
 Sakkthivel, A. M. (2006). Impact of demographics on the consumption of
different services online in India. Journal of Internet Banking and Commerce,
11(3), 8-15.
 Sakkthivel, A. M. (2009). Impact of demographics on online buying behaviour
towards different products. International Journal of Electronic Finance, 3(3),
284-296.
 Salehi, M., Mirzaei, H., Aghaei, M., & Abyari, M. (2012). Dissimilarity of e-
marketing vs traditional marketing. International Journal of Academic Research
in Business and Social Sciences, 2(1), 384-389.
 Saluja, D., & Singh, S. (2014). Impact of social media marketing strategies on
consumers behaviour in Delhi. International Journal of Virtual Communities
and Social Networking, 6(2), 1-23.
 Samaradiwakara, G. D. M. N., & Gunawardena, C. G. (2014). Comparison of
existing technology acceptance theories and models to suggest a well improved
theory/model. International Technical Sciences Journal (ITSJ), 1(1), 21-36.
 Samson, R., Mehta, M., & Chandani, A. (2014). Impact of online digital
communication on customer buying decision. Procedia Economics and
Finance, 11, 872-880.
 Samudra, M. S., & Phadtare, M. (2012). Factors influencing the adoption of
mobile banking with special reference to Pune City. ASCI Journal of
Management, 42(1), 51-65.
 Saxena, D.M. (2016, November 28). How do smartphone users take their online
buying decisions? The Economic Times. Retrieved from http://economictimes.
indiatimes.com/articleshow/55632972.cms?utm_source=contentofinterest&utm
_medium=text&utm_campaign=cppst
 Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of
mobile marketing. Electronic Commerce Research and Applications, 4(2), 159-173.

217
References

 Schiffman, L. G., Kanuk, L. L. & Kumar, S. R (2010). Consumer behavior (10th


ed.). New Delhi, India: Pearson Prentice Hall of India.
 Schwartz, E. I. (2002). Digital Darwinism: 7 breakthrough business strategies
for surviving in the cutthroat Web economy. NY, USA: Crown Business
Publishing.
 Schwenk, C. R. (1984). Cognitive simplification processes in strategic
decision‐making. Strategic Management Journal, 5(2), 111-128.
 Sector Study (2016). Indian Luxury Car Market: Sector Study 2016 - The Indian
Luxury Car Sector Expected To Grow At A Rate Of 15% Per Annum In The Period
2015-2018 - Research And Markets. Retrieved from http://www.prnewswire.
com/news-releases/indian-luxury-car-market-sector-study-2016---the-indian-
luxury-car-sector-expected-to-grow-at-a-rate-of-15-per-annum-in-the-period-
2015-2018---research-and-markets-300286568.html
 Sen, S. (2013).Maruti Suzuki names Digitas as its digital agency. Afaqs.
Retrieved from http://www.afaqs.com/news/story/38257_Maruti-Suzuki-names-
Digitas-as-its-digital-agency
 Sengupta, S. (2016, January 28). Top 3 auto companies hold 70% market share.
The Times of India. Retrieved from http://timesofindia.indiatimes.
com/business/india-business/Top-3-auto-companies-hold-70-market-
share/articleshow/50749746.cms
 Shapiro, C., & Varian, H. (1999). Information rules. Boston, USA: Harvard
Business School Press.
 Sharma, P. (2015, December, 31). India can connect without Free Basics, says
internet body. DNA India. Retrieved from http://www.dnaindia.com/money/
report-india-can-connect-without-free-basics-says-internet-body-2160853
 Sharma, R., & Mishra, R. (2015). A Review of Evolution of Theories and
Models of Technology Adoption. Indore Management Journal, 6(2), 17-29.
 Sharma, S. (2016). How India is inching closer to becoming digitally literate.
Retrieved from https://yourstory.com/2016/06/national-digital-literacy-mission/
 Sharma, S., & Rehman, A. (2012).Assessing the Impact of Web 2.0 on
Consumer Purchase Decisions: Indian Perspective. International Journal of
Marketing and Technology, 2(7), 125-139.
 Shih, Y. Y., & Fang, K. (2004). The use of a decomposed theory of planned
behavior to study Internet banking in Taiwan. Internet Research, 14(3), 213-
223.
 Shim, S., Eastlick, M.A., Lotz, S.L. & Warrington, P. (2001). An on-line
prepurchase intentions model: The role of intention to search. Journal of
Retailing, 77(3), 397-416.
 SIAM (2016). Performance of Auto Industry during 2015-16. Retrieved from
http://www.siamindia.com/statistics.aspx?mpgid=8&pgidtrail=9

