Commercial Complex Research Paper
Commercial Complex Research Paper
BY:
Group 2
ARC - 3105
2020
TABLE OF CONTENTS
CONTENT PAGE
1.1 Introduction 1
1.1 Introduction
The growing population of shopping centers and malls rising from one place
to another provide a huge influence to the social life and economic stability of an
area. These commercial establishments are not only providing its people a place
to shop but also a center of entertainment as it houses various activities for them
to have fun and spend their time. These commercial establishments house jobs,
The history of shopping centers or collection of retailers dated way back the
ancient times along with the Middle Eastern covered markets and showed how
long it has been a part of people’s life. From the collection of retailers in one area,
the idea of these shopping centers grows and branches to different types based
Although these shopping centers started as a tool to fill the gap created by
growing population, it grows to a center that offers a variety of choices for their
consumer. It varies from the displays of items for their fashion needs, electric
appliances, gifts, etc. It also evolves from small to enormous shopping malls with
which was initially created as a destination community center where people could
1
come together to shop and interact socially has evolved and affects an area
economically.
commercial establishments along with the fact that it houses some of the largest
malls in the world. The Philippine retail property sector has evolved over the years
from the basic walled-in structure lined with shops along its corridors to open
or any huge commercial establishments is built within their vicinity, Filipino people
Despite the fact that these commercial establishments give off positive
impact for the progress of an area, the pollution, traffic congestion, overcrowding
the environment and its people. Some of the mentioned consequences reflect
society's health and if neglected, can lead to problems that give huge impact to
every variable, even the gain of the economy. Take note also that even with
recognition of how our country owns some of the largest malls in the world,
In addition, the country’s capital city, Manila, has been the hub of Philippine
business and industry. Most of the biggest and grandeur shopping centers are
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region beside Manila that is following the growing population of shopping centers
of the said capital city. One of the provinces under CALABARZON is the Cavite.
Cavite province develops from a brave province fighting for independence to one
of the most industrialized and fastest growing provinces across Metro Manila.
because of its fast and attractive location for many businesses, investors, and even
advantageous for both business and leisure. They also act as a gateway to
destinations like Tagaytay, Batangas and other getaways that are not easily
accessible from Metro Manila. With this growing attention, it became an attraction
for the developers as an ideal location for shopping complexes which are not only
a place to shop but, as well as a place for having fun and spending quality time,
establishments and despite these massive spaces, they seems to never run out of
could say that these commercial establishments like malls, shopping centers and
establishments commonly seen in the business area is already part of the Filipino
culture.
Moreover, this culture of ours should reflect the settings and arrangement
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as a movement to be applied for the sake of aesthetics but also to symbolize the
commercial complex that would exhibit an efficient structure that would sustain
Filipino culture through architecture in the province of Cavite. This proposal is not
only for comfortability of the consumers and users of the complex but to enhance
The Municipality of Silang is a first class municipality that belongs to the 5th
district of province of Cavite and located to the eastern part of the province.
population which resides on its 64 barangays, 5 are urban and 59 of the barangay
belongs to the rural part. This is a municipality with a 154.41 sq. km. of total land
Dasmariñas, General Mariano Alvarez and Carmona; on the west by Amadeo and
General Trias; on the east by the municipality of Carmona and the province of
with the manufacturing and trade as sources of income. In addition to this, the land
4
and start their business. With this reason, the population of Silang rose up and
With the effect of attraction to the people which reflects the municipality’s
image and economy, its subject should also be considered and how these
(2016), their study testifies the cognitive responses and affective responses
the consumers. To supplement the claim of emotional effects to the consumer and
Jonides, and Kaplan’s study (2018) that the urban environment creates an effect
that is less advantageous to the well-being of the people. In contrast to the natural
environments that give intriguing stimuli that rejuvenate the mood and overall
complete shopping experience” not simply by products shopped for' and so “The
ambience factor consists of elements such as odor, temperature, color, air quality,
etc. Thus, creating positive ambience with the help of elements such as odors,
People nowadays go shopping either for a specific purpose but almost for
5
one’s routines. Through careful study and analysis of consumer’s behavior, their
needs and wants, and the contextual surroundings of the property or the
environment will give researchers a wide understanding which will help to create
strategies and solutions and achieve the design purpose: to give consumers a
higher level of shopping experience and facilitate an individual to escape from the
The projects’ design concept will focus on the general idea to figure out the
buildings’ program: Its Form, which is the main aspect of the design according to
its character considering its function, the placement and features of building that
reflects its intended use; Time, that challenges its stability and steadiness, built to
last and that will serve people in the long run; Economic, not just to give service to
not only compete for aesthetic, but much emphasis is put on efficiency. In addition,
the placement of a building form in relation to its site, the environment and its
climate being in the tropical region, the buildings’ amenities and departments
comprising the needs and wants of the consumers, and the factors that explain
their choice and attraction in order to predict their behavior in choosing a shopping
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1.5 Statement of the Problem
Main:
Secondary:
• What are the consumer’s behavior inside and outside the mall?
building?
In line with this, the researchers believes that the following would find the result
• To the Students: The study will serve as a reference for the students as they
learn to develop and discover their own design conceptualization. This will help
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• To the Entrepreneurs: The study will help entrepreneurs to understand how
commercial complexes operate. This will give them the idea on how to better
information that would help them in further developing their own concept and
ideas. Provided with a new study, they could possibly grow new knowledge that
• To the City Planners: The study will help city planners by exposing them with
different approaches in developing the land use of an area. This could show
then the possibilities that could happen in cases where a large commercial
• To the Future Researchers: The study will aid the future researchers that
would aim for a similar study. This would be beneficial for them for being a
• Projects Objectives
o General Objective
Filipino Architecture.
8
o Specific Objective
relax.
the mall.
• Design Objectives
o General Objective
behavior.
o Specific Objective
shopping behavior.
visitors.
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1.8 Scope of the Study
• Shopping Complex
• Administrative office
• Open space/Parks
• Road networks
The study revolves on the architectural design and plans for a proposed
would further amplify the project. The proposal is limited on the plans of plumbing,
10
1.10 Definition of Terms
• Contextual
and structures.
commercial activities.
varying widely.
• Operational
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the government or state. The de facto most senior figure in an executive
municipal services.
something
space in a warehouse.
features of an area.
