INTRODUCTION

Industry profile:

FMCG means Fast moving consumers goods available in market as per the daily demand of the
consumers.
• It includes:
• Eatable items &
• Non eatable items
Consumer non-durables

• It is a classification of frequently purchased consumer goods; non- durables are those

items which are consumed by the consumer in one use or a few uses; expendables.

Set of Consumer Non-Durables

• Cleaning Products
• Office Supplies
• Packaging & Containers
• Paper & Paper Products
• Personal Products
• Rubber & Plastics
• Textile - Apparel Clothing
• Textile - Apparel Footwear & Accessories

The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in the economy
with a total market size in excess of Rs 60,000 crore. This industry essentially comprises
Consumer Non Durable (CND) products and caters to the everyday need of the population.
Product Characteristics
Products belonging to the FMCG segment generally have the following characteristics:
· They are used at least once a month
· They are used directly by the end-consumer
· They are non-durable
· They are sold in packaged form
· They are branded
Industry Segments

The main segments of the FMCG sector are:

 Personal Care: oral care; hair care; skin care; personal wash (soaps); cosmetics and
toiletries; deodorants; perfumes; paper products (tissues,diapers, sanitary); shoe care.
Major companies active in this segment include Hindustan Lever; Godrej Soaps, Colgate-
Palmolive, Marico, Dabur and Procter & Gamble.
 Household Care: fabric wash (laundry soaps and synthetic detergents); household
cleaners (dish/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides
and mosquito repellants, metal polish and furniture polish).Major companies active in
this segment include Hindustan Lever, Nirma and Reckitt & Colman.
 Branded and Packaged Food and Beverages: health beverages; soft drinks;
staples/cereals; bakery products (biscuits, bread, cakes); snack food; chocolates; ice
 cream; tea; coffee; processed fruits, vegetables and meat; dairy products; bottled water;
branded flour; branded rice; branded sugar; juices etc.
Major companies active in this segment include Hindustan Lever, Nestle, Cadbury and
Dabur.
 Spirits and Tobacc Major companies active in this segment include ITC, Godfrey Philips,
UB and Shaw Wallace.

The household cleaning market is valued at around Rs. 400 crores and is estimated to be growing
at the rate of 20% per annum. According to AC Nielson (world's leading marketing information
provider), the consumer's desire for germ-free, healthy environment is increasing and is driving
good sales for household cleaning products. The focus of household cleaner products is to keep
disease-free environment. Now-a-days consumers are looking forward not only to improving
upon their eating habits but also to practicing healthy living.

The growth of the Indian household cleaning agents market in 2000 was attributable to a stream
of new products and consumers demand for more convenient cleaning solutions. The leading
companies in the market were Henkel, Reckitt Benckiser, Colgate-Palmolive, Procter and
Gamble and Unilever accounting for 54% of the market.

The worldwide markets for Household Cleaning Agents in Millions of US$. The major product
segments analyzed are Surface Cleaners (All Purpose Liquid cleaners, All Purpose Dry Cleaners,
Liquid Scouring Cleaners, Dry Scouring Cleaners, & Disinfectants), Specialty Cleaners, (Glass
& Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners,
Dishwashing Cleaners, & Oven Cleaners), and Bleaches (Liquid Bleach, & Dry Bleaches). The
report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-
Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the
period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with
annual market analytics. The report profiles 250 companies including many key and niche
players worldwide such as Clorox, Colgate-Palmolive Company, Church and Dwight Co., Inc.,
Henkel KGaA, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt
Benckiser Inc., S.C. Johnson & Son, Inc., Unilever, and Unilever UK Home and Personal Care.
Market data and analytics are derived from primary and secondary research. Company profiles
are mostly extracted from URL research and reported select online sources.

This analysis of the Indian household cleaning products industry includes forecasts and statistics
dish washing products, surface cleaners, chlorine bleach, toilet care products, polishers, and air
fresheners.

