High Converting YouTube Ads PDF
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BintHigh Converting YouTube Ads PDF
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Bint- Introduction: Introduces the importance of YouTube ads for virtual businesses and outlines the ten strategies covered in the guide.
- Strategy 1: Choose Your Format Wisely: Explains different ad formats and how to select the best one for your personal strategy.
- Strategy 2: Use YouTube Targeting Options: Discusses the importance of targeting and provides options for creating YouTube audiences.
- Strategy 3: Make Sure Your Ads Are Impactful: Highlights factors like length, purpose, and clarity to ensure ads capture audience attention.
- Strategy 4: Make Sure Your YouTube Profile is Complete: Emphasizes the importance of completing your YouTube profile to establish trust.
- Strategy 5: Add Interactive Elements to Your Ads: Describes how to enhance ads with interactive elements like shopping carts and links.
- Strategy 7: Use Both In-Stream and Discovery Ads: Explains benefits of leveraging both in-stream and discovery ads for wider reach.
- Strategy 6: Use a Compelling Story: Advises on creating an emotional connection through storytelling in ads.
- Strategy 8: Use Video Remarketing: Provides guidelines on using remarketing to re-engage website visitors.
- Strategy 9: Know Your Competitors: Discusses competitive analysis to improve ad strategy through market research.
- Strategy 10: Track Your Stats: Stresses the importance of monitoring advertising metrics for strategy optimization.
- Conclusion: Summarizes the guide and reinforces the value of implementing the outlined strategies for effective YouTube ads.
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
INTRODUCTION
Creating YouTube ads is important for anyone who is looking to launch any sort
of virtual business. Once your ad is created, you will need a way to get it in
front of the right audience with as little cost to you as possible.
Here are the 10 BEST Strategies for High Converting YouTube Ads
1. Choose your Format WISELY
2. Use YouTube Targeting Options
3. Make Sure Your YouTube Profile is Complete
4. Ad Interactive Elements to Your Ads
5. Use a COMPELLING STORY
6. Use both In-Stream and Discovery ads
7. Use Video Remarketing
8. Know Your Competitors
9. Track Your Stats
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 1: CHOOSE YOUR
FORMAT WISELY
One thing that throws many people off regarding YouTube ads, is that there are so many
different kinds of ad formats available.
You must make sure you’re utilizing the correct type of ad for your personal
strategy! Here are the types of ads available on YouTube:
Ad Format Placement Platform Specs
Display Ads Appears to the right of the feature Desktop 300x500 or 300x60
video and above the video suggestion
list. For larger players, this ad may
appear below the player.
Overlay Ads Semi-transparent overlay ads that Desktop 468x60 or 728x90
appear on the lower 20% portion of image ads or text
your video.
Skippable Video Ads Allow viewers to skip ads after 5 Desktop, mobile Plays in video player
seconds, if they choose. Inserted devices, TV, and
before, during, or after the main game consoles
video.
Non-skippable Must be watched before your video Desktop and Plays in video player.
video Ads can be viewed. Long non-skippable mobile devices 15-30 seconds in
ads may be up to 30 seconds long. length depending on
These appear before, during, or regional standards
after the main video.
Non-skippable video ads of up to 6 Desktop and Plays in video player
Bumper Ads
seconds that must be watched mobile devices
before your video can be viewed.
Sponsored Cards Display content that may be relevant to Desktop and Card sizes vary
your video, such as products featured mobile devices
in the video. Viewers will see a teaser
for the card for a few seconds. They
can also click the icon in the top right
corner of video to view cards.
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 2: USE YOUTUBE
TARGETING OPTIONS
Your ad is only ever as good as your audience, so make sure that you use a
targeted approach. This will greatly reduce your ad spend, and make sure your
ads are placed in front of the people who are most likely to convert, click or
subscribe.
You can create YouTube audiences based on:
Interests
Keywords
URLs to related products or services
Location
Sex
Age
Your best selling products or most watched videos
Search terms
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 3: MAKE SURE YOUR
ADS ARE IMPACTFUL
It is also important to make sure that your YouTube ads serve their purpose and
explain your product, channel, or service clearly concisely. Remember, you have
just a few short moments to capture your audience’s attention, so you must
make every second count!
