Course : BUS 1203 A. H. Md.
Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
01 What is the Merchandise, Merchandising & Merchandiser ?
.
Merchandise : Merchandise is any product or goods.
Merchandising : Merchandising is the process of marketing for product or goods.
Merchandiser : Merchandiser is a that person, where the product buy & sell done by this person.
02 What is Merchandising ?
.
Merchandising : Merchandising is the marketing activities that is responsible for ensuring a product’s qualitatively &
quantitatively.
Merchandising is a operation that is created to perform a set of serial activities, that follow through from design
concept to order placement to completing to delivery of merchandise to the satisfaction of customer expectations.
Objective of Merchandising :
To Ensure …….
Right Quantity
Right Quality
Right Cost
Right Time (On Time)
03 What is the Quality of a professional Merchandiser ?
.
Quality of a professional Merchandiser :
Must Have …………
Communication Skill
Planning Capabilities
Decision Making abilities
Honesty
Smart Appearance / Good personality
Knowledge about the product and business
Cooperating mentalities
Monitoring ability
Time awareness (Punctual)
Others
Page -01
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
04 What is the Key Responsibility for a smart Merchandiser ?
.
Key Responsibility for a smart Merchandiser :
Forecasting
Sourcing
Negotiation
Product Development
Market and Product Analysis
Booking Order
Raw Material Purchasing
Production Follow Ups
Payments Follow Ups
Internal & External Communication
Lab Dips prepare & Getting Approval
Accessories & Trims Identification & Consumption
Preparing Internal Order Sheet
Order Follow Ups
Follow Ups Shipping Procedure
Prepare Commercial Documentation
Taking responsibility for Final Inspections
Fabric Consumption & Calculating
Cost Analysis Costing
Page -02
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
05 Which Sections are follow ups by the Merchandising Department?
.
These Sections are follow ups by the Merchandising Department :
Commercial Development Sample Making
Section Section Section
Finishing CAD
Section Section
Sewing Merchandising Laboratory
Section Department Section
Embroidery Knitting
Section Section
Printing Printing Cutting Dyeing
Section Section Section Section
Page -03
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
06 What is the Procedure of Quick Response for Merchandising?
.
The Procedure of Quick Response for Merchandising :
Forecasting
Sourcing (Buyer, Supplier & Vendor)
Order Negotiation
Order Confirmation / Acceptance of Order
Generate Manufacture ( E.g. Arrange PP meeting with concern department PM / QAM in charge )
Source & Prepare yarn / fabric
Prepare / monitor lab dipping procedure
Order Bulk Quantity (Yarn / Fabrics)
Getting approvals of trims & accessories
Prepare pre production / Size set sample
Getting approval of pre production / Size set sample
Start bulk production (Apparel)
Ensure quantity, quality & production execution / monitoring
Arrange shipping samples & send to the buyer
Arrange final inspection & prepare for shipment
Follow up export procedure
Monitoring payment procedure
Getting feedback (Buyer’s)
Page -04
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
07. What is LAB DIP ?
Image
LAB DIP : Lab Dip is a process to matching color shade.
That is based on Buyer’s swatch or pantone book reference
colored fabric / yarn develop in Lab.
08. What is Swatch & Pantone Color ?
Image
09. What is Accessories & Trims Card ?
Image
Page -05
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Merchandising
10. What is Marketing ?
11. What is Merchandising ?
12. What is Salesman ?
Page -06
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Fashion Forecasting
13. What is Forecasting Brief ?
Analyze Current
Information
Analyze Past Forecasting Predict Future
Information Patterns
14. What is Forecasting?
Forecasting : Forecasting is a process of calculation the future, based on past and present data. Forecasting provides
information about the potential future events and their result for the organization. It may not reduce the complication
and uncertainty of the future. However, it increases the confidence of the management to make important decisions.
Forecasting is the basis of introduce. Forecasting uses many statistical techniques. Therefore, it is also called as
Statistical Analysis.
15. What is Objectives of Forecasting?
Objectives of Forecasting :
Economical Benefit : Forecasting’s basic target is how can passable the economical benefit.
Organizational Benefit : Forecasting’s another target is organizational benefit.
New Business Agreement : Forecasting’s target is increase the area of new business agreement.
Better Customer Relations : Forecasting’s target is develop the better customer relationship.
Supply Chain Logistics : Forecasting’s target is smooth the supply chain logistics.
Page -07
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Fashion Forecasting
15. What is Elements of a Good Forecast?
Elements of a Good Forecast :
Timely : A good forecast idea must be proper timely.
Reliable : A good forecast idea must be customer’s
acceptable Timely
Accurate : A good forecast idea must be appropriate.
Meaningful : A good forecast idea must be manufacture able and Reliable
indeed able.
Written : When a good forecast idea is creating then must be Accurate Written
written the all data of collecting elements.
Easy to Use : A good forecasting idea must be easy useable for Meaningful Easy to Use
end user.
16. What is Forecasting Plan?
Forecasting Plan : The forecast plan is creating based on Who
question and answer by who, what, where, when, why & how. What
Where
Example –
WHO – Who use the products ? When
WHAT – What will be the materials ? Why
WHERE - Where will be getting the raw materials ?
How
WHEN – When manufacture the product for target season ?
WHY – Why consumer chose the product ?
HOW – How we will provide the products to consumer ? Questions Answers
Page -08
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Fashion Forecasting
16. What is the Limitation of Forecasting?
Limitation of Forecasting :
1. The collection and analysis of data about the past, present and future involves a lot of time and money.
Therefore, managers have to balance the cost of forecasting with its benefits. Many small firms do not do
forecasting because of the high cost.
2. Forecasting can only estimate the future events. It cannot promise that these events will take place in the
future. Long –term forecasts will be less appropriate as compared to short – term forecast.
Page -09
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Sourcing
17. When will be start the Order Sourcing?
The time of Order Sourcing : After deciding the product, then will be starts for order sourcing .
18. What is Sourcing?
Sourcing : Sourcing is a term used to describe the process of determining how and where item will be procured. It
includes the decision on the selecting supplier for material procurement and vendors for apparel production.
19. What is Sourcing Executions / Performance?
Sourcing Executions / Performance :
Internet : In this way, buyer’s and supplier’s address & information collect from various website
by internet.
Business Directory : In this way, buyer’s and supplier’s address & information collect from business
directory such as yellow page.
Advertising : In this way, buyer & supplier are collect by various advertising media.
Buying House : In this way, buyer & supplier are collect from various buying house.
Embassy : In this way, buyer’s address collect from embassy by email or fax.
Exhibition : In this way, buyer & supplier are collect by organize the fashion show & exhibition.
Page -10
Course : BUS 1203 A. H. Md. Shafiullah (Shohag)
Course Title : Apparel Merchandising Management Post Graduate Diploma in Apparel Merchandising (APM)
Faculty : Md. Jamal Uddin ID. No. : 182-039-0-121
( Associate Professor & Director) Mobile : 01711 149164
BGMEA University of Fashion & Technology (BUFT) BGMEA University of Fashion & Technology (BUFT)
Apparel Merchandising Management
Sourcing
20. What is Factor for Sourcing?
Factor for Sourcing : Sourcing decision depends on some factor …
1. Product Factors : Style , Design, Quality Standard, Price Reference .
2. Country Factors : Political – The present political stability.
Economical – Financial, banking, insurance etc facilities or tax free or others
opportunities.
Cultural & Language - In time delivery, previous history, morality, religious factor, ability
of speaking English , education.
Geographical – Distance & transport cost.
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