Products Covered

 Specialty cleaners

 Surface cleaners

 Bleaches

Specialty cleaners

Toilet cleaning:

The toilet cleaning market is valued at around Rs 40 crores only. The penetration level of
toilet cleaners is still very low because it has been estimated that most of the people even
in urban areas are still using cheap products like acids, or phenols to clean their toilets.
The major share in Toilet Cleaning market is of Harpic from Reckitt Benckisser and its
biggest competitor is Sanifresh from Balsara (now Dabur).

Dish/Utensil cleaners
The dish/utensil cleaning market is valued at around 44 crores. In the dish/utensil-
cleaning segment, bars have dominated over 60% of the market, while dish wash powder
accounts for 32% only. Research shows that 50% and 80% of urban and rural population
respectively are still using substitute products like ash, bricks and other detergents for
dish-washing purposes.
Surface cleaners
The surface cleaners are very less popular in India. Only 3% of Indian households use floor-
cleaning products, whereas 97% use phenyl or a combination of bleaching powders, detergents,
and acids.

The penetration of house cleaning products is still very low. The challenge of players in
Household Cleaners market is to enter into the households that are still using cheap products.

(The opportunity is huge enough as there are millions of households.)

Bleaches

The bleach market consists of liquid bleaches and powder bleaches,since 1990's chlorine-
based products have remained the preferred method of fabric bleaching for the consumer.
However, percarborate bleaches are becoming increasingly popular because they can be
safely used on a variety of fabrics. Improved bleaching performance is expected to come
from other oxygen-containing bleaches such as percarbonates which are expected to play
an important role in the future of commercial bleaching.

Overview

• Total US$30.59 Billion during 2008-2009 as per March 2008 report.

• Contributes to 7% of GDP in the same report

• One of the fastest growing sectors of Indian economy.

• Chemical Industry in India is fragmented and dispersed - multi product and multi-faceted.

• Chemicals sold directly to large customers and through distribution channels.

Distribution channels mostly consist of stockiest and dealers spread all over India
addressing small segments and retail market.

• the market share, and has an annual growth rate of 15-20 per cent.
 • market is worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year.
• "Consumers are willing to pay a premium for both value-added private and branded
products,
• creating immense opportunities for manufacturers and retailers.

• Huge Untapped market-Rural

Trends in Growth of consumer goods in India

 Company Profile

Fornt end marketers pvt ltd

Fornt end marketers pvt ltd is an FMCG company manufacturer and traders of household
cleaning products that keep the homes, the offices and other structural interiors clean. Our
extensive range includes the hygiene solutions. M/s Asha Chemicals is a leading company in
Karnataka for manufacturing a wide range of Cleaning products different fragrances like Floor
Cleaners, Air Fresheners etc. under the brand names of Germichek and Homey. Within each
group are diverse product varieties, devised with specific ingredients which can perform
broad cleaning functions as well as deliver features specific to that product. We cater to the
needs of Government Departments, Industries, Hotels, Private Offices, Hospitals, Schools, Shops
and Houses.

The products are marketed throughout Karnataka, Tamilnadu, Goa, Kerala, Andhra Pradesh and
pondichery.

Forntend marketers Pvt. ltd Incepted in the year 1994, Frontend marketers Pvt. ltd is an
established house of hygiene care products in India. We are well established leading
manufacturers & marketers of wide range of cleaning products to household, industrial &
institutions for all their cleaning needs. We have rich experience in developing new products in
the cleaning category. Our products are well accepted in the market for consistent quality,
excellent packaging & right pricing. Our products include floor cleaner, glass cleaners, toilet
cleaners, dish washing liquids and cleaning aids like brooms, scrub pads, brushes etc.,

We have network of more than 200 distributors across South India for easy & effective
distribution.

Enhancing our manufacturing capabilities & upgrading technical knowledge, we strive to offer
reliable maintenance solutions to our clients.

