Digital Marketing Strategy & Plan (PPT)

1. 1. Digital Marketing Fundamentals

2. 2. Purpose of This Presentation This is not complete Digital Marketing Tutorial.
Presentation covers Digital Marketing Basics & Concepts
3. 3. But What is Marketing?
4. 4. Marketing is NOT Advertising
5. 5. Marketing is NOT Promotions
6. 6. Marketing is all about Communicating Right Message to the Right People using Right
Channel
7. 7. Marketing is Changing Very Fast
8. 8. From Traditional to Digital
9. 9. Gone are the days when...
10. 10. Yellow Pages were Search Engine
11. 11. From Traditional to Digital
12. 12. TV was YouTube
13. 13. Magazines were Blog
14. 14. Newspaper Ads are almost gone
15. 15. Internet changed many things
16. 16. Things are also Changing in India
17. 17. Calling and OLD Marketing is Failing
18. 18. It’s time to accept Digital Marketing
19. 19. Digital Marketing term was first used in 1990
20. 20. What is Digital Marketing? Digital Marketing is all about using Digital Platforms like
Websites, Blogs, Social Media and Mobile Marketing to reach Target Audience
21. 21. Why Digital Marketing Digital Marketing is the Future of Marketing. If you are still
using traditional ways to promote your business, then it’s time to switch your focus on
Digital Platforms for promotion
22. 22. Digital Marketing & Digital Advertising Easy Digital Marketing is easy to start, manage
and monitor Affordable Digital Marketing is less expensive than traditional marketing
Effective Digital Marketing is more effective than traditional marketing
23. 23. Digital Marketing is still evolving
24. 24. Internet is the key enabler of Digital Marketing Digital Marketing can’t exist without
Internet
25. 25. Digital Marketing is also known as Internet Marketing
26. 26. Digital Marketing is also known as Online Marketing
27. 27. Components of Digital Marketing 1. Audience 2. Content 3. Context 4. Medium
28. 28. Audience Those who will consume your message. Audience is core of your your
Digital Marketing
29. 29. Audience Audience means real people who will either read your content, watch your
video or listen to your audio.
30. 30. Content Content is what your audience will consume
31. 31. Context Context will define subject or objective of content
32. 32. Content + Context = Message
33. 33. Content + Context Content with Context defines message
34. 34. Different Types of Content 1. Text 2. Video 3. Images 4. Audio
35. 35. Right combination of Text + Images + Video + Audio Can form effective message for
your audience
36. 36. Internet is the right medium to reach your target audience
37. 37. Digital Marketing Channels
38. 38. Digital Marketing Channels
39. 39. Digital Marketing is mainly segmented in 2 parts
40. 40. Search Engine Marketing Social Media Marketing
41. 41. Search Engine Marketing help target audience find what they are looking for
42. 42. Social Media Marketing help brands engage with target audience
43. 43. Companies can use search and social to gain visibility and engage with audience
using right channels
 44. 44. So, How to get started?
45. 45. Create a Digital Marketing Strategy to get started
46. 46. Objectives Define your marketing objective like Branding, Lead Generation or Sales
Channels Identify Digital Marketing channels Target Audience Define Target Audience
and Message Audit Conduct Digital Marketing Audit Optimize Optimize your Digital
Marketing Channels and Assets Getting Started with Digital Marketing
47. 47. SEO & Google Adwords Drive more organic Traffic using SEO Bring more visitors
using Google Adwords Create Content Create content for target audience Use Blogs,
Ebooks, Videos and Visuals Social Media, Email & SMS Marketing Create Social Media
Profiles Integrate Email Marketing & SMS Marketing Promote Content Start promotion
using social media Use Email marketing automation Objectives and Channels
48. 48. Start with SEO and Google Adwords and create social media assets
49. 49. Create Content Create content for your audience. It can be video, blogs, ebooks etc
50. 50. Promote Content Use social media to promote your content and engage with target
audience
51. 51. Measure & Improve Measure what is working and improve what is not working
52. 52. What Next?
53. 53. Before you Start... 1. Understand Key Terms of Digital Marketing 2. Learn about
SEO, Adwords, PPC etc 3. Learn more about your target audience 4. Understand
concepts of marketing, sales, lead generation etc 5. Remember: You can’t be expert
overnight 6. Remember: Digital Marketing will keep changing
54. 54. Get in touch, Follow me on Slideshare, LinkedIn and Twitter for More stuff..

