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Website Keyword Optimization Guide

The document provides a checklist for optimizing webpages and content for search engines. It includes recommendations for title tags, meta descriptions, descriptions for social media, keywords, content structure, links, and additional enhancements. Key points are to include target keywords, keep content concise and compelling for readers, and end with a call to action. The checklist covers optimization of content, links, images, and technical elements to improve searchability and shareability.

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FarRukh Ijaz
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102 views1 page

Website Keyword Optimization Guide

The document provides a checklist for optimizing webpages and content for search engines. It includes recommendations for title tags, meta descriptions, descriptions for social media, keywords, content structure, links, and additional enhancements. Key points are to include target keywords, keep content concise and compelling for readers, and end with a call to action. The checklist covers optimization of content, links, images, and technical elements to improve searchability and shareability.

Uploaded by

FarRukh Ijaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Check-List: 

Title Tag / Headline 


 keyword must be present 
 50 to 60 characters 
Meta Description (a small promo for the webpage) 
 keyword must be present 
 320 chatacters at most. Optimum 160 characters 
 Shall make ppl want to click on it and learn more 
 Include value propositions 
 Maintain the active voice 
 Include a call to action 
Description for Social Media 
 start with question 
Keywords 
 primary 
 secondary 
Check-List 
 Introduction is compelling 
 Main 
o Use the primary keyword in the first paragraph 
o Provide details, facts, stats, takeaways, news, and information that are
valuable and helpful to the reader 
o Keep the post interesting by using an active voice 
o Write for an eighth-grade reading level  
o Use subheadings / subtitles and use primary keyword there 
o Highlight important info 
o Add supporting graphics 
o Add primary keyword to the image alt tag, image file name and title 
o Use each secondary keyword at least once in the copy 
 Case study / example  
 Conclusion 
o Use the primary keyword near the end of the copy 
o End with a call-to-action 
 Links to external websites at the place info used 
o Try to use the exact target keyword phrase in the anchor text of the link 
 Links to internal websites at the place info used 
o Try to use the exact target keyword phrase in the anchor text of the link 
o site:yoursite.com keyword phrase 
 Other 
o 2% keyword density within your copy 
o Set outbound links to open a new page 
o Add ClickToTweet links, callouts, and social sharing icons 
o Grammarly!!! 
o Custom Graphics 
o Special offer for  
o Portfolio Item for it 
o Rich Snippet 
o Add reading time 
 

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