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o Geography - the study of places and the relationships between people
habitats.
o Fault Line - is a break or fracture in the ground that occurs when the
13
CHAPTER II
CASE STUDY
Architect: Benoy
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Situated at Guangzhou in China, Parc Central is considered as a
“Stadium for retail” to the growing economy of Pearl River Delta city which
uniquely blends the low-rise above and below-ground retail development within
rise building, standing 24m in height with two levels above ground and three
heart of the development, the landscape, with its varying levels and forms of
greenery, has created a place to socialize, rest and relax; a ‘Place to breathe’
within the city center. It is lower than the surrounding buildings, making the
design called for an eye-catching and powerful visual statement; one which
Its vision was to contribute socially and spatially to the city, as well as
economically. Located along the city’s “Green Axis”, the vision for Parc Central
was to be the center of interest and create a new ‘Central Park’. To achieve this
and preserve the ground level environment, much of the development has been
placed underground. The gardens, planted walkways and living walls create a
wavelike motion green space which blends not only with the development itself
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but the surrounding view within the street. Ultimately, the design offers a
“Double fish” which is the symbol for peace, harmony and fortune in the
steel monocoque roof structure. The two buildings curve around the central
gardens and are joined by a pedestrian bridge at one end. The monocoque roof
Benoy’s Interior Design Team has also introduced the geometry of the
architecture, with fluid ceiling cove forms and uninterrupted joinery along the
void edges. Large atriums punctuate the retail journey and draw light into the
natural background for the mall, showcasing its tenants and their merchandise
to maximum effect.
Advantages
• Clean with plentiful toilets and changing facilities for the babies.
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• Beautifully landscaped open air park.
• The mall connects to the city Bus Rapid Transit making for easy
connections.
Disadvantages
• Confusing layout for the users. The users experience difficulty to get
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Gallery
Masterplan
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19
2.1.2 Hashimoto Konoha Mall
Architect: Jerde
of its kind lifestyle ‘eco-leisure’ destination that introduces sustainability and eco-
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experience. Designed by The Jerde Partnership, the building is made up of
84,000 square meters (approx. 900,000 square feet) of retail leisure functions
anchor, and premier food court. Designed as a new community gathering place
for the Hashimoto district. Inspired by its natural surroundings and cultural
embraces nature and sustainability, along with fundamental retail strategies, into
all elements.
from the organic and transformative power of nature. The characteristics of the
project unite to fulfill its role as the premier community gathering destination. The
concept of the garden walk is the fundamental spine of the overall design –
bringing nature and sustainable value into the buildings and pedestrian spaces.
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It is said that the project is accomplished through careful study and
park also provided a strategic inspiration for the circulation into and through the
project. The river and motion of water is referenced through the contouring
elevation of the front façade, while its wavelike motion design creates a landmark
that can be seen from the elevated city ring road of Fukuoka. The open-air garden
walk, the center’s main community square, contains lush landscaping that creates
an organic outdoor environment with spaces for exploring, resting and enjoying
entertainment.
The garden walk brings the people and nature coexistence with an organic
natural setting filled with water, trees, flowers, and plants combined with shopping
and dining to create a one-of-a-kind pedestrian street similar to those found in the
world’s most historic and memorable cities. Additionally, while this key concept
originates at the garden walk, one of the primary entries to the project is the careful
blending of nature and modern design carries through the center with a variety of
retail offerings and comfortable, intimate spaces highlighted by soft tones and
materials.
and incorporate social and leisure elements. “To create a desirable destination
that people will see as their community hub and return to time and again, while
22
carefully fitting into its surroundings as an authentic place of the region” is
Advantages
• Food courts
• Plenty of parking
Disadvantages
23
Gallery
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25
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2.1.3 Parque Toreo Central
27
Parque Toreo Central is one of the trend followers of urban transformation
made possible by Sordo Madaleno Arquitectos who are a leading architectural firm
based in Mexico. This project measures 51,753.60 square meters of land which
includes the main road accesses. Its total built area reach out to 440,580 square
meters which includes the shopping mall, a hotel and its three corporate buildings.
This shopping mall successfully concluded last October 2014 and the second
This project was labeled as “a great park” which reflects an urban space
setup that unites exceptionally different uses. It uses a dynamic approach on how
people would travel across the shopping mall by letting them circulate among the
fountains, trees and open spaces that envelop the area. The architects of this
project aim to provide an enjoyable public area that would not sacrifice social
interaction of the citizens of the area and further develop the city as a whole.
The vegetation has been the key factor for achieving the well balanced
atmosphere of retail spaces in the design. The integration of these big trees inside
the facility is what elevates the sense of belongingness with nature that breaks the
In order to make the integration of big trees possible, the complex also
includes its magnificent glass ceiling. This glass ceiling provides the adequate
need of lights for the trees to prosper. In addition to this, this glass ceiling also
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makes room for natural lighting for the large portion of the complex that makes it
save more for its utility cost and also took a great care for the environment.
Advantages
• A square with a modern design and a large steel roof with a light
entrance
Disadvantages
• Poor accessibility and low security outside the mall, i.e. Parking lots, and
• Traffic issues
29
Gallery
30
31
32
2.1.4 Jewel Changi Airport
new community-centric typology as the heart, and soul, of Changi Airport. Jewel
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facilities, dramatically asserting the idea of the airport as an uplifting and vibrant
Garden.”
This 135,700 sqm center includes facilities for landside airport operations,
indoor gardens and leisure attractions, retail offerings, restaurants and cafes, and
hotel facilities, all in one place. The north, south, east, and west part have
gateway gardens that orient the visitors and offer visual connections between the
internal program elements of Jewel and the other airport terminals. Around the
gardens is a multi-level retail marketplace on five levels that access the garden
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The geometry of Jewel is based on a semi-inverted toroidal dome roof.
On the fifth level is the Canopy Park, which includes 14,000 sqm of attractions
integrated within the garden spaces. These include net structures suspended
topiary walk, horticultural displays, and an event plaza for 1,000 people. With
Advantage
Disadvantage
• Overcrowding.
35
Gallery
36
2.2 Local Study
Metro Manila
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Located in Metro Manila Philippines, the Ayala Malls Manila Bay (formerly Ayala
Malls Bay Area) is a shopping mall developed by Ayala Land Inc. under the Ayala
Malls brand. It opened on September 26, 2019 being the first Ayala Mall in
Parañaque.