Digital Marketing Part 2 by Bhavesh Gudhka

1. 1. Digital Marketing Let’s Start
2. 2. www.slideshare.net/bhaveshgudhka WAIT Please check my Digital Marketing
Fundamentals presentation before your move ahead
3. 3. 1. Don’t expect quick results and magic 2. Free stuff don’t deliver expected results 3.
You will need a website 4. You will need time and money both Read this carefully before
you start Let’s move….
4. 4. Rule #1
5. 5. Nothing is free and cheap
6. 6. Rule #2
7. 7. You will need a website first
8. 8. You can’t start digital marketing without a good website
9. 9. Image from : http://expose.media
10. 10. www.optron.in
11. 11. I don’t have website
12. 12. Get website first.. A Good website
13. 13. I have a website
14. 14. WOW : That’s great
15. 15. Let’s answer few questions ?
16. 16. Do you know how many people are visiting your website?
17. 17. Are you collecting inquiries from your website?
18. 18. Is your website visible in Google search?
19. 19. If Answer is NO Next ... THEN
20. 20. First you need to make SEO Friendly website
21. 21. Install Google Analytics code on all pages of your website
22. 22. Integrate lead capture form on your website
23. 23. I don’t know how to do all this….
24. 24. Hire a consultant
 25. 25. Remember : Cheap and FREE may not work
26. 26. It’s all about business, don’t experiment
27. 27. Check next slide if you don’t have website or you need a good website ...
28. 28. Email [email protected] Visit http://ask.optron.in Next...
29. 29. We have website, analytics and inquiry form also
30. 30. Still things don’t work It’s time to identify problem first
31. 31. Check following things Analytics Are you getting enough traffic on your website?
Rank Is your website ranking in Google for right keywords? Conversion Check your
conversion on website
32. 32. Start with Digital Marketing Audit first
33. 33. What? Digital marketing audit is your Digital health check.
34. 34. In Digital Marketing Audit ...
35. 35. We check everything From SEO To Social Media To Content Till conversion
36. 36. Digital Marketing audit is the first step to diagnose why your Digital Marketing is “not
working”
37. 37. You will need professional help Don’t depend on fresher or ask web designer to help
you. You will waste time and money BOTH
38. 38. ASK @ OPTRON Send an email to [email protected]

Read this before you start Social Media Marketing (Useful Tips)
1. 1. Social Media Marketing An Introduction by Bhavesh Gudhka
2. 2. What is Social Media? Social Media is an Online Communication platform to
communicate, interact and share updates with people on Internet.
3. 3. Social Media is not limited to Facebook and Twitter
4. 4. What is Social Media Marketing?
5. 5. To Leverage the power of social media for advertising, promotion and branding
6. 6. Why Social Media Marketing is Important? Social Media Channels allow businesses
and brands to directly communicate with their target audience
7. 7. Why Social Media Marketing is Important? Delivers better ROI Cost-Effective Brand
Awareness Real-Time Easy to get started Wider Reach Brand Loyalty Measurable
8. 8. Social Media Marketing can provide better ROI compared to traditional marketing
9. 9. Social Media Marketing Channels
10. 10. Popular Social Media Channels In India Facebook Instagram Twitter LinkedIn
Google+ Pinterest Quora YouTube
11. 11. How to use Social Media Marketing?
12. 12. Before you start Social Media Marketing
13. 13. You must have a Social Media Marketing plan aligned with your business goals
14. 14. Step 1 Define your Social Media Marketing Objective
15. 15. Better to Hire A person who knows Digital Marketing & Business (BOTH)
16. 16. Common Social Media Marketing Objectives Branding Lead Generation Content
Promotion Customer Engagement Awareness Creation Customer Feedback Promoting
Offers Increase website Traffic
17. 17. Your Social Media objectives will depend on your business and marketing objectives
18. 18. You may want to increase blog visitors by promoting content
19. 19. OR
20. 20. You may use social media to build community
21. 21. Step 2 Define social media channels you will use
22. 22. Remember Don’t waste your time on those channels where you don’t have your
target audience
23. 23. Step 3 Create a content plan to deliver message to your target audience
24. 24. Content + Context Your content can be a blog post or an e-book or a video
25. 25. Step 4 Define what message you want to give to your audience
26. 26. Step 5 Start connecting with people, answer their questions and engage with your
audience
27. 27. Remember Social Media is not for Promotion only
28. 28. Listen to People Before you speak, listen and then start communication
29. 29. Like, Comment and Share content of your friends
30. 30. Build Audience Build audience who will listen to you, read your posts
31. 31. Which is Best Social Media Marketing Platform?
32. 32. All platforms are good. Depends on where is your audience and what kind of
message you want to deliver.
33. 33. Depends on where is your audience and what kind of message you want to deliver
34. 34. Depends on How you want to use them?
35. 35. Social Media is all about Emotions & Being Human
36. 36. Always Be a real person and act like a real person
37. 37. What Next?
38. 38. Don’t Experiment with Your Business