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Aristotle's One-Way Communication Model

The document discusses four models of communication: 1) Aristotle's model from 5BC which viewed communication as a one-way process with the receiver playing the key role. It focused on three settings: legal, deliberative, and ceremonial. 2) Shannon and Weaver's 1948 model which introduced the concept of noise that can hinder the message. It viewed communication like using a telephone switchboard. 3) Wilbur Schramm's 1955 model which explained communication breakdown can occur without a shared field of experience between speaker and listener. 4) Eugene White's 1960 model which depicted communication as circular and continuous without beginning or end, and introduced the concept of feedback.

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John Carlo Basco
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507 views4 pages

Aristotle's One-Way Communication Model

The document discusses four models of communication: 1) Aristotle's model from 5BC which viewed communication as a one-way process with the receiver playing the key role. It focused on three settings: legal, deliberative, and ceremonial. 2) Shannon and Weaver's 1948 model which introduced the concept of noise that can hinder the message. It viewed communication like using a telephone switchboard. 3) Wilbur Schramm's 1955 model which explained communication breakdown can occur without a shared field of experience between speaker and listener. 4) Eugene White's 1960 model which depicted communication as circular and continuous without beginning or end, and introduced the concept of feedback.

Uploaded by

John Carlo Basco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MODELS OF COMMUNICATION

1. ARISTOTLE’S MODEL (5BC)

This is the oldest model of communication. According to this model, the receiver
plays the key role to whether or not the communication takes place. it is a one-way
process because there is no concept of feedback. Even though Aristotle centered on
the speaker and the message, the setting is more important where the listener is
situated.

The three settings were legal, deliberative, and ceremonial.

 The Legal Setting refers to the courts where ordinary people


defended themselves.
 The Deliberative Setting meant the political assemblies, the
highest of which was the Roman senate.
 The Ceremonial Setting means the celebrations held when they
won the war, when they lost a leader or had a new one, and when
they welcomed a visiting leader from another kingdom or country.
2. CLAUDE SHANNON AND WARREN WEAVER’S
MODEL (1948)

Claude Shannon and Warren Weaver introduced the concept of noise. It is also known
as the Telephone Model since it is based on the experience of using the telephone
switchboard back in the 1940’s. Wherein the message was hindered by noise.
Therefore, the message sent by the sender is not necessarily the message received by
the receiver or the listener.
3. WILBUR SCHRAMM’S MODEL (1955)

Schramm is considered as the Father of Mass Communication. with his model of


communication, communication breakdown is explained. he affirms that there should
have the same field of experience between the speaker and the listener.

Field of Experience is everything that makes a person unique-everything that he/she


has ever learned, watched, seen, heard, read, and studied.
4. EUGENE WHITE’S MODEL (1960)

Eugene White’s Model tells that communication in circular and continuous, without a
beginning or an end. He also introduced the concept of feedback.

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