Ayala malls is known for housing local and global brands, entertainment and
recreational facilities, and featuring pocket gardens inside a busy urban center.
Being the biggest among Ayala Malls, it features a 1-hectare Central Garden and
ten digital cinemas, including an A-Giant Screen cinema & A-Luxe Recliner Seats
for select cinemas. The mall also hosts multiple entertainment and leisure facilities
38
including the largest Timezone branch in the country, at 2,000 square meters.
Ayala Malls Manila Bay has four dedicated country-specific shopping sections, the
The shopping center faces a spectacular view of the Manila bay, in which
its name derived. The garden also houses sculptures by brass sculptor artist
Michael Cacnio, and Visayan designers Vito Selma and Ann Pamintuan. A “multi-
modal transportation hub” also makes it easier for people to enter the mall via
there are signs inside the mall written in four languages: Japanese, Korean,
Inside, you’ll also find mini Japan and Korea towns, featuring shops and
restaurants from the two countries. Of course, there is also a little Filipino village,
Advantages
• Open playground.
• View of the open garden from the food shops which are mostly
outside.
39
Disadvantages
• There are still lots of closed stores because the mall is relatively new.
Gallery
40
41
42
2.2.2 UP Town Center
Location: 249, 216 Katipunan Ave, Diliman, Quezon City, 1800 Metro Manila
Architect: Benoy
City, Metro Manila, Philippines, opened on September 30, 2013 and managed by
the Ayala Malls group. Ayala Land secured a 25-year lease contract with the
University of the Philippines to develop the 7.4 hectares or 18 acres lot which is
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part of the university's campus to build a shopping mall complex. It is said that the
trees already in the lot were not cut down and 40 percent of the land are designated
The U.P. Town Center has three phases. The first phase is primarily for
restaurants and retail stores, which covers 4,700 square metres (51,000 sq ft) and
also hosts a 2-level Timezone arcade. The second phase contained more retail
and dining outlets covering a 26,000 square metres (280,000 sq ft) floor plan. The
third and last phase which would covers 37,000 square metres (400,000 sq ft)
containing four cinemas, offices as well as more retail stores and restaurants,
including a 2-storey H&M store. The architectural design and master planning of
the U.P. Town Center was done by international architectural firm Benoy, an
The U.P. Town Center is considered as the "first and only university town
center" in the Philippines primarily targeting students from other universities and
Initially, after the first phase of the complex was opened, most of the tenants
were restaurants and other dining outlets. In November 2013, there were 30
tenants with 28 of them being dining outlets and only two being retail stores. By
this time Ayala Malls were reportedly prioritizing new restaurant and dining brands
44
over popular fast-food chains and restaurants since many of these brands already
selling fashion, sports, tech or gadgets, office supplies and other services targeting
Advantage
on exit.
45
• The Point-to-point buses.
• Generous open spaces with no roofs and no walls but lots of plants
Disadvantages
on and too hot during the afternoon when the sun is above.
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Gallery
47
2.2.3 San Miguel Corporation Headquarters
Philippines
Mañosa took inspiration from the country’s indigenous landforms and geography
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Constructed in 1979, the structure is a reflection of its time. Mañosa’s
search for Filipino architecture tradition anchored on the philosophy of the bahay
kubo, the humble symbol of the rural Filipino that is culturally and
It is said that Mañosa integrated the Banaue Rice Terraces into the design
concept of the San Miguel Corp. headquarters. With the use of modern materials
such as glass, steel, and concrete, the structure turned into a masterpiece that
landscape architecture.
San Miguel Corp. moved into its new office building in 1984. The angled
office windows complement the greenery that surrounds the building. With the
windows fixed at an angle, it helps deflect the glare of the sun just as it tries to
Advantages
49
Gallery
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CHAPTER III
AND ANALYSIS
foundation filled with facts and ideas for the benefit of the whole design process.
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Research Generation
The current state of the country caused by pandemic limits the capacity of
therefore, relied only through the internet information, facts and reliable materials
given directly by professors as a basis for all the necessary information needed for
below:
Internet
The main source of this research and only access to the research for
information is the broad list of information that can be found on the internet.
source that obtained and used the information on its owned research paper.
This was given through our research advisor who provided this information.
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3.1.2 Data Sources
Primary Data/Sources
sources that would solidify the foundations of the study. The primary
provide the base datas needed in order to start and develop the
enhance the validity of the information found within the paper. It gives
Secondary Data/Sources
datas that would further develop and enhance the study. The sources
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authors found related to the study were also used to be a guide and
align the flow of the study to the goal. Related information and
categories and consideration for a precise analysis of the information for the
proposed project.
• The location of the site. The lot location was already given beforehand,
therefore, the researchers only consider which part of the site to locate our
proposed project on the given lot location. The site selection process was
done through different considerations and analyzed the site for the
and social status of the site and the demographic information which is
crucial information for the researcher to envision the proposal and the effect
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• The architectural programming and space analysis was done logically to
enlighten the researchers for proper distribution of spaces and flow of traffic
The researchers consider the purpose of this manner of collecting data and
other related considerations will play a big role for the preparation of the project.
suitable location that would provide the necessities of a new project. It is the
method to select the most applicable site for the project that has the ability,
capability and the potential to boost the project proposal’s success. The
including the construction of the site, its requirements, and the sizes of the
building, the materials to be used and the facilities that are needed to
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3.2.1 Site Criteria
1. Accessibility - the site is in rout with the traffic of private and public
expansion.
areas.
along with the presence of fire and health hazard and geological
conditions.
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Figure 10: The Site
The three sites are located at barangay Carmen of Silang, Cavite. The Red,
57
Figure 11: Lot A
LOT A
The lot is located at the northern middle borders of barangay Carmen. The
property is irregularly shaped with a large portion of its perimeter located along the
road. The deep terrain at the south-west part of the lot and the road access for it
was a barangay road to and from the community and the municipality of Silang
that could possibly be the down side of the lot since it has lesser access points.
The lot is also fairly close to the fault line which could lead to a threat in the future
complex.
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Figure 12: Lot B
LOT B
The lot is located towards the northern middle portion of the barangay
spanning at 117,081sqm. It has a vast long and wide space which is very suitable
for the project. Access towards this lot is quite good since the CALEX would run at
its side with a small portion of barangay road. In contrast, the perimeter of the lot
runs along a large portion of the fault line that poses a grave threat for the
structure.
