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Proton BCG Matrix Analysis

This document contains a BCG matrix analyzing the market share and growth of 4 car companies (Proton, Hyundai, Toyota, Honda) in an unnamed market. Toyota has the largest market share at 61% while Proton has the smallest at 14.7%. The market as a whole is growing at 30%. The matrix shows Proton and Hyundai as cash cows due to their large market share and low growth. Toyota is a star due to its large market share and growth above the market average. Honda is a question mark with above average growth but smaller market share than Toyota.

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thivahgaran
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801 views2 pages

Proton BCG Matrix Analysis

This document contains a BCG matrix analyzing the market share and growth of 4 car companies (Proton, Hyundai, Toyota, Honda) in an unnamed market. Toyota has the largest market share at 61% while Proton has the smallest at 14.7%. The market as a whole is growing at 30%. The matrix shows Proton and Hyundai as cash cows due to their large market share and low growth. Toyota is a star due to its large market share and growth above the market average. Honda is a question mark with above average growth but smaller market share than Toyota.

Uploaded by

thivahgaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
  • Market Growth and Revenue
  • Company Segments Analysis

GROUP PROTON COMPANY BCG MATRIX

MARKET SHARE
Company Segments MARKET SHARE LARGEST
COMPETITOR

1 Proton 14.70% 23.70%


2 Hyundai 20.00% 16.00%
3 Toyota 61.00% 10.00%
4 Honda 75.00% 10.00%

70.00%
MARKET GROWTH

STAR ? 4656700.00%
60.00%

50.00%

40.00%

1567000.00% 30.00%

20.00%
8.00 7.00 6.00 5.00 4.00
10.00% 3.00 2.00 1.00 0.00

0.00% 3243100.00%

-10.00%

1343100.00% -20.00%

-30.00%
COW DOG
RMS
MARKET
RMS GROWTH
RATE % Revenue

0.62 65.00% 46,567


1.25 2.00% 32,431
6.10 -20.00% 13,431
7.50 30.00% 15,670
x y z

4656700.00%

0.00

43100.00%

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