Snack Delights for Students
Snack Delights for Students
EXECUTIVE SUMMARY
It is based at Cabiao National Senior High School grounds, Palasinan, Cabiao, Nueva Ecija. It
aims to serve students and faculties which are their target market palatable products at a low
cost.
every purchase of our snacks. We have a total of 19 employees excluding the manager and his
assistant and are subdivided into four (4) departments mainly Human Resource, Financial
Marketing and Operations Department which has their own appointed department heads.
Instabite offers a variety of products suited for the customers craving in snacks anytime
of the active school hours. Since we are belong to the snack industry, we want to provide and
caters delightful and appetizing snacks including ice cream, siopao, nata de coco, quail egg and
brownies that may be consumed on site, taken to go or delivered that surely catches customer’s
attention and ensuring products with some innovations but with the same quality to gain
Funding is important and essential factor that contribute to the growth of the business,
market competition, maintain the operation and customer base. Another, through proper funding
Instabite find and choose the supplier that will surely provide goods with quality and
affordable goods. The suppliers for our products will be Mr. Joe of Palasinan, Cabiao, Nueva
Ecija for ice cream, Nathaniel’s of San Fernando, Pampanga for siopao, Mrs. Milagros of San
Fernando Sur, Cabiao, Nueva Ecija for the nata de coco, Ferdi Deykites Poultry Supply for quail
egg from St. Joseph, Cabiao, Nueva Ecija and for the brownies, Little Saints Bakery of San Juan
The business must apply different strategies in order to cope with the competition, the
business must get the different insurances to ensure the healthcare and safety of the employees.
In case of earthquakes, typhoon and flooding, staff in work are recommended to stop working
operations evacuate immediately. Economic changes and fluctuations are hard to battle, the
company will also search for other products or alternatives that may serve as a temporary action
In case of bankruptcy, the manager should be ready to lead and do the responsibility of
the organization in terms of analyzing the legal and operational obligations to ensure employees
are treated in the best possible way. The business should take the risk and seek some alternatives
Ice cream is a typical sweetened frozen food eaten as a snack or dessert. In the
Philippines, there is a traditional variation of it known as the “sorbetes”, which are uniquely
made from either coconut milk or ordinary milk. Flavors also varied from the usual natural fruits
such as mango, avocado, melon, coconut and strawberry to imitating commercial ice cream such
carts which has 2-3 flavors each, in a large metal canister stuffed with shaved ice sprinkled with
salt to produce a lower temperature to keep the sorbetes frozen longer. Pedddlers of sorbetes
provide several serving options; it may be served in a small plastic cup, a wafer or sugar cones,
or bread buns, at varying prices. A serving can include one flavor or, for no extra charge, a
Siopao is a traditional Chinese cuisine that literally means “steamed bun” and now the
popular Filipino snack made from steamed rice flour bun with meat filling that was originated at
China as a baozi. It is usually filled with ground beef or pork which may be cooked in soy sauce
and seasonings commonly called as asado or shaped like a meatballs made from ground pork and
sometimes with salted egg and referred to us as the bola bola which are the two most popular
of siopao. According to historians, this story could have come from a certain sentiment towards
the Chinese Filipino community or it was theorized that it could have been a smear campaign by
competitors, or illegitimate children from a Chinese family which runs siopao business.
(Wikipedia, 2018)
Chinese culinary influences are deeply ingrained in the Filipino food culture, In the
Philippines, siopao started with the Chinese immigrant entrepreneur Ma Mon Luk, who traveled
in 1918 to escape a broken heart and became the perpetrator of the siopao and mami business.
