Towards a sustainable entrepreneurial culture
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Towards
Towards aa sustainable entrepreneurial
sustainable entrepreneurial culture
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• Demographic and Socioeconomic Tendencies
• By 2025, the middle and high - income class in China will amount to 520 million people. Similar
growth rates will be observed in countries sich as India and Brazil.
• Environmental Crisis and Energy Security
• Need to maintain GHG emissions below 450 ppm.
• Increasing push for energy independence due to geopolitcal risks associated with traditional
sources.
• Resource Efficiency
• Scarcity of various resources - such as water and some metals - , as well as savings potential,
incentivize sanitation, reprocessing and recycling practices and technologies.
Drivers for Innovation
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Venture Capital in Clean Technology Sectors 2009 Geographic Distribution of
Investment in Clean Technology
Sector Investment (Dollars) % of total
Region % of total
Solar $1.2 billion 21%
North America 62%
Transportation* $1.1 billion 20%
Europe + Israel 29%
China 6%
Energy Efficiency $1.0 billion 18%
India 3%
Biofuels $554 million 10%
Source: Cleantech Group, 2010
Smart Grids $414 million 7%
Water $117 million 2%
* Includes electric cars, advanced batteries, fuel cells.
Source: Cleantech Group, 2010
Main Flux of Clean
In California alone, 2.1 billion dollars were
invested in clean technology during 2009 Technology Investment,
2009
Towards
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Investment in Clean Energy Markets,
Globally and in Latin America
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Global Outlook for Investment in Clean Energy Markets
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CleanTech Group Annual Report: brings together the top 100 global businesses with the greatest
impact potential in the clean technology market during the next 5 to 10 years
But the green
economy is not just
about clean energy
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sustainable entrepreneurial culture
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• UNCTAD data indicate that in 2009, Direct Foreign Investment in low carbon in the
sectors of 1) renewable energies 2) recycling, and 3) clean technology manufacturing,
ammounted to 90 billion dollars.
• According to the Harvard Business Review, the launch of sustainable products grew
more than 500% between 2007 and 2009.
• In a global survey among high level Executives,
the global consultant McKinsey found that:
• Most of them (61%) consider that transitioning towards Investment,
a low carbon economy can positively impact their
profit, and (82%) expect climate change regulations in production and trade
the next 5 years.
• These exectuves consider the issue to be strategic for
for low-carbon
product development, investment planning and brand economies…
management.
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Green Stimulus to Clean Energy*, 2009
• According to McKinsey, a 170 billion dollar
investment (1.6% of fixed capital investment today) Country US Dollars
in energy efficiency during the next ten years will United States 66 billion
bring about savings for over 900 billion dollars a
year by 2020, with an IIR of 17%. China 47 billion
European Union 31.1 billion
Mexico:
South Korea 16 billion
• Manufacturing sector: up to 26% potential energy *Including energy efficiency, renewable, electricity grids,
consumption savings. low-carbon cars.
Source: HSBC Global Research 2009, Bloomberg New
• Projects to exploit biogas potential: between 2635 Energy Finance 2010
and 3771 PJ a year.
• The National Institute for Geography and Statistics Do we want to be
(INEGI) indicates that income generated in 2003 for
services related to the environment ammounted to 4,
market-FOLLOWERS? Or
954 billion pesos in Mexico. to be market-MAKERS?
An initiative to become market-
MAKERS
Towards a sustainable entrepreneurial culture
Towards
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sustainable entrepreneurial culture
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• Foster the creation of small and medium-
sized businesses, which can boost
green technologies, services and
products
• Promote best practices for sustainable
businesses
• Encourage the participation of young
leaders in the process of public policy
2010 design in order to support the transition
towards a low-carbon economy.
