REPORT ON TATA MOTORS
BY:SUBHAM SINGHA
1. Table1: How Many Cars Do You Own?
How Many Cars Do You Own? Respondent
None 15
1 20
2 15
3 0
4 0
More Than 4 0
Inference:
Graph 1:
Respondent
25
20
15
10
0
None 1 2 3 4 More Than 4
Respondent
2. Table 2:Which of the following automobile brands do you currently own?
Which of the following automobile do Respondent
you currently own?
Chevrolet 5
Fiat 5
Ford 10
Honda 10
Hyundai 0
Maruti Suzuki 0
Renault 5
Nissan 0
Mahindra 0
Mitsubishi 0
Skoda 0
Tata 15
Toyota 0
Volkswagen 0
Others 0
Inference :
Graph 2:
16
14
12
10
Respondent
Table 3: Rate the following factors that plays an important role in making the decision while
purchasing a car?
Rate the following Most Important Somewhat Somewhat not Respondent
factors that plays Important Important
an important role
in making the
decision while
purchasing a car?
Brand 5
Price 0
Advertising 0
Product Quality 5
Functional 5
Specifications
Exterior Design 0
Interior Design 5
Family needs 0
Features 5
Comfort 0
Safety 0
After Sale Service 5
Maintenance cost 0
Availability of Spare 5
Parts
Fuel Efficiency 5
Resale Value 5
Discounts/Exchange 5
Offers/Promotions
Interest Rate Offer 5
On Car Loans
Inference:
Graph 3:
6
Respondent
5
Respondent
Table 4: Which of the following automobile brands are you aware of?
Which of the following automobile brands are Respondent
you aware of?
Chevrolet 5
Fiat 0
Ford 10
Honda 0
Hyundai 5
Maruti Suzuki 0
Renault 0
Nissan 5
Mahindra 0
Mitsubishi 10
Skoda 0
Tata 15
Toyota 0
Volkswagen 0
Others 0
Inference:
Graph 4:
Respondent
16
14
12
10
8
6
4
2
0
Respondent
Table 5:Rate the following features that are important to be present in your car?
Rate the following Most Important Somewhat Somewhat not Respondent
features that are Important Important
important to be
present in your
car?
Chrome Garnish 10
Wrap around 0
headlamps
Alloy wheels 0
Fog Lamps 0
Steering mounted 5
audio controls
Chrome inside 0
door handles
Electrically 10
adjustable mirrors
Rear power 0
windows
Remote Locking 0
Rear Wipers 15
CD player 0
MP3 Player 0
Bluetooth 10
Engine 0
Immobilizer
Adjustable 0
Steering
Height Adjustable 0
Seal
ABS 0
Airbags 0
Inference:
Graph 5:
Respondent
Wrap around headlamps Alloy wheels
Fog Lamps Steering mounted audio controls
Chrome inside door handles Electrically adjustable mirrors
Rear power windows Remote Locking
Rear Wipers CD player
MP3 Player Bluetooth
Engine Immobilizer Adjustable Steering
Table 6:Would you change your brand preference if a new brand offers you the option of a one time
subsidized payment of Rs 20000 to avail free maintenance and service of their car for the next 3 year?
Would you change your brand preference if a Respondent
new brand offers you the option of a one time
subsidized payment of Rs 20000 to avail free
maintenance and service of their car for the next
3 year?
Yes Of course 15
May be Yes 10
May be No 10
Not at all 15
Inference:
Graph 6:
Respondent
16
14
12
10
0
Yes of course May be yes May be no Not at all
Respondent
Table 7:Do You Prefer Your Car Purchase To be financed by the manufacturer instead of a finance firm?
Do You Prefer Your Car Purchase To be financed Respondent
by the manufacturer instead of a finance firm?
