Increase Turnover at Pharmacies
The pharmacy is a health service facility that is a certain place, where the work of pharmacy is
carried out and distribution of pharmaceutical supplies such as drugs, medicinal materials,
traditional medicines, traditional medicinal materials, medical devices, and cosmetics to the
public. The pharmacy is led by a Pharmacy Manager Pharmacist (APA) who has been given
permission to manage a pharmacy. In managing a pharmacy, Pharmacists are assisted by several
Pharmacist Assistants (AA).
The pharmacy is one of the health service facilities that is expected to improve public health. The
pharmaceutical business, especially the pharmacy, cannot be separated from increasingly fierce
and global competition, so that pharmaceuticals should reevaluate and determine the right
management strategy in an effort to improve pharmacy pharmacy performance. How to increase
the turnover of pharmacies including the following:
1. Improve Service
The increase in sales of pharmaceutical products is marked by the increasing number of
consumers in the demand for medicines. In running this pharmacy business, companies are
required to be able to create innovations in their business. One innovation that must be done is a
service quality strategy in which the quality of servants will be an attraction for consumers, so
consumers become more comfortable and loyal to shop at the Pharmacy. Customers generally
expect the product in the form of goods and services that they consume can be accepted and
enjoyed by a good and satisfying waiter.
Service is an important thing because the increase of the service itself can increase customer
satisfaction and at the same time can increase profits for the company. Companies must pay
attention to the quality of services and services provided by the company. Quality of service is
not only determined by one factor such as the ability of employees when facing consumers, but
more importantly how companies with their resources can provide satisfaction to consumers.
Service quality is one strategy that is able to attract consumers, pharmacies that are not able to
develop services and are not able to provide good service to consumers, so that the consumers
will eventually be left behind. The cost of attracting new customers is more expensive than
keeping old customers. The key to maintaining customers is customer satisfaction. A satisfied
customer will buy again, say good things about the company to others, pay less attention to
brands and advertisements, tend to buy other products from the same company. Pharmacy is a
place where consumers can get information on drug information, so the pharmacy must be able
to provide good service to its customers.
Pharmacy business is a service business where rules must be obeyed. Although the management
of the method is different, but the rules of service must not be abandoned, in other words a
person cannot administer a pharmacy just to trade drugs that only pursue turnover which can
ultimately harm the community.
2. Control the availability of drugs
Common or frequently purchased medicines must remain available at the pharmacy. At least do
not let the buyer disappointed because the drug stock at the pharmacy is always exhausted and
empty. There is no need to stock up on too many drugs but must be careful and aware if there are
several daily drugs whose stock is running out. Perform a product diversity strategy to ensure
product availability and prevent too much inventory from occurring by looking at goods that are
fast moving and slow moving.
3. Establish good cooperation
Usually someone will believe more if the pharmacy is one of the pharmacies suggested by the
medical team including doctors. With the existence of a cooperative relationship, there will be
some benefits obtained by both parties, where the doctor will get a stock of drugs and the
pharmacy gets visitors the results of the recommendations of the medical team. Building partners
as widely as possible is one of the basic principles in how to start a business from scratch.
4. Optimizing promotions
Optimizing promotions by using media commonly used in promotion such as online media and
offline media. The public will know more about promoting a pharmacy to the fullest.
5. Check the date of expiration
Always check the expiration date of the medicines stored and the seller sells them at the
Pharmacy. The preparation of drugs that are appropriate and neatly arranged will facilitate
pharmacists in the dispending process of drugs so that it is easier to control using storage by:
a. First In First Out (FIFO) is drug storage based on drugs that come first and are issued first
b. First Expired First Out (FEFO) is the storage of drugs based on drugs that have a faster
expiration date and are issued first
6. Perform Pricing
Don't always want to get big profits by raising prices as high as possible. It's okay to get a small
profit from exploring each drug but always running and getting a smooth turnover every month.
Pricing strategies are widely applied to deal with buying behavior shifts towards goods and
services that are usually cheaper.
7. Give special promos
Give a promo by giving a surprise in the form of an attractive special promo so that consumers
still always subscribe to the Pharmacy, even most people really like the name of this promo is
one strategy by playing a promo trick to increase the number of sales or monthly turnover.
8. Doing Bookkeeping
Good management in keeping the turnover growing and increasing. Try to keep clear
bookkeeping so that everything you get can be included in detail in a pharmacy's monthly cash
budget book.
[Link] Networking
Partners in working together are not only limited to partners in the world of health, but can work
with various groups who can broaden the network of partners. Medicine is something that is
often needed when someone complains of any kind of illness, the direct promotion of word of
mouth is an indirect goal of expanding partnership network.
10. Offer the best medicine
Consumers have the right to choose the best medicine for their recovery, and it is appropriate for
us to provide information and provide an overview of various types of alternative medicines to
be a comparison for consumers.
11. Make a Logo and Name
Pharmacies that have unique and different logos and names will be easier to remember and look
for than ordinary pharmacies that use ordinary or market names. Because if the name of the
pharmacy is unique, it won't be difficult for consumers to find it.
12. Control Sales
Be more thorough in selling pharmacy products in the past few months. If there are several types
or brands of drugs that are not sold at all, they must be recorded and no need to add more stock
in the future. This control is very important so that you know what types of drugs should be
available at the pharmacy or drugs that are always needed.
13. Look at Management of Profits
Do not use the profits you earn to buy a stock of new drugs, set aside a few percent of the profits
so you don't just run out. Even the stock of drugs that are not selling well can be sold back with a
return on investment without raising the selling price to get a profit.
14. Maximizing Places
Pharmacies that are roadside will be more easily recognized and will get customers from outside
the environment if they are on the roadside, to get a large turnover is to do good business
management including for a pharmacy.
Increase Turnover at Pharmacies
Nama : Lita Narulita
NIM : 3351181426
Kelas : A
UNIVERSITAS JENDERAL ACHMAD YANI
ANGKATAN XXVII
