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Social Media Strategy Insights by Group 1

The group discusses strategies for separating personal and professional content on social media. Ashish uses privacy settings to share only with specific audiences. Mayank combines content and custom strategies to share different things with professional and personal networks. Apurav assigns people to groups and limits who he connects with on each platform. Anany and Garima use custom strategies, while Akansh has an open strategy as a fresher without professional responsibilities. The group concludes that separating professional and personal networks across different social media platforms allows convenient separation of content and audience.

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Medha Bhattacharjee
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84 views2 pages

Social Media Strategy Insights by Group 1

The group discusses strategies for separating personal and professional content on social media. Ashish uses privacy settings to share only with specific audiences. Mayank combines content and custom strategies to share different things with professional and personal networks. Apurav assigns people to groups and limits who he connects with on each platform. Anany and Garima use custom strategies, while Akansh has an open strategy as a fresher without professional responsibilities. The group concludes that separating professional and personal networks across different social media platforms allows convenient separation of content and audience.

Uploaded by

Medha Bhattacharjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

HARVARD BUSINESS REVIEW

How to Separate the Personal and Professional on Social Media

The Assignment includes strategy used by individual person in a


group for managing his or her Social Media. Adding to this, it
includes the group’s view on which type of strategy would suit a
person

By: Group – 1
Ashish Patel – 190101033
Apurav Gupta – 190103033
Akansh Singhal – 190103019
Garima Gaur – 190101047
Anany Agarwal – 190103207
Mayank Garg – 190103211
Strategy used by individual person in a group are as follows –

1. Ashish Patel – I believe that the content you post should only be targeted to the audience it
is meant for and not for the others. Hence, using the privacy setting of the social media
platform, I allow only a few people to whom the post may concern, to view and engage. I
have created the groups of friends, co-workers, and family and use these for posting the
stuff relevant to the specific group. Obviously, this strategy is required when you are worried
that the visibility of this post to others will create some repercussions or embarrassment to
you. On the other hand, there is no strategy per se for the posts consisting of achievements
or doing something mundane. So, I use the mix of Custom as well as Open strategy as and
when needed.
2. Mayank Garg- I prefer using content strategy along with custom strategy as we don’t want
to share all our information with everyone connected to us on the social media platforms.
According to me there should be demarcation of the information, to be shared with
professional circle and with family circle. Apart from this, as we all have people with
different and varied beliefs connected to us on our various social media platforms, hence
sharing information can create differences and discrepancies. Therefore I use content
strategy along with custom strategy on social media.
3. Apurav Gupta – I use custom strategy which combines audience and content strategy. I
assign people in my social network to different groups to ensure that the content that I my
posting reaches to only a specific audience. Also, I limit particular set of people that I
connect with on a particular social media platform.
4. Anany Agarwal – I use audience strategy while using social media. I do not use post anything
on Facebook so I do not bother what audience is there on that platform. I do care about the
people I am connected with over Instagram and LinkedIn. Other than my immediate family, I
do not connect with any relative on Instagram. I divert them to Facebook. I connect with my
colleagues over LinkedIn and Twitter.
5. Akansh Singhal - I have always used an open strategy since I became active on social media
platform. I am a fresher and have never faced the difficulty of behaving in a certain
professional manner. Also, being raised in a family which has always been supportive, so I
have never hide anything from them as they are already aware of anything about my social
life.
6. Garima Gaur- I use custom strategy while using social media. I have different groups
assigned to different set of people based on who can view which content. People who are
my close friends have access to more personal content and people who aren’t my close
friends have access to only tailored and carefully deliberated content.

Conclusion: As a group, we first understood that there is no right or wrong strategy, it is only a
matter of being appropriate. The article highlights the importance of keeping personal and
professional social media spaces separate from each other and we agree with it. A practical solution
for most us, as we move into the corporate world, can be to keep professional contacts limited to
one social media platform (example- LinkedIN) and personal to another (example-
Facebook/Instagram/Twitter)/. This would make it rather convenient to keep the content and
audience separate.

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