CORRO, ROSE ANN

COSICO, MA. ESTEITA

DALMAN, ELLA MAE

DELA CRUZ, JOSHUA

PATAGANI, CRISHA

QUIAMBAO, ROSE ANGELINE

TIMCANG, REYNALYN

ABM12

Ms. Karla Mae Villegas Pineda

INSTRUCTOR

January 20, 2019

I. EXECUTIVE SUMMARY

LeaFish is a stall business that is located inside PUREGOLD Dau and offers Tuna Ssam

fish and Tuna Fish Taco. Ssam, a Korean word which means wrapped, refers to a dish in Korea

that is also popular in the Philippines, usually, leafy vegetables are used to wrap a piece of meat

such as pork or other filling. LeaFish's product is the same, Tuna Fish with carrots and tomatoes

wrapped with lettuce leaf, and Tuna Fish with tomatoes and onions served in a taco shell--shaped

lettuce. Tuna Ssam Fish and Tuna Fish Taco comes with Original Flavor or Tuna Fish seasoned

with salt and Pepper which costs php45.00, and Spicy Flavor which costs php50.00. It is made to

target health conscious people as it is a food that has nutrients such as, Omega-3 that is good for

the heart, tuna is also rich in potassium that helps lower blood pressure that would lessen the risk

of stroke and heart attacks, tuna would also be helpful in maintaining a slim figure since it is low

in fat content, that would benefit the health conscious people especially now that there is a

growing population of people that are looking after their health. It is also made to target Young

Professionals that has little time for preparing food for them to eat since our product, aside from

the nutrients present in it, is an on-the-go food as well that would benefit those who are limited

by their time.

LeaFish is planning to add more food and explore and create more variety of flavours and

eventually reach other places through building branches in places near the Central Luzon area in

the next three to five years.

II. COMPANY HISTORY

LeaFish start-up on the year 2018 founded by Rose Angeline Quiambao with the help of

colleagues, the business owner is the one who also stand as the General Manager of the business.

LeaFish is a sole proprietorship owned business which consists of one sales manager and three of

its staffs under the general manager. With the fact that the Korean food making its popularity to

the Filipino‘s taste in the food industry, LeaFish had thought of making a food that still has the

Korean vibe while making a product for health conscious people and the Taco product which

was originally from the Mexican and has an almost the same composition of the Samgyupsal

from the Koreans was alos transformed by LeaFish into a healthy food snack. The business was

named as LeaFish which followed the main ingredients of the product that it offers considering

the fish and the green lettuce leaves.

LeaFish will be situated inside in one of the popular grocery stores in Pampanga, the

Puregold in Dau, Mabalacat City. The business has one owner but six people behind its success,

Reynalyn Timcang the product mastermind of the business, with the help of Rose Ann Corro,

Maria Estelita Cosico, Ella Mae Dalman, Joshua Dela Cruz and Crisha Patagani.

VISION

The company aims to become the leading provider of affordable and healthy food in the

country and to eventually grow as a business in the next five years.

MISSION

Our goal is to distinctively impact customers who are living a healthy and cost effective

lives through giving a satisfying flow of products and continue to meet our customer‘s needs.
 KEY FACTORS TO SUCCESS

 Good Reputation – Continuously serving good quality products to the customers. LeaFish

will assure the consistency of quality in every product made.

 Quality Service – One of the factors in good customer service is having skilled employees. In

that way the employees of LeaFish will be trained in order that they can provide the good

service to the customers. Our employees will be responsive and friendly to each customer.

 Price – Our business will establish an acceptable, profitable and reasonable pricing strategy.

We will be considering .the cost of the production in pricing the product.

 Promotion –for our product to be recognized easily by the customers the business will be

promoting it through advertising. We will also be offering free samples, giving out of flyers

and spread theLeaFIsh existence through word of mouth.

III. Industry Analysis

Our business is categorized under the food business industry here in the Philippines.

Aside from the fact that this industry has an estimated of 15% to 20% annual growth over the

past decades (IFEX Philippines, 2012), it is one of the necessities that an individual should

access. The food industry has been a part of the Filipino culture, to dine out during work breaks

and whenever they celebrate occasions. With this situation, the food service industry is sought

after by a growing number of people who want to have filling meals in the shortest time and at

the most reasonable price (Entrepinoys, 2015).

Aside from the advantages that this industry has, there are also responsibilities that come

along with it. Food can affect the health of the consumers; therefore it is the responsibility of the
owners to maintain the cleanliness of the foods served. This includes quantity cooking, menu

planning, food pricing, and sanitation of work area and process, as well as health care of

customers. Another important principle in this business is honest service to customers.

Therefore, getting into the food business is assuming a great responsibility to the public.

IV. Product

Product Description

LeaFish is a food stall business aims to offer a carry-out ready to eat product for the

customers. The business is a home of tuna fish fillet transformed into a more healthy food snack

which will be offered to the market. The business encouraged to introduce a snack which they

can enjoy while choosing to be healthy in the food that they eat. The product of the business will

have the lettuce as the base of the product and the tuna fish will be the main ingredient. A tuna

fillet, steamed and shredded will be used and the rest of the vegetables.

The business will already have steamed fish as LeaFish food stall will start its store

hours. The product will be made at the store by the staff and will only be assembled when there

is an order from a customer.

Product Line

LeaFish is a home of steamed fish fillet wrapped in lettuce with vegetables inside. The

business will use the tuna fish fillet as the main ingredient in our product. The fish fillet will be

marinated with salt and pepper, cooked through steaming as it is stuffed inside the lettuce. In our

product, the LeaFish will have two flavors which will be the regular steamed fish fillet and spicy

marinated tuna fish fillet.

LeaFish will have the following products for the star-up business:

Tuna Ssam Fish –it is where the tuna fish fillet is steamed cooked and shredded, rolled-wrapped

in green leaf lettuce with samjang sauce inside, carrots and tomatoes cut into thin strips also

stuffed inside. An additional ingredient of red pepper flakes for the spicy ssam fish.

Available in:

 Regular Tuna Ssam Fish

 Spicy Tuna Ssam Fish

Tuna Fish Taco –it is where the romaine lettuce leaf will be used as the taco shell. The steamed

cooked tuna fish fillet, shredded, will be stuffed inside the curve of the lettuce taco shell with

onions and tomatoes cut into thin circles and samjang sauce for the regular fish taco and an

additional ingredient of red pepper flakes for the spicy fish taco.

Available in:

 Regular Tuna Fish Taco

 Spicy Tuna Fish Taco

Value Proposition

LeaFish offers you the goodness in every bite of our product and not only that, it will also

satisfy your cravings in healthy way. It contains nutrients that are good for the body. Our

business consistently offers to the customers the finest and freshness quality of our product.

LeaFish can be found in grocery stores which is accessible to the mass market. You will get a
healthy cooked fish through steaming wrapped with lettuce and serve in a ready to eat product.

Our product is the answer in every customer‘s problem that in a hurry. Beyond the great food we

also offers you a more attentive and good service. We assure to the customers that our serving

time will be fast and efficient for them. It is an on the go food which is good for the customers

who are in a hurry and also it is good for health conscious people because it contains the

nutrients needed by their body

Competing Products

The LeaFish products are healthy food that will surely enjoy the flavourful and the

unique taste of the product and the customers will patronize the goodness of the product. Our

product helps the customers to maintain their diet and gives them a good health while they enjoy

our snack. It will be sold at a low price and give the good quality of the product. All the

vegetable ingredients in our product are to be served fresh and the fish will be cook-steamed.

