Increase Your Presence With Infographics
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Demand MetricIncrease Your Presence With Infographics
Uploaded by
Demand MetricINCREASE YOUR
PRESENCE WITH
INFOGRAPHICS
HOW-TO GUIDE
1 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
Increase your Presence with Infographics
HOW-TO GUIDE
The brain processes visual information more quickly than text and it retains more of that informa-
tion. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times
faster in the brain than text.
Indeed, a picture can be worth a thousand words; infographics exploit the brain's power to absorb
images, allowing us to capitalize on the advantages visuals can have over text.
An infographic is a visual representation of information, data and knowledge that is intended to
quickly and clearly communicate complex data. Devices include maps, charts, diagrams, lists and
graphs. Infographics tell us a story using accurate information and data in a visual form.
Infographics help access information as quickly as possible by providing viewers with a snapshot
of complex data that is easy to read and enables sharing of a lot of information in a short amount
of time. Because they are easy to share, infographics have the potential for generating lots of web
traffic and therefore are valuable marketing tools.
This How-To Guide will outline the key elements of an infographic, explain how infographics
benefit marketers, and provide an action plan .
Infographics
There are many elements to a creative, successful, attention-grabbing infographic. Infographics
are essentially stories containing accurate content, controllable design, easy integration and versa-
tility – all advantages from which marketers can benefit. When starting to integrate infographics
into your marketing mix, be aware of following key features and advantages that they provide.
Tell A Story
An infographic uses graphics to convey a story or message as a visual sequence.
The creative use of graphics helps people to understand the message or story being delivered
and increases retention.
2 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
Accurate Data
A key feature of most infographics is statistical data. Viewers are drawn to statistics, so make
sure they are accurate. A single inaccurate statistic will damage the credibility of the entire info-
graphic, in fact, even of the entire company behind the message
Infographics are great for creating brand awareness, so make sure your infographic accurately
representing your brand.
Your graphics may attract viewers, inviting them to investigate your website or company more
deeply. Have plenty of supporting content to satisfy the interest your infographics create.
Controllable
You have complete editorial control over the design and the content used in an infographic.
Even though data is data, your infographic can provide value by helping the viewer under-
stand the implications of the data in the story you tell.
The design of your infographics can become a brand all to itself, becoming recognized for
being informative and providing value.
Easily Integrated
Infographics are easily integrated into websites and blogs.
Including and embedding your infographics on website and in social media sites generates
more traffic, views and shares.
Very Versatile
You can use almost any type of information to create an infographic.
The communication of any message, story, data set or idea is enhanced when rendered as a
creative and compelling display of information.
3 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
Benefits for Business
SEO and Driving Traffic
Infographics are beneficial to marketers primarily though the traffic and inbound links they
generate. Attention-grabbing tools that draw readers in, infographics are capable of creating
a significant amount of traffic to your website. The increased traffic benefits your SEO and
improves your search ranking. As people find and share your infographic, they will build a
number of inbound links that point to your website, enhancing your online presence. In addi-
tion to the significant traffic infographics can create, they are also easily shared. Compel-
ling infographics become a web traffic multipliers because of the extensive sharing. This
sharing is a function of the quality of your infographic, in terms of both visual appeal and
accurate data, so invest the time and resources to create compelling ones with the ability to
quickly “go viral.” Because infographics are scalable, shareable and brandable, they can add
tremendous value to your SEO campaign.
Credibility
An infographic is an excellent vehicle for conveying your expertise. Through the use of accurate
data, statistics, insights and references, your infographic builds credibility by showing that you
are extremely knowledgeable on a subject. An infographic does more than just use a variety
of statistics and facts to reduce a complex data set to a manageable and eye catching visual
representation – it enhances your reputation as a thought leader.
Brand Awareness
Infographics create brand awareness and increase brand recall due to the retention rates of
visual information over text. Readers of the infographic are not only more aware of your brand
but also recall it better, which influences decision-maker purchase consideration. People are
visual learners, processing visuals quickly, so they are drawn to images. Research shows that
the action of sharing increases brand recall by 63%. Because of the large number of shares and
the viral nature of infographics, they are powerful reinforcers of your brand in the market place.
4 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
The State of Infographics (Learn More About Performance)
Bottom Line
Infographics are a useful way to represent complex data in an easy to understand, visually
appealing fashion that drives traffic, increases brand awareness and earns credibility. Using
accurate data and quality, relevant content, infographics are an effective,creative way to market
your brand. Take advantage of the human brain’s ability to quickly process visual data by publishing
your content, ideas and expertise in the form of infographics.
5 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
Action Plan
STEP 1 - Create an Outline
1 Create an
Outline Plan Your Story and Key
Messages with a Strong
Outline
Research Facts
2 and Statistics
Even though your goal is a
graphic, this process starts
3 Include a Title
with text.
Outline the story you wish
to tell, emphasizing the key
Present Your Story
4 Using Graphics
messages and identifying
the kinds of statistics that
will help you convey it.
Decide on a
5 Color Scheme
Draw
6 Conclusions
Include Your URL
7 on the Infographic
Share with
8 Your Audience
6 INCREASE YOUR PRESENCE WITH INFOGRAPHICS HOW-TO GUIDE
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