Motivation
1. Visionary leadership: Providing a high-level goal
- Creating and communicating the vision is the most important factor for team
performance.
- Developing your vision:
Why do we do what we do?
Core purpose of team/org.
Why do we exist?
What does success look like?
Definition of victory.
Shared sense of direction.
How must we act to ensure success?
Values that define behavior.
“Guideposts”.
- Language:
Refer to fundamental values (e.g., loyalty, honesty, patriotism, passion ).
Use stories, anecdotes, metaphors (add colorto what you’re saying).
Use rhetorical questions and 3-part lists (“Here are 3 things...”).
Express moral conviction (why is this good? who benefits from it?).
Use inclusive language (“we”, “our” rather than “I” and “me”).
Repeat, repeat, repeat.
- Non-verbal communication:
Voice, rhythm, facial expressions, posture, clothing, etc.
Vary intonation, volume, and pitch.
Smile (genuinely).
Maintain an open body posture.
2. Setting effective goals
- Goals increase performance:
Focus: Goals direct effort and attention: Having goals reduces distraction from
goal-irrelevant information.
Energizing: Goals promote effort: High goals lead to greater effort intensity than
low goals.
Persistence: Goals increase persistence: Hard goals prolong the exertion of
effort.
Learning: Goals facilitate discovery and use of knowledge: Goals affect action
indirectly by leading to the arousal, discovery, and/or use of task-relevant
knowledge and strategies.
- Ambitious goals can promote unethical behavior and dissatisfaction.
- Make your goal SMART:
Specific: Clearly defined anddomain-bound (e.g., “Increase online sales in the top
3 accounts”).
Measurable: Can be quantifiedand compared over time (e.g., “Increase sales by
10% compared to the last quarter”).
Agreed upon: Have discussion between manager and sales rep (Note: goals are
more effective when people publicly commit).
Reasonable: Make sure employee has necessary skills to reach goals (e.g.,
compare to historic / peer performance).
Time bound: Provide time frame for goal completion (e.g., “Increase sales by the
end of the year”).
- Caveats:
SMART goals are aligned with larger strategy.
Create culture that tolerates failure.
If the environment is complex or you’re uncertain, set less specific goals.
3. Aligning goals with behavior
- Drivers of motivation:
Intrinsic (for enjoyment).
Extrinsic (for external outcome).
a) Extrinsic rewards as incentives
- Monetary incentives motivate, but they are limited:
Money has a limited effect on happiness.
Monetary incentives can undermine creativity.
Monetary incentives affect rule following.
Monetary incentives can be demotivating: Rewarding an intrinsically interesting
task undermines motivation to engage in task,
Mone is addictive.
- Extrinsic incentives don’t satisfy all needs.
b) Making incentives work
- Tie rewards to intrinsic motivation if they don’t “crowd out” intrinsic motivation.
- Align rewards with desired outcome:
Quantity: use a mix of extrinsic and intrinsic rewards.
Quality: use intrinsic rewards.
- Ensure that rewards are allocated fairly: Reward-effort ratios are relative to peers,
not absolute.
- Combine extrinsic incentives with autonomy.