Scribd
Upload
58 views5 pages

PESTEL Analysis of Bangladesh Market

PEST(EL) is a framework used to analyze macroenvironmental factors that may impact a business. It stands for Political, Economic, Social, Technological, and Environmental/Legal factors. The PEST(EL) analysis helps comprehend market trends and systematic risks. Some key factors analyzed under each category include political stability, economic growth rates, demographic trends, technology incentives, consumer laws, and environmental regulations. For example, a PEST(EL) overview of Bangladesh notes its true democracy, 9.5% GDP growth rate, colorful culture, $5B in technology exports, and kind business regulation environment.

Uploaded by

Amit Semwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
58 views5 pages

PESTEL Analysis of Bangladesh Market

PEST(EL) is a framework used to analyze macroenvironmental factors that may impact a business. It stands for Political, Economic, Social, Technological, and Environmental/Legal factors. The PEST(EL) analysis helps comprehend market trends and systematic risks. Some key factors analyzed under each category include political stability, economic growth rates, demographic trends, technology incentives, consumer laws, and environmental regulations. For example, a PEST(EL) overview of Bangladesh notes its true democracy, 9.5% GDP growth rate, colorful culture, $5B in technology exports, and kind business regulation environment.

Uploaded by

Amit Semwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PEST(EL)

What is PEST(EL)?

A fundamental tool used in the business world for


market planning that must be carried out to
comprehend “market trends” and more
importantly the “systematic risks” involved in the
market.
MACRO-ENVIRONMENTAL IN NATURE

POLITICAL
“When goods don’t cross borders,
Soldiers will.”
Factors like Political Stability, Tax Policy,
Labor Laws, Trade Restrictions, and
Tariffs.

ECONOMIC
“Opportunities exist In Problems.”
Factors like Economic Growth, Interest
Rates, and Inflation Rates.
MACRO-ENVIRONMENTAL IN NATURE

SOCIAL
“Culture is the name for what people are
interested in, their thoughts, their models,
the books they read and the speeches
they hear.”
Factors like Demographics, Attitudes, and
Beliefs

TECHNOLOGICAL
"Simplicity is about subtracting the
obvious and adding the meaningful.“
Factors like R&D, Technology Incentives,
and efficiency.
MACRO-ENVIRONMENTAL IN NATURE

ENVIRONMENTAL
“The Earth is what we all have in
common.”
Factors like Climate, Weather, and
Climate Changes.

LEGAL
“Ethics is knowing the difference between
what you have a right to do and what is
right to do.”
Factors like Consumer Law, Employment
Law, and HSE Law.
PEST OVERVIEW – ‘BANGLADESH’

P E S T

POLTICAL ECONOMIC SOCIAL TECHNOLOGICAL


• -1.21 PSI • 9.5% Growth Rate • Colorful Culture • $5B Tech. Exports
• True Democracy • $350B GDP • Impressive • Boost from the govt.
after 1980s • 10% Unemployment Education Policies in this sector.
• Kinder Business
Regulation

You might also like