Our range of quality proven products are effective in cleaning to each & every customers'
specific [Link] success lies in honesty & strict adherence to transparent business ethics.
Sri Arun Kumar, the propriertor of the company, His towering experience and dynamism as well
as his able guidance and managerial abilities always moves the company in the right direction.
We have emerged as one of the leading firms in the competitive market [Link] take
pride to state that we are among the top manufacturers of household cleaners and cleaning agents

Synergy between the workforce and management team under the guidance of experts driving the
organization makes it a perfect blend to ensure a healthy working environment which in turn
ensures better quality products and great customer satisfaction.

Products

• Phenyle • Room Freshner

• Floor Cleaner • Glass Cleaner

• Drain Cleaner • All Purpose Cleaning Liquid

• Toilet Cleaner • Deodorants

• Scrub Pads • Grass Brooms

• Cleaning Brushes

Features

Some of the features of the products manufactured by us are:

• Non Toxic • Environmental friendly

• No harsh chemicals • Effective cleaner

• Multi purpose • Easy to use

• Biodegradable chemicals • Effective cleaners- Removes dirt,

grease, oils easily
• Exotic fragrance
• Economical
• Does not affect the health
Company Profile

Company Name: Frontend Marketers Pvt. Ltd

Business Type: manufacturer and traders of household cleaning products
Product/Service Phenyle, Room Freshner, Floor Cleaner, Glass
(We Sell): Cleaner,DrainCleaner,All Purpose Cleaning Liquid, Toilet
Cleaner, Deodorants,Scrub Pads,Grass Brooms, Cleaning Brushes
Registered Address: Frontend Marketers Pvt. Ltd #361/A , Venkatadri Complex , 1st
floor, 8th main , 3rd stage 4th block, Basaveshwaranagar,
Bangalore -79
Asha Chemicals # 130, Machohalli gate ,17th K M. magadi Main
Road Bangalore-91
Brands: Germichek and Homey,Florama
Number of Employees: Above 150 People
Company Website URL: [Link]
Ownership & Capital
Year Established: 1994
Legal
Representative/Business Mr. Arun Kumar
Owner:
Trade & Market
Main Markets: Throughout Karnataka, Tamilnadu, Goa, Kerala, Andhra Pradesh
and pondichery.
Total Annual Sales Above 3.5 cores
Volume:

NATURE OF BUSINESS CARRIED

Business is carried through network of elegant staff with the efficient ideas and through different
Channels.
Vision / Mission

Vision

Providing Best Cleaning Solutions throughout India.

To be the leading manufacturer of quality cleaning chemical products in India through

innovation and technology and to be known as a trusted brand in the industry.

Mission

To continuously develop and produce quality products which can contribute to the health and
hygiene of our clients.

To ensure Customer satisfaction by striving to improve our current products and innovate new
products.

Remain in the forefront of the industry by using the latest technological advances and thereby
delivering products of international standards.

To acquire large market share of total cleaning and sanitation solutions to a core group of
customer sectors.

Quality
In the competitive FMCG industry, quality is the major key to sustain the corporate growth.
Understanding this fact, we, offer the highest quality products at economical prices. In order to
ensure uniformity in color, aroma and other quality features of our products, strict quality
parameters are adopted at every stage of manufacturing. Our professionals take strict measures to
source only the quality raw materials (such as chemicals, color additives, starch, etc.) from
authentic manufacturers. Our unique leak proof packaging system ensures the freshness of
products to be intact in all weather conditions, and for a longer period of time.
We always maintain superior and rigid quality control procedures in the manufacturing of our
products. A quality control department equipped with sophisticated and modern testing facilities,
is the biggest asset of the company. Every product is thoroughly inspected before the final
packaging so as to ensure that only the best products will reach the hands of our valued clients.

Hygiene Product are highly quality products to gratify the customers, hence our whole
manufacturing process is performed under the supervision of a team of skilled and proficient
professionals. The company is well equipped with world-class testing lab and well-qualified
staff, which enable us to produce world-standard domestic products at highly customized rates

Products

Phenyle

Homey: Perfumed Eucalyptus Deodorants

 • Homey is a non toxic eucalyptus deodorant, manufactured by natural essential oils.

