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PSDA Course Assignment Deadlines

The document lists 4 activities and submission dates for a marketing course. The first activity involves writing a channel design report on the roles and responsibilities of channel partners for a selected FMCG company due August 24th. The second activity requires discussing channel management issues with a company's sales force and submitting a report by September 7th. The third activity is to report on the sales coordination differences for B2B and B2C companies for a selected company due September 14th. The final activity is a case study in groups of 2 students on the channel of distribution for a selected company due September 21st.

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80 views1 page

PSDA Course Assignment Deadlines

The document lists 4 activities and submission dates for a marketing course. The first activity involves writing a channel design report on the roles and responsibilities of channel partners for a selected FMCG company due August 24th. The second activity requires discussing channel management issues with a company's sales force and submitting a report by September 7th. The third activity is to report on the sales coordination differences for B2B and B2C companies for a selected company due September 14th. The final activity is a case study in groups of 2 students on the channel of distribution for a selected company due September 21st.

Uploaded by

Amartya Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

List of PSDA Activities and submission dates.

Format for saving file_MKTG736/Sec /Name/Enrolment No.


1. Channel design report of a company detailing the roles and responsibilities of channel
partners.
Select a FMCG company of your choice and study their channel partners roles and
responsibilities
To be submitted by 24/08/2020

2. Report on channel management issues after a detailed discussion with company’s sales force
(Based on Interview/Primary data)
Discuss issues related to channel management with sales staff of a company of your choice and
write a detailed report.
To be submitted by 07/09/2020

3. Report on sales coordination activities for B2B and B2C sales for a company.
Write in details about difference between channel of distribution for B2B and B2C companies.
To be submitted by 14/09/2020

Case study
Write a case in a group of 2 students with detailed discussion on channel of distribution for a
company of your choice

To be submitted by 21/09/2020

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