PROJECT
PROPOSAL
A highly persuasive and informative
document that aims to address a
particular problem or issue.
It is a bid or offer to initiate a project
for an individual or group.
A good project proposal specifies the following:
goals and objectives that the project wants to
accomplish
financial, human (e.g., experts, consultants),
and technical (e.g., equipment and facilities)
resources useful in implementing the project:
and
budget that specifies how much money is
TYPES OF
PROJECT
PROPOSAL
[Link] internal
It is used when the target reader is within the
organization.
It responds to a specific request within the
organization.
The problem has been identified within the
organization and the decision to solve it has
been made.
2. Unsolicited internal
It is self-initiated proposal that no
one asked for.
The target reader has not yet
identified that a problem exists within
the organization: hence, no decision
has been made to solve the problem.
3. Solicited external
It is used when the target reader is NOT
within the organization.
It responds to a specific request from
someone who is not within the company.
The problem has been identified and the
decision to solve it has been made.
4. Unsolicited external
It is a self-initiated proposal that no one
asked for.
The target reader has not yet identified
that a problem exists: hence, no decision
has been made to solve the problem.
PARTS OF A
PROJECT
PLAN
1. COVER LETTER
• Introduces the proposal to the reader
• States the project proposal title, date the
proposal was requested (if solicited, general
purpose and scope of the proposal and
acknowledgment of people who have
contributed to the completion of the proposal.
• Includes the highlights of the proposal and
directs the readers to these highlights.
2. TITLE PAGE
• Includes the project title that is
concise and informative .
• Includes the lead organization, place
and date of project, client’s or donor’s
name, proponent’s name and the
department or organization he/she
represents, date of submission.
3. ABSTRACT OR EXECUTIVE SUMMARY
• Includes the objectives, implementing
organization , major project activities,
and total project cost.
• Usually composed of 200 to 250 words
and highlights only the major points;
some abstracts may be longer
depending on the culture of the funding
agency.
• Uses a paragraph format .
4. CONTEXT OF THE
PROPOSAL
• Describes the socio-economic,
cultural, and political backgroundin
which the proposal is situated.
• Presents data collected from other
sources that are relevant to the
planning stage.
5. PROJECT JUSTIFICATION
• Provides a rationale for the project.
• Includes the problem statement.
• Presents the approach or strategy that
will be used to solve the problem.
NOTE: When writing this section, justify
why your organization or group is the best
group to implement the project.
6. PERSONNEL INVOLVED
•List the people involved in the
project, their corresponding
roles, and their summary of
qualifications.
7. PROJECT
IMPLEMENTATION
• Is divided into an activity plan which
specifies the schedule of activities and a
resource plan which specifies the items
needed to implement the project.
• Describes the activities and resource
allocation in detail, as well as the person
8. BUDGET
•Presents the expected income
and expenses over a specified
time period.
•Itemizes the budget.
9. MONITORING AND
EVALUATION
• Specifies when and how the team will
monitor the progress of the project.
• Specifies the method for monitoring
and evaluation.
• Specifies the personnel in charge of
monitoring and evaluation.
10. REPORTING SCHEME
•Specifies the schedule for
reporting the finances and
progress of the project.
11. CONCLUSION
• Briefly describes the project, the
problem it addresses, and its benefits to
all stakeholders through a summary.
• Directs the readers back to the good
features of the project
• Urges the readers to contact the
proponent to work out the details of the
project proposal.
12. REFERENCES
•Lists all the references used in
drafting the project proposal
using the format required by
the funding agency.
STEPS IN
WRITING A
PROJECT
PROPOSAL
(Entrepeneur Media, 1996)
1. Study the requirements.
2. Understand the Client.
3. Develop a Methodology.
4. Evaluate the Solution.
5. Outshine your competitors.
6. Write the proposal.
7. Apply the finishing touches.
GUIDELINES
IN WRITING A
PROJECT
PROPOSAL
1. The title page and the back of the title
page must be unumbered but is considered
page i. The abstract which follows afterthe
title page is considered page 1.
2. Do not use abbreviations in the title page.
3. Attach the curriculum vitae of the
personnel who are part of the team.
4. In the project implementation section, use
a Gantt chart for presenting the timeframe.
5. Write the abstract only after you have
completed the report.
6. Study other successful proposals that are
similar to yours.
7. Be factual but use technical terms
sparingly.
8. Choose a reader-friendly format.
9. Use action words to make your proposal
more dynamic.