Siopao is now typically found in variety of restaurants, convenience store, and even on street
vendors. Part of its appeal is the convenience of eating, it can be consume in one hand on
Aside from the ice cream (sorbetes) industry, Nata de coco is one of the usual summer
treats of the Pinoys, especially the kids. It is a traditional Philippine dessert that is chewy,
translucent, jellylike substance produced by the bacterial fermentation of coconut water and
served in the sweetened form in ice creams, halo-halo and other fruit preparations like cocktails
and salads. Nata de coco is one of the coconut milk processed products that contain high fiber
and low calories so it is suitable for dietary food which improves digestion and does not contain
cholesterol. This frozen treat doesn’t only keep you cool during sultry days, it can also give you
bittersweet chocolate perfect for a classic treat chocolate dessert. It is a comfort food that can
refreshes your mood while reducing stress and depression. It comes in a variety of forms and
may be either fudgy or cakey, depending on their density. In making a brownie, one needs to
have a flour, butter, eggs, chocolate/cocoa powder, and sugar. They may also include nuts,
Quail Egg are small and oval shaped eggs with a speckled outer shell ranging in color
from dark brown to blue or white. They are ideal for prepared buffets. Fresh quail eggs are best
for refined cooking and eating alone as a snack. It can also provide health benefits like, it can
boosts someone’s immunity, promotes blood formulation, prevents cough and eases asthma,
reduces risk of terminal illnesses. Since they are so little, you can eat many more if these than
regular eggs, however, you should not eat more than 20 pieces a day.
I. TARGETED MARKET
Ice cream
Salad 45% Cheese 10%
Chocolate 41% Ube 4%
Siopao
Asado 67% Bola-Bola 33%
Products
17% 24%
Icecream
The survey shown that ice cream got the highest percentage of 95% of all five
products that we had, therefore we conclude that most of our target customers want
33%
Asado
67%
Bola-Bola
Based on conducted survey, most of our respondents chose asado as the flavor for
Ice Cream
10%
15% 39% Salad
Chocolate
36% Cheese
Ube
The research shown that our target cutomers chose salad as their preferred flavor,
therefore, we conclude that salad is the most tasteful among the other flavors.
8| Have it your way
Age
43% 15-17
57%
18-21
The research shown that most of our target market’s ages are ranging from 15 – 17
Promotion
14%
27% Direct
59% Advertising
Flyers
Social Media
In promotion, they chose direct advertising, social media, and flyers as the mean of
promotion because they want to easily see and get the product.
42%
58% Female
Male
Ground
34% 66%
Inside
the
canteen
The study shown that the respondents want to place the stall in the ground as it is
Daily Allowance
48%
52% 50-70
80-100
The research shown that most of the customers have the daily allowance of Php
80.00 – Php 100.00 so we conclude that the students can afford our products.
V. PROJECTED SALES
Product
Ice cream - Is a sweetened frozen food typically eaten as dessert with four flavors such as
salad,chocolate,cheese and ube. It can provide bone strengthening calcium and phosphorus,
Siopao - It is a popular Filipino snack made from a bun filled with sweet asado pork or
sometimes meatball shaped ground pork commonly referred to as bola bola. Part of its appeal is
the convenience of eating, it can be consume in one hand on breakfast, lunch, snack and or
dinner.
Quail Egg - small and oval shaped eggs with a speckled outer shell ranging in color from dark
brown to blue or white. Fresh quail eggs are best for refined cooking and eating alone as a snack.
It can also provide health benefits like, it can boosts someone’s immunity, promotes blood
formulation, prevents cough and eases asthma, reduces risk of terminal illnesses.
maybe either fudy or cakey. It is a comfort food that can refreshes your mood while reducing
Nata De Coco - sweetened dessert that is chewy, translucent and jellylike substance. This frozen
treat doesn’t only keep you cool during sultry days, it can also give you a nostalgic twist while
Positioning
Instabite position itself as a food business that brings happiness and satisfaction in every
appetizing and remarkable packaging of our products with respect to the customer and other
company.
Packaging
The business pack their product in a clean brown paper bag attached with our company logo and
Ice cream – in cone, it is wrapped in a cone-shaped sleeve which covers at least half of the cone
portion of the product with the sticker of the company logo and distributor’s name.
Siopao – it is halfway covered in a clean brown paper, folded in a curve -shape with the sticker
of the company logo and distributor attached to it.