I would like it a lot 20
I would like it somewhat 15
I would dislike it somewhat 10
I would not like it at all 5
Inference:
Graph 7:
Respondent
I would like it a lot I would like it somewhat I would dislike it somewhat I would not like it at all
Table 8:please association the automobile brand with the matching taglines
please Maruti Chevrolet Hyundai Ford Toyota Nissan Respondent
association
the
automobile
brand with
the
matching
taglines
Wide 20
Service
Network
Availability 15
of Parts
Value for 15
Money
Inference:
Graph 8:
Respondent
25
20
15
10
0
Wide Service Network Availability of Parts Value for Money
Respondent
Table 9: For each of the following brands ,please indicate how likely you are to consider buying it
whenever you intend to go in for your car purchase
For each of the Most Likely Somewhat Likely Somewhat not Respondent
following brands Likely
,please indicate
how likely you are
to consider buying
it whenever you
intend to go in for
your car purchase
Chevrolet 5
Fiat 5
Ford 5
Honda 5
Hyundai 5
Maruti Suzuki 5
Renault 5
Nissan 5
Mahindra 5
Mitsubishi 0
Skoda 0
Tata 5
Toyota 0
Volkswagen 0
Inference:
Graph 9:
Respondent
Chevrolet Fiat Ford Honda Hyundai
Maruti Suzuki Renault Nissan Mahindra Mitsubishi
Skoda Tata Toyota Volkswagen
Table 10: Which of the Advertisement for a car can you recall watching on TV?
Which of the Advertisement for a car can you Respondent
recall watching on TV?
Yes 0
No 50
Inference:
Graph 10:
Respondent
60
50
40
30
20
10
0
Yes No
Respondent
Table 11:If You Are Intended to buy a hatchback car then which Press advertisement has a potential to
influence your future car purchase decision?
Refuse to take Order Respondent
Yes 0
No 50
Inference:
Graph 11:
Respondent
YES NO 4th Qtr
Table 12:which of the following hatchback cars are you familiar with?
which of the following hatchback cars are you Respondent
familiar with?
Chevrolet sail U-VA 10
Fiat Punto 5
Ford Figo 0
Honda Brio 10
Hyundai i10 5
Hyundai i20 0
Maruti Suzuki Swift 5
Maruti Suzuki Ritz 5
Tata Indica Vista 10
Toyota Etios Liva 0
Volkswagen Polo 0
Nissan Micra 0
Renault Pulse 0
Inference:
Graph 12:
Respondent
Chevrolet sail U-VA Fiat Punto Ford Figo Honda Brio
Hyundai i10 Hyundai i20 Maruti Suzuki Swift Maruti Suzuki Ritz
Tata Indica Vista Toyota Etios Liva Volkswagen Polo Nissan Micra
Renault Pulse
Table 13:From where have you heard of Chevrolet U-VA?
From where have you heard of Chevrolet U-VA? Respondent
Friends 10
Family Member 5
TV Commercials 15
Advertisement holdings 0
Newspaper Advertisements 10
Magazines 5
Other 5
Inference
Graph 13:
Respondent
16
14
12
10
0
Friends Family Member TV Commercials
Respondent
Table 14:Would you consider a Chevrolet Sail U-VA for your future car purchase?
Would you consider a Chevrolet Sail U-VA for Respondent
your future car purchase?
Yes I will surely consider 30
I may consider 10
I may Not consider 10
No I will not consider 0
Inference:
Graph 14:
Respondent
35
30
25
20
15
10
0
Yes I will surely consider I may consider I may Not consider No I will not consider
Respondent
Table 15:Have You visited the dealership to see the Chevrolet Sail U-VA or take a test drive?
Have You visited the dealership to see the Respondent
Chevrolet Sail U-VA or take a test drive?
YES 30
NO 20
Inference:
Graph 15:
Respondent
35
30
25
20
15
10
0
Yes No
Respondent
Table 16:Gender
Gender Respondent
Yes 35
No 15
Inference:
Graph 16:
Respondent
Yes No
Table 17:Which category below includes your age?
Which category below includes your age? Respondent
17 or younger 0
18-24 5
25-34 15
35-44 20
45-54 5
55-64 5
64 or older 0
Table 18: Marital Status
Marital Status Respondent
Married 20
Unmarried 20
Divorced 10
Inference:
Graph 18:
Respondent
25
20
15
10
0
Marital Unmarried Divorced
Respondent
Table 19:Occupation
Occupation Respondent
Student 5
Govt. Employee 10
Private Sector Employee 20
Business 15
Housewife 0
Other 0
Inference:
Graph19:
Series 1
25
20
15
10
0
student Govt. Employee Private Sector Business Housewife Other
Employee
Series 1