Here are some important factors that contribute to a successful YouTube ad:
Length
Your Video Ad can be as short as 12 seconds, but anything under 3
minutes can be used. The most successful YouTube ads are 1 minute or
less
State Your Purpose
Make sure your video ad clearly states your end goal to the consumer.
Whether that is to visit your website, or subscribe to your channel
Define Your Product or Service
Clearly name your brand, and repeat it a few times throughout your video.
This will help to ensure that people remember your brand name!
A Strong Call to Action
Remember, most products sell because they give the user something that
they want which will make them happy. Make sure your call to action
explains how your product can accomplish this for the viewer
Clarity
Make sure your viewer knows who you are, what your brand is, how it can
help them, and what they need to do next. Selling = walking clients
through the journey from start to finish.
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 4: MAKE SURE YOUR
YOUTUBE PROFILE IS COMPLETE
In order to establish trust, your audience must know who you are and know what
your brand is about! The simplest way to do this is to make sure that your
YouTube channel information is complete, with details about your product,
brand or service, as well as contact links. These links can even help to drive
traffic to your website!
Make sure to link any other social media channels you have, select a quality
image for your channel header, and fill out your about section completely.
STRATEGY 5: ADD INTERACTIVE
ELEMENTS TO YOUR ADS
YouTube has the functionality to allow you to link shopping carts, links to
websites and calls to action which will appear during your ad! TrueView
ads allow YouTube advertisers to create dynamic, pop up elements that drive
traffic to your end goal - sales!
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 6: USE A COMPELLING
STORY
Nobody likes a sales pitch, and with so many ads skippable on YouTube, it’s
important to separate yourself and establish your authority.
The BEST way to accomplish this is to create an EMOTIONAL appeal which
makes you seem more human, and makes the audience relate to you.
Whether you want to use a compelling backstory, or even humor that will keep
your audience laughing, creating that human connection is important for anyone
advertising on video!
STRATEGY 7: USE BOTH IN-
STREAM AND DISCOVERY ADS
In order to be successful on YouTube, you need to be sure to use these tools
when appropriate. They are vastly different systems, and knowing when to
use one or both of them can make all the difference with your ad spend
dollars.
What’s the difference?
In-Stream Ads: In-stream ads are the ads you will see before, during, or
after another video
Discovery Ads: Discovery ads appear next to related YouTube videos, as a
part of your YouTube search results OR you can also find these alongside
other content across the Display Network
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 8: USE VIDEO
REMARKETING
If you don’t know what remarketing is, it is a way to follow your website visitors
with advertisements in other places. It is something you experience every day!
Let’s say you go to a website that sells shoes, when you are scrolling through
YouTube or other social media platforms, you will likely see advertisements from
the websites you JUST visited!
Here is a diagram of how this works:
Client is Client leaves Your Ad on
Potential Client Your Website
tracked your site YouTube
Client Returns
to your Website
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
STRATEGY 9: KNOW YOUR
COMPETITORS
Chances are, you are likely competing with more than a few people in your
section of the marketing world.
Don’t be threatened by the competition, use them to your benefit! Seek out
competitor videos and watch them so you can see what strategies they are
using. Never copy, but you can use this market research for information to create
your YouTube Ad!
STRATEGY 10: TRACK YOUR STATS
Data is king in the marketing world. The only way you can know if you are
being efficient or successful is to compare your stats on a daily basis.
Keep a spreadsheet which you update daily to track the expansion or your
channel, audience growth, purchases made, subscribers, clicks, and conversions
on all of your ads!
© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
CONCLUSION:
80% of all traffic online goes through video, so if you are not utilizing YouTube
ads, you are missing out on a substantial audience base!
Use these 10 strategies and you will have top converting ads, just like mine
which bring me in 10’s of thousands of dollars a month!
Ted McGrath is a theater performer,
speaker, and best selling author. He
has created 5 household brands and
made millions teaching Coaches,
Speakers, and service based Business
Owners how to turn their life story and
life experience into a lucrative business
that impacts millions and makes
millions.
Ted brings a unique approach to
coaching, speaking, transformation,
and information marketing by
combining his business/marketing
strategies and his transformational
skill set with his talent as a performer.
He has devoted his life to
transformation, storytelling, and
helping others share their true
message with the world. What’s your
Message?
