Bellen, JC-Ray H.
September 25, 2020
ABM 12 2B – Hope Marketing
Sir Joven P. Suson
Learning Tasks
Discuss or explain what is being asked.
1. Marketing aims not only to earn profit but ultimately satisfy customer needs
and wants. Explain this phrase.
There is a misconception whenever people hear the word marketing. Usually, they
think it’s all about advertising and selling the product to the public and attract potential
customers so they can profit from the product they’re selling. However, marketing is
more than that. Marketing has a wider scope and does not stop just when the product
is marketed and sold. First, it begins by deciding what the consumer wants and then
it ultimately has to satisfy the needs of the customers when it is delivered and used
by them.
2. Explain briefly why Marketing is not just merely selling?
Marketing is not just selling because it has a wider scope wherein the selling part
is just a part of that whole. Marketing is done by a company not just to profit by having
a high sales percentage because of the volume of product sold but also to satisfy the
customer’s needs and wants (which is considered first and is the ultimate goal in the
end upon the usage of the consumer).
3. Why marketing is very important to the business?
According to Ma-no Org (2020), the foundation of marketing for any business is to
build brand awareness but it also informs and educates, provides an even playing
field, builds and sustain identity, engage with your customer base, sells the product,
and ultimately grow the business. Marketing informs and educates the customer
about the product and it will appeal to them if they have a clear understanding of what
you do and how the product works. Second, it also provides an even playing field
even for new and emerging businesses with the existence of social media marketing.
Third, it builds and sustains identity by putting marketing strategies that engage your
business to the customer base and secure loyal customers. With all the gears in
place, marketing then ultimately grows your business which makes it a vital part of
your enterprise to achieve success.
4. Differentiate market from selling.
According to Seema B in Business Management Ideas, the main difference
between the two is that marketing effectively stresses to satisfy consumer’s wants
whereas selling emphasizes the product. (Seema, n.d.). Where marketing considers
both internal and external factors, selling only considers internal ones. Marketing
focuses on efforts being buyer oriented and emphasizing on satisfying the needs of
buyers effectively. Selling focuses on efforts being seller oriented and emphasizing
on meeting consumer’s needs. And finally, where marketing profits by ensuring
customer’s satisfaction, selling falls short just by ensuring higher sales volume. With
the points mentioned above, we see how marketing is more than just selling.
5. Explain in your own words why Marketing is principally about communication.
Marketing is principally about communication wherein the company disguises itself
as a product trying to appeal to its target customers and communicate who they are
and what their products and services are for. Effective marketing is when the
communication of the company through its product to its customer base is done in a
way that the customer proceeds to buy this product to effectively satisfy their needs.
The communication is sometimes a two-way system wherein the customer sends
their feedback to tell the company if their wants and needs were effectively satisfied.
More often than not, the customer also responds with a feedback about ideas on how
the product or service may be improved to which also improves the company itself.
6. Give three (3) examples of products that you regularly see around and describe
how they are marketed.
Three examples of products regularly marketed are soft drinks, coffee, and
conditioner products. Held by multimillion companies, their advertisements are often
seen on television as well as billboards, posters, and promotion aisles. Soft drinks
like Coke or Royal are marketed to the appeal of consumer emotions wherein they
advertise the possible feel of a consumer after drinking their products. Coffee is often
marketed in a way that the consumer’s need for energy to survive their day and how
their taste is different or unique or be pocket-friendly from other brands. Finally,
conditioners that are marketed to women satisfy the customer’s need for beautiful
hair that remains in perfect condition throughout the day.