• Homeys unique odour keeps the place clean, plea sent and refreshing.

• Homey repels flies, mosquitoes,and keeps cockroaches away

• Homey does not react on mosaic floors, marbles and glazed tiles.

• Homey is recommended for use in hospital, home, hotel and offices.

• Not for medicinal use.

Direction For Use

• Dilute one part Homey with 50-100 parts of water for powerful disinfections.

Available Pack Size

• 500ml & 5 ltrs.

GermiChek: Black Disinfectant Fluid

• Germi Check is a powerful germicidal formulation, contains 40% W/W of Coal Tar
Acids, Phenolic compounds and Coal Tar Oils.

• Germi Check is free from Quaternary ammonium and Mercury compounds.

• Germi Check disinfectant fluid is recommended for use in Households, Hotels, Hospitals,
Drains, Cowsheds etc.

Available Pack Size

• 200ml, 450ml, 5 ltrs, 20 ltrs and 35 ltrs.

Room Freshner& Air Freshner

Available Flavors: Sandal, Rose, Lime, Angle,

Floral, Jasmine, Lavender, Bouquet

Keeps the place pleasant and refreshing.

 • Ozone friendly contains no CFC.

Available Pack Size

• 300 ml / 160 gms (Room freshners)

• 50 gms (Air freshners)

Floor Cleaner

Floroma: Herbal perfumed floor cleaner

• Floroma is a Perfumed Deodorizer and cleaner

• Floroma is ideally suited for cleaning of floors, kitchens and toilets.

• Floroma's unique odour keeps the place clean, pleasant and refreshing.

• Floroma repels files, mosquitoes and keeps cockroaches away.

• Floroma does not react on mosaic floors, marbles and glazed tiles.

Direction For Use

• Add 2 caps of Home Fresh to half a bucket of water, for cleaning floors, kitchens and
toilets.

Available Pack Size

• 500ml & 1000m

Homey : Glass Cleaner

• Cleans and shines glasses, computers, TV's, refrigerators etc.,

Direction For Use

• press pump to spray over the surface.

 • wipe with dry cotton cloth to get clear shining effect.

Available Pack Size - 500 ml & 5 ltrs

Homey: Ultra Soft All Purpose Cleaning Liquid

• Ultra Soft is a perfumed soap solution.

• Ultra Soft is tough on grease soft on hand. No scratch, no fading, cleaning and sparking.

• The lime formula of Ultra Soft removes the toughest grease with ease.

• Ultra Soft is a concentrated power in every drop to remove the toughest of stains &
grease easily.

Clog Out : Drain Cleaner

• Jermy Check Clog Out does not damage pipes, septic tanks etc.

• Jermy Check Clog Out is not recommended for Toilets.

JermyChek: Powerful Toilet Cleaner

• Removes tough stains.

• Fights odour.

Industrial product

• Anti Spatter Spray

• Mould Release Spray

Suns: Anti Spatter Spray

• Suns Anti Spatter Spray is a highly successful and innovative silicon based Aerosol spray
that will revolutionize the welding methodology.
 • This revolutionary product has non toxic, non flammable, non polluting anti spatter
compound. It is perfectly suitable for fabrication of vessels, tanks, pipelines, boilers,
industrial equipments etc.

• It can be applied in any kind of welding like manual, arc, mig, argon, co2 etc. for any
type of ferrous materials including MS, SS, CS and all alloy steels.

Suns: Mould Release Spray

• Suns Mould Release Spray is a highly successful and innovative silicon based Aerosol
spray that will revolutionize the moulding methodology.

• This revolutionary product has non toxic, non flammable, non polluting anti spatter
compound.

• It is perfectly suitable for any kind of mould with any material.

Competitors Information

DABUR

Odonil

SINGHSON INTERNATIONAL [Link].

A trusted company offering a range of nylon scrubber, high loft nylon scrubber, hand gloves
scrubber, soft scrubber, sponge scrubber, steel scrubber, sponge wipe, floor scrubber, flexi floor
scrubber, etc....

