CASE BACKGROUND
You have been on boarded as a product consultant for Edulyx Live, a video conferencing
platform for educational purposes. As a strategic decision maker, you have to work towards
building your product features and placement as well as suggesting new features which are
helpful for our target audience i.e. Teachers/Educators. The current platform could be explored
at https://live.edulyx.com/b, Just sign up and start using. All the features present in the current
platform could also be viewed in the link: https://www.youtube.com/watch?v=nQiMTyH9EM0
Round 1
As a product consultant, you must design a new and improved UI/user interface for the Edulyx
Live platform. Mention reasons as to why a certain feature is in the front (single click) and the
other are in the background (2-3 clicks). The new and improved user interface and features
should be aimed towards achieving the below goals:
• Ease of doing work (making it easy for teachers to use the platform)
• User Engagement (student-teacher engagement and interactivity)
Create UI mockups/wireframes for the new/improved design:
Mention reasons for placement of various features
Describe how these features facilitates the goal
Identify metrics that would help measure whether the feature is achieving its goal or not
Identify metrics that may be negatively impacted & explain how you would monitor
them.
Round 2
Add/suggest new features which could be useful for Education purposes. Mention reasons as
to why a certain feature is in the front (single click) and the other are in the background (2-3
clicks). The new and improved user interface and features should be aimed towards achieving
the below goals:
• Ease of doing work (making it easy for teachers to use the platform)
• User Engagement (student-teacher engagement and interactivity)
Create UI mockups/wireframes for the new/improved design:
Mention reasons for placement of various features
Describe how these features facilitates the goal
Identify metrics that would help measure whether the feature is achieving its goal or not
Identify metrics that may be negatively impacted & explain how you would monitor
them.
Expected Response:
Product Mockups: Create wireframes/high fidelity mocks using any prototyping tool and
export to static images.
Feature Descriptions, Metrics and Commentary: A maximum of 2 pages of text or 10
slides in addition to mockups
Competition Roadmap:
1. First round: In this round, participants will submit the wireframes along with the
presentation pertaining to existing features. Participants are not required to add a new
feature here. 2 teams from each college will be shortlisted for the next round.
2. Second Round: Participants are required to submit the entire proposal with wireframes
and new feature suggestions. A total of 10 teams would be shortlisted to present their
work in the final round
3. Final Presentation: The shortlisted teams would present their work to the company
representatives
Competition Rules and Prizes:
1. The Final winner would get a cash prize of 15,000 /- INR
2. The runner-up team would get a cash prize of 7,500 /- INR
3. The top ten teams would get amazon gift voucher worth 1,000/- INR
4. Participants have to submit their proposals in teams’ of 2/3 members
5. Maximum 5 slides for Round 1 and Maximum 10 slides for Round 2
Judging Criteria:
This submission will be used to shortlist you for subsequent rounds. The following criteria will
be used to judge your submission:
Structure of the document
Strategic thought process
Usability of the proposed features
Depth and precision of research
Rationale used to support arguments
Feasibility, practicality, and effectiveness of the recommendations
Articulation, language, written communication skills