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CB Lesson Plan

This lesson plan outlines a consumer behavior course taught over 36 periods. It is divided into 5 units that will be covered across the semester. Unit I provides an introduction to consumer behavior and key concepts. Unit II focuses on learning theories and information processing. Unit III examines social and cultural influences on consumption. Unit IV analyzes the consumer decision-making process. Finally, Unit V presents several models of consumer decision making, including contemporary models and those proposed by Howard-Sheth, Engel-Blackwell, and Rao-Lilien.

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Kameswara Rao Poranki
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283 views1 page

CB Lesson Plan

This lesson plan outlines a consumer behavior course taught over 36 periods. It is divided into 5 units that will be covered across the semester. Unit I provides an introduction to consumer behavior and key concepts. Unit II focuses on learning theories and information processing. Unit III examines social and cultural influences on consumption. Unit IV analyzes the consumer decision-making process. Finally, Unit V presents several models of consumer decision making, including contemporary models and those proposed by Howard-Sheth, Engel-Blackwell, and Rao-Lilien.

Uploaded by

Kameswara Rao Poranki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

LESSON PLAN

Department : SMS Class: MBA-B


Academic Year : 2019-2020 Semester: IV-Sem
Subject : Consumer Behaviour Subject Code: 16MB E115 (M)
Faculty : Prof.P.Kameswara Rao No. of periods: 36
Commencement of Instruction : 16-12-19
Date of I Mid Exam : II mid exam:
Classes lost due to Holidays and Mid-Sessional Exams
Day& Date
Occasion
Units Topic No. of cumulative
periods
Unit –I: Introduction, Definition, Evolution, Contemporary Dimensions of Consumer Behaviour 1 2
CB Research Process, Buyers and Users 1 3
Development of Marketing Concept, Consumer Behaviour and its Applications in 1 4
Marketing
Concepts of motivation and personality, perception and their marketing implications. 1 5
Unit –II: Concept of learning, important aspects of learning Process 1+1 7
Concepts of conditioning
Important aspects of information processing theory 1+1 9
Encoding and information retention, Retrieval of Information, Split – brain theory. 1+1 11
Unit –III: Social and cultural settings- Culture, subculture and Cross cultural Marketing practices 1+1 13
Family life cycle-1,2,3 and Reference groups
Personality- Theories, Life style Influences 1+1 15
AIO and VALS Framework. Ethno Centrism 1+1 17
Unit-IV: Meaning of Decision Making, Different views 1+1 19
Buying Motives, Types of decision making process in buying 1+1 21
Consumer Information processing- Information search, Evaluation of alternatives 1+1 23
Purchasing Process, Post purchase behaviour 1+1 25
Consumer action and disposable of products 1+1 27
Unit-V: Models of Consumer Decision making Process 1 28
Contemporary models, Generic Model of Consumer Behaviour 1 29
Howard Sheth Model 1 30
Engel Blackwell and Rao-Lilien model 1+1 32
Role of Consumerism 1+1 34
1+1 36

Signature of faculty Signature of HOD

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