HARPREET KAUR
Roll No. 32
ADVANTAGES OF VIRTUAL MARKETING
LEVEL PLAYING FIELD:
Any business can contend with any opponent regardless of dimension with a strong
digital internet marketing strategy. furthermore, typically a smaller store would find it
difficult to coordinate the grace of the accessories of its larger opponents. Online, a
sharp well thought out site with a sleek customer trip and fantastic service is master –
not dimension.
REDUCED COST:
It allows the organizations to save cash, an element that is really taken into account by
the organizations since the Digital marketing strategies don’t require a great amount of
financial commitment.
SIMPLE TO MEASURE:
Online everything can be calculated, thus it’s simpler for the organizations to know right
away if their strategy is operating or not, what organization or customer is enthusiastic
about their items, from what places or nations are they, etc.
BRAND DEVELOPMENT:
Existence on the Internet can help the development of the company from any regional
market to nationwide and worldwide marketplaces at the same time, providing almost
unlimited growth opportunities.
AVAILABLE 24/7
The World Wide Web never rests and so does Online promotion, enabling business with
little sources to maintain physical 24-hour functions to contend in the electronic
industry using Online promotion resources that can run almost 24 hours a day and 7
days a week.
COST –EFFECTIVE :
Virtual Marketing is a cost-effective business option for beginners. Starting a business of
such nature needs minimum equipment, infrastructure and investment. Almost no
hassle of raising funds and getting bank loans.
FLEXIBILITY :
There are no fixed hours and fixed timings in this industry. All that matters is that you
should get the job done for your clients. You can cherish being your own boss.
LARGE MARKET :
Digital Marketing is a service offered over the internet. The positive thing here is that
you get a global client list. Geographic boundaries do not apply to this industry. The
whole world is your market and there is a better possibility of getting more clients.
AIM CLIENTS :
One of the greatest benefits of virtual marketing is that it allows you to target your ideal
buyers.
BETTER EXPOSURE :
Reach numerous prospects by switching to a digital marketing campaign within a small
investment. Be found where your audiences are looking for you. You will notice long
term results by using digital marketing.
HUGE RETURN ON INVESTMENT :
Nothing matters more to a business than the return on the investment it makes
DIS-ADVANTAGES OF VIRTUAL MARKETING
PROMOTION STRATEGY CAN BE COPIED:
One of the hazards in Internet marketing is that a particular technique can easily be
copied by a rival. And, many have done so with finish ignore for the lawful repercussions
their actions may carry. Pictures or images can be used to mislead customers and take
away an important business from you. Not only that, these can also be used for
perpetrating adverse and incorrect information about your product, products or services
that will harm your online reputation – and reduce useful focused customers.
VIRTUAL MARKETING INCLUDES TOO MUCH COMPETITION:
Just like the growth of online ads, Internet promotion is experienced with a great
process of too many competitors. Digital promoters are not capable of getting into a
more powerful place for the best possible exposure for their promotion and promotion
tasks, and with the use of too many competitors, will make it even more difficult and
expensive to get the interest of targeted viewers.
SECURITY ISSUE
Virtual marketing has its own disadvantages which are not noticeable on its experience
value. so, For a person or client who queries online for products or services, there is a
caution not to reveal all the private information as it might be used against them by
unidentified people.
LACK OF TRUST
One of the significant drawbacks may be a deficiency of believing in of the customers.
Because of could be exclusive special offers that appear to be scammers. So, This is a
part that declines the picture and trustworthiness of quality and sincere companies.
REQUIRES MORE INITIAL INVESTMENT
Playing Digital marketing contains various restrictions like developing delicate
and professional looking for your website and planning an effective technique.
Therefore, Paid marketing like Search engines AdWords, Search engines Ads, and
Social Media Marketing is quite expensive, especially for small enterprise owners.
LIMITATION OF INTERNET ACCESS
The Digital marketing is closely reliant on internet. In some areas, internet facility may
not be accessible to the consumers or with poor internet connections. The Digital
Marketing can be unsuccessful in those areas having no or limited internet accessibility.
LIMITED CONSUMER LINK AND CONVERSATION
As virtual marketing is highly dependent on internet, so the marketers may find it hard
to make their advertisements more comprehensive and start a conversation with their
consumers about the company brand image or products.
HIGH COMPETITION OF BRANDS
virtual Marketing has a drawback when a customer searches for a specific product of a
specific company on internet, many competing goods, and services having same
marketing strategies appear on the customer’s home page. This conflicts the customers
and provides an alternative option to choose cheaper and better quality product of
another company. As a result, some customers lack the trust on a lot of advertisements
that appear on a website or social media and consider it as fraud and look like a
dishonest brand.
RISK OF HACKING STRATEGIES
The risk of hacking promotion strategies of a company always rests on digital channels
(internet) that is one of the drawbacks of digital marketing. The hackers or competitors
can easily track and copy the valuable promotional strategies of a well-renowned
company and can utilize for their purposes.
ANTI-BRAND ACTIVITIES (DOPPELGANGER)
Another drawback of virtual marketing is that even a person or group of persons can
harm the image of a recognized brand through 'Doppelganger'. Anti-brand activists,
bloggers, and opinion leaders spread the term ‘Doppelganger’ to disapprove
the image of a certain brand.
ADVERTISEMENT FOR LIMITED PRODUCTS
Another practical drawback of virtual marketing is that it is only beneficial for consumer
goods. The industrial goods and pharmaceutical products cannot be marketed through
digital channels. The aforementioned information may help digital marketers to
understand the strengths and weaknesses of Digital Marketing. To learn more about
digital marketing, visit the links under related posts.