Master Siomai – Master Siomai serve a variety of siomai like pork and shrimp siomai.

They sell it at php38.00, Japanese siomai at php42.00 and they have siomai combo at php40.00.

It is served as bite sized and on-the-go food and can be consumed right away.

Lumpiang Sariwa—it is fresh vegetable wrap with a sweet sauce. Lumpiang sariwa is a

food that is light and healthy. They sell it at php55.00. They put emphasis on the healthy

ingredients on their product.

Core Competencies

Awareness in the food industry which is the emerging variety of foods that attract the

market‘s taste is increasing. Lots of food had been made but there are also the other needs that

the customer‘s wants in a product.

LeaFish offers food products that are available for on-the-go people and healthy at the

same time. In today's market, not all convenience foods are created equal. According to an article

written by Melissa Stevens, Nutrition Program Coordinator, Preventive Cardiology and

Rehabilitative Services, most of the convenience food in the market are laden with saturated fats,

sodium and sugar and provide little to no nutritional value.

Technical risks

This is the possible loss that may happen to a business when an incurred action resulted

into uncertainty. These risks can happen through the manufacturing procedures, storing

procedures and technical procedures that can resulted to loss of time, resources and with the

possibility of harming individuals.

Spoilage

When foods are expose to unsuitable conditions. Microbial spoilage results from bacteria,

moulds, and yeast. While microorganisms may or may not be harmful, the waste products they

produce when growing on or in food may be unpleasant to taste. Food deterioration during

storage is a major environmental problem and is a major concern of food industry. Food can

affect the health of the consumers; therefore it is the responsibility of the owners to maintain the

cleanliness of the foods served. This includes quantity cooking, menu planning, and sanitation of
work area and process, as well as health care of customers. Therefore, getting into the food

business is assuming a great responsibility to the public.

Equipment

Things are going to break down from time to time, damage caused by power surges,

operator error and more. With this situation, the owner, which serves as the general manager,

will check the machinery used in the business from time to time to make sure that the

equipment‘s life will last and will be maximized.

Supply Chain

Supply chain can be interrupted by many factors .Including environmental risks from

outside the supply chain; usually related to economic, social, governmental, and climate factors.

Another one is supply risks caused by any interruptions to the flow of product, whether raw

material or parts, within your supply chain. In order to get avoid this, identifying the supply

delivery alternatives is one move that a business can do. Build a collaboration platform and

communication framework designed to facilitate information exchange while cutting the costs

and avoid errors. Another is to full engage in supplier relationships because as a business we

will need to rely on them for help if disruption arise monitor suppliers for any potential problem.

Research and Development

 New Products

 Technology use

 Business expansion
 Leafish is planning to create and add new products by applying what are the preferred to

eat by the customers. The business will promote its product successfully through technology. In

the next five years the business plans to build two branches in the central luzon in order for the

business will be recognized by a lot of people. LeaFish will continuously improve its product for

customer's satisfaction.

V. Market

Market Analysis

Our Business is a company that offers foods for health conscious people. Health

conscious people are growing their population nowadays. They are more concerned on the

contents of what they eat and to what good it would bring to them, according to the book ―we are

what we eat‖ by Nielsen in 2015, health attributes are most important to emerging-market

respondents, who are also most willing to pay a premium for health benefits. The good news is

that consumers around the world are attempting to take charge of their health. It also shows here

that there is an increasing amount of

people who would prefer eating

healthy foods for their wellness.

Target Market
 Fig.1 Wealth in Health

Wealth in health is indeed an increasing trend to the Filipino‘s as they were found to have

an increasing population for making healthy food and beverage choices based on the data from

Kantar Worldpanel, the global expert in shopper‘s behaviour. This data reveals that Filipinos are

choosing more to be healthy on the food they eat even in canned foods that they choose is ‗lite‘

or has less sodium content.

Health conscious people are said to be the ―well-oriented‖ lifestyle which concerns with

the food they eat, fitness, environment and stress. They are responsible for the life style that they

lead which means that they are willing to spend for the health products and healthy food.

Young professionals are those people who belong to the age group of 21-40 years old

who are college graduate and are engage to owning a business or entrepreneurial activities

according to Metro EDGE.

It resulted from the survey that the business had conducted that there was an age range of

22-28 years old for the people who are considered health conscious.77 out of 100 people

responded yes when they were asked if they are health conscious person in our conducted survey

and only 23 respondents said no. It is a proof that there is a large amount of health conscious

people present in our society today. Demographically the ages 22-28 years old are a combination

of the two Philippine Age Structure 15-24 years old, the third largest population in the country

(19.16%) and 25-54 years old (36.99%), who has the dominant population in the country

according to the Central Intelligence Agency World Factbook. Those 77 health conscious people
from the survey are composed of 54 females and only 23 males which only proof that females

are more health conscious than males. Base on their status, it was shown that 63 of them are

single and 14 are married.

Marketing Mix

Product

LeaFish offers two lines of product which are the ssam fish and fish taco. Yellow fin tuna

is the main ingredient of the available products offered by the business. Each of the product line

will be available in two flavours which is the regular and the spicy. Tuna Ssam fish is presented

as a rolled-wrapped tuna with lettuce and the Tuna Fish Taco is one romaine lettuce leaf shell per

servings. LeaFish products intend to grant the market a healthy snack and an on the go food.

The Ssam Fish is also known as wrapped fish which is stuffed with marinated tuna fish,

carrots, tomatoes, green leaf lettuces, and ssamjang sauce. For the spicy ssam fish the only

difference will be the sauce as it has a mixture of red pepper flakes which will bring the spice to

the ssamjang sauce used. This product was specifically inspired by the Korean food samgyupsal

or known as barbeque pork belly but LeaFish choose to use a fish meat for healthier food choice

for our customers and transformed it into an easy to eat product as it will be serve only in bite

size.

The Fish Taco is another product offered by the business which was inspired by the

Mexican Taco but with a twist of the main ingredient as it changed from beef meat to fish meat.

Making it healthier and easy to avail as it is serve as a snack as the Mexican Taco is not very

common where this product was inspired is originally spicy but in order to those people who do

not eat spicy, LeaFish made it available also to regular taste.

Price

Product Description Price

Original Tuna Ssam Fish - Green Coral Leaf Php. 45.00
- Tomatoes
- Carrots
- Samjang sauce
- Tuna Fish seasoned with
salt and pepper.
Spicy Tuna Ssam Fish - Green Coral Leaf Php.50.00
- Tomatoes
- Onions
- Tuna Fish
- Chilli Flakes on samjang
sauce
Original Tuna Fish Taco - Romaine lettuce Php.45.00
- Onions
- Tomatoes
- Marinated Tuna fish
-
Spicy Tuna Fish Taco - Romaine Lettuce Php.50.00
- Onions
- Tomatoes
- Samjang sauce with chilli
pepper flakes.
- Steam sarinated tuna fish

Table.1 Product Pricing

Place

-------------Going to Angeles
Lakandula

China Bank

M
A
C
Dau Police Station
A
R
T
Pear St. H
U
R

H
Papaya St. I
G
H E-Games Mabalacat 1

W
A
Y
Going to Mabalacat -------------------

PUREGOLD DAU

We are Here!