Quail Egg - it is packed by five in a clean brown paper bag with the sticker of the company logo
and distributor’s name with a small serving of salt packed in a paper folded
triangularly
Brownies – it is placed in a clean brown paper, folded in a curve -shape with the sticker of the
company logo and distributor attached to it.
Nata de coco – it is packed by five in the clear plastic sealed with the sticker of the company
logo and distributor’s name.
Place
The business decided to put the stall in the school ground as it is the most accesible location to
be reach.
Our target customers are those who have big appetite and looking for affordable products.
A.CNSHS STUDENTS
B.CNSHS TEACHERS
Promotion
We will advertise our products around the CNSHS Campus through direct advertising, flyers and
social media for the students to be aware of our dazzling products that they will seek and
remember.
Price
Siopao
A. Location
Barangay Palasinan, Cabiao, Nueva Ecija, specifically Cabiao National Senior High
School is our main location in putting up our business. The vicinity of our target market location
involves the whole campus with our additional customer which is located in the area where
people, especially students and faculties will easily see the business. Most of the businesses that
do have similar products are not located near the campus that’s why we decided to situate the
stall in the mentioned location. The business aims to cater the demands and provide quality yet
affordable products for the supposed target market without compromising the schedule of
classes.
Provide standard uniform for the best look and good accommodation.
Increase the number of customers and sales through gaining their loyalties.
Usage of different marketing and advertising strategies in promoting the product and the
business itself.
In starting a business, it is normal to face some challenges, finding a supplier, settling for
the start-up funds, gaining customers’ loyalty, and having a name in the industry. A good
business plan helps to effectively eradicate or minimize those struggles and difficulties.
Every business has their own vision from the company, and the vision is frequently
manipulated by finding and managing capital or business resources. Business need finances
for daily operations to meet essential expenses and payments. Funding is important and
essential factor that contribute to the growth of the business, market competition, maintain
the operation and customer base. Another, through proper funding and financing, the
Finding a supplier is a crucial role in starting a business, as it truly offer quality and
affordable goods. Business need time to go through a formal selection process in choosing
the best supplier that fits and best provide the product they need.
To further enhance its merchandising skills, Instabite find and choose the supplier that
will surely provide goods with quality and affordable goods. We also look for a supplier that
is near and closer to our business to preserve ordering flexibility. Choosing supplies with
competitively priced goods is an attractive option, however the quality of the product is
important too.
Every product will be distributed by different suppliers mainly Mr. Joe of Palasinan,
Cabiao, Nueva Ecija for ice cream, Nathaniel’s of San Fernando, Pampanga for siopao, Mrs.
Milagros of San Fernando Sur, Cabiao, Nueva Ecija for the nata de coco, Ferdi Deykites
Poultry Supply for quail egg from St. Joseph, Cabiao, Nueva Ecija and for the brownies,
PART V
20 | Have it your way
MANAGEMENT
A. Management Team
The person who assigned as the manager will take all the responsibilities and obligations
of the company. A manager is the person responsible for planning and directing the work of a
group of individuals, he is the one who sets the goal for the company and decides what works are
needed to be done.
Instabite Food Company has legally operated by Mr. Al Renz Crisostomo who has the
B. Legal Structure
proprietorship, is a type of enterprise that is owned and run by one person and in which there is
no legal distinction between the owner and the business entity. The owner is in direct control of
all elements and is legally accountable for the finances of such businesses and this may include
debts, loans, loss, etc. A sole trader does not necessarily work ‘alone’ – it is possible for the sole
unlimited responsibility for all losses and debts. Every asset of the business is also the
proprietor’s. It is a “sole” proprietorship in contrast with partnerships (which has at least two
owners)
A sole proprietor may use a trade name or business name other than their legal name.
They may have to legally trademark their business name if it differs from their own legal name,
C. Supplier Agreement
This supplier agreement is made effective as of January 1. 2019 between Instabite Food
If there is any conflict or ambiguity between the terms of the documents listed above, a term
contained in a document higher in the list shall have priority over one contained in a document
This Contract has been entered into on the date stated at the beginning of it.
