THE ADOPTION
PROCESS
DEFINITION OF TERMS
ADOPTION – the process of making full use of
a new idea or practice ( Rogers, 1995).
OVERADOPTION- the adoption of an
innovation by an individual when experts feel
he /she should reject
SYMBOLIC ADOPTION – a mental acceptance
of an innovation without necessarily “putting it
into practice”
SEQUENTIAL ADOPTION – adoption of a
part of a package of technology initially and
subsequently add components over time.
DIFFUSION – the acceptance over time of
some specific item: an idea or practice, by an
individual or group, linked to a specific
channel of communication to a social structure
and to a given system of values or culture.
What is technology?
A great manifestation of human activity in the
world, a means of performing or a capacity to
perform a particular activity.
Concerned with making ways and doing things
which touched every aspect of life.
Viewed as a new idea conceived because of a
need, a want, lack or demand.
A body of tools, machines, materials, techniques
and processes used to produce goods and
services to satisfy human needs.
Science has contributed much to the generation of
modern technology.
Technology Packaging Process
According to the Philippine Council for Agriculture Resources Research and Development
(PCARRD), there are five major phases of Technology Packaging:
This is the scientific and experimental stage wherein a Research and
TECHNOLOGY Development Center utilizes all its resources to generate a component
technology or a package of technology.
GENERATION
A technology is classified for verification if it can be incorporated in a
package of technology that has potential for improving existing farmers’
practice, if: conducted in farmer’s field, tested in two seasons, shown
TECHNOLOGY economic & technical feasibility and perceived to be socially acceptable and
VERIFICATION environmentally safe.
A technology is classified as technology for adaptation if: conducted in station
or farmer’s field; tested for TG research for at least one season; shown good
TECHNOLOGY potential for economic feasibility and has potential acceptability among
farmers and commercial producers.
ADAPTATION
This is the stage when promoters of technologies can use varied approaches
and methods in bringing technologies to end users. Technologies are ready for
TECHNOLOGY dissemination if they have met the criteria: general adaptability; economic
profitability, social acceptability and potential availability of support service.
DISSEMINATION
Technology that have successfully passed the piloting stage, or have passed
the criteria for piloting, or not yet piloted but have high potential for
commercialization based on the following criteria: best alternative for
TECHNOLOGY improving Income and productivity of a greater majority of people and or
COMMERCIALIZATION provide immediate solutions to self sufficiency problems, environmental
sustainability, import substitution, export generation and promotion of
alternative source of food.
STAGES OF ADOPTION
THE TRADITIONAL 5-STAGE ADOPTION
PROCESS ( Rogers& Shoemaker, 1971)
1. AWARENESS STAGE – the individual
learns of the existence of the new idea but
lacks information about it.
2. INTEREST STAGE – the individual
develops interest in the innovation and seeks
additional information
3. EVALUATION STAGE – the individual
makes mental application of the new idea to
his present and anticipated future situation and
decides whether or not to try it.
4. TRIAL STAGE – the individual actually
applies the new idea on a small scale in order
to determine its utility in one’s own situation.
5. ADOPTION STAGE – the individual uses the
new idea continuously on a full scale.
ATTRIBUTES OF TECHNOLOGY
RELATIVE ADVANTAGE – the degree to
which an innovation is perceived as being
better than the idea it supercedes.
COMPATIBILITY – the degree to which an
innovation is perceived as consistent with the
existing values, past experiences and needs of
the receivers
COMPLEXITY- the more simple the
technology, the higher is the rate of adoption
TRIABILITY – the degree to which an
innovation may be experimented with on a
limited basis
OBSERVABILITY – the degree to which the
results of an innovation are visible to others (
or communicability)
CATEGORY OF ADOPTERS
1. INNOVATORS – 2.5%
2. EARLY ADOPTERS-13.3%
3. EARLY MAJORITY-34%
4. LATE MAJORITY-34%
5. LAGGARDS-16%
WHY DO FARMERS
ADOPT/REJECT INNOVATION?
1.The Innovation Dimaano & De Guzman:
a. ease in carrying
Rogers&Shoemaker: the practice
a. Relative Advantage b. availability of
b. Compatibility the resources needed
c. Complexity c compatibility
with farmers goals &
d. Triability needs
e. Observability d. novelty of the
practice.
Other studies:
a.suitability
b. efficiency
c. simplicity
d. visibility
e. divisibility
f. congruence
2. The Clientele
a. socio-psychological trait of farmers
b. farmers education
c. family size
d. farmer’s experience
e. family aspirations
g. age
h. income
h. value system
i. tenure status
3. The Change Agent
4.The Biophysical Environment
5. The Socio-economic Environment
6.The Socio-cultural factors
GOD BLESS YOU!!!
JAMES 1 : 5
IF ANYONE LACKS WISDOM, ASK GOD
WHO GIVES GENEROUSLY TO ALL
WITHOUT FINDING FAULT…
THANK YOU VERY MUCH