Hill St.
Luk Foo

Cantonese
Kitchen

Fig.2 LeaFish Location –Where are we?

Promotion

Online advertising

Flyers

Free taste

Because of the generation, most of the people are using technology to buy products of what
they need or want so the company decided to promote the product by advertising it through
online. The LeaFish decided this kind of advertising to promote the unique product of the
company to be the known as the healthy product. As a unique food product the company offer to
give brochures to the customers. The LeaFish gives a sample of product or free taste for
customer to taste the unique and healthy product at the business‘ soft opening.

LeaFish company decided to have promos for the customers which will start at the Grand
Opening of the business. The first 50 customers to the business Grand opening which will be on
March 18 can get a 10% discount for their purchase only for the subtotal of one transaction. For
the Halloween promo, LeaFish will be having a Buy 1 Take 1 worth Php.50.00 only on October
31 that will be effective from 3 PM-5 PM. As for the Christmas season promo, LeaFish will be
having the Buy 3 products with same prices and Take 1 also on the same price but for free. The
Christmas Promo will only last from December 24-25. As for the New Year Promo, LeaFish will
have a one day only for same price products Buy1 and Take 1 for Php.20.00 effective only at
2PM-4PM. For the Valentine‘s Day Promo is also on same prices product which is Buy 1 and
Take 1 only at Php.20.00 and the promo will run for two days, Feb.14-15 at 2PM-4PM.

SWOT Analysis

Strength Weakness
-Location -Perishable
-Easy to Avail -Limited Menus

Opportunities Threats
-Loyal Customers -Inflation
-Customer‘s Suggestion -Weather
-Limited Competitors
Strengths

- Location

Since our business is located inside the grocery store, then our business will be easily

noticed by the customers and since many people are going to grocery stores, there

would be many people who would patronize our product.

- Easy to Avail

LeaFish offers food that you can avail easily and on-the-go. Purchasing a food from

our stall would just take you over 1 to 2 minutes which is a convenience for people

who are rushing but wanted to grab something to eat while they are on their way.

Weakness

- Perishable

Since our business‘ product is food, one of its weaknesses is that it is easy to perish. It

has vegetables and fish meat that are subject for spoilage and has lesser shelf life

compared to other products.

- Limited Menus

Since our business only offer limited variety of food, we might not be able to handle

the future demands of the customers like flavours they would want that we couldn‘t

offer.
Opportunities

- Loyal Customers

In a business, it is important to have loyal customers that will be purchasing our

product repeatedly. It will help your business to grow easily and establish good

relationship with our customers.

- Customer‘s Suggestion

Since we are a starting business, our business is open in any suggestion that may help

in our company growth. We plan to do this through putting stickers with our logo and

including where people could contact us.

- Limited Competitors

Even though our business has competitors, we still offer a different kind of product to

our customers.

Threats

- Inflation

Inflation is a situation where in prices are getting higher than expected, and that

would affect the prices of our products as well since the prices of the raw materials

that we need would get higher but we will make sure that our prices will still be

reasonable.

- Weather

Since our business is inside the grocery store and we don‘t deliver, weather may

affect the sales because some people might feel a little cozy inside their homes that
they wouldn‘t want to go out and buy food and rather get their foods delivered to their

homes.
VI. Operation

Store layout

Refrigerator
Preparation

Steamer
Storage
7 meters

Sink

Counter

Clear glass Clear glass

storage storage
4 meters

Fig.3 Top View of LeaFish stall/ Floor Plan

 Fig. 4 Front view of LeaFish Stall

Operating Hours

LeaFish is a food cart stall which will be operating from Monday to Sunday at 9am to

9pm. The business will be located at a grocery store called PUREGOLD Dau LeaFish have three
staffs with shifting schedule every day. The staffs have a maximum of eight (8) hours of duty a

day with a one hour break time not included to their 8 hours duty. The staff‘s will need to be at

the work 30 minutes before their time in.

STAFF DUTIES
Staff 1 works at 7:00 AM to 4:00 PM 7:00 AM-8:00 AM s/he will be the one to open
the food cart stall and prepare everything. And
star the operation hours by 9 AM onwards until
5PM.
Staff 2 will be working at 10:00 AM to 8:00 S/he comes and start to be in duty by 11 AM
PM and ends at 8PM.
Staff 3 comes at 1:00 PM to 10:00 PM. S/he will be left at 8PM to close the stall of the
business which starts at 9:00 PM to 10:00 PM.

Process

 Manufacturing Process

Order of raw Paying of raw Preparing and

materials materials production Packaging
ordered

The business will get the raw materials from the supplier and after receiving the supplies

ordered, the company will pay for it right after receiving the goods. At the store/stall

location, that is where the product will be made, put into packaging and ready to be sell.

 Operation Process
 Paying Prep Giving Greeting
Greetings Taking
―Goodmorni of the arati the s
order
ng/afternoon customer on product ―Thank
/evening!‖ you!
The service staff of the business will greet the customers, takes the order of the customer and

the customer will pay at the cashier. The staff will prepare to give the order of the customer.

 Distribution Process
 Suppliers Manufacturer End Consumer

The production of the product will take place at the stall location where the customers will be

buying the finished good.

VII. Management

The business has selected Sole Proprietorship as its form. This stricture was chosen

because of its simplicity, ease to set up and nominal cost. Although given its disadvantages, sole

proprietors need not to observe formalities such as voting and meetings which is involved in

more complex business forms.

Organizational Chart

Owner/
Operation
Manager

Sales Manager

Staff #1 Staff #2 Staff #3

Owner- is the one who lead the company which involves overseeing the production of

goods and services. The owner is the one who generate his ideas and to turn it into plan in

building up the business. The owner is responsible in planning on how to establish the
 business well. Owner is involved with recruitment, training, career development,

compensation and benefits, employee relations, employment law.

Sales managers are the conductors of a company‘s revenue engine. They create and

nurture high performance sales teams, and lead them to generate hit revenue forecasts and

meet customer needs. The job involves keeping up to date with areas such as employment

law, which change often.

Management Team

Management Team Persons Job description Job Specifications

Sales Manager –is the person who has a direct -Must be a college graduate
contact with the business‘ with a degree align in
customers or to the people business.
who can possibly purchase the -Must be 24-35 years old
business product. He/she is -Male or Female
responsible on keeping track -With or without experience.
on the daily basis sales of the -Be able to use computer to
business and the one who navigate and input the
keeps the record and report to company‘s everyday sales.
the other department -Be able to send and receive
managers. emails.
-Be professional and
organized.
Sales Representatives –are the one who directly -Must be at least a high school
(Three staffs) communicate with the graduate.
customers or purchasers of the -Must be 18-25 years old.
business‘ product. -With or without experience.
-Must have a pleasing
personality and enthusiasm.
-Must have a good
communication.
-Highly motivated and target
driven.

