1.

EXECUTIVE SUMMARY
Quikprints.com will be a national Online printing services/print shop which will
focus on reducing the overall printing price structure, in addition to enabling
business-to-business transactions for printing presses and the graphic art design
industry. Quikprints.com intends to establish and operate an online print shop with
services costing significantly less than the prices of its competitors while
supplying superior quality. Incorporating its website and graphic art services,
Quikprints will enable both start-up and existing companies to reduce their
printing and offline marketing costs. Quikprints will also ensure quick delivery
which will be a one of the U.S.P. of the product. Quikprints will work on asset-
light model where all machineries will be on lease rentals and operational place
will be on rent during initial phase of the business which will also be one of the
exit plan of the business.

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2. INTRODUCTION
Quikprints.com will develop a unique website that provides customers various
ways to create business stationery, including business cards, envelopes,
notepads, brochures etc. A graphic art design centre will also be provided,
enabling customers to create company logos and other designs essential to their
company's identity.

2.1 HIGHLIGHTS OF QUIKPRINTS.COM

Trademarks- The Company plans to register a corporation under the name

of quikprints.com and operate under the same name.

Large markets- Recent studies by Forrester Research Inc. reveal that

business-to-business (B2B) commerce will total $2.7 trillion in revenue by
5 Years. The data emphasize that e-marketplaces will be responsible for
53% of all online business trade.

Seasoned management- The Company’s management will be highly

experienced and qualified.

Customers- The Company will primarily target small and start-up

businesses throughout the country. The company will also develop plans to
negotiate deals with big businesses.

2.2 MISSION OF THE COMPANY

The mission of quikprints.com is to become a global company, utilizing the power

of the Internet to become the market leader in providing online printing and
graphic art designs solution. To accomplish this, the company will combine high-
quality workmanship with the lowest costs in the industry.

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3. DESCRIPTION OF BUSINESS CONCEPT

The print industry in India is highly unorganized. Though there are several local
players in this industry, none of them is nationally recognized as the market leader
of the industry. The concept of online print shop will bring a revolution in the
industry and will enable business houses and students to bring down their printing
costs and get their order delivered at their doorstep in least possible time.

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 4. PRODUCT AND SERVICE HIGHLIGHT

Quikprints.com will be an online provider of printing and B2B print services, focusing
on the business market. This will be fortified with the company's graphic art design
services.

The online print shop will offer customers a one-stop shop for addressing their
printing needs. Customers will be able to easily design and order customization on
thousands of products, primarily small-quantity printed products. It is believed, that
the company will significantly reduce the costs and inefficiencies associated with the
traditional printing process. Our online print services are designed to be more
convenient and cost-effective than printing alternatives provided through traditional
print channels.

Graphic Art Design: Quikprints.com will provide a graphic art design centre where
customers will describe their company to enable a graphic art designer to create a logo
or design for them.

Business Stationery: This will initially include:

 Brochures

 Business cards

 Envelopes

 Door hangers

 Greeting cards

 Memo pads

 Letterhead

 Logo designs

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 5. INDUSTRY ANALYSIS AND TRENDS

5.1 Description of the Industry

Over the years, the Indian printing industry has evolved throughout the country. This
industry has not been affected by television and the Internet will not hinder the growth and
demand of printing professionals. This industry has been successful recently.

Great progress has been made by improving its machinery and equipment in terms of
technology and speed. Today, computers and electronics have invaded everyone. The
printing department is improving the quality and speed of its work, which has greatly
increased costs.

In fact, the emergence of computers complements the printing business and plays an
important role. The role of improving its status as a cleaner profession. The so-called
printing industry center is a set systematic and often industry participants. They are usually
owners who have their own business, especially any specific area that does not belong to
India, but Scattered throughout the country. For the sake of convenience, there are some
printing industries in the north: Amritsar, Delhi, Faridabad - West: Ahmedabad, Mumbai,
Gujarat - South: Bangalore, Coimbatore, Madras, Hyderabad.

In general, India’s printing industry today is one of the greatest printing industries in the
world, and this country is counted in one of the seven major publishing countries. The
number of printers has increased with new and updated technology. In Today's modern
era, Business style is entirely beneficial to consumers. Business owners make sure they give
the best quality products are given to customers at the lowest price. Perhaps in all aspects
of life, consumers get products at the most competitive prices. Absolutely lower than
yesterday's price and the printing industry is no exception.