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Figure 13: Lot C
LOT C
This lot has the best access routes among the other possible lots. It is
enveloped with a greed number of communities that could easily attract possible
users. The lot spans at a 149,119sqm area with an irregularly shaped lot which is
highly adaptable for the project. Topographically, there are not many topographic
changes in the lot that could be an advantage while the barangay road that
stretched across the lot is one of the key factors that needs to be addressed.
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3.2.1.2 System of Evaluation and Rating
most ideal lot among the choices provided from the given site location. This
evaluation and rating is according to the site criteria enumerated above. Thus,
taking consideration of the criteria, Lot C took the highest rating among the three
choices with the value of 32 out of 40. This implies that Lot C is the most suited lot
for our projected commercial complex. Taking consideration of faults that the site
performed to answer and flexibly adjust to the shortcomings of the site. The
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3.2.2 Site Data
Quezon. It is formally called Southern Tagalog along with the provinces under
MIMAROPA but they were separated in 2002 by virtue of Executive Order No. 103.
62
CALBARZON is located south of Metro Manila and the most populous
reside to the region’s total land area of 16,873.31 km2. It is also considered the
southwest of Metro Manila and north of Taal volcano. It is also bounded by Laguna
province at east, Batangas at the south and West Philippine Sea at west. It is
Philippines. Along with the total land area of 1,426.06 km2, the second smallest
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province in the country, and a population of 3,678,301, as of 2015, Cavite makes
it one of the most populated provinces in the country. The province is originally
Metro Manila.
Cavite is composed of only two land classifications. These are forest lands
and alienable and disposable land. Forest lands are being maintained as they play
a great role for the ecological balance of the Province. These are protected areas
that are home to numerous floras and fauna that need to be guarded and
classified as built-up areas and production areas. These lands are intended for
Forest Lands
The Province of Cavite is home to rich forest lands. Cavite lies in the
western monsoon forest zone. This location is very beneficial for the formation of
tropical rain forests which are characteristically made through natural vegetation.
In 2007, the existing forest area within the province totaled to 8,624.956 hectares.
otherwise known as National Integrated Protected Area System (NIPAS) and the
1976, a total of 3,973.13 hectares located in Ternate and Maragondon, Cavite was
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proclaimed as national park. It is now known as the Mts. Palay-Palay and Mataas
na Gulod Protected Landscape. The park lies in the border of Cavite and Batangas
and has three peaks, Palay-Palay, Pico de Loro and Mataas na Gulod. Still, there
were five (5) unclassified forests found along Tagaytay Ridge, Maragondon,
Silang, Cavite
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of Manila while the cities of General Trias, Dasmariñas and the municipality of
General Mariano Alvarez bound it on the north, Amadeo on the west, and Tagaytay
The current progress and rising of their economy, accessibility for the
expressway, the Cavite-Laguna expressway. The six-lane express lane will start
from R-1 Extension in Kawit passing through the municipalities of Imus and Gen.
Laguna province.
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Figure 17: Concept Plan Map
are the linear urban form and multi-nodal form. The linear urban form, also known
urban form re-directs development away from the urban core toward identified
shall be allowed along major roads but limited to residential, commercial, tourism
and institutional uses only. These shall include Brgys. San Miguel I and II, San
67
Vicente I and II, Biga I and II, Tubuan I, II and III, portions of Lalaan I and Sabutan.
Bulihan, Acacia, Banaba, Yakal, Narra I, II and III, Ipil I and II and Anahaw I and II
Puting Kahoy, Inchican, Tibig, Hukay, Pooc I and II, Hoyo, Munting Ilog and portion
R.A. 7279. As agreed upon during the concept planning workshop, developments
for tourism purposes shall be along major thoroughfares and adjacent to Tagaytay
City.
portions of Brgy. Batas and Litlit, where existing poultry and piggery businesses
(PUD) area in anticipation of the spill over of developments in the proposed Growth
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Management Area 2. This will likewise be in preparation for the proposed CALAX
Road.
Langka, Lumil and Cabangaan have been identified as the SAFDZ areas.
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TERRESTRIAL ENVIRONMENT
and agglomerate volcanic hills. The geologic materials are relatively young
piedmont deposits (Aurelio and Peña, 2004). Chiefly pyroclastic and/or volcanic
debris at foot of volcanoes can be found. It is also associated with pyroclastic north
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High to low agglomerate volcanic hills can be found in the southern most
Barangays of Buho, Malabag, Bucal and portions of Ulat and Pasong Langka along
the boundaries of Maguyam, Kaong, Tibig, Inchican, Carmen, Munting Ilog, Hukay,
Puting Kahoy, Hoyo, Tartaria, Pooc, and Cabangaan consist while the remaining
barangays located in the western central and southern areas are typically
• Land Cover
Using the land cover classification of the Forest Management Bureau (FMB)
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municipality has three land cover types. Majority of the municipality is classified as
other lands mainly annual and perennial crops such as pineapple, coconut,
banana, coffee and vegetables. The large and small patches also represent other
lands which are built-up areas such as settlements including institutions, industries
discontinuous tree layer formation with coverage of at least 10% and less than
40%.
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Being a watershed area, and having seven sub-basins, Silang literally
climate variability, have become a threat to areas that were not even visited by
rainfall-induced hazards in the past. With the recent events that made places used
• Earthquake-induced Landslide
The West Valley Fault Line straddles along the northeastern portion of the
municipality. This fault line covers the Barangays of Kaong, Tibig, Inchican,
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Carmen and Puting Kahoy. This makes the area vulnerable to earthquake and its
from the both sides of the fault trace or from the edge of the deformation zone.