Schedule of Personnel

WEEK 1 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

Staff 1 7:00 a.m - DAY OFF 7:00 a.m - 4:00 7:00 a.m - 7:00 a.m - 7:00 a.m - 7:00 a.m -
4:00 p.m p.m 4:00 p.m 4:00 p.m 4:00 p.m 4:00 p.m
Staff 2 10:00 a.m 7:00 a.m – 10:00 a.m – DAY OFF 10:00 a.m 10:00 a.m – 1:00 p.m –
 – 7:00 p.m 4:00 p.m 7:00 p.m – 7:00 p.m 7:00 p.m 10:00 p.m
Staff 3 1p.m - 1:00 p.m - 1p.m -10p.m 1p.m -10p.m 1p.m - 1p.m - DAY OFF
10p.m 10:00 p.m 10p.m 10p.m
WEEK 2
Staff 1 7:00 a.m - DAY OFF 7:00 a.m - 4:00 7:00 a.m - 7:00 a.m - 7:00 a.m - 7:00 a.m -
4:00 p.m p.m 4:00 p.m 4:00 p.m 4:00 p.m 4:00 p.m
Staff 2 10:00 a.m 7:00 a.m – 10:00 a.m – DAY OFF 10:00 a.m 10:00 a.m – 1:00 p.m –
– 7:00 p.m 4:00 p.m 7:00 p.m – 7:00 p.m 7:00 p.m 10:00 p.m
Staff 3 1p.m - 1:00 p.m - 1p.m -10p.m 1p.m -10p.m 1p.m - 1p.m - DAY OFF
10p.m 10:00 p.m 10p.m 10p.m
WEEK 3
Staff 1 8:00 a.m - DAY OFF 7:00 a.m - 4:00 7:00 a.m - 7:00 a.m - 7:00 a.m - 7:00 a.m -
4:00 p.m p.m 4:00 p.m 4:00 p.m 4:00 p.m 1:00 p.m
Staff 2 11:00 a.m 7:00 a.m – 10:00 a.m – DAY OFF 10:00 a.m 10:00 a.m – 1:00 p.m –
– 7:00 p.m 4:00 p.m 7:00 p.m – 7:00 p.m 7:00 p.m 10:00 p.m
Staff 3 2p.m - 1:00 p.m - 1p.m -10p.m 1p.m -10p.m 1p.m - 1p.m - DAY OFF
10p.m 10:00 p.m 10p.m 10p.m
WEEK 4
Staff 1 8:00 a.m - DAY OFF 7:00 a.m - 4:00 7:00 a.m - 7:00 a.m - 7:00 a.m - 7:00 a.m -
4:00 p.m p.m 4:00 p.m 4:00 p.m 4:00 p.m 4:00 p.m
Staff 2 11:00 a.m 7:00 a.m – 10:00 a.m – DAY OFF 10:00 a.m 10:00 a.m – 1:00 p.m –
– 7:00 p.m 4:00 p.m 7:00 p.m – 7:00 p.m 7:00 p.m 10:00 p.m
Staff 3 2p.m - 1:00 p.m - 2p.m -10p.m 1p.m -10p.m 1p.m - 1p.m - DAY OFF
10p.m 10:00 p.m 10p.m 10p.m

VIII. IMPLEMENTATION

Date Activities Person in charge

March 18 Grand Opening All members

October 31 Halloween Trick or Treat Sales Manager

December 24-25 Christmas Promo Sales Manager

January 1 New Year Promo Manufacturer

February 14-15 Valentines Promo Owner

Gantt Chart

Activities November December January February March

2018 2018 2019 2019 2019
 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Business Plan
Meeting/Making
Creating the
product sample
Seeking a
building for
business location
Finding Supplier
Register the
business
Creating Online
Advertising
Designing Flyers
IX. FINANCIALS

LeaFish

Income Statement

For the Fiscal Year 2020-2022

Fiscal Year 2020 Fiscal Year 2021 Fiscal Year 2022

Sales 1,930,060 2,426,200 3,032,750
Less: Cost of Sales 867,895 1,091,137 1,363,921
Gross Margin 1,062,165 1,335,063 1,668,829
Salaries and Wages
Owner‘s compensation 126,072
122,400
120,000
Full-Time Employees
374,400 381,888 393,345
Payroll Taxes and Benefits 54,147
51,551 52,577
Total Salary and Wages 556,865 573,564
545,951
Fixed Business Expenses
Advertising 2,496 2,546 2,597
Customer Discounts and 3,422 3,491
Refunds 3,355
Licenses/Fees/Permits 1,428 1,457
1,400
Office Expenses & Supplies 20,612 21,024
20,208
Postage and Delivery 4,896 4,994
4,800
Rent (on business property) 306,000 312,120
300,000
Sales & Marketing 30,600 31,212
30,000
Utilities 68,324 69,690

66,984
Total Fixed Business 437,828 2,597
Expenses 3,491
429,243 446,584
Other Expenses
Amortized Start-up 17,792 17,792
Expenses 17,792
Depreciation 2,334 2,334
2,334
Interest
Commercial Loan 1,479 1,253
1,691
Taxes 67,311 129,019
16,589
Total Other Expenses 88,917 150,398
38,406
Net Income 48,565 251,454 498,283
 LeaFish

Balance Sheet

For the Year 2020-2022

End of Year End

Oneof Year OneEnd of Year Two End of Year Three

Assets Assets
Current Assets Current Assets
Cash Cash 115,768 115,768 384,213 899,261
Inventory Inventory 6,561 6,561 6,561 6,561
Prepaid ExpensesPrepaid Expenses 35,584 35,584 17,792 0
Total Current Assets
Total Current Assets 157,913 157,913 408,566 905,822

Fixed Assets Fixed Assets

Leasehold Improvements
Leasehold Improvements 10,000 10,000 10,000 10,000
Equipment Equipment 3,537 3,537 3,537 3,537
Furniture and Fixtures
Furniture and Fixtures 2,000 2,000 2,000 2,000
Total Fixed AssetsTotal Fixed Assets 15,537 15,537 15,537 15,537

Less:
Less: Accumulated Accumulated Depreciation
Depreciation 2,334 2,334 4,668 7,001

otal Assets Total Assets 171,116 171,116 419,435 914,357

Liabilities
iabilities and Owner's Equityand Owner's Equity
Liabilities Liabilities
Loan Payable Loan Payable 22,551 22,551 19,417 16,056
Total Liabilities Total Liabilities 22,551 22,551 19,417 16,056

Owner's Equity Owner's Equity

Common Stock Common Stock 100,000 100,000 100,000 100,000
Retained EarningsRetained Earnings 48,565 48,565 300,019 798,302
Total Owner's Equity
Total Owner's Equity 148,565 148,565 400,019 898,302

otal Liabilities andTotal Liabilities

Owner's and Owner's Equity
Equity 171,116 171,116 419,435 914,357

Statement Balances
Statement Balances Statement Balances Statement Balances
 Cash Flow

Year 1 Year 2 Year 3

Cash Inflows
Income from Sales 1,930,060 2,426,200 3,032,750
Total Cash Inflows 1,930,060 2,426,200 3,032,750

Cash Outflows
Investing Activities
Cost of Sales 867,895 1,091,137 1,363,921
Operating Activities
Salaries and Wages 545,951 556,865 573,564
Fixed Business Expenses 429,243 437,828 446,584
Taxes 16,589 67,311 129,019
Financing Activities - - -
Loan Payments 4,614 4,614 4,614
Total Cash Outflows 1,864,292 2,157,755 2,517,702