218
References

 Singh, S. (2014). The impact and adoption of mobile banking in


Delhi. International Research Journal of Business and Management, 1, 19-31.
 Singh, S. (2016). Role of social media marketing strategies on customer
perception. Anveshak, 2(5), 27-41.
 Smarkola, C. (2008). Efficacy of a planned behavior model: Beliefs that
contribute to computer usage intentions of student teachers and experienced
teachers. Computers in Human Behavior, 24(3), 1196-1215.
 Smarkola, C. (2011). A mixed-methodological technology adoption study:
Cognitive belief-behavioral model assessments in predicting computer usage
factors in the classroom. In T. Teo (Ed.), Technology acceptance in education:
Research and issues (pp. 9–41). Rotterdam: Sense Publishers.
 Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing,
motivating, or just annoying. Journal of Strategic Marketing, 19(6), 489-499.
 Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated
approach. London, UK: Kogan Page Publishers.
 Solomon, M. R., Marshall, G. W. & Stuart, E. W. (2012). Marketing - Real
people, real choices. Upper Saddle River, NJ: Pearson Prentice Hall.
 Sople, V. (2011). E-Marketing: Text & cases. New Delhi, India: Biztantra
Publication Pvt Ltd.
 Sridhar, S., & Srinivasan, R. (2012). Social influence effects in online product
ratings. Journal of Marketing, 76(5), 70-88.
 Srivastava, N., Srivastava, S., and Pai, A. (2014). Attitude and perception
towards online advertising among students and young professionals: A study.
International Journal of Management. 5(5), 33-39.
 Srivastava, P. (2012). A study on impact of online advertising on consumer
behavior (with special reference to e-mails). International Journal of
Engineering and Management Sciences, 3(4), 461-465.
 Straub, D., Limayem, M., & Karahanna-Evaristo, E. (1995). Measuring system
usage: Implications for IS theory testing. Management Science, 41(8), 1328-
1342.
 Statista (2016). Number of Social Network Users in India from 2012 to 2018 (In
Millions). Retrieved from http://www.statista.com/statistics/278407/number-of-
social-network-users-in-india/
 Steiger J. H. (2000). Point estimation, hypothesis testing and interval estimation
using the RMSEA: Some comments and a reply to Hayduk and
Glaser. Structural Equation Modeling, 7(2), 149-162.
 Steinberg, S. (2007). An introduction to communication studies. South Africa:
Juta and Company Ltd.
 Sternthal, B., & Craig, C. S. (1982). Consumer behavior: An information
processing perspective. Englewood Cliffs, NJ: Prentice Hall Inc.

219
References

 Stokes, R. (2013). EMarketing: The essential guide to marketing in a digital


world. Quirk eMarketing. Retrieved from https://www.redandyellow.co.za/wp-
content/.../emarketing_textbook_download.pdf
 Sud, S. (2016, March 9). Hyundai motor india scores big on social media [Web
log post]. Digital Vidya. Retrieved from http://www.digitalvidya. com/blog/
hyundai-motor-india-scores-big-on-social-media/
 Sudhahar, J. C., & Venkatapathy, R. (2005). Automobile purchase-Peer
influence in decision making. Indian Journal of Marketing, 35(6), 16-22.
 Swaminathan, V., White, E.L. & Rao, B.P. (2005). The Internet and Consumer
Buying Behavior: A Research Framework and Analysis. In C. Steinfeld (Ed.)
Advances in electronic commerce (pp.64-84). Rerieved from
http://faculty.poly.edu/~brao/1998.Ebusiness.Purdue.pdf
 Syme, C. (2015).Social media marketing must be relevant. Retrieved from
http://www.digitalbookworld.com/2015/social-media-marketing-must-be-
relevant/
 Takhire, M. & Joorshari, M.R.T. (2015).Evaluation of effective factors on
customer decision-making process in the online environment. International
Journal of Managing Public Sector Information and Communication
Technologies (IJMPICT), 6(3), 1-11
 Tanakinjal, G. H., Deans, K. R., & Gray, B. J. (2010). Third screen
communication and the adoption of mobile marketing: A Malaysia perspective.
International Journal of Marketing Studies, 2(1), 36-47.
 Tanenbaum, A.S. (1996). Computer networks. Upper Saddle River, NJ: Prentice
Hall.
 Taylor, S., and Todd, P. (1995a) Decomposition and crossover effects in the
theory of planned behaviour: A study of consumer adoption intentions.
International Journal of Research in Marketing, 12(2) 137-155.
 Taylor, S., & Todd, P. A. (1995b). Understanding information technology
usage: A test of competing models. Information Systems Research, 6(2), 144-
176.
 Techopedia (n.d.). Digital marketing. Retrieved from https://www.techopedia.
com/definition/27110/digital-marketing
 Techtarget (2005). Computer. Retrieved from http://searchwindowsserver.tech
target.com/definition/computer
 Techtarget (2007). POP3 (Post Office Protocol 3). Retrieved from
http://searchexchange.techtarget.com/definition/POP3
 Thakur, R. (2013). Customer adoption of mobile payment services by
professionals across two cities in India: an empirical study using modified
technology acceptance model. Business Perspectives and Research, 1(2), 17-30.