Ground Water Potential Silang being a recharge zone for ground water
plays a critical role in the production of water not only for the municipality but also
areas in Silang is classified as having local and productive aquifers leaving only
small portions of Barangay Inchican and Barangay Carmen with fairly extensive
Bucal, Toledo, portions of Ulat, Mataas Na Burol, Lalaan II and Santol are
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2. Hydro-geologic Features
production of water not only for the municipality but also for the adjacent and
classified as having local and productive aquifers leaving only small portions of
Barangay Inchican and Barangay Carmen with fairly extensive and productive
aquifers.
of Ulat, Mataas Na Burol, Lalaan II and Santol are classified as without significant
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• Surface Drainage
The most notable of these river systems are Malaking Ilog traversing
Barangays Pooc, Balite I, Iba, Sabutan and Kaong; Tibagan the longest
Pulong Bunga, Pooc, Munting Ilog and Kaong; Lucsuhin River in Barangays
Litlit, Lucsuhin, Batas, Biluso and Adlas; Halang and Maria River in
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3. Typography
Munting Ilog, Pasong Langka, Pooc II, Tibig, Toledo, Ulat are classified as
the other hand, Barangays Cabangaan, Lumil and Pasong Langka can be
of Silang can be classified as having steep slopes (>50%) mainly due to its
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• Slope
meters above sea level (masl) while the lowest point can be located in
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• Soil Types
TOTAL 15,641.00
Strength
• The site is seen along the highway which makes it easy to locate.
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• There is a 3-8% of slope for the topography which is also effective for land
development.
• Absence of major water bodies within and around the given site.
Weakness
• The congested urban area and area of the municipality raises problems as
Opportunities
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• The growing expansion of industry and service sectors from Metro Manila
• The proposed project would create job opportunities where the residents
will profit.
country.
• A proposed project that would magnetize more local and foreign investors.
Threats
Strength
• The plain and slope of the site do not raise any major problem.
• There is accessibility within the site with the existence of SLEX and
proposing CALAX.
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• The proneness level of the site to the flood and other hazards is low.
• The Laguna de bay and Mount Makiling provides a good vista for the
site.
• The land indicate a good vegetation with the existence of trees within
the site
Weakness
Opportunities
• The accessibility of the site through road networks could appeal the
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• The proposed project could increase the economic development of
the municipality.
Threats
management.
The analysis revealed the important matters and concerns about the site.
Wherein the proposed project development will raise opportunities and obstacles
objectively. The given site was examined and checked thoroughly to adopt and
improve with its strength factors rather than its weakness. Given the site’s
advantages, its use before and after development will be shown in the site
development plan.
83
The shortcomings of the site will be carefully analyzed to find a solution and
transform it as an opportunity for greater results. With the observed advantage and
disadvantage of the site, it is safe to conclude that the site is beneficial and suitable
84
3.2.3.3 PICTURES OF THE SITE
85
Figure 27: View no. 2
Google Earth
especially with reference to size and density, distribution, and vital statistics.
This information plays a vital role with planning given that this is about the
86
POPULATION COMPOSITION
109,942 males and 112,119 females with a sex ratio of 1:1.02. This
means that the female population dominates the total population and
interpreted that there are 102 females for every 100 males.
87
Figure 28: Population Distribution by Age Group and Gender
NSO 2010/Projection
88
Table 3: Population Distribution by Age and Gender, 2010 and 2012
NSO 2010/Projection
Labor force refers to the population 15 years old and over who
or 67.74% wherein 54.36% are employed and 45.64% are not. The
of female population.
89
Table 4: Labor Force and Employment
NSO 2007/Projection
• LOCAL ECONOMY
in the area are coconut, coffee, corn, banana, pineapple, and tree
suitable not only for common commercial crops but also for high
value and exotic crops production. Most of the local farmers practice
90
both Manila-based and foreign investors. Total investments were
estimated at 2.5 billion pesos between 1996 and 2004, which helped
POPULATION DISTRIBUTION
residing in these barangay is divided into urban and rural areas with
91
remaining 14% resides in the urban barangays. One of the most
of Silang are Maguyam, Kaong, Puting Kahoy and Inchican and the
• URBANIZATION LEVEL
years
92
• POPULATION DENSITY
hectare on their total land area of 15,641 hectares. The urban density
differs to the rural density with a ratio of 47 person per hectare and
• ROAD NETWORK
Rosa are either concrete or asphalt. Among the provincial roads, only
covered with gravel. However, there are still portions which have not
transport to and from Silang, namely the bus and jeepney. The other
93
MICRO, SMALL AND MEDIUM ENTERPRISES
role in the progress of Philippine economy by creating jobs for the country’s
growing labor force and to reduce poverty as they intensify the economic
category which states that (1) they have an asset size of up to 100 million
and (2) they have an employment size less than 200 employees, therefore,
For the year 2013, on the total of 38,004 business enterprises registered in
the province of Cavite, 99.47% or 37,803 of them belong to the MSME and only
0.53% or 201 establishments do fall under the category of large enterprises. Of the
MSME population in the province of Cavite, 91.07% of the total number belongs to
the micro enterprises while small and medium enterprises has a population of
94
Figure 29: Percentage Distribution of MSME by Classification, Province of
Cavite: 2013
City/Municipal Planning & Development Offices, Cavite
establishments who are involved in the wholesale and retail trade have a
total of 47.52% or 18,060 and business establishments who fall under the
activities (423); real estate activities (166); agriculture, fishery and fishing
gas, steam, and air conditioning supply (5); and mining and quarrying (4).
the people reflects the nature of MSME because they tend to sell
motorcycles and parts to keep up with the demand of the growing population
transformation problem.
96
The projected companies that will occupy this projected projects is listed
below:
• Bench Onesimus
• Penshoppe Loalde
• Kamiseta
• Maldita
• Bayo
• Giordano
• Levi’s
• Nike
• The Gap
• Banana Republic
• Guess
• Hermès
• Bottega Veneta
• Louis Vuitton
• Givenchy
• Burberry
97
• Prada
• Gucci
• Ralph Lauren
• Balenciaga
• Michael Kors
• Nine West
• Kate Spade
• Longchamp
• Fendi
• Lacoste
• Diesel
• Tommy Hilfiger
• Kenneth Cole
• Uniqlo
• Mango
• Zara
• Aldo
• Forever 21
• H&M
98
Bookshops
• Fully Booked
• Powerbooks
• Booksale
• Rex Bookstore
Jewelry shops
• Denovo Diamonds
• Bulgari
• Cartier
• Pandora
• Mikimoto America
• AUrate.
Beauty Shops
• Bench Fix
• David’s Salon
• Piandré Salon
• Vivere Salon
99
• T&J Salon Professionals by Tony & Jackey
• Cedar Salon
Shoe-Repair Shop
• Shoe Care
• Mr. Quickie
Drugstores
• Watsons
• Generika Drugstore
• Mercury Drug
• Southstar Drug
Shoe Stores
• Nike
• Adidas
100
• Jordan Reebok
• Vans
• Converse
• Under Armour
• Puma.
