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SWOT Analysis Reebok

Reebok International designs and markets sporting apparel and footwear. It has a strong marketing strategy including campaigns that promote new products. One strength is its success in the women's sector, which is a larger market than men's athletic shoes. Reebok sponsors top athletes to promote the brand globally. Weaknesses include slowing growth in the footwear market and potential overstocking by retailers. Opportunities exist in developing more modern and technological products. Threats include over-reliance on footwear sales and potentially expensive new marketing.

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930 views2 pages

SWOT Analysis Reebok

Reebok International designs and markets sporting apparel and footwear. It has a strong marketing strategy including campaigns that promote new products. One strength is its success in the women's sector, which is a larger market than men's athletic shoes. Reebok sponsors top athletes to promote the brand globally. Weaknesses include slowing growth in the footwear market and potential overstocking by retailers. Opportunities exist in developing more modern and technological products. Threats include over-reliance on footwear sales and potentially expensive new marketing.

Uploaded by

Crazy Solo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Reebok International designs and markets sporting and athletic apparel.

The Company was a major player in the sports and fitness product markets which
particularly offers footwear. The first element of SWOT analysis is the strength.
Reebok International has an excellent marketing strategy. The company employed
a strategy of reinventing its bands to gain market share. Along with this, the
company introduced new marketing campaigns to promote them. Rebook
International created a marketing campaign entitled Reebok’s “Sounds and
Rhythm of Sport” fuses music and entertainment with sports and performance.
Another one of Reebok strengths was its success in the women’s sector. The
women sector was even more important because the market for women’s
athletic shoes is larger than that of men. The company also expanded its product
offerings into more lifestyle and performance categories, introducing new
products segments. Just like Adidas-Solomon, Reebok International also
sponsored many top athletes like Andy Roddick and Venus Williams (tennis), Jaz-Z
and Pharell Williams (music stars). Globally very well known celebrities enhance
the company name to be more popular and make it as a strong brand new. The
second element of SWOT analysis is weaknesses. Reebok International has also
have its weaknesses. The footwear markets growth was slowing. Athletic apparel
gives scope for a larger and more diverse range of products, keeping the market
fast growing. There is also danger of stockpiling products by retailers. They tend
to order more products than they can sell. This could result from leaving the
companies with large inventories and decrease in sales. The third element of
SWOT analysis is the opportunities available for Reebok International. Reebok had
started developing its product to make it more modern and has invested heavily in
added technology to enhance its shoes. There is a new performance marketing
campaign, which utilizes athletes and the vector logo in new and creative ways that
catches up the attention of everybody. This campaign included television, print ads
and in store marketing packages. Reebok executed unified product, marketing, and
sales strategies across all boarders presenting the Reebok brand in a more relevant
and consistent manner. The fourth element of SWOT analysis is threats. Therese is
an over reliance on footwear sales of Reebok brand in the market. With this, it
risked losses, whereas other competitors can fall back on their apparel division.
The threat also includes potentially expensive new product marketing. Lastly,
Reebok’s original success stemmed from the women’s aerobics market in 1980’s.
It has since become apparent that the company has shied away from its roots.
These are all the SWOT analysis of the Adidas and Reebok before merger and
acquisitions.

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