To meet this challenge, people in the printing industry must do this. Find a solution instead
of worrying about a drop in price. Some visionary printers have taken a step towards it and
can produce it with new technology; the unit price of printed products is much lower.

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 5.2 INDUSTRY GROWTH PATTERN
The Indian Printing Industry, growing at a rate of 12% per annum, comprises more than
250,000 big, small and medium printers. The current annual turnover (2016) of the industry
is more than INR 50,000 crores (USD 11 Billion).

The annual turnover of Indian printing industry is more than Rs.50,000 crores that is USD 11
Billion. Printing jobs are being exported to over 120 countries of the world both developed
and developing nations

The printing industry in India is slowly progressing from the heavy machinery using industry
to a more software-centric business. The Indian printers are today equipped with the latest
computer controlled printing machines and flow lines for binding, while state-of-the-art
digital technologies are used in pre-press. UV digital printing and inkjet technology are also
on the rise in India.

The advent of global brands, rising consumerism and growth of the pharmaceutical industry
have seen an increase in the scope for package printing. Giving an optimistic outlook of the
industry, the package printing sector is growing at the annual rate of 17 percent,
commercial printing at a rate of 10-12 percent and digital printing at robust 30 percent.

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 5.3 SWOT Analysis of Print Industry

Strengths Weakness
 ExistingCustomer Base.  Outdated Technology
 Ongoing need for Print.  Lack of Skilled Labour in this Industry.
 Increase in allocation of marketing  Rapid change in technology and trends in
budget. the industry
 Brand recognition.  Huge capital investment
 “Influentials” are swayed by Print.i  Lack of R&D in this Industry.
 Bigger attention spans
 Print Ads drive action.
 Automation and UV technology

Opportunity Threats
 Use of Non-paper substrates  Stiff competition from digital media.
(PVC,Polypropylene, HIPS, etc.)  Green movement.
 Applications, Unlimited! (scope of  More Marketing moving online.
personalized printing)  Rising Postage and Material Cost.
 Value addition (various UV effects)  Increase in use of digital L.E.D. boards
 Shift of Industrial production to Asian instead of printed banners.
countries.
 3 D printing.
 Great scope of improvement in
technology in India

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 6. CUSTOMER SEGMENTS

Our Business main target customers will be:

2
B
B
C
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a
T
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In B2C, Customer segment is college and school student. So demographic

segmentation is according to the age from 15 to 22 years. They usually have
assignments and projects which would be a huge opportunity for us. This service is
also geographically segmented and will be available in the cities in which company’s
printing plant will be there.

Startups believe in rigorous marketing especially in Brand promotion. They also have
very limited resources for inbuilt print facilities. It will be a great opportunity for our
business as they will constantly require brochures, pamplates, print hoardings, visiting
cards etc.

Event management team always have heavy print requirements. Brochures, Invitation
card, Entry passes, Banners etc. Our business has special quality products which will
serve their requirements at minimum possible cost due to latest technology. 

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 7. COMPETITION

The prime competitive threat comes from iPrint.com, a company that currently
dominates the market. Its weakness, however, is charging too much. iPrint.com, is an
Internet print shop that allows customers to create custom printed products. iPrint.com
has developed cutting-edge technology and harnessed the power of the Internet to
bring dramatic change to the centuries old printing industry. iPrint.com allows
customers to design and order customized printed products such as business cards,
office stationery, business checks and forms, personalized company post-it notes, logo
coffee cups, promotional t-shirts and photo mouse pads. The company focuses on the
business market.

Competitive threats also come from any company that is able to provide the services
offered by Quikprints.com at lower prices. This can be any local print shops or online
print shops like vistaprint.

PORTER’S FIVE FORCE MODEL

 Threat of new Entrants (medium)
This industry requires heavy capital investments in machines. In this industry,
there is very rapid change in technology which is very risky as new machine
costs 5-6 crores which proves to be an entry barrier.

If existing competitors have the best geographical locations, new competitors

will have a competitive disadvantage. Limiting geographic factors positively
affect Printing industry.

 Bargaining power of customers. (Low)

When there are large numbers of customers, no one customer tends to have
bargaining leverage. Limited bargaining leverage helps printing industry.
"Large Number of Customers (Printing Industry)" has a significant impact, so
an analyst should put more weight into it. This statement will lead to an
increase in profits for this entity.