Products

Singhson International Pvt. Ltd. is engaged in manufacturing the following Soft Scrubber

• Steel Scrubber

• Dish Scrubber

• Toilet Scrubber

• Body Scrubber, etc.

HEMA INDUSTRIES

In the arena of manufacturing kitchen cleaning and allied products, 'HEMA INDUSTRIES' is the
most reputed manufacturer and exporter of Cleaning Scrubber, Sponge Scrubber, Scrubber,
Cleaning Spray Bottle, Dish Scrubber, etc. Since our incorporation in the year 1996, we are
successfully catering our clients' requirements for clean and hygienic products.

HINDUSTAN LAB

Products manufacturing and exporting, bio cleaning liquid:-floor cleaner, toilet cleaner, utensil
cleaner, kitchen equip cleaner, laundry cleaner, ...

Business Type : Exporter / Importer / Manufacturer

Year Established : 2002

Products Manufacturing and Exporting : Bio cleaning liquid:-floor cleaner,toilet cleaner, utensil
cleaner, kitchen equip cleaner,,glass cleaner.

SWARN ENTERPRISES
Products manufacturing and exporting, house keeping products, house cleaning products, floor
cleaners, toilet cleaners, cleaning brushes cleaning brushes, double toilet brushes, round toilet
brushes,

Business Type : Exporter / Manufacturer

Year Established : 1994

NETWAY HOME PRODUCTS INDIA [Link].

home cleaning, dhara dish bar, action glass cleaner, action floor specialist, floor cleaner, utensil
cleaner concentrate, action.

Business Type : Exporter / Manufacturer / Supplier

Products Exporting and Cleaning products, glass cleaner, floor cleaner, toilet cleaner,
:
Manufacturing and Supplying dish wash cleaner

VindarvindHygine Products Pvt. Ltd

VindarvindHygine Products Pvt. Ltd., are a proprietorship firm established in the year 1990. As a
manufacturer and exporter of cleaning & polishing agents and as a trader of bulk industrial
chemicals, we serve the domestic, commercial & industrial sector. Products like washing
powder, multipurpose floor cleaner, car shampoo, car & furniture polish, glass cleaner, toilet
cleaner, bleach etc., are manufactured by us. Also we are certified with an ISO 9001:2000
quality certificate,

A. S Herbal & Hygiene Product

Our company A.S. Herbal & Hygiene Products is known as one of the highly established
manufacturers and suppliers of unmatched quality of domestic use hygiene products like
Domestic and Hospital Phenyle, Hygienic Perfumed Fluid, Citrafresh Herbal Disinfectant and
Mosquito Repellent, Neem Herbal, Bleaching Powder, Muriatic Acid. These products are tested
and standardized in our well equipped laboratory and are available at highly economic prices

Infrastructure

The company believe in continuous up gradation of technology involved in our infrastructural

setup. We have installed the latest machinery and skilled manpower having years of experience
in the FMCG industry. Our vast dealer network ensures time-bound delivery with easy
availability and visibility of products in the market. Further, our unit is a completely channelized
system having different departments like Production, Distribution, Marketing, Sales, Finance and
Account, Transport, etc. for smooth and fast production and prompt product delivery. The
management of the company observes several guidelines in favor of the workforce, keeping the
staff happy and focused to deliver 100% output.

Our ability to feed bulk orders within tight deadlines has provided us a leading edge in the
industry and has helped us attain a remarkable position in the present competitive markets. As
we believe in continual trend-setting by offering innovative products, we keep researching on the
changing market trends and conditions to bring effective and high performance products to our
valued clients.

Work Flow
Purchase
QC
Inventory

QC

Production

Inventry

QC

SALES

FUTURE PROSPECTS
Frontend is planning aggressive growth strategies for domestic sales and are confident that
emphasis and consistent efforts on Quality and Service will help your Company to achieve
the desired goals. We aim to improve the quality of our products on a continuous basis
while achieving sustained profit growth.

