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Competitve Industry Analysis

This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

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970 views3 pages

Competitve Industry Analysis

This document provides a competitive analysis of four chocolate malt drink brands in Malaysia: Milo, Vico, Oligo, and Ovaltine. Milo is produced by Nestle and was developed in 1934. Vico is produced by Maestro Swiss and provides essential nutrients. Oligo provides vitamins, minerals, and nutrients for child growth. The brands vary in product line sizes from 4 to 8 products. Milo and Ovaltine are the lowest priced at RM18.99 and RM19.60 respectively for a 1kg package. The brands also vary in their nutritional profiles, with differences in energy, carbohydrates, sugars, proteins, fats, vitamins, and minerals.

Uploaded by

DQ recovery
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Competitive Industry Analysis
  • Range of Product Line and Prices
  • Nutrition Facts

COMPETITVE INDUSTRY ANALYSIS

OVALTINE

OLIGO

Players in
Chocolate Malt
MILO Drink Malaysia

VICO

Brand Summary of Description


Milo is chocolate and malt powder that is mixed with hot water
and milk. Produced by Nestlé, Milo was originally developed
by Australian inventor Thomas Mayne in 1934.

Vico is a nutritious chocolate malt beverage produced by


Maestro Swiss Management Services Sdn. Bhd. Vico has
extensive range of chocolate malt drinks marketed in
Malaysia

Chocolate malt drink that is a favourite with adults and


children alike, with DHA/EPA and Oligofructose that provides
essential nutrients for the growth of brain cells, eye retina
and promote a balance of health and well-being
Nutritional drink with a taste of delicious... provides vitamins
and minerals that is good for a healthy child growth and
development.
Range of Product Line

MILO VICO OLIGO OVALTINE

8 PRODUCTS 7 PRODUCTS 4 PRODUCTS 6 PRODUCTS

PRICE DIFFERENCES (1KG PACKING)

BRANDS PRICE (RM)


MILO 18.99
VICO 21.65
OLIGO 20.16
OVALTINE 19.60
Nutrition Facts

Average Composition MILO VICO OLIGO OVALTINE


Energy (Kcal) 413.3 kcal 129kcal 423kcal 112kcal
Carbohydrate 67.1g 22.4g 73.5g 23g
Sugars 40.5g 13.3g 16.4g
Protein 12g 2.9g 5.3g 2g
Fat 9.9g 3g 12g 0.9g
Fatty Acid
3.8g
Monounsaturated
Fatty Acid
0.9g
Polyunsaturated
Fatty Acid Saturated 4.9g
Total Trans Fatty Acid 0.1g
Fiber. Total Dietary 4.5g 4.5mg
Vitamin D 4.6µg
Vitamin C 56mg 18mg 77.1mg
Vitamin B2 1.1mg 2.5mg 3.1mg
Niacin 15mg
Vitamin B6 1.3mg 3.1mg 2.4mg
Vitamin B12 1.5µg 2mcg 2.1mcg
Calcium 520mg 520mg 1351.2mg
Phosphorus 580mg
Sodium 150mg 46.3mg 42mg
Iron 11.5,h 10mg 19.2mg
Energy (kj) 1730kj 539.7kj 473.4kj
DHA 23mg
EPA 5.5mg

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