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 When customers cherish particular products they end up paying more for that
one product. This positively affects Printing industry

 Bargaining Power of Suppliers. (Low)

The more diverse distribution channels become the less bargaining power a
single distributor will have. This positively affects Printing industry.

When critical production inputs are similar, it is easier to mix and match
inputs, which reduces supplier bargaining power; a positive for Printing
industry. 

The easier it is to switch suppliers, the less bargaining power they have. Low
supplier switching costs positively affect Printing industry.

 Threat of Substitutes (medium)

A lower performance product means a customer is less likely to switch
from printing industry to another product or service. 

A limited number of substitutes mean that customers cannot easily find other
products or services that fulfil their needs. Limited substitutes are a positive for
printing industry.

Limited number of substitutes means that customers cannot easily switch to

other products or services of similar price and still receive the same benefits.
High switching costs positively affect Printing industry.

 Intensity of Existing Rivalry (low)

Government policies and regulations can dictate the level of competition within
the industry. When they limit competition, this is a positive for printing
industry. 

When industries are growing revenue quickly, they are less likely to compete,
because the total industry size is also growing. The only way to grow in slow
growth industries is to steal market-share from competitors. Fast industry
growth positively affects Printing industry

Large industries allow multiple firms and produces to prosper without having
to steal market share from each other. Large industry size is a positive
for printing industry

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 8. STRATEGIC POSITION

The objective of Quikprints.com is to become the leading online provider of printing

and private-brand print services. As part of the ongoing strategy, the company plans
to:

 Create New Services- Capitalize on being one of the first online print shops to
target the business market by aggressively introducing new printing services and
promotions.

 Build brand recognition- Build brand recognition by promoting the

Quikprints.com brand through diverse marketing channels, such as online
advertising, public relations, and trade-show participation.

 Build customer base- Build a customer base and stimulate repeat usage by

exposing customers to products and services that most closely meet their needs.

 Expand services- Expand Quikprint's specialized print services by creating a

range of new online printing services and aggressively marketing these services to
current and future customer bases.

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 9. RISK ASSESSMENT

Customer-driven product creation- Customers do not order from a static, pre-set

product catalogue. Rather, customers can create sophisticated design projects,
requiring the ability to freely mix text, graphic images, fonts, styles, and colours on
printed items.

Intensive customer interaction- Our websites are not presenting static content pages;
customers are engaged in intensive design activities which require constant system
monitoring and optimization as visitor traffic grows.

Point-of-order pricing- Since each product created is a custom design consisting of

various inks, papers, designs, and quantity attributes, Quikprints.com must be able to
provide accurate, real-time pricing information to its customers that can be calculated
instantaneously from thousands of price point combinations.

Re-orders - Quikprints.com will retain each customer's order specifications, including

all designs, negatives, and print plates, for a limited time. This will enable us to
charge a lower fee for an exact reprint of a previous order. This can increase the
inventory holding cost and huge loss can occur if print plates are not stored accurately.

Quikprints.com believes that, with our technology expertise, we will be able to

address these challenges while also handling large numbers of customer design
sessions and orders. Our skilled labour and most efficient management team will
ensure that these risks do not turn into liability for the company.

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 10. MARKETING PLAN

Quikprints.com will strive to develop the most recognized and trusted brand for
printing services on the Internet. To expand our customer base and to extend the
image of the company, we plan to aggressively promote the Quikprints.com brand
through a combination of online and traditional media advertising, public relations and
participation in trade shows.

The company will be promoting Quikprints.com over the Internet through banner ads
and promoting as an ad on social media apps like intsagram, facebook and Youtube.

Marketing will also be done through printed media such as business newspapers and
magazines. Newspaper and magazine ads will be used since our customers include
business people who read various publications.

Celebrity endorsement will also be a major marketing strategy for the company. As
the company targets youth and they are more inclined towards celebrity associated
with the particular brand.

Positioning Statement

Quikprints.com products and services will address the need for customers in obtaining
their business stationery and graphic art designs at more affordable prices than are
currently being offered.

Pricing Strategy

The company sets its pricing based on what competitors are offering, and cuts that
number in half. We will provide free technical support for designing for their first six
months. Beyond that, charges according to design will be applied. Logo designs will
be charged at a flat rate, slightly lower than the market price.