This Contract shall commence on the Commencement Date and shall continue, unless
Orders
The Supplier shall use its best endeavors to supply Goods in accordance with the Customer's
Orders, by the delivery date specified in the Order, or, if none is specified, within 10 Business
The Customer may amend or cancel an Order in whole or in part at any time before delivery by
Delivery
The Customer shall provide the Supplier with Interface Specifications not later than 2 weeks
The Supplier shall have Goods ready for collection at the Delivery Location on the relevant
Delivery Date.
Supplier shall immediately notify the Customer in writing stating the cause for the delay and
present a revised schedule for the deliveries. The Supplier shall use its best efforts to reduce the
delay.
Should the delay be caused by Force Majeure the delivery time shall be extended by a period,
Warranty
The Supplier shall, at its option, repair or replace any Goods that are found to be defective, or
refund the price of such defective Goods in full.
Employment Agreement
24 | Have it your way
Employment Agreement between Instabite Food Company and their employees
For good consideration, the Company employs the Employee on the following terms and
condition.
1. Terms of Employment. Employee's Employment under this Agreement shall begin on January
Employee's probation period shall be trials starting from the first day of employee's employment.
In the event that employee fails to pass the probation period. Employer may terminate this
2. Salary. The Company shall pay Employee a salary of Php 100 for Manager, Php 90 for
Assistant, Php 70 for Finance Head, Php 60 for Finance staff, Php 70 for Marketing Head, Php
60 for Marketing staff, Php 70 for HR Head, Php 60 for Hr staff, Php 70 for Operation Head,
Php 60 for Operation staff for the services of the Employee, payable at regular payroll periods.
3. Duties and Position. The employees will perform his or her duties in a careful and prudent
manner, conducting him or herself at all times so as to maintain and improve the reputation and
efforts full time to the performance of his/her duties as an employee. During this employment,
the employees will not engage in any other business activity. Employee is prohibited from
information in strict confidence, to protect the security, integrity and confidentiality of such
agreement.
6. Reimbursement of Expenses. The company shall refund the employees reasonable expenses
7. Vacation. The Employee will be allowed to have 3-days vacation in a month at full pay.
8. Disability. In the event that the Employee cannot perform assigned duties because of illness
or incapacity for more than 3 days. The employee must give medical certificate for consideration
of their absence. Full compensation will be reinstated upon employees return to work.
9. Assumption of Agreement by Company's Successors and Assignees. The company's right and
obligation in this agreement will be used to the benefit of the Company's successors and
assignees.
should sign Daily Time Record (DTR) at the end of the week and must submit to HR
Department.
11. Work schedule. Employees are required to render 8 hours at work each day.
Work hours in Instabite Food Company will be from 9:00 a.m. to 5:00 p.m. and lunch break
12. Award. You may be given an award for your dedication of working as ____________
13. Habitual Tardiness and under time. The Department will be observe the employees daily time
record (DTR) and in every late will be computed and deducted to their salary.
14. Termination of Agreement. This Agreement may be terminated immediately by employer for
cause or in the event employee violates any provision of this agreement. In addition, Employer
may terminate this agreement and employee's employment at any time by giving 7 days' notice in
writing to employee. Employee may terminate this Agreement and employee's employment at
Fraudulent activities
Lack of capital
________________________________
____________________________________________
The business firm is owned and governed by sole proprietorship because it is the simplest
form of business organization. The sole proprietorship is not a legal entity. It simply refers to a
person who owns the business and is personally responsible for its debts so the liability as the
owner is unlimited. The income earned by sole proprietorship is income earned by its owner.
A sole proprietor needs only to register his or her name and secure local licenses. The
owner of a sole proprietorship typically signs contracts in his/her own name, because this kind
of business organization has no separate identity under the law so there are no special rules and
regulations to follow. It does not require incorporation or registration as any kind of most cases.
