P&M Network

Created by:
Artyom Kolyan,
Karen Haddad,
Maher Rekik,
Marine Tabuto,
Radina Kirilova
Introduction &
Background
 P&M Network
What is it?

“ We offer affordable and customized private tutoring sessions in an

“
innovative and flexible way. Tutors are top students from the same course,
with the same subjects, same exams, same teachers and they know exactly
what the
expectations in that course are.
 What do we want to test?
• P&M Network is actually functioning business in Maastricht focused
on providing private lessons to students in business courses.
• We want to test if its possible to expand the business’s scope also to
the law courses; and if it is, we want to examine what changes should
be made in order for this expansion to happen.
 Our Services

Affordable Private
01 Much cheaper than private 03 From 1 to 4 students.
tutoring with a private “teacher”.
Flexible
Customized Sessions can be held at any
02 Teachers are top students from 04 time and at any place
the same course, with deep depending on the student’s
knowledge of what is needed needs.
to succeed in it.
Easy to book
05 Via WhatsApp or Facebook
message
Assumptions
 Assumptions:
01

Law students are in

need of help. 03

Methodology to • Peer to peer tutoring.

develop the business • Needs are the same as students
02 for law students is the of quantitative subjects.
same as the one for • Size for tutoring is the same.
• Prices are constant.
business students:
Law students have the
common belief that
they can be externally
assisted to achieve
better results.
 Assumptions tested:
Verified:

1 82% of the respondents are interested in our project because

57% have already failed an exam.

Verified:
2 69% think that an external help will be beneficial.

Not-verified
3
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 Assumptions tested:
3 3.1 Segment of students is younger than expected
3.2 Law students cannot be taught in the same way as
students from other quantitative courses.
3.3 Size of groups could be larger, more optimal, more
profitable (3.4)
• This can create trade-off between profit and
satisfaction.
• Convenience for smaller groups (although less
profitable): easier to organize, more personal
experience, fairness for both parties.
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 Customers:
Identification of customer’s
problem:
Customer segment:
57,1% have already failed and
Law Students. exam
69% think that an external help
could be beneficial
Customer Discovery:
Students between 18-20 How would they
years old (42,9%), interact to buy?
students between 21-23 • Facebook: 53,6%
years old (46,4%), • WhatsApp: 39,3%
students between 24-26 • Website: 32,1%
years old (10,7%) • Mobile App: 25%

They want to deeply understand the

Pass/Fail experiment:
topics, as well as to get tips on
methods to study, and how to pass We test the interest in our project
exams. through a survey,
82% of the respondents are
The survey results: a new model interested in our start-up and we have
should be created for the law students. 12 e-mail address.
 Problem Identification:

How:

Main problem to
solve:

Providing appropriate tools – private tutoring,

Law students need and want help
tips and advices, as well as personal support
to pass their exam because 57%
.
of the respondents have already
Defining prices which will be profitable for the
failed an exam.
business but also satisfactory for the
customers.
 Defining the market:

The market in which our business

operates is the private tutoring
market. (with a specific niche of
business students)

Value added: course tutoring given b

y
high-performing students (who know
the subject well), to students in need
of lessons.

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Adding another niche: law students
 Tutor preferences:
• 75% of people are interested in private tutoring
• 25% of the people who are not interested are:
o Unwilling to work
o Already pre-occupied with different responsibilities
and jobs
o Incapable of working (believe they are not good
enough, poor time- management skills…)
• Weekly meetings
• What they love most about it:
o Prices they are paid
o Time-management training
o Being part of a start-up
o Having an impact
 Current pricing and survey results:

Current wages for tutors are:

17€ for 1 student lesson
22€ for 2 students lesso
n
24€ for 3 students lesso
n
28€ for 4 students lesso
n
Our survey showed that normal
prices for students are in the
range of:
21€ in total for 1 student lesson
28€ in total for 2 students lesson
30€ in total for 3 students lesson
32€ in total for 4 students lesson
What did the survey show us?

• The results from the survey showed us that customers are

willing to pay more than we are charging them at the moment
➢ This also showed us that the tutors’ salaries may be raised
Marketing Part:
 Paid Advertising:
Social Media:
Creating business accounts and
uploading relevant posts, which
will be boosted to reach the
targeted audience.
Social Media: Facebook/

01
Instagram Flyers and posters:
To educate the audience, will be
given away in the university and
Flyers and Posters
02 will be placed in areas where
students gather (like library and
cafeteria).
03

Ambassadors Ambassadors:
Students who will post on their social
media information about the business
and who will use their social skills to
spread a word for the business.
 Paid Advertising:
Aperitive: Discount coupons:
A meet-and-greet Discount coupons for
aperitive will be organized, students who bring their
where student will have friends:
the opportunity to meet
their tutors and get to • 5-10 euros depending
know each other. on the number of
students that will be
brought

• 50% off the first lesson

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 Free advertising:
Word of mouth:
*Need capital to be executed, By giving the best service possible we will
but will be considered free advertising after:
win the “word of mouth” advertising.

App:
The app will be an easy way for
students to check availability of Teachers can allow:
tutors and make appointments. Small presentations made
in the classes before the
lectures start, informing the
students about the
Website: existence of the business.
Where students will be able to
sign up for appointments, Emails:
choose the time, the tutor as Mass emailing to all
well as the place. students with information
for the business and its
services.
Financial Part:
Expenditures vs. Revenues Why do we need this investment?
Phase 1 495€ 2.000€ +1.505€ •Hiring high-skilled people
Phase 2 2.839€ 3.200€ +361€ •Doing investment in social media and website
Phase 3 7.988€ 4.800€ -3188€
The only reason of a negative result at the end
Phase 4 6.201€ 6.660€ +459€ is because of the website investment!
TOTAL 17.523€ 16.600€ -923€
 First phase: September – end of October

Expenses: Revenues:
Events: 300 € Average price: 10€
Social Media: 40€ Customers: 200
Flyers: 55€
Ambassadors: 1 session per week
Radio Bocconi: 100€
Website:

Wages:
Total: 2000€
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Total: 495€
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+1505€
For those who were asleep..
Thank you
for your attention!