Cash Flow 65,768 268,445 515,048

Operating Cash Balance

 LeaFish
Projected Income Statement - Year One
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Income
Product A (Ssam Tuna) 44,685 42,660 44,010 42,660 43,470 42,930 46,530 49,095 51,210 53,730 44,370 42,030 547,380
Product B (Ssam Spicy Tuna) 33,900 32,400 33,400 32,400 33,400 33,400 35,650 37,250 38,900 41,100 33,750 32,100 417,650
Product C (Fish Tuna Taco) 44,685 42,660 44,010 42,660 43,470 42,930 46,530 49,095 51,210 53,730 44,370 42,030 547,380
Product D (Spicy Fish Tuna Taco) 33,900 32,400 33,400 32,400 33,400 33,400 35,650 37,250 38,900 41,100 33,750 32,100 417,650
Total Income 157,170 150,120 154,820 150,120 153,740 152,660 164,360 172,690 180,220 189,660 156,240 148,260 1,930,060
Cost of Sales
Product A (Ssam Tuna) 19,860 18,960 19,560 18,960 19,320 19,080 20,680 21,820 22,760 23,880 19,720 18,680 243,280
Product B (Ssam Spicy Tuna) 15,594 14,904 15,364 14,904 15,364 15,364 16,399 17,135 17,894 18,906 15,525 14,766 192,119
Product C (Fish Tuna Taco) 20,257 19,339 19,951 19,339 19,706 19,462 21,094 22,256 23,215 24,358 20,114 19,054 248,146
Product D (Spicy Fish Tuna Taco) 14,963 14,301 14,743 14,301 14,743 14,743 15,736 16,442 17,170 18,142 14,897 14,169 184,351
Total Cost of Sales 70,675 67,505 69,618 67,505 69,133 68,648 73,909 77,654 81,040 85,285 70,257 66,669 867,895
Gross Margin 86,495 82,615 85,202 82,615 84,607 84,012 90,451 95,036 99,180 104,375 85,983 81,591 1,062,165
Salaries and Wages
Owner's Compensation 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
Full-Time Employees 31,200 31,200 31,200 31,200 31,200 31,200 31,200 31,200 31,200 31,200 31,200 31,200 374,400
Payroll Taxes and Benefits 4,296 4,296 4,296 4,296 4,296 4,296 4,296 4,296 4,296 4,296 4,296 4,296 51,551
Total Salary and Wages 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 545,951
Fixed Business Expenses
Advertising 208 208 208 208 208 208 208 208 208 208 208 208 2,496
Customer Discounts and Refunds 280 280 280 280 280 280 280 280 280 280 280 280 3,355
Licenses/Fees/Permits 117 117 117 117 117 117 117 117 117 117 117 117 1,400
Office Expenses & Supplies 1,684 1,684 1,684 1,684 1,684 1,684 1,684 1,684 1,684 1,684 1,684 1,684 20,208
Postage and Delivery 400 400 400 400 400 400 400 400 400 400 400 400 4,800
Rent (on business property) 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Sales & Marketing 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 30,000
Utilities 5,582 5,582 5,582 5,582 5,582 5,582 5,582 5,582 5,582 5,582 5,582 5,582 66,984
Total Fixed Business Expenses 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 429,243
X. APPENDICES

