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Updated FCB Color Palate

The document discusses the color palette for FCB's brand identity. It specifies that the brand uses a boldly colorful palette to reflect its creative and multicultural people. The palette includes shades of blue, yellow, red, gray, white and black. Full specifications are provided for accurate reproduction, and guidelines explain the correct usage of the full color spectrum graphic element.

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jeff
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299 views3 pages

Updated FCB Color Palate

The document discusses the color palette for FCB's brand identity. It specifies that the brand uses a boldly colorful palette to reflect its creative and multicultural people. The palette includes shades of blue, yellow, red, gray, white and black. Full specifications are provided for accurate reproduction, and guidelines explain the correct usage of the full color spectrum graphic element.

Uploaded by

jeff
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Brand Elements

Color Palette

We are boldly colorful. The corporate color


system reflects a creative, dynamic, multicultural,
multidimensional group of people, their talent,
and their local cultures.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin Vestibulum ante nibh, porta quis suscipit et, blandit vitae elit.
porta erat dignissim sem ultricies, at hendrerit augue fringilla. Ut ex libero, rhoncus in eleifend in, sagittis in augue. Maecenas
Curabitur hendrerit a risus a commodo. Vivamus vel ipsum bibendum justo sem, ut interdum tortor euismod a. Fusce
laoreet, luctus lorem at, commodo nisl. Suspendisse potenti. condimentum lacus at gravida ornare.

FCB Corporate identity Guidelines | Issued October 13, 2017 15


Brand Elements

Color Palette: Specifications

White Black Gray


CMYK CMYK CMYK
0/0/0/0 0 / 0 / 0 / 100 0 / 0 / 0 / 60
RGB RGB RGB
255 / 255 / 255 0/0/0 130 / 130 / 130
HEX HEX HEX
#FFFFFF #000000 #828282

Full Color Spectrum

Blue Spectrum Yellow Spectrum Red Spectrum

Pantone 287 C Pantone 285 C Pantone 306 C Pantone 485 C Pantone 158 C Pantone 7406 C Pantone 205 C Pantone 194 C Pantone 7664 C
CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK CMYK
100 / 75 / 2 / 18 90 / 48 / 0 / 0 75 / 0 / 5 / 0 0 / 95 / 100 / 0 0 / 62 / 95 / 0 0 / 20 / 100 / 2 0 / 83 / 16 / 0 8 / 100 / 55 / 37 74 / 100 / 0 / 10
RGB RGB RGB RGB RGB RGB RGB RGB RGB
0 / 48 / 135 0 / 114 / 206 0 / 181 / 226 218 / 41 / 128 232 / 119 / 34 241 / 196 / 0 224 / 69 / 123 155 / 39 / 67 101 / 50 / 121
HEX HEX HEX HEX HEX HEX HEX HEX HEX
#003087 #0072CE #00B5E2 #DA291C #E87722 #F1C400 #E0457B #9B2743 #653279

The above color breakdowns are provided to ensure color


consistency across FCB communications. Spectrum assets
(art files) are available for use. Please contact the FCB Global
team for access.

FCB Corporate identity Guidelines | Issued October 13, 2017 16


Brand Elements

Full Color Spectrum


Correct use Incorrect use

DO NOT use the spectrum full


bleed. The spectrum should
Front always be wider than it is tall.

Back

The maximum area of the full spectrum cannot be more


than 50% of the whole content area. It is recommended to use
the full spectrum with a lot of white space. Spectrum assets
(art files) are available for use. Please contact the FCB Global
team for access.
FCB Corporate identity Guidelines | Issued October 13, 2017 17

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