Restaurants
• Bigg's Diner
• Binalot
• Burger Machine
• Chowking
• Congo Grille
• Dencio's
• Gerry's Grill
• Goldilocks Bakeshop
• Greenwich Pizza
• Jollibee
• Kuya J
• Mang Inasal
• Max's of Manila
• Pancake House
101
• Red Ribbon
• Savory Chicken
• Serenitea
• Starbucks
• Tokyo Tokyo
Hardware
• Ace Hardware
• Handyman
• DIY Hardware
• Wilcon
Massage
Optometric Clinics
• Executive Optical
102
• Ideal Vision
Banking
• Allied Bank
• Security Bank
Telecommunication
• Globe Telecom
103
• Philippine Long Distance Telephone Company
• Red Mobile
• Smart Communications
• Talk ‘n Text
• Sun Cellular
• Touch Mobile
104
3.2.4.2 Organizational Structure
Figure
31:
105
3.2.4.3 Behavioral Pattern/Analysis
Executive Officers
106
Employees
107
Front Office Attendants
Head of Security
108
Security Guards
109
CHAPTER IV
ARCHITECTURAL PROGRAMMING
• Retail Shops
o Store Manager – 1
o Sales Associate - 1
o Cashier/staff - 2
o Visual Merchandiser - 1
• Department Store
o Director- 1
o Assistant Director- 1
110
o Finance and Accounting Secretary- 1
o Purchasing Manager- 1
o Cashier - 20
o Stock Clerks - 20
o Product Buyer/Order – 5
• Supermarket
o Department Manager – 1
o HR Personnel - 1
o Receiving - 2
o Stock Clerks - 10
o Product Buyer/staff - 3
o IT - 2
111
o Custodians - 10
o Cashier - 20
• Headquarters Office
Executive Director – 1
General Manager - 1
Assistant Manager - 1
Resident Manager - 1
Operations Manager - 1
Secretary - 1
Administrative director – 1
Administrative assistant - 1
Administrative coordinator - 1
Secretary - 1
Receptionist - 1
Administrative manager - 1
Administrative specialist - 1
Executive assistant - 1
Support assistant - 1
112
Program coordinator - 1
Mail clerk - 1
Office manager - 1
Bill collector - 1
Risk manager - 1
Program manager - 1
File clerk - 3
Program administrator - 1
Administrative officer - 1
Staff assistant - 1
HR Personnel – 2
Training Manager – 1
Timekeeper – 1
Sales Secretary - 1
Brand manager - 1
113
SEO specialist - 1
Creative director - 2
Marketing coordinator - 1
Marketing assistant - 1
Advertising director - 1
Copywriter - 1
Media buyer - 1
Media planner - 1
Sales representative - 3
Sales manager - 1
Account executive - 1
Sales trainee - 1
114
Financial sales assistant - 1
Account representative – 1
Accounting Manager – 1
Financial Secretary – 1
Purchasing Manager – 1
Benefits administrator - 1
Accountant - 1
Auditor - 1
Budget analyst - 1
Bookkeeper - 1
Controller - 1
115
Payroll manager - 1
Financial planner - 1
Accounting director - 1
Financial analyst - 1
Credit analyst - 1
Management)
Resident Architect – 1
Chief Engineer – 1
Engineering Secretary – 1
Duty Engineer – 1
Maintenance Engineer – 1
Assistant Director – 1
Surveillance Officer – 1
Patrols – 2
116
o Head Front Office Department
Reservation Agent – 2
Switchboard Operator – 1
Director – 1
Assistant Director – 1
Audio-Visual Manager – 1
Director – 1
Assistant Director – 1
• Parking
117
• Service & Maintenance
community management.
respective departments.
118
• Timekeeper - He/She is in-charge of maintaining time sheets and
accurately inputting time and attendance data into the computer as well
contractors.
to ensuring that all safety and structural standards are met throughout the
customer on the other end of the line. Also, he/ she performs various
119
• Uniformed Service Staff - They are responsible for providing various
These are stores that sell smaller quantities typically from manufacturers
which give services and provide every possible needs of people from fashion,
• Restaurants
customers
• Clothing Stores
ready-made clothing
• Accessory Stores
120
• Pharmacies
fitness products.
• Electronic/Technology Stores
etc.
• Toy Stores
• Carries a wide assortment of toys for babies, kids, or teens used for
products and merchandise than the retail store. The products range from
clothing, furniture, cosmetics, toiletries, toys, and everything in between are all
4.3.3 Supermarket
121
4.3.4 Headquarters Office
Management)
4.3.5 Parking
122
4.3.6 Service & Maintenance
maintenance and for the way equipment runs for the costs to achieve the
Leadership Worker 10
Flexible Worker 3
Theater Seating 1
Restaurants 0.9-1.1
123
4.5 Space Programming (Tabulated)
Fixture, Furniture,
Number Of Users
Space Parameter
(Space Parameter X
Space Quality
Total (Approx. +
Approx. Area
No. Of Users)
Equipment
Users
30%)
Spaces
Department Store
Office
Artificially
Desk
lighted;
Office
Mechanica
Director’s Chair
lly Director 1 4.5 4.5 5.85
Office Filing
ventilated;
Cabinet
Closed
Book
planning
Shelf
Assistant
Artificially Office
Director,
Administr lighted; Desk/
Sales and
ative Mechanica Worksta 8 4.5 36 46.8
Marketing
Office lly tion
Manager,
ventilated; Table
Sales and
124
Open Office Marketing
Finance
and
Accounting
Manager,
Finance
and
Accounting
Secretary,
Purchasing
Manager,
Safety and
Security
Manager,
Safety and
Security
Asst.
Manager
125
Artificially
lighted;
Mechanica Office
Employee
lly Desk Employees 60 1.5 90 117
Facility
ventilated; Chair
Closed
planning
Artificially
lighted;
Customer
Mechanica Office
Customer Service
lly Desk 2 3 6 7.8
Service Represent
ventilated; Chair
ative
Open
planning
Artificially
lighted;
Mechanica Cashier
ventilated; Table
Open
planning
126
Artificially
lighted;
Mechanica
Comfort
lly 49 0.93 45.57 59
Room
ventilated;
Closed
planning
Artificially
lighted;
Accessibl Mechanica
Room ventilated;
Closed
planning
Artificially
lighted;
Mechanica
Stock Stock
lly - 20 - 2,970 3,861
Room Shelves
ventilated;
Closed
planning
127
Artificially/
Naturally
lighted;
ventilated;
Closed
planning
17,135.
