LEMON LEMONIES

A Marketing Plan
Presented to
Faculty of Senior High School
Our Lady of Fatima University

In Partial Fulfillment of the

Brenguela, Aimae
Cruz, Marriel Princess
Estipular, Daisy Mae
Fernandez, Mika Janea
Mijares, Catherine
Rogelio, Patricia Mae
Rogero, Maricris
Tolentino, Christine Jane
Tubale, Monica
Velez, Shella Mae

Ms. Tequia
Marketing Adviser
1.0 Business Summary

1.1 Company Name

Sweet Lemon was established last

September 13, 2019. The company name is

easy to spell, remember and find for our

valuable customers. The product of the

company focuses on how to produce bakery-fresh and lip-smacking lemon

desserts.

1.2 Mission and Vision Statement

Sweet Lemon Mission Statement

 To provide a one-of-a-kind dessert that will increase customer

satisfaction and loyalty.

 To offer reasonably price yet high quality food, clean environment

and approachable and friendly employees.

Sweet Lemon Vision Statement

 To become the most profitable shop and the reference for best

desserts around the country.

2.1 Product Name

Lemon Lemonies is the product name of this marketing plan. Since this

desserts main ingredient is Lemon, and the texture of this dessert is

somehow similar to brownies, we came up to a product name of Lemon

Lemonies.

2.2 Product Description

A perfect combination for White Chocolate and Lemon Lovers! The bars

themselves are not super lemony thanks to melted white chocolate. The

boldly tart yet-sweet element, combined with the thick, dense, chewy

texture makes the lemonies richly satisfying.

2.3 Product Layout

Equipment Use
Bowl or Mixing Commonly used for mixing small quantities or beating
Bowls eggs. Larger bowls are most often used to prepare
medium amounts of sauces or for mixing dried ingredients.
Spatula Used for lifting, flipping, or spreading. But in our product
we use spatula for spreading.
Whisk We used it to blend ingredients smooth or to incorporate
air into a mixture.
Strainer We used it to separate and break up clumps in dry
ingredients such as flour, as well as to combine them.
Pan It is a metal pan used in an oven in terms of baking
Toothpick We stick a toothpick into the center of our lemon lemonies
for us to check and to test if it is well baked and done
already.
Foil It is used to cover baking surfaces and to wrap our lemon
lemonies.
Grater We used it to slice, grinds, and cuts food into shapes,
such as strips or bits, so the ingredient can be evenly
dispersed into the food being prepared.

Machinery Use
Mixer We used it to mix the ingredients especially the
eggs and the all-purpose flour.

2.5 Procedures

1. Preheat oven to 350 F. Line an 8-by-8 inch baking pan with aluminum

foil, spray with cooking spray; set aside.

2. Bars- In a large microwave- safe bowl add the white chocolate , butter

and heat to melt, about 2 minutes on high power. Stop to check and stir

after 1 minute, and then heat in 20 seconds burst, until mixture can be
 stirred smooth. White chocolate is very prone to scorching and seizing up,

so watch it carefully and don't over heat.

3. Wait momentarily before adding the eggs so you don't scramble them.

Add the eggs, granulated sugar, lemon juice, and whisk until combined.

4. Add the flour, optional salt, and stir until just combined; don't overmix.

5. Turn batter out into prepared pan, smoothing the top lightly with a

spatula.

6. Bake for about 27 to 28 minutes, or until a toothpick inserted in the

center comes out mostly clean, or with a few moist crumbs, but no batter;

set aside and make the glaze.

7. Glaze- ln a medium bowl, add 2 cups confectioner's sugar, 1/3 cup

lemon juice, and whisk until smooth. As necessary add additional lemon

juice (or sugar ) to reach desired glaze consistency. I used slightly over

1/3 cup lemon juice. Glaze should be fairly thin and easily pourable.

8. Pour glaze and sprinkle lemon zest; cod the bars atleast 2-3 hours.

3.0 Price

3.1 Pricing Strategy

Sweet Lemon products are priced with the competition in mind. It offers

the superior quality homemade products for their customers, at affordable

price. The business is not concerned with setting high prices to signal

luxury or prestige, nor is attempting to achieve the goals of offsetting low

practiced so that customers feel comfortable purchasing luscious

homemade products. The pricing strategy also makes Sweet Lemon

products good gifts for birthdays, graduations, or just simple cravings. The

customized lemon lemonies will sell for more than the regular Sweet

Lemon goods because of some added ingredients. The lemon lemonies

will ensurely be price competitively, offering a good value against it

competition.

4.0 Place

4.1 Place

The Sweet lemon Production area is located at #17 Sta. Rosa St.

Commonwealth, Quezon City. This is surrounded by schools and other

establishments where the product will become popular especially to the

students. You can also visit our Facebook page @SweetLemon for more

information.

4.2 Distribution Channel

The Sweet Lemon owns a specialized sales team to prospect and close

deals directly with customers. Prefer to buy online, the entrepreneurs

create a Facebook page and other social media for fulfilment system and

sell direct. Also sell to another online retailer or distributor that can offer

our product on our own sites.

resources and relationships to quickly bring our product to market. If this is

selling through these groups instead of selling direct, treat the entire

channel as a group of customers and they are, since they’re buying our

product and reselling it. Understand that their needs is to deliver strong

marketing programs that maximize everyone’s revenue in the process.

5.0 Promotion

5.1 Target Market

- 13 years old and above

- People who loves desserts

- Male and Female

- Low to high income

- Commonwealth, Quezon City

5.2 Advertisement

For people who are mad for lemon desserts? no lemon bar is truly, here's

are Lemon Lemonies the ones with a perfect combination for white

chocolate and lemon lovers. The ones with the boldy tart yet sweet

element, combined with the thick dense, chewy texture that taste brightly

of fresh lemon. Lemon lemonies are packed like a clown car with nutrients

that will help you to fight your cancer, if you have a poor eyesight it is good
for you cause there has a proteins and lastly there has vitamin c which is

good to our bone. Grab this opportunity to be one of the lemonies lover

and taste the sour sweet bar that will make you buy.

5.3 Promotion

If you buy 2 box of Lemon Lemonies that contains 12 pcs each box you

will get our limited edition Grandma's Kitchens Mug that will change every

60 days, so what are you waiting for? grab this limited freebies that only

made for you!

 Company/ Product Logo

 Promotional Material

The promotional materials used are posters that are posted on the social
media sites of Sweet Lemon.
 Floor Plan (Production Area)