A license is required to carry out the desired business between the owner and the business.
similar organization
supervisory authority, who is subordinate to and works with one or more higher-level managers.
The duties of an assistant manager may include direct supervision of staff, employee evaluation,
initial disciplinary contact, and performing other managerial tasks when the manager is
unavailable.
Finance Department – typically include planning, organizing, auditing, accounting for and
controlling its company’s finances. The finance department also usually produces the company’s
financial statements.
Marketing Department – promotes your business and drives sales of its products or services. It
provides the necessary research to identify your target customers and other audiences.
no matter how small, HR responsibilities include payroll, benefits, hiring, firing, and keeping up
of efficiency possible within an organization. It is concerned with converting materials and labor
into goods and services as efficiently as possible to maximize the profit of an organization
Financial Manager - responsible for financial health of an organization. They produce financial
reports, direct investments activities, and develops strategies and plans for the long term
financial goals.
Finance Assistant –Assisting the finance director in managing, processing and troubleshooting
Financial Staff - they are responsible for accounting for various forms of revenue and expenses
for a company.
Marketing Manager - is someone who manages the marketing of a business or product. They can
be responsible for several services or products, or being charge of a single product. A marketing
marketing assistants carry out day-to-day administrative tasks, relying heavily on computer
Marketing Staff - support the work of marketing assistants on developing sales strategies or
marketing campaigns.
administers salaries, benefits and looks after the health, safety and welfare of all employees.
Human Resource Assistant - are the behind the scenes collaborators and colleagues whose main
Human Resource Staff - supports HR Managers with calendaring and scheduling, monitoring
Operations Manager - manage overall operations and is responsible for the effective and
successful management of labor, productivity, quality control and safety measures as established
Cashier - probably use a cash register to ring people up, take their money and give them their
Sales Invoice - are the one who request the payment of the customers for goods sold provided.
Crew - the one responsible for all negotiations, contracting, invoicing and payments are handled
SCHEDULE 1
SCHEDULE 2
OFFICE EQUIPMENT
SOURCE: ABENSON
SCHEDULE 4
ADVERTISING EXPENSE
OFFICE SUPPLIES
SCHEDULE 6
SCHEDULE 8
STORE SUPPLIES
OPERATION EXPENSE
SCHEDULE 10
PRE-OPERATING EXPENSE
OPERATING EXPENSE
CRITICAL RISK
A. Potential Problems
Competitors
Limited life
Unlimited Liability
Disagreement of the owners may result to pulling out of the resources or maybe in
Utility Issues
The business must get the following insurance; Accident Insurance, Fire Insurance,
Property and Health Insurance to ensure the healthcare and safety of the employees.
The business must apply different strategies in order to cope with the competition, such
as direct advertising wherein some of the employees will stay at the store and some will promote
In case of earthquakes, typhoon and flooding, staff in work are recommended to stop
working operations evacuate immediately. Equipment that is damaged in the event will be
immediately replaced by the company. Injured staff members will have their hospital bills
In case of manmade accidents such as fire, staff members are recommended to stop
working operations and put action immediately and contact emergency numbers to prevent fire
from worsening. If fire cannot be handled by the staff members, they are recommended to
evacuate immediately. Damaged supplies and equipment will be covered by the company.
discharge the staff member if proved guilty of the action. If illness hinders work or contagious,
staff member is recommended to stay at home until the staff member is recovered while If death
is caused by work, the company is obligated to cover the funerary service for the staff.
and it can minimize or provide solution to the problems. The company will also search for other
products or alternatives that may serve as a temporary action with the unstable economy.
https://en.m.wikipedia.org/wiki/Sorbetes
https://en.m.wikipedia.org/wiki/Siopao
https://en.m.wikipedia.org/wiki/Chocolate_brownie
https://en.m.wikipedia.org/wiki/Quail_eggs
https://en.m.wikipedia.org/wiki/Nata_de_coco
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1.pdf&ved=2ahUKEwiR3
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