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Bangladeshi Instagram Influencers

This document compares the top Instagram accounts in Bangladesh based on number of followers. Mehazabien has the most followers with 3.12 million, followed by Bidya Sinha Mim with 2.3 million. However, an analysis of engagement from July 1-15 found that while Purnima has 40% fewer followers than Mehazabien, her posts generated 65k more engagement. Purnima's engagement rate was also 227% higher than Mehazabien's. The document concludes that solely focusing on number of followers when choosing influencers can be reckless, and engagement metrics provide more useful insights.

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112 views5 pages

Bangladeshi Instagram Influencers

This document compares the top Instagram accounts in Bangladesh based on number of followers. Mehazabien has the most followers with 3.12 million, followed by Bidya Sinha Mim with 2.3 million. However, an analysis of engagement from July 1-15 found that while Purnima has 40% fewer followers than Mehazabien, her posts generated 65k more engagement. Purnima's engagement rate was also 227% higher than Mehazabien's. The document concludes that solely focusing on number of followers when choosing influencers can be reckless, and engagement metrics provide more useful insights.

Uploaded by

Rownok
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Comparative Snapshot of Top Bangladeshi Celebrities in Instagram

The Most Followed Instagram Accounts in Bangladesh

Mehazabien Bidya Sinha Mim Sabnam Faria Tahsan

1 2 3 4

3.12 Mn 2.30 Mn 2.21 Mn 2.14 Mn


Followers Followers Followers Followers

Purnima Jaya Ahsan Mithila Tawsif Mahbub

5 6 7 8

1.91 Mn 1.88 Mn 1.80 Mn 1.79 Mn


Followers Followers Followers Followers

Source: Instagram | Social-Bond


To paraphrase Christina Newberry of Hootsuite, to pull off an effective
influencer marketing campaign you need to consider the Relevance, Reach
& Resonance of the influencers. A relevant influencer for your brand will have
contents and a follower base that closely aligns with your target audience.
And Resonance is the potential level of engagement the influencer can create
with an audience relevant to your brand. There are only a few Bangladeshi
Mega Influencers (1 Mn+ Followers) in Instagram and almost all of them are
A list celebrities. This limits your options if you’re also going for a higher reach
number. But going for the influencer with the biggest follower count is not
always the best option. A huge follower count is meaningless if the followers
are not interested in your brand. This can happen if the influencer lacks
resonance which we can estimate by analyzing the engagement metrics.
Engagement Analysis | Timeline July 1 – July 15

3.12 Mn 2.21 Mn 2.14 Mn 1.91 Mn 1.88 Mn 1.79 Mn


Followers Followers Followers Followers Followers Followers

130 K

Engagement per Post


73 K
65K
49.8 K 49.3 K
34.3 K

Mehazabien Sabnam Faria Tahsan Purnima Jaya Ahsan Tawsif Mahbub

2.08% 1.55% 3.41% 6.80% 2.65% 2.75%


Engagement Rate Engagement Rate Engagement Rate Engagement Rate Engagement Rate Engagement Rate

2.5 2.5 3 2 3 1
Posts per Week Posts per Week Posts per Week Posts per Week Posts per Week Posts per Week

Source: Rival IQ
Purnima despite having 40.62% less followers compared to the most
followed celebrity Mehazabien generated 65K more engagement per post
compared to Mehazabien. And consequently, had a 226.92% better
engagement rate in the first 15 days of July. Please note, Purnima posted only
3 times and Mehazabien posted 8 different post during this timeline. Analysis
of this short timeline does not necessarily indicate Mehazabien’s account
constantly generates less engagement per post compared to Purnima’s
account. However, this goes to show relying on only the number of followers
for choosing an influencer for your next influencer marketing campaign on
Instagram is a reckless decision.
Let's Connect

Joyanta Mridha
Digital Marketer

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