Objectives
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• 2300 Attendees
• Over 120 experts
• 27 Discussion panels
• 12 Workshops with experts
• 58 Showcased businesses
• 13 Keynote speakers
Participation in the
First Edition
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•Thomas L. Friedman, Pulitzer Prize Winner and
columnist for The New York Times
•Marcelo Ebrard, Mexico City Mayor
•Carlos Pascual, US Ambassador to Mexico
•Nicole Reich de Polignac, CEO, Scotiabank Group
México
•Fabrice Salamanca, CEO, AgroBio México
•Carlos Petersen, Undersecretary for Strategic Planning
and Technological Development, SENER
•Hugo Santana, CEO, IBM Mexico
Keynote Speakers
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Towardsaa sustainable entrepreneurial
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•Eduardo Cervantes, Director of Public Affairs, Coca-Cola
de México
•Martha Delgado, Mexico City Minister for the
Environment
•Alberto Ramos, Deputy Director for Project
Development, CFE
•Fernando Tudela, Undersecretary for Environmental
Planning and Policy, SEMARNAT
•Luis Miguel Galindo, Climate Change Coordinator at
ECLAC
•Arturo Molina, General Director, Mexico City Campus of
the Tecnológico de Monterrey
Keynote Speakers
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• Scope: 4 million hits
• Estimated Value of Coverage: over 13 Million
Pesos
• Over 150 published news stories in more than 80
media, such as: Newsweek, El Universal, El
Economista, Excélsior, Reforma, La Jornada, Notimex,
Grupo Acir, Canal 11, Radio Red, Google, among
others
Mass Media
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Towards a sustainable entrepreneurial culture
Towards
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We reinforce our goals and add
new ones:
• Promote Small and Medium - Sized • Showcase of new technologies in
partnership with the Parque Tecnológico
businesses with green and sustainable para las Ciencias de la Salud of the
technolgies, services and products Tecnológico de Monterrey
• Boost best practices for sustainable • Develop new training models and
business methodologies for the adoption of
sustainable practices in the private sector
• Foster the participation of young
people in the development of public • Develop a platform with which to establish
strategic relationships between sustainable
policies that can contribute to the businesses and students
transition towards a low carbon
economy • Foster small green businesses that are to
be incubated
• Promote clean technology innovation
Towards a sustainable entrepreneurial culture
•Technology services for research,
development and transference in the
areas of:
– Pharmaceutical – Biomedical equipment
– Nutrition – Sustainable Technologies
Research Technological Services Business
1. Natural Resources Management (water)
1. Water Management
Renewable energy soources, 2. Renewable Energy Sources
2. Energy Efficiency
green businesses with a 3. Emissions Control
3. Energy Generation
technological base 4. Environment
4. Smart Devices and Materials
5. Life Cycle Assessment
Partnership with the Technology Park of Life Sciences
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• Businesses from the technology sector and
small and medium-sized enterprises in Mexico
and Latin America
• National and international researchers and
investors interested in green markets
• 20,000 students from the Tecnológico de
Monterrey and other universities at the
Metropolitan Area of Mexico City
Goal Market
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• 2100 m2 tents
• 120 Stands
• 4 spaces assigned to sponsors
• Central podium with animators
and special promotions
Showcase Area
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• The Green Revolution (production and consumption of sustainable goods and services,
ecotourism, strategies for greening the value chain, reverse logistics, finance for innovation)
• Energy in Transition (opportunity diagnosis for solar energy, potential and outlook for wind
farms, energy efficiency, LEED certification, standards for sustainable buildings, finance for
alternative energy projects)
• Sustainable Mobility (sustainable vehicles, the railway sector, competitiveness and
sustainable development in aeronautics, public transport and finance for emissions
reduction)
• Corporate Sustainable Responsability (CSR)*(poverty reduction through value chain,
philantropy vs. Impact, responsable and sustainable utilities, regulations and sanctions for
lack of compliance with CRS, finance for social and community projects)
* Theme axis developed by OAS and ECLAC
Theme Axis
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• The ABC of the Environmental
Certifications
• Design and Implementation of
Sustainable Business Practices
• Integrated Solid Waste Management for
Small and Medium Enterprises
• Measuring Tools: Calculation of
ecological, carbon and water footprint-
Green Gross Domestic Prodcut
• Basis for Developing a Sustainable Workshops
Business Plan
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• Organization of American States (OAS)
• Economic Commission for Latin
America and the Caribbean (ECLAC)
• Secretaría de Economía (SE)
Co - organizers
Towards a sustainable entrepreneurial culture
• Internationally renowned leaders:
• Richard Branson, Chairman Virgin
Group
• Lord Stern, London School of
Economics
• Ted Turner, Chairman UN Foundation
• Emilio Azcárraga, CEO Grupo Televisa
• Academic partner for the event that unites
outstanding industrial, financial and business
leaders, as well as philanthropists and public
officials, with the objective of accelerating
solutions to face climate change.
Green Business Expo in the World Climate Summit
http://www.wclimate.com
www.exponegociosverdes.com
Towards a sustainable entrepreneurial culture