TOTAL FLOOR AREA
2
Supermarket
Artificially
lighted; Office
Mechanica Desk
Director’s Departmen
lly Office 1 4.5 4.5 5.85
Office t Manager
ventilated; Chair
Closed Storage
planning
128
Artificially
lighted; Office
Open Storage
planning
Artificially
lighted;
Worksta Supermark
Mechanica
Employee tion et’s
lly 30 1.5 45 58.5
Facility Table employee
ventilated;
Chair
Closed
planning
Artificially
lighted;
Worksta Customer
Mechanica
Customer tion Service
lly 2 3 6 7.8
Service Table Represent
ventilated;
Chair ative
Open
planning
129
Artificially
lighted;
Mechanica Cashier
ventilated; Table
Open
planning
Artificially
lighted;
Mechanica
Stock Stock
lly - 10 75 750 975
Room Shelves
ventilated;
Closed
planning
Artificially
lighted;
Loading Naturally
- 10 25 250 325
Bay ventilated;
Open
planning
130
Artificially
lighted;
Mechanica
Store 3,1
lly - 0.8 2500 3250
Area 25
ventilated;
Open
planning
4,670.2
Total Floor Area
5
Headquarters Office
Artificially/
Naturally
Executiv
lighted;
Executive e Desk
Mechanica Executive
Director’s Storage 1 10 10 13
lly Director
Office Office
ventilated;
chair
Closed
planning
131
Artificially/
Naturally
Office
lighted;
General Desk
Mechanica General
Manager’s Office 1 4.5 4.5 5.85
lly Manager
Office Chair
ventilated;
Storage
Closed
planning
Assistant
Artificially/ Manager,
Naturally Resident
Open Relation
planning Manager,
Secretary
132
Boardro
om
Artificially Meeting
Head
lighted; Table,
Executive
Mechanica Confere All
Departme
lly nce Departmen 50 1.25 62.5 81.25
nt’s
ventilated; Office ts
Conferenc
Closed Chairs,
e Room
planning Confere
nce
Boards
Artificially
Head
lighted;
Executive Head
Mechanica
Departme Executive
lly 5 0.93 4.65 6
nt’s Departmen
ventilated;
Comfort t
Closed
Room
planning
133
Artificially/ Office
Naturally Desk
Closed Book
planning Shelf
Administrat
ive
assistant,
Artificially/
Administrat
Naturally
Head ive
lighted; Worksta
Administr coordinator
Mechanica tion
ative , 22 3 66 85.8
lly Table
Departme Secretary,
ventilated; Chair
nt’s Office Receptioni
Open
st,
planning
Administrat
ive
manager,
134
Administrat
ive
specialist,
Executive
assistant,
Support
assistant,
Program
coordinator
, Client
relations
manager,
Mail clerk,
Office
manager,
Bill
collector,
Risk
manager,
Program
manager,
135
File clerk,
Program
administrat
or,
Administrat
ive officer,
Staff
assistant
Artificially
Head
lighted; Head
Administr Worksta
Mechanica Administrat
ative tion
lly ive 20 1.5 30 39
Office Table
ventilated; Departmen
Conferenc Chair
Closed t
e Room
planning
Artificially/ Office
Human
Naturally Desk
Resource Human
lighted; Office
s Resource 1 4.5 4.5 5.85
Mechanica Chair
Manager’s Manager
lly Filing
Office
ventilated; Cabinet
136
Closed Book
planning Shelf
Artificially/
Naturally HR
Open Keeper
planning
Artificially/
Naturally
Office Sales and
Sales And lighted;
Desk Marketing
Marketing Mechanica
Office Manager 2 4.5 9 11.7
Manager’s lly
Chair Sales
Office ventilated;
Storage Secretary
Open
planning
137
Sales and
Marketing
Staff,
Brand
Manager,
SEO
Specialist,
Artificially/
Marketing
Naturally
Head Coordinato
lighted; Worksta
Sales And r,
Mechanica tion
Marketing Creative 33 3 99 128.7
lly Table
Departme DirectoR,
ventilated; Chair
nt’s Office Marketing
Open
Promotion
planning
Specialist,
Advertising
Director,
Digital
Marketing
Coordinato
r, E-
138
Commerce
Marketing
Manager,
Advertising
Director,
Media
Buyer,
Media
Planner,
Marketing
Content
Assistant,
Sales
representa
tive,
B2B Sales
Coordinato
r,
National
Account
Sales
139
Coordinato
r,
Sales
Manager,
Regional
Sales
Director,
Market
Developm
ent
Manager,
Inside
Sales
Associate,
Account
Executive,
Sales
Trainee,
Financial
Sales
Assistant
140
Accounting
Manager,
Financial
Secretary,
Purchasing
Manager,
Artificially/ Benefits
Head
Naturally Administrat
Finance
lighted; Worksta or,
And
Mechanica tion Accountant
Accountin 18 3 54 70.2
lly Table , Auditor,
g
ventilated; Chair Budget
Departme
Open Analyst,
nt’s Office
planning Bookkeepe
r,
Controller,
Payroll
Manager,
Financial
planner,
141
Accounts
Payable
Clerk,
Accounts
receivable
Clerk,
Accounting
Director,
Investment
Banking
Analyst,
Financial
Analyst,
Junior Tax
Associate,
Credit
Analyst
ce Mechanica Engineer,
142
Departme lly Worksta Engineerin
Engineer,
Maintenan
ce
Engineer,
Personnel/
Staff
Artificially/ Chief
planning Patrols
143
Director,
Assistant
Director,
Audio
Visual
Artificially/
Manager,
Naturally Office
Assistant
Head lighted; Desk/
Audio
Service Mechanica Worksta
Visual 7 4.5 31.5 40.95
Departme lly tion
Manager,A
nt’s Office ventilated; Table
udio Visual
Open Chair
Sales
planning
Manager,
Maintenan
ce
Personnel/
Staff
144
lly Personnel/
ventilated; Staff
Open
planning
Artificially
lighted;
Mechanica
Comfort
lly 11 0.93 10.23 13.3
Room
ventilated;
Closed
planning
Artificially/
Facility
Naturally
Manager,
Employee lighted;
Custodian 60 1.5 90 117
Facility Mechanica
Maintenan
lly
ce Staff
ventilated;
145
Closed
planning
Artificially/
Naturally
Employee
lighted;
’s Toilet
Mechanica
And Employees 10 1.5 15 19.5
lly
Shower
ventilated;
Room
Closed
planning
Artificially Electric
lighted; al
Mechanica Switchb
Electrical
Electrical lly/ oards
Engineers, 12 3 26 46.8
Room naturally Electric
Staff
ventilated; Panel
Closed Fire
planning Alarm
146
Control
panels
Artificially
Mall
lighted;
Generat
Mechanica
ors, Electrical
Generator lly/
