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LinkedIn: Networking & Business Growth

LinkedIn has over 660 million active users who use the platform for networking, recruiting, learning, and business engagement. Various types of users, including entrepreneurs, professionals, freelancers, students, and coaches, leverage LinkedIn to build their personal brand, connect with others in their field or potential clients, find jobs or freelance work, and generate leads for their business. Fortune 500 companies and other businesses regularly use LinkedIn for opportunities like competitive analysis, advertising, recruiting, and content marketing to position themselves and generate inbound leads.

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77 views2 pages

LinkedIn: Networking & Business Growth

LinkedIn has over 660 million active users who use the platform for networking, recruiting, learning, and business engagement. Various types of users, including entrepreneurs, professionals, freelancers, students, and coaches, leverage LinkedIn to build their personal brand, connect with others in their field or potential clients, find jobs or freelance work, and generate leads for their business. Fortune 500 companies and other businesses regularly use LinkedIn for opportunities like competitive analysis, advertising, recruiting, and content marketing to position themselves and generate inbound leads.

Uploaded by

Gurubaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

LinkedIn and its Use Case:

 LinkedIn has officially crossed over 660 million active users which is almost a half
billion.
 LinkedIn is a powerful social media network which is being used by students,
professionals and business owners all over the world for networking, recruiting,
learning and for business engagement purpose too.
 Various kinds of people using LinkedIn are
o Entrepreneur : To build a personal brand, get in touch with investors,
generate leads and convert them into customers for your business.
o Professionals : To get in touch with others in your field, build a personal
brand, switch to better jobs, get new freelance gigs / build your side hustle.
o Freelancers : To generate new leads from abroad, get endorsements for your
work, find other freelancers and form teams to take up bigger and better
projects.
o Students : To build a personal brand, connect with professionals and get
internships, get recommendations, make it easy for companies to find you.
Stand out among the crowd.
o Coaches : To build a personal brand with content, connect with your potential
clients and close them.
 Hence, leveraging this platform opens a wide range of opportunities for businesses
even the Fortune 500 companies are using them regularly for their business need.
 In a recent survey conducted almost 80% of the conversions happened only through
LinkedIn which explains the rapid increase in businesses adapting to LinkedIn
 We can also use LinkedIn for competitive analysis of our competitors. Since almost
all the businesses are on LinkedIn it is also comparatively easy for the businesses to
track the competition.
 Advertising and promotional activities can be done in LinkedIn using the inbuilt tools
available. Using this option, we can directly connect with millions of people present
in LinkedIn.
 Targeting the right people in LinkedIn and sending them a connection request would
open a direct 1 to 1 conversion opportunity which wouldn’t be possible in a
unidirectional communication medium such as E-Mail.
 Giving recommendations and endorsing other people will give more credibility for
you as well as others in LinkedIn. It will help build your profile and also help in
ranking your profile higher.
 Businesses can position themselves well in this competitive market by creating
content and publishing on LinkedIn.
 This feature of LinkedIn enables people to find the article and connect with the
businesses thus increasing the chances of inbound lead generation. In the best case
people will consider following the page for insightful news and discovery of content
regarding their field of interest.
Some Interesting LinkedIn Facts:

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