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 11. SALES STRATEGY
The company's sales strategy will be relatively minimal since Quikprints.com is
offering distant, self-customizing services. It is expected that the company's
marketing efforts will bring customers to the website, and the benefits of
convenience, customization and low price as advertised on the website will be the
incentives to close a sale.

Most importantly, PrintingSolutions.com will provide our customers exactly what

they want or there will be no charge.

SALES FORECAST

16000000

14000000

12000000

10000000

8000000
Sales( in Rs)

6000000

4000000

2000000

0
Year 1 Year 2 Year 3 Year 4 Year 5

10% of sales consist of designing and rest of printed business stationery.

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12. OPERATIONS

The daily operations of the company will include-

1. Production line
2. Stores and inventory control
3. Supply Chain management
4. Logistics
5. Customer relationship management
6. Marketing activities
7. Financial planning

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13. TECHNOLOGY PLAN
Quikprints.com will design its online print shop to address the challenges of
selling custom printed products and to handle potentially large volume orders.
The computer software architecture of Quikprints.com, the related websites, and
the design processing technologies will be licensed from third parties.

Latest technology printing machines will be used to deliver high quality output to
its customers at a cost-effective rate. Moreover, the machines used to give UV
effects will also be used.

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v
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t14. MANAGEMANT AND ORGANIZATION

ORGANIZATION STRUCTURE

Quikprints.com will maintain an environment friendly structure that will encourage

productivity and respect for customers and employees. Additionally, the
environment will encourage employees by allowing them creative independence and
providing challenges that are realistic and rewarding.

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The other employees will include designers and delivery executives which will
vary according to cities and nature of work.

15. MILESTONES

MILESTONE DATE POSITION

Acquiring finance 25th March 2019 Director

Hiring employees 1st April 2019 B2B and B2C Head
Opening 1st May 2019 Director
Marketing Program 1st June 2019 Marketing Manager
1st Break even month 1st March 2020 -

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16. EXIT PLAN

1. The exit plan would be straight forward if all the plans fail within 10 years of
establishment. All the machinery would be on the lease of 10 years and the
company premises will be taken on rental basis. Thus, no huge losses will be
faced as to capital investment.

2. The second option would be to sell over the business to an existing company
with the brand name at a cost that all the capital investment comes back with us
and we do not have to suffer any monetary loss.

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 17. FINANCIALS

The company will be raising Rs 4 crores for the purposes of:

 Establishing an organization and office presence.

 Completing the development of the Internet print shop.

 Marketing the website and its services.

 Leasing Machinery

START-UP FUNDING

Start-up Expenses to Fund Rs. 2 Crores

Start-up Assets to Fund Rs. 2 Crores

TOTAL FUNDING REQUIRED RS. 4 CRORES

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BREAK-EVEN ANALYSIS

BREAK-EVEN ANALYSIS

Monthly Revenue Break-even Rs. 10 lakhs

Assumptions-
Average Percent Variable Cost- 32%

Estimated Monthly Fixed Cost- Rs. 6.75 Lakh

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Estimated Profit and Loss Account of Quikprints.com

Particulars Amount (in Rs.)

2018-19 2019-20 2020-21
Income
Revenue from Sales 3000000 4950000 9000000
Revenue from Designing 0 50000 1000000

Total Revenue 3000000 5000000 10000000

Expenditure
Raw Materials 500000 700000 1500000
Power & Fuel Cost 10000 15000 30000
Employee Salary 2000000 2500000 3500000
Marketing Expenses 1500000 20000000 1500000
Miscellaneous Expenses 100000 100000 100000
Tax 150000 250000 500000
Rent/Lease 2000000 2000000 2000000
Total Expenses 6260000 25565000 7780000

Profit / Loss (3260000) (20565000) 2220000

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Balance Sheet of Quikprints.com as on
31/3/2019

Assets 2018-19
Current Assets  

Cash in Hand 500000

Accounts receivable 500000

Cash in Bank 45640000

Prepaid expenses 100000

Total Assets
46740000

Liabilities and Owner's Equity  

Owner's Equity  

Owner's investment
10000000
Investors capital
40000000
Profit and Loss (3260000)

Total Liabilities and Owner's Equity

46740000
{42}

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BUSINESS CANVAS

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