Despite the challenges and stiff competition among all players in the FMCG domain,
Frontend expects to continue its good performance through focused investments, better
availability and a sharper consumer focus. Frontend has clearly identified the priority
areas where it needs to build capabilities and plans are in place to close the identified gaps.
Frontend remains confident that with the plans already in place and with the focus on
providing superior products to the discerning Indian Consumers, to achieve the desired
goals.

McKinsey’s 7-S Frame Model

Hard S’s

Soft S’s

To better represent the challenges of service marketing McKinsey developed a new framework
for analyzing and improving organizational effectiveness, the 7S model:
The 3Ss across the top of the model are described as 'Hard Ss':
  Strategy: the direction and scope of the company over the long term.
 Structure: the basic organization of the company, its departments, reporting lines, areas
of expertise and responsibility (and how they inter-relate).
 Systems: formal and informal procedures that govern everyday activity, covering
everything from management information systems, through to the systems at the point of
contact with the customer (retail systems, call centre systems, online systems, etc).

The 4Ss across the bottom of the model are less tangible, more cultural in nature, and were
termed 'Soft Ss' by McKinsey:
 Skills: the capabilities and competencies that exist within the company. What it does
best.
 Shared values: the values and beliefs of the company. Ultimately they guide employees
towards 'valued' behavior.
 Staff: the company's people resources and how they are developed, trained and
motivated.
 Style: the leadership approach of top management and the company's overall operating
approach.

ORGANIZATIONAL STRUCTURE:

Business needs to be organized in a specific form of shape that is generally referred to as

organizational structure. Organizations are structured in a variety of ways, dependent on their
objectives and culture. The structure of the company often dictates the way it operates and
performs. Traditionally, the businesses have been structured in a hierarchical way with several
divisions and departments, each responsible for a specific task such as human resources
management, production or marketing. Many layers of management controlled the operations,
with each answerable to the Upper layer of management. Although this is still the most widely
used organizational structure, the recent trend is increasingly towards a flat structure where the
work is done in teams of specialists rather than fixed departments. The idea is to make the
organization more flexible and devolve the power by empowering the employees and eliminate
the middle management layers.
It is seen that a rigid, hierarchical organizational structure normally leads to a bureaucratic
organizational culture where the power is centralized at the higher management level. In
Frontend marketers Pvt. Ltd..,the ORGANIZATIONAL STRUCTURE is very simple as show below
and bureaucratic culture is followed where all the decision are taken by the proprietor.

Proprietor

Finance Marketing Production

Manager Manager Manager

Accountants Lab
Assistant technician
Marketing
Manager
Supervisors
Area sales
Managers

workers
Sales executive

MARKETING DEPARTMENT
 M arketing
Assistant Market
M ana
Area sales ger
Manage
Sales executive
Manager
The General Manager,a full time Executive, takes care of day-to-day administration of
Marketing Department in an [Link] executing the polices at the middle level
management. Sales Executives to operate in different areas, Ensures customer dues are collected
on time.

STRATEGY:

Strategy is the plan of action an organization prepares in response to, or anticipation of, changes
in its external environment. Strategy is differentiated by tactics or operational actions by its
nature of being premeditated, well thought through arid often practically rehearsed. Strategy is
designed to transform the firm from the present position to the new position described by
objectives, subject to constraints of the capabilities or the potential.
Employee Training: This is one important strategy adopted to impart its employee required
training for their development and better productivity. For this reason minimum 5 days allotted
in a month for the training of employees. Here training is given on Computer skills, Safety,
Health & environment. After setting this strategy within first month Frontend achieved a 25%
extra than targeted.
Environmental Strategy: Another strategy of Frontend is to keep environment clean. For this
frontend has performed plantation activity within the premises and precincts of the company.
Internet Strategy

To make the business easy Frontend as established its own website through which any retailer
can place order according their requirements for speed and accurate deliveries.

Promotion strategy

Frontend provides a good price margin to retailers so that retailers recommend about the product
to their customers to buy. Frontend also provide display boards, pen, and calendars to retailers
and customers.