Other Expenses
Amortized Start-up Expenses 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 17,792
Depreciation 194 194 194 194 194 194 194 194 194 194 194 194 2,334
Interest
Commercial Loan 149 147 146 144 143 142 140 139 137 136 134 133 1,691
Taxes 977 202 719 202 601 482 1,770 2,687 3,516 4,556 878 (0) 16,589
Total Other Expenses 2,803 2,026 2,542 2,024 2,421 2,301 3,588 4,503 5,331 6,369 2,689 1,810 38,406
Net Income 2,426 (677) 1,394 (674) 920 445 5,598 9,267 12,583 16,740 2,028 (1,484) 48,565
LeaFish
Projected Income Statement - Year Two
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Income
Product A (Ssam Tuna) 55,856 53,325 55,013 53,325 54,338 53,663 58,163 61,369 64,013 67,163 55,463 52,538 684,225
Product B (Ssam Spicy Tuna) 42,375 40,500 41,750 40,500 41,750 41,750 44,563 46,563 48,625 51,375 42,188 53,750 535,688
Product C (Fish Tuna Taco) 55,856 53,325 55,013 53,325 54,338 53,663 58,163 61,369 64,013 67,163 55,463 52,538 684,225
Product D (Spicy Fish Tuna Taco) 42,375 40,500 41,750 40,500 41,750 41,750 44,563 46,563 48,625 51,375 42,188 40,125 522,063
Total Income 196,463 187,650 193,525 187,650 192,175 190,825 205,450 215,863 225,275 237,075 195,300 198,950 2,426,200
Cost of Sales
Product A (Ssam Tuna) 24,825 23,700 24,450 23,700 24,150 23,850 25,850 27,275 28,450 29,850 24,650 23,350 304,100
Product B (Ssam Spicy Tuna) 19,493 18,630 19,205 18,630 19,205 19,205 20,499 21,419 22,368 23,633 19,406 24,725 246,416
Product C (Fish Tuna Taco) 25,322 24,174 24,939 24,174 24,633 24,327 26,367 27,821 29,019 30,447 25,143 23,817 310,182
Product D (Spicy Fish Tuna Taco) 18,704 17,877 18,428 17,877 18,428 18,428 19,670 20,553 21,463 22,677 18,622 17,711 230,438
Total Cost of Sales 88,343 84,381 87,022 84,381 86,416 85,810 92,386 97,067 101,300 106,606 87,821 89,603 1,091,137
Gross Margin 108,119 103,269 106,503 103,269 105,759 105,015 113,064 118,796 123,975 130,469 107,479 109,347 1,335,063
Salaries and Wages
Owner's Compensation 10,200 10,200 10,200 10,200 10,200 10,200 10,200 10,200 10,200 10,200 10,200 10,200 122,400
Full-Time Employees 31,824 31,824 31,824 31,824 31,824 31,824 31,824 31,824 31,824 31,824 31,824 31,824 381,888
Payroll Taxes and Benefits 4,381 4,381 4,381 4,381 4,381 4,381 4,381 4,381 4,381 4,381 4,381 4,381 52,577
Total Salary and Wages 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 556,865
Fixed Business Expenses
Advertising 212 212 212 212 212 212 212 212 212 212 212 212 2,546
Customer Discounts and Refunds 285 285 285 285 285 285 285 285 285 285 285 285 3,422
Licenses/Fees/Permits 119 119 119 119 119 119 119 119 119 119 119 119 1,428
Office Expenses & Supplies 1,718 1,718 1,718 1,718 1,718 1,718 1,718 1,718 1,718 1,718 1,718 1,718 20,612
Postage and Delivery 408 408 408 408 408 408 408 408 408 408 408 408 4,896
Rent (on business property) 25,500 25,500 25,500 25,500 25,500 25,500 25,500 25,500 25,500 25,500 25,500 25,500 306,000
Sales & Marketing 2,550 2,550 2,550 2,550 2,550 2,550 2,550 2,550 2,550 2,550 2,550 2,550 30,600
Utilities 5,694 5,694 5,694 5,694 5,694 5,694 5,694 5,694 5,694 5,694 5,694 5,694 68,324
Total Fixed Business Expenses 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 437,828
Other Expenses
Amortized Start-up Expenses 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 17,792
Depreciation 194 194 194 194 194 194 194 194 194 194 194 194 2,334
Interest
Commercial Loan 132 130 129 127 126 124 123 121 120 118 116 115 1,479
Taxes 4,980 4,011 4,658 4,011 4,509 4,361 5,971 7,118 8,154 9,453 4,855 5,229 67,311
Total Other Expenses 6,789 5,818 6,463 5,816 6,312 6,162 7,771 8,916 9,951 11,248 6,649 7,021 88,917
Net Income 18,439 14,560 17,148 14,563 16,555 15,961 22,402 26,988 31,134 36,329 17,939 19,434 251,454
LeaFish
Projected Income Statement - Year Three
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Income
Product A (Ssam Tuna) 69,820 66,656 68,766 66,656 67,922 67,078 72,703 76,711 80,016 83,953 69,328 65,672 855,281
Product B (Ssam Spicy Tuna) 52,969 50,625 52,188 50,625 52,188 52,188 55,703 58,203 60,781 64,219 52,734 67,188 669,609
Product C (Fish Tuna Taco) 69,820 66,656 68,766 66,656 67,922 67,078 72,703 76,711 80,016 83,953 69,328 65,672 855,281
Product D (Spicy Fish Tuna Taco) 52,969 50,625 52,188 50,625 52,188 52,188 55,703 58,203 60,781 64,219 52,734 50,156 652,578
Total Income 245,578 234,563 241,906 234,563 240,219 238,531 256,813 269,828 281,594 296,344 244,125 248,688 3,032,750
Cost of Sales
Product A (Ssam Tuna) 31,031 29,625 30,563 29,625 30,188 29,813 32,313 34,094 35,563 37,313 30,813 29,188 380,125
Product B (Ssam Spicy Tuna) 24,366 23,288 24,006 23,288 24,006 24,006 25,623 26,773 27,959 29,541 24,258 30,906 308,020
Product C (Fish Tuna Taco) 31,652 30,218 31,174 30,218 30,791 30,409 32,959 34,776 36,274 38,059 31,429 29,771 387,728
Product D (Spicy Fish Tuna Taco) 23,380 22,346 23,036 22,346 23,036 23,036 24,587 25,691 26,829 28,346 23,277 22,139 288,048
Total Cost of Sales 110,429 105,476 108,778 105,476 108,021 107,263 115,482 121,334 126,624 133,258 109,776 112,004 1,363,921
Gross Margin 135,149 129,087 133,128 129,087 132,198 131,268 141,330 148,494 154,969 163,086 134,349 136,684 1,668,829
Salaries and Wages
Owner's Compensation 10,506 10,506 10,506 10,506 10,506 10,506 10,506 10,506 10,506 10,506 10,506 10,506 126,072
Full-Time Employees 32,779 32,779 32,779 32,779 32,779 32,779 32,779 32,779 32,779 32,779 32,779 32,779 393,345
Payroll Taxes and Benefits 4,512 4,512 4,512 4,512 4,512 4,512 4,512 4,512 4,512 4,512 4,512 4,512 54,147
Total Salary and Wages 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 573,564
Fixed Business Expenses
Advertising 216 216 216 216 216 216 216 216 216 216 216 216 2,597
Customer Discounts and Refunds 291 291 291 291 291 291 291 291 291 291 291 291 3,491
Licenses/Fees/Permits 121 121 121 121 121 121 121 121 121 121 121 121 1,457
Office Expenses & Supplies 1,752 1,752 1,752 1,752 1,752 1,752 1,752 1,752 1,752 1,752 1,752 1,752 21,024
Postage and Delivery 416 416 416 416 416 416 416 416 416 416 416 416 4,994
Rent (on business property) 26,010 26,010 26,010 26,010 26,010 26,010 26,010 26,010 26,010 26,010 26,010 26,010 312,120
Sales & Marketing 2,601 2,601 2,601 2,601 2,601 2,601 2,601 2,601 2,601 2,601 2,601 2,601 31,212
Utilities 5,808 5,808 5,808 5,808 5,808 5,808 5,808 5,808 5,808 5,808 5,808 5,808 69,690
Total Fixed Business Expenses 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 446,584
Other Expenses
Amortized Start-up Expenses 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 17,792
Depreciation 194 194 194 194 194 194 194 194 194 194 194 194 2,334
Interest
Commercial Loan 113 112 110 108 107 105 104 102 100 99 97 95 1,253
Taxes 9,966 8,754 9,562 8,754 9,377 9,191 11,204 12,637 13,932 15,556 9,809 10,276 129,019
Total Other Expenses 11,756 10,542 11,350 10,540 11,161 10,974 12,985 14,416 15,710 17,332 11,583 12,049 150,398
Net Income 38,380 33,532 36,766 33,534 36,025 35,282 43,333 49,066 54,247 60,741 37,753 39,622 498,283
LeaFish
Projected Cash Flow Statement -
Year One
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Beginning Cash
Balance 50,000 54,845 55,810 57,463 58,428 61,384 62,461 71,261 84,647 94,203 116,927 121,260
Cash Inflows
Income from
Sales 157,170 150,120 154,820 150,120 153,740 152,660 164,360 172,690 180,220 189,660 156,240 148,260 1,930,060
Total Cash Inflows 157,170 150,120 154,820 150,120 153,740 152,660 164,360 172,690 180,220 189,660 156,240 148,260 1,930,060
Cash Outflows
Investing
Activities
Cost of
Sales 70,675 67,505 69,618 67,505 69,133 68,648 73,909 77,654 81,040 85,285 70,257 66,669 867,895
Operating
Activities
Salaries and
Wages 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 45,496 545,951
Fixed
Business
Expenses 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 35,770 429,243
Taxes - - 1,898 - - 1,285 - - 7,974 - - 5,433 16,589
Financing
Activities -
Loan
Payments 384 384 384 384 384 384 384 384 384 384 384 384 4,614
Total Cash Outflows 152,325 149,155 153,166 149,155 150,784 151,584 155,559 159,304 170,664 166,936 151,907 153,752 1,864,292
Cash Flow 4,845 965 1,654 965 2,956 1,076 8,801 13,386 9,556 22,724 4,333 (5,492) 65,768
Operating Cash
Balance 54,845 55,810 57,463 58,428 61,384 62,461 71,261 84,647 94,203 116,927 121,260 115,768
Ending Cash Balance 54,845 55,810 57,463 58,428 61,384 62,461 71,261 84,647 94,203 116,927 121,260 115,768
LeaFish
Projected Cash Flow Statement - Year Two
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Beginning Cash Balance 115,768 140,612 160,605 170,183 190,177 212,660 221,517 251,306 286,826 306,283 353,476 377,680
Cash Inflows
Income from Sales 196,463 187,650 193,525 187,650 192,175 190,825 205,450 215,863 225,275 237,075 195,300 198,950 2,426,200
