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CASE 1-Strategic - Thinking-Case Study1

The document discusses a case study of a company that was stuck in its traditional ways and losing market share. TMT Associates helped the company conduct a strategic thinking session using their STARRS process. The STARRS process helped identify new growth strategies, dispelled assumptions, and improved teamwork and collaboration.

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wawan prasetia
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271 views1 page

CASE 1-Strategic - Thinking-Case Study1

The document discusses a case study of a company that was stuck in its traditional ways and losing market share. TMT Associates helped the company conduct a strategic thinking session using their STARRS process. The STARRS process helped identify new growth strategies, dispelled assumptions, and improved teamwork and collaboration.

Uploaded by

wawan prasetia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

C ASE STUDY

Strategic Thinking
Problem: A company within a rapidly changing industry was stuck in its traditional way of doing
business, and was losing share while protecting earnings by continuing to raise prices and reduce
expenses. Recognizing that these responses were not sustainable over the long-term, senior
management asked TMT Associates to help them think creatively and accomplish breakthrough
strategic thinking.

Approach: Based on our experience with both successful and unsuccessful approaches to strategic
planning, TMT developed a unique and highly successful strategic thinking product for groups that we
call STARRS (Strategic Thinking, Action, Responsibilities, Results, Success).

The success of STARRS is built on a highly inclusive, interactive, inspiring and proven process that:

• Addresses strategic, organizational and cultural issues simultaneously


• Utilizes a highly structured, data driven assessment process
• Incorporates proven group process tools and work to identify strategic issues as well as an
organization’s readiness to leverage assets or develop capability in response to these
issues
• Develops major strategies through a facilitated “Visions of Success” activity that provides
the framework for developing specific strategies, goals, tactics and measures

TMT Associates led selected members of the leadership and management team through a STARRS
strategic thinking session.

Results: Several new strategies for delivering growth were developed that are still effective and
guiding the company’s direction. Results include:

• The comprehensive review of current facts and trends as required by STARRS dispelled
some incorrect assumptions and delivered important learning to many members of the
leadership team.
• The inclusive nature of the process yielded “buy-in” of the resulting plan.
• The facilitated process and group activities built into our STARRS planning protocol
naturally broke down barriers and strengthened teamwork by doing “real work” together.
• The participants overcame their functional barriers, recognized their interdependencies and
established work and communications processes to ensure their
joint goals would be achieved.

© 2006 TMT Associates, Inc. All rights reserved

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associates
Experience Delivering Results

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