Skills

Skills here refer to the skill set possessed by the employees as a result of training programs in the
organization. Following are the steps taken to impart necessary skills:
On the job training
This is one of the oldest methods, under this method; the individual is placed on the regular job
and is taught the skill necessary to perform that job. On the job training has the advantage of
giving firsthand knowledge and experience under the actual working conditions. Frontend follow
this type of training to their employees.
Emphasis on employee
The knowledge, skills and commitment of its employees are keys to the success of the company.
Wherever they work, they make a valuable contribution towards ensuring that supplies and
services meet the demanding requirements set by its customers. In return, the company utilizes a
wide range of measures to ensure that its employees develop their professional skills further that
they qualify for demanding tasks and extend their general knowledge to meet Specific demands.
The possibilities range from taking part in internal courses to attending seminars held at the
company's Staff Academy Frontend is emphasizing more on giving training on the job Training
of employees.
Frontend as a very good combination of highly skilled, semi-skilled and unskilled man-power.
Marketing department as well trained sales executives with good selling skills.

STYLE / CULTURE:
All organizations have their own distinct culture and management style. It includes the dominant
values, beliefs and norms which develop overtime and become relatively enduring features of the
organizational life. It also entails the way managers interact with the employees and the way they
spend their time. The businesses have traditionally been influenced by the military style of
management and culture where strict adherence to the upper management and procedures was
expected from the lower-rank employees. However, there have been extensive efforts in the past
couple of decades to change to culture to a more open, innovative and friendly environment with
fewer hierarchies and smaller chain of command. Culture remains an important consideration in
the implementation of any strategy in the organization.
The Style which is portrayed to the outside world is derived from the Style and behaviors
exhibited inside organization. The internal style of the organization affects how the new staff
feels, think and do their jobs. Therefore an organization is a reflection of its structure.
a) Top down
At, Frontend the style that is followed in the working of the organization is top down. All the
rules and regulation orders and decision are given by the top management which flows down to
the other members of the organization. This ensures that there is a difference of opinion among
the employees, and everyone follows the decision taken by the top management.
b) Authoritarian
At, Frontend the Authoritarian type of decision making parameter is prevailing in the
organization.
It is not giving equal importance to all its employees while taking decision, because it thinks that
different minds having different ideas or thoughts may lead to adverse effect to the working
system. It believes that it is better to take decisions only by the authority people who are experts
and have all authority to handle every kind of risk those may arise by their decision.
V SYSTEMS
Every organization has some systems or internal processes to support and implement the strategy
and run day-to-day affairs. Top level management responsible for business development and
monitoring sales growth. The company also invests their time and money in training their
employees and making the quality of their services best in the industry
There are many common systems followed in Frontend also, All external things must route
through security gate, managing inventory levels, segregation of defective, reward system,
training methods etc. In order to improve the friendly movements in organization trips will be
conducted twice in the year.

VI STAFF:

Organizations are made up of humans and it's the people who make the real difference to the
success of the organization in the increasingly know ledge-based society. The importance of
human resources has thus got the central position in the strategy of the organization, away from
the traditional model of capital and land Frontend have good hard working staff playing essential
role in the success of company. Frontend have 110 committed employees who may not be highly
educated but are hard working, experienced, co-operative, and supportive with every person.

DEPARTMENTS No. of employee Packaging 5

Production 33 Loading & unloading 4

Labeling 7 Drivers 5

Inventory 6 Marketing 28

Machining 3 Securities 5

Accountants 4 Testing 7

Purchasing 3 Total 110

VII SHARED VALUES / SUPER ORDINATE GOALS:

