MULTIDISCIPLINARY ACTION PROJECT REPORT
ON
‘PROBLEMS REGARDING EXECUTING AN AGENCY’
AT
SHIV MARKETING
Submitted to
Institute Code: 835
SHREE PANDIT NATHULALJI VYAS TECHNICAL CAMPUS
Under the Guidance of
PROF. MEGHA JOSHI
ASSISTANT PROFESSOR
In Partial Fulfilment of the Requirement of the award of the degree
of
Master of Business Administration (MBA)
Offered By
Gujarat Technological University Ahmedabad
Prepared by:
AMIT Y. ATRI(188350592001)
HETANGI R. PADALIYA (188350592012)
KRUPABA K. PADHERIYA (188350592013)
KULDEEP SINGH (188350592022)
HITESH V. SOLANKI (188350592023)
MBA (Semester - III)
Month & Year:
NOVEMBER 2019
DECLARATION
I hereby declare that the Multidisciplinary Action Project titled “Problems
regarding executing an agency” undertaken at “Shiv Marketing” is a result of our own
work and our indebtedness to other work publications, references, if any, have been
duly acknowledged. If we are found guilty of copying from any other report or
published information and showing as our original work, or extending plagiarism
limit, we understand that we shall be liable and punishable by the university, which
may include being declared ‘Fail’ in the MAP examination or any other punishment
which the university may decide.
ENROLLMENT NO. NAMES SIGNATURE
188350592001 Amit Y. Atri
188350592012 Hetangi R. Padaliya
188350592013 Krupaba K. Padheriya
188350592022 Kuldeep Sinh
188350592023 Hitesh V. Solanki
Place:- Date:-
ACKNOWLEDGEMENT
We would like to acknowledge the help of all those who have provided us
with the information, guidance and other help while preparing this report because
without their help it would have been rather difficult for us to make this project report.
First of all we would like to express our gratitude towards Shiv Marketing for
giving us the opportunity to undergo for the project report. It is one of the most
prestigious and professional organisation. It was a great experience for us to carry out
the training in such an organisation which helped us to convert our theoretical
knowledge into practical knowledge.
We are very much thankful to the Director Indrasinh Zala who gave us a
chance to work on such a project report. Despite of his busy schedule he has been
very supportive to us and also been a source of inspiration. Also we would like to
thank our project guide Prof. Megha Joshi because, without her support and co-
operation, it was very difficult for us to complete this project report.
Last but not the least we would also like to mention a special thanks to our
parents, our family and our friends who have helped us directly or indirectly
throughout the entire project report and always been a source of encouragement.
EXECUTIVE SUMMARY
The two eyes of management education are theory and practical. Management
education without practical training at an organisation remains incomplete. As a
student of MBA, we have got an opportunity to carry out the Multidisciplinary Action
Project at Shiv Marketing regarding the Problems faced in Executing an Agency.
Shiv Marketing is a Coca Cola agency, distributing every products of it.
Initially the report contains the general information of the beverage industry,
of the company as well as the agency with its vision and mission. Also the functional
departments of the firm are mentioned. There are three phases in the project report i.e.
diagnosis phase, design & analysis phase and the implementation phase.
The diagnosis phase contains finding the problems and analysing the same.
The design and analysis phase contains the research methodology used to carry out
the project as well as the activity of data analysis is carried out. And finally it is the
implementation phase, where the solutions to the problems faced by the firm are
found out.
We have successfully completed our training report within the specified time.
It was a great and wonderful experience for us as we interacted with the members of
the firm which were highly knowledgeable. We came to know about various problems
faced by the firm which were out of our knowledge.
TABLE OF CONTENT
CH. NO. SR. NO. TITLE PAGE NO.
1. Introduction to Company 1
1.1 Introduction to Beverage Industry 2
1.2 Introduction to Coca Cola 3
2. Introduction to Agency 4
2.1 Introduction 5
2.2 Brief History 6
2.3 Company Profile 7
2.4 Mission and Vision 8
2.5 Organisation Chart 9
2.6 Functional Departments 10-15
3. Part-1: Diagnosis Phase 16
3.1 Problems faced by the Firm 17
3.2 Analysing the Problems 18-20
3.3 Objectives of the Study 21
4. Part-2: Design and Analysis Phase 22
4.1 Research Methodology 23
4.2 Sources and Tools of Data Collection 24
4.3 Data Analysis 25-34
5. Part-3: Implementation Phase 35
5.1 Alternative Courses of Action 36-38
5.2 Proposed Solutions 39-40
5.3 Methodology for Solution Implementation 41-43
5.4 Project Outputs 44-46
5.5 Tangible and Intangible Benefits 47-50
5.6 Future Recommendations 51
6. Bibliography 52-53
7. Annexure 54-58
LIST OF TABLES
Sr.
Table No. Particulars Page no.
No.
1. Table No. 4.3.1 Do you face problem in finding clients? 25
2. Table No. 4.3.2 Do you get timely payments from clients? 26
What is the main problem faced by the agency at
3. Table No. 4.3.3 27
the time of getting more work done with less?
What is the main problem faced at the time of
4. Table No. 4.3.4 28
accomplishing the targets?
Which problem do you face in following norms of
5. Table No. 4.3.5 29
the company?
What problem is faced in working capital
6. Table No. 4.3.6 30
management?
What is the main problem faced in inventory
7. Table No. 4.3.7 31
management?
Which problem do you face in handling the
8. Table No. 4.3.8 32
grievance of employees?
Do you face problem in finding workers
9. Table No. 4.3.9 33
/employees?
As it is a perishable product, do you find problem
10. Table No. 4.3.10 34
in storing it?
LIST OF CHARTS
Sr. Page
Figure No. Particulars
No. No.
1. Figure No. 4.3.1 Do you face problem in finding clients? 25
2. Figure No. 4.3.2 Do you get timely payments from clients? 26
What is the main problem faced by the agency at
3. Figure No. 4.3.3 27
the time of getting more work done with less?
What is the main problem faced at the time of
4. Figure No. 4.3.4 28
accomplishing the targets?
Which problem do you face in following norms of
5. Figure No. 4.3.5 29
the company?
What problem is faced in working capital
6. Figure No. 4.3.6 30
management?
What is the main problem faced in inventory
7. Figure No. 4.3.7 31
management?
Which problem do you face in handling the
8. Figure No. 4.3.8 32
grievance of employees?
Do you face problem in finding workers
9. Figure No. 4.3.9 33
/employees?
As it is a perishable product, do you find problem
10. Figure No. 4.3.10 34
in storing it?
PLAGIARISM REPORT