Total Cash Inflows 196,463 187,650 193,525 187,650 192,175 190,825 205,450 215,863 225,275 237,075 195,300 198,950 2,426,200
Cash Outflows
Investing Activities
Cost of Sales 88,343 84,381 87,022 84,381 86,416 85,810 92,386 97,067 101,300 106,606 87,821 89,603 1,091,137
Operating Activities
Salaries and Wages 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 46,405 556,865
Fixed Business Expenses 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 36,486 437,828
Taxes - - 13,649 - - 12,882 - - 21,243 - - 19,538 67,311
Financing Activities -
Loan Payments 384 384 384 384 384 384 384 384 384 384 384 384 4,614
Total Cash Outflows 171,619 167,656 183,947 167,656 169,692 181,968 175,661 180,342 205,818 189,882 171,096 192,416 2,157,755
Cash Flow 24,844 19,994 9,578 19,994 22,483 8,857 29,789 35,520 19,457 47,193 24,204 6,534 268,445
Operating Cash Balance 140,612 160,605 170,183 190,177 212,660 221,517 251,306 286,826 306,283 353,476 377,680 384,213
Ending Cash Balance 140,612 160,605 170,183 190,177 212,660 221,517 251,306 286,826 306,283 353,476 377,680 384,213
LeaFish
Projected Cash Flow Statement - Year Three
Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Beginning Cash Balance 384,213 433,965 477,655 497,105 540,795 587,596 606,145 662,078 725,176 756,975 834,664 883,616
Cash Inflows
Income from Sales 245,578 234,563 241,906 234,563 240,219 238,531 256,813 269,828 281,594 296,344 244,125 248,688 3,032,750
Total Cash Inflows 245,578 234,563 241,906 234,563 240,219 238,531 256,813 269,828 281,594 296,344 244,125 248,688 3,032,750
Cash Outflows
Investing Activities
Cost of Sales 110,429 105,476 108,778 105,476 108,021 107,263 115,482 121,334 126,624 133,258 109,776 112,004 1,363,921
Operating Activities
Salaries and Wages 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 47,797 573,564
Fixed Business Expenses 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 37,215 446,584
Taxes - - 28,282 - - 27,322 - - 37,774 - - 35,641 129,019
Financing Activities -
Loan Payments 384 384 384 384 384 384 384 384 384 384 384 384 4,614
Total Cash Outflows 195,826 190,873 222,457 190,873 193,417 219,982 200,879 206,731 249,795 218,655 195,173 233,042 2,517,702
Cash Flow 49,752 43,690 19,450 43,690 46,801 18,549 55,934 63,098 31,799 77,689 48,952 15,645 515,048
Operating Cash Balance 433,965 477,655 497,105 540,795 587,596 606,145 662,078 725,176 756,975 834,664 883,616 899,261
Line of Credit Drawdowns - - - - - - - - - - - - -
Ending Cash Balance 433,965 477,655 497,105 540,795 587,596 606,145 662,078 725,176 756,975 834,664 883,616 899,261
LeaFish
Required Start-Up Funds for a New Business or
Opening Balance Sheet for an Existing Business
Required Start-Up Funds Amount Totals Depreciation Notes
Fixed Assets
Leasehold Improvements 10,000 7.00 years
Equipment 3,537 7.00 years
Furniture and Fixtures 2,000 5.00 years
Total Fixed Assets 15,537
Operating Capital
Pre-Opening Salaries and Wages 4,000
Inventory 6,561
Rent Deposits 25,000
Utility Deposits 1,395
Supplies 17,865
Advertising and Promotions 5,000
Licenses 117
Working Capital (Cash On Hand) 50,000 For existing businesses = Cash+Ppd Exp+A/R-A/P-Accrd Exp See Note below#
Total Operating Capital 109,938
Total Required Funds $ 125,474
Sources of Funding Amount Totals Loan Rate Term in Months Monthly Payments
Owner's Equity 79.70% 100,000
Additional Loans or Debt
Commercial Loan 20.30% 25,474 7.00% 84.00 $384.48
Commercial Mortgage 0.00% - 8.00% 240.00 $0.00
Total Sources of Funding 100.00% $ 125,474 $384.48
LeaFish
Salaries and Wages
Salaries and Related Expenses # Assumptions Wage Base Monthly Year One Year Two Year Three
Percent Change 2.00% 3.00%
Salaries and Wages
Owner's Compensation 1 $ 10,000 120,000 122,400 126,072
Wages
Full-Time Employees 3 31,200 374,400 381,888 393,345
Estimated Hours Per Week 48.00
Estimated Rate Per Hour $ 50.00
Total Salaries and Wages 4 41,200 494,400 504,288 519,417
Payroll Taxes and Benefits
Social Security 3.63% 1,496 17,947 18,306 18,855
Medicare 2.75% 1,133 13,596 13,868 14,284
Employment Tax 1.16% $ 5,000 19 232 232 232
Worker's Compensation 1.00% 412 4,944 5,043 5,194
Other Employee Benefit Programs 3.00% 1,236 14,832 15,129 15,582
Total Payroll Taxes and Benefits 4,296 51,551 52,577 54,147
Total Salaries and Related Expenses 45,496 545,951 556,865 573,564
LeaFish
Fixed Operating Expenses
Fixed Operating Expenses Monthly Year One Year Two Year Three
Percent Change 2.00% 2.00%
Expenses
Advertising $ 208 2,496 2,546 2,597
Car and Truck Expenses - - - -
Bank & Merchant Fees - - - -
Contract Labor - - - -
Conferences & Seminars - - - -
Customer Discounts and Refunds 280 3,355 3,422 3,491
Dues and Subscriptions - - - -
Miscellaneous - - -
Insurance (Liability and Property) - - - -
Licenses/Fees/Permits 117 1,400 1,428 1,457
Legal and Professional Fees - - - -
Office Expenses & Supplies 1,684 20,208 20,612 21,024
Postage and Delivery 400 4,800 4,896 4,994
Rent (on business property) 25,000 300,000 306,000 312,120
Rent of Vehicles and Equipment - - - -
Sales & Marketing 2,500 30,000 30,600 31,212
Taxes-Other - - - -
Telephone and Communications - - -
Travel - - - -
Utilities 5,582 66,984 68,324 69,690
Total Expenses 35,770 429,243 437,828 446,584
Other Expenses
Depreciation 194 2,334 2,334 2,334
Interest
Commercial Loan 141 1,691 1,479 1,253
Commercial Mortgage - - - -
Total Other Expenses 335 4,024 3,813 3,587
Total Fixed Operating Expenses 36,106 433,267 441,641 450,171
LeaFish
Projected Sales Forecast
Products and Services Assumptions % Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Product A (Ssam Tuna)
Price Per Unit $ 45.00 100.00%
Variable Cost Per Unit $ 20.00 44.44%
Gross Margin Per Unit $ 25.00 55.56%
Projected Unit Sales
Seasonality Factor 8.16% 7.79% 8.04% 7.79% 7.94% 7.84% 8.50% 8.97% 9.36% 9.82% 8.11% 7.68% 100.00%
Year One 993 948 978 948 966 954 1,034 1,091 1,138 1,194 986 934 12,164
Year Two Growth 25.00% 1,241 1,185 1,223 1,185 1,208 1,193 1,293 1,364 1,423 1,493 1,233 1,168 15,205
Year Three Growth 25.00% 1,552 1,481 1,528 1,481 1,509 1,491 1,616 1,705 1,778 1,866 1,541 1,459 19,006
Overhead Exp Allocation 3.00%
Projected Revenue $ 547,380
Variable Costs 243,280
Gross Margin 304,100
Overhead Expenses 29,377
Profit 274,723 50.19%
Breakeven Sales Revenue $ 52,877.78
Breakeven Sales Units 1,175
Product B (Ssam Spicy Tuna)
Price Per Unit $ 50.00 100.00%
Variable Cost Per Unit $ 23.00 46.00%
Gross Margin Per Unit $ 27.00 54.00%
Projected Unit Sales
Seasonality Factor 8.12% 7.76% 8.00% 7.76% 8.00% 8.00% 8.54% 8.92% 9.31% 9.84% 8.08% 7.69% 100.00%
Year One 678 648 668 648 668 668 713 745 778 822 675 642 8,353
Year Two Growth 25.00% 848 810 835 810 835 835 891 931 973 1,028 844 1,075 10,714
Year Three Growth 25.00% 1,059 1,013 1,044 1,013 1,044 1,044 1,114 1,164 1,216 1,284 1,055 1,344 13,392
Overhead Exp Allocation 3.00%
Projected Revenue $ 417,650
Variable Costs 192,119
Gross Margin 225,531
Overhead Expenses 29,377
Profit 196,154 46.97%
Breakeven Sales Revenue $ 54,401.01
Breakeven Sales Units 1,088
LeaFish
Projected Sales Forecast - Page 2
Products and Services Assumptions % Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals
Product C (Fish Tuna Taco)
Price Per Unit $ 45.00 100.00%
Variable Cost Per Unit $ 20.40 45.33%
Gross Margin Per Unit $ 24.60 54.67%
Projected Unit Sales
Seasonality Factor 8.16% 7.79% 8.04% 7.79% 7.94% 7.84% 8.50% 8.97% 9.36% 9.82% 8.11% 7.68% 100.00%
Year One 993 948 978 948 966 954 1,034 1,091 1,138 1,194 986 934 12,164
Year Two Growth 25.00% 1,241 1,185 1,223 1,185 1,208 1,193 1,293 1,364 1,423 1,493 1,233 1,168 15,205
Year Three Growth 25.00% 1,552 1,481 1,528 1,481 1,509 1,491 1,616 1,705 1,778 1,866 1,541 1,459 19,006
Overhead Exp Allocation 3.00%
Projected Revenue $ 547,380
Variable Costs 248,146
Gross Margin 299,234
Overhead Expenses 29,377
Profit 269,858 49.30%
Breakeven Sales Revenue $ 53,737.58
Breakeven Sales Units 1,194
Product D (Spicy Fish Tuna Taco)
Price Per Unit $ 50.00 100.00%
Variable Cost Per Unit $ 22.07 44.14%
Gross Margin Per Unit $ 27.93 55.86%
Projected Unit Sales
Seasonality Factor 8.12% 7.76% 8.00% 7.76% 8.00% 8.00% 8.54% 8.92% 9.31% 9.84% 8.08% 7.69% 100.00%
Year One 678 648 668 648 668 668 713 745 778 822 675 642 8,353
Year Two Growth 25.00% 848 810 835 810 835 835 891 931 973 1,028 844 803 10,441
Year Three Growth 25.00% 1,059 1,013 1,044 1,013 1,044 1,044 1,114 1,164 1,216 1,284 1,055 1,003 13,052
Overhead Exp Allocation 3.00%
Projected Revenue $ 417,650
Variable Costs 184,351
Gross Margin 233,299
Overhead Expenses 29,377
Profit 203,923 48.83%
Breakeven Sales Revenue $ 52,589.59
Breakeven Sales Units 1,052
 Employee Employer Total
sss
348.48 707.52 1,056.00
pag ibig
100.00 100.00 200.00
philhealth
112.50 112.50 225.00