All members of the organization share some common fundamental ideas or guiding adepts
around which the business is built. This may be to make money or to achieve excellence in a
particular field. These values and common goals keep the employees working towards a common
destination as a coherent team and are important to keep the team spirit alive. The organizations
with weak values and common goals often find their employees following their own personal
goals that may be different or even in conflict with those of the organization or their fellow
colleagues. Frontend marketers Pvt. Ltd is having very high values and concern with employees.
Following are some points showing how values are shared between management and employees.
 • Every morning a prayer of companies vision, mission, quality, safety, environmental
policy is arranged.
• Employees are appreciated and awarded for no absenteeism.
• Anti-dots and injections arc provided time-to-time in every season.
• Blood donation camp was arranged in frontend.
• Every month a meeting is arranged to know the personal and work related problems
of workers.
SWOT Analysis

SWOT analysis is a tool for auditing an organization and its environment. It is the first
stage of planning and helps the marketers to focus on main or key issues.

Positive Negative
Internal Strength Weakness
External Opportunities Threats

SWOT is an acronym used to describe the particular Strengths. [Link] and

Threats that are strategic factors for a specific company. SWOT analysis should not only result in
the identification of a company's distinctive competencies, the particular capabilities and
resources that a firm possess but also in the identification of opportunities that the firm is
currently able to take advantage of due to lack of appropriate resources. SWOT analysis is an
analytical technique used in strategic management.

Strengths: attributes of the organization those are helpful to achieving the objective.
Weaknesses: attributes of the organization those are harmful to achieving the objective.
Opportunities: external conditions those are helpful to achieving the objective.
Threats: external conditions that is harmful to achieving the objective.

Strengths Weaknesses
• Low operational costs  Lower scope of investing in technology
 • Presence of established distribution and achieving economies of scale
networks in both urban and rural areas  Unavailable of infrastructure
• High quality machinery, staff, offices  Not having an effective marketing
equipment & Experienced employees strategy
• High quality products  The lack of business alliances
• The online presence of Frontend is  Poor financial position
strong, meaning it is ahead of many  Use of Old and outdated technologies
competitors.  Does not function internationally
• The lucrative location Frontend adds to  The weak brand name
its strengths due to its accessibility
(road,rail, air etc).
Opportunities Threats
• Untapped rural market  Removal of import restrictions resulting
• Rising income levels, i.e. increase in in replacing of domestic brands
purchasing power of consumers &  Slowdown in rural demand
increase in the demand.  Tax and regulatory structure.
• Large domestic market- a population of  Extra competition and new competitors.
over one billion.  spurious goods and illegal foreign
• High consumer goods spending imports.
• The growth of the fmcg industry  Less efficacy of chemicals available
• Forming strategic alliances and joint  New products/services from rival firms
ventures is an opportunity to maximise  A slow economy or financial slowdown
profit and gain new business.
• Cutting costs by making use of new
technology.

LEARNING EXPERIENCE
ORGANISATION STUDY at Frontend marketers Pvt. Ltd.. provided me a Very good
opportunity to know about the organizational structure, formations and its working helps to gain
practical knowledge about different functions of various departments of the company. All the
staff in the company was very much cooperative and very keen to explain each aspect. This
training helps to make a thorough study of the company's activities in each section and to
acquire practical knowledge in this field. This study will be of great benefit for the future career.
Four weeks Organization study gave an opportunity to know about the industrial world. Being
with the company helped to learn how the management theories and concept are applied in an
organization. It gives an opportunity to see how few managers managed a large number of
employees and machines to run the company with a profit. Moreover the in-plant training was a
good exposure to learn about the working conditions of the organization. Another important
aspect noticed in the company was regarding the discipline followed in the office. The
employees were very friendly and co- operative.

To ones understanding only a part of the theoretical aspects is being implemented in practical
working of the organization. This was evidently with regard to marketing were it depended on
the situations. The hierarchy followed was also not much rigid. Decisions are taken quickly and
instantaneously. The employee and employer were very friendly and open relations and worked
as a team. The works are systematically divided among the employees and are assigned jobs on
their skills. The entire system is well organized with eminent number of employees to handle
different works.
Time was an important part of the training, which was followed strictly and had to report the
office at 10 am During this period it is a busy schedule in the office and the employees are
dedicated to their busy schedule of works.