220
References

 Thakur, R., & Srivastava, M. (2013). Customer usage intention of mobile


commerce in India: an empirical study. Journal of Indian Business
Research, 5(1), 52-72.
 Thamizhvanan, A., & Xavier, M. J. (2013). Determinants of customers' online
purchase intention: an empirical study in India. Journal of Indian Business
Research, 5(1), 17-32.
 Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and
social media: Why bother? Business Horizons, 57(6), 703-708.
 Torkzadeh, G., & Dhillon, G. (2002). Measuring Factors that Influence the
Success of Internet Commerce. Information System Research, 13(2), 187-204.
 TRAI (2016, June 20). Highlights of Telecom Subscription Data as on 30th
April, 2016. [Press release]. Retrieved from http://www.trai.gov.in/WriteRead
Data/WhatsNew/Documents/Press_Release_No.49_20_june_2016_Eng.pdf
 Truong, Y. (2009). An evaluation of the theory of planned behaviour in
consumer acceptance of online video and television services. The Electronic
Journal Information Systems Evaluation, 12(2), 177-186.
 Tsui, A. S. (2004). Contributing to global management knowledge: A case for
high quality indigenous research. Asia Pacific Journal of Management, 21(4),
491–513.
 Urban, G. L. (2004). Digital marketing strategy: Text and cases. NJ, US:
Prentice-Hall Inc.
 Venkatesh, V. & Davis, F.D. (2000). A theoretical extension of the technology
acceptance model: four longitudinal field studies. Management Science, 46(2),
186–204.
 Venkatesh, V. (2000). Determinants of perceived ease of use: integrating
control, intrinsic motivation and emotion into the technology acceptance model.
Information Systems Research, 11(4), 342-365.
 Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User
acceptance of information technology: Toward a unified view. MIS Quarterly,
27(3), 425-478.
 Verbaas, H. (2013). Making digital advertising interactive and measurable.
Viziware. Retrieved from www.interactcongress.eu/.../39bf084cdbe2578206
448054fb281276.pdf
 Verma, D. P. S., & Varma, G. (2003). On-line pricing: concept, methods and
current practices. Journal of Services Research, 3(1), 135-156.
 Wang, Y.S., Wang, Y.M., Lin, H.H., & Tang, T.I. (2003). Determinants of user
acceptance of Internet banking: An empirical study. International Journal of
Service Industry Management, 14(5), 501-519.
 Webchutney (2010). Inside the Mind of the ‘Wired’ Car Buyer”. Webchutney
Digital Automotive Report - 2010. Retrieved from
https://news.nextbigwhat.com/online-car-buyers-

221
References

 Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., &
Ishak, N. (2014). Consumers’ perception, purchase intention and actual purchase
behavior of organic food products. Review of Integrative Business and Economics
Research, 3(2), 378.
 Wertime, K., & Fenwick, I. (2011). DigiMarketing: The essential guide to new
media and digital marketing. Hoboken, NJ: John Wiley & Sons.
 Wheels Unplugged (2013). Ford's Ecosport Urban Discoveries Campaign.
Retrieved from http://www.wheelsunplugged.com/news/fords-ecosport-urban-
discoveries-campaign/1701
 Whetten, D. A. (1989). What constitutes a theoretical contribution? Academy of
Management Review, 14(4), 490–495.
 Whittaker, J. (2002). The Internet: The basics. Howick Place, London:
Routledge Publication.
 Wigmore, I. (2013, June). Definition of compatibility. Techtarget. Retrieved
from http://whatis.techtarget.com/definition/compatibility
 Williams, M & Buttle, F. (2011). The Eight Pillars of WOM management:
Lessons from a multiple case study. Australasian Marketing Journal (AMJ),
19(2), 85-92.
 Wilson, H., Daniel, E., & McDonald, M. (2002). Factors for success in customer
relationship management (CRM) systems. Journal of Marketing Management,
18(1-2), 193-219.
 Wind, J. and Mahajan, V. (2002). Digital marketing: Global strategies from the
world's leading experts. Hoboken, NJ: John Wiley & Sons.
 Wolstenholme, R. (2015). Consumers take the wheel: how digital is changing
the australian automotive industry. Think With Google. Retrieved from
https://www.thinkwithgoogle.com/articles/consumers-take-the-wheel-how-
digital-is-changing-the-australian-auto-industry.html
 Writer, P. (2017). Desi digital cookbook: Why digital marketing in the Indian
context is different. Retrieved from http://paulwriter.com/desi-digital-cookbook-
digital-marketing-indian-context-different/
 xAd Research (2015). How Consumers Shop on Mobiles? Retrieved from
https://www.marketingweek.com/2015/11/20/how-consumers-shop-on-mobiles/
 Yang, K., & Kim, H. Y. (2012). Mobile shopping motivation: an application of
multiple discriminant analysis. International Journal of Retail & Distribution
Management, 40(10), 778-789.
 Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital
marketing in the challenging age: An empirical study. International Journal of
Management Science and Business Administration, 1(5), 69-80.

222

You might also like