Staff’s Quantity Prices

Uniform/PPE
Cap P449.50
each x 12 =
3 P449.50 x 3=
Php1,348.5

Clear Mask P265.50 x 3=

Php796.5
3

Apron P265.50 x3 =
3 Php796.5
Survey Questionnaire and its Interpretation

Q1. Are you a health conscious person?

78% Yes
22% No
T1: 78% of people we conduct a survey around Angeles are health conscious and 22% are not a
health conscious. Most of these 78% of respondents are female who always considered their
healthy habit or lifestyle.
Q2. What do you do in order to be healthy?
58% Exercise
31% Diet
11% Others
T2: 58% in 100 person do excercise in order to be healthy and 31% of them are taking diet in
order to be healthy but 7 person in 31% of who are taking diet are male.

Q3. Does your work/occupation involve physical activity like running, lifting, etc.?
66% Yes
34% No
T3: 66% of people we conduct survey answered yes that their work involve physical activity like
running, lifting etc. But 3/4 of them are female.
Q4. Do you eat fish?
98% Yes
22% No
T4: 98% of 100 person we conduct a survey are eating fish and most of them between 18-28
years old.
Q5. What fish do you prefer?
47% Tuna
48% Milkfish (Bangus)
5% Dory
T5: Almost 48% of them much prefer milkfish and 47% liked tuna fish. These two kinds of fish
will be used in the product.
Q6. Would you try eating fish wrapped with lettuce?
68% Yes
32% No
T6: 68% answered yes in the survey that they would try eating fish wrapped with lettuce while
32% answered that they will not try eating fish wrapped with lettuce.
Q7. Which size do you prefer?
45% Bite size
55% Hand full
T7: In the survey we conducted, 45% prefers a bite size of the product and the remaining 55%
prefers hand full size.
Q8. Which taste do you prefer (for the fish)?
20% Salty
30% Sweet
15% Sour
35% Spicy
T8: 20% of the respondents answered that they prefer a salty taste for the fish, 30% answered
they want a sweet taste for the fish while 15% prefers a sour taste and 35% answered they want a
spicy taste for the fish. Therefore the preferred taste for the fish is the sweet and spicy.
Q9. Which sauce would you prefer?
26% Salty
26% Sweet
48% Spicy
T9: 48% of the respondents prefer spicy sauce for the fish, the salty and sweet sauce both got the
26% of the respondents. Therefore the preferred sauce of the respondents is the spicy.
Q10. How much are you willing to spend for the products?
Bite Size (3 pcs.) Hand full
19% P20.00 11% P40.00
30% P25.00 13% P50.00
22% P30.00 5% P60.00
T10: 19% of the respondents are willing to pay P20.00 for the bite size. 30% are willing to pay
P25.00 and P22.00 of the respondents are willing to pay P30.00 for the bite size. 11% of the
respondents are willing to purchase the product for P40.00. 13% are willing to pay P50.00 for the
product and 5% are willing to purchase the product for P60.00. Therefore the suggested price for
the bite size is P25.00 and for the hand full is P50.00.
Q11. Where would you most probably buy the product?
20% Malls
63% Grocery Stores
17% Others
T11: 63% of the respondents wants to buy the product in the Grocery Store. 20% answered Malls
and the 17% are others. Therefore the location of the business will be inside of the Grocery Store