Mechani Engineers, 5 8 40 52
Room naturally
cal Staff
ventilated;
equipm
Closed
ents
planning
Artificially
lighted;
Mechanica Pumps,
Sanitary Sanitary
lly/ Plumbin
Maintenan Engineers, 5 6 30 39
naturally g
ce Room Staff
ventilated; Controls
Closed
planning
147
Artificially
lighted;
Mechanica
ventilated;
Closed
planning
Artificially
lighted;
Mechanica
Service
lly/ Desk
Utility Utility 5 1.5 7.5 9.75
naturally Chair
Room Personnel
ventilated;
Open
planning
Artificially/
Garbag
Garbage Naturally Garbage
e Bins,
Collection lighted; Utility 10 7 70 91
Dump
Facility Mechanica Personnel
Truck
lly/
148
naturally
ventilated;
Open
planning
Rentable Space
Artificially/
Shop
Naturally
Visitors,
lighted;
Retail
Mechanica 11,
Retail Store’s
lly Varies 02 0.8 8,820 12,600
Area Manager,
ventilated; 3
Retail
Open/
Store’s
Closed
Employee
planning
lly Manager,
149
ventilated; Retail
Open/ Store’s
Closed Employee
planning
Shop
Visitors,
Retail
Artificially l Store’s
ighted; Manager,
Service
Mechanica Retail
And var
lly Varies Store’s n/a 8,190 11,700
Utilities ies
ventilated; Employee,
Area
Closed Delivery
planning personnel,
Maintenan
ce
personnel
Miscellaneous
150
Artificially/
Naturally
Indoor lighted;
Waterfalls ventilated;
Open
planning
Artificially/
Naturally
lighted;
ventilated;
Open
planning
Artificially/
Shop
Naturally
Food Visitors, 2,8
lighted; 1.1 3,080 4,004
Court Place’s 00
Mechanica
Tenant
lly
151
ventilated;
Open
planning
Artificially
lighted;
Mechanica Shop
Cinema 1,5
lly Visitors, 1 1,500 1,950
Theater 00
ventilated; Staffs
Closed
planning
Artificially/
Naturally
Shop
lighted;
Visitors,
Activity Mechanica 20
Staffs, 0.93 1,860 2,418
Area lly 00
Event
ventilated;
Organizers
Open
planning
152
Artificially
lighted;
General Mechanica
Shop 19 177.6
Comfort lly 0.93 230.92
Visitors 1 3
Rooms ventilated;
Closed
planning
Artificially
lighted;
PWDs,
Accessibl Mechanica
Accessible
e Comfort lly 6 2.25 13.5 17.55
, Pregnant,
Rooms ventilated;
Babies
Closed
planning
Artificially
lighted;
Mechanica
Shop 62
Arcade lly 0.8 500 650
Visitors 5
ventilated;
Closed
planning
153
Technolo Shop 1,3
0.8 1100 1950
gy Hub Visitors 75
19,072.
Total Floor Area
47
80,916.42 SQM
154
Figure 38: Department Store Matrix
155
Figure 40: Head Quarters Matrix
156
Figure 42: Food Stores Matrix
4.7 BUBBLE DIAGRAMS
157
Figure 44: Department Store Bubble Diagram
158
Figure 46: Head Quarters Bubble Diagram
159
Figure 48: Retail Shops Bubble Diagram
160
4.8 BLOCK DIAGRAM
161
Figure 50: Second Floor Block Diagram
162
Essential criteria for selecting a site include accessibility, feasibility, flexibility, good surrounding, proximity, safety, topography, and visibility. These factors ensure the site can effectively support the commercial complex's functionality, accessibility to consumers, future expansion, attractiveness to users, and overall success by providing a safe and conducive environment for both vendors and consumers .
Space programming involves considering space quality, fixture, furniture, equipment, user needs, and specific area requirements per person. These factors are relevant to ensure efficient use of space, accommodate the intended functions, and provide comfort and accessibility to users, which are crucial for the complex's operational success .
Integrating natural elements into urban commercial complexes can rejuvenate consumer mood and overall well-being by providing intriguing and refreshing stimuli, which are typically absent in urban settings. Strategies may include incorporating greenery, natural lighting, and water features within the architecture to mimic natural environments, ultimately enhancing the consumers' emotional and cognitive shopping experience .
Commercial architecture contributes to economic growth by focusing on efficiency and functionality, in addition to aesthetics. It provides necessary services to consumers while driving community growth through strategic design considerations that cater to consumer needs. By fostering economic interactions and supporting local businesses, it enhances the economic dynamics of the community .
The ambiance of a shopping environment plays a significant role in enhancing consumer experiences and influencing their behavior. Elements like odor, temperature, color, and air quality can create a positive ambiance that enhances consumer enjoyment and satisfaction . This positive ambiance can affect consumer behavior by encouraging longer stays, increased spending, and overall satisfaction with the shopping experience . Additionally, environments that incorporate nature, such as gardens and natural lighting, can improve the mood and well-being of consumers, further enhancing their shopping experience .
Filipino architecture can enhance cultural representation in commercial complexes by integrating design elements that symbolize and sustain Filipino culture, while creating an environment that fosters social interaction and leisure activities typical of Filipino traditions . For example, features inspired by indigenous forms like the bahay kubo, which balance modernity and cultural heritage, can be employed as seen in the San Miguel Corporation Headquarters . Filipino architecture should not only serve aesthetic purposes but also incorporate cultural features to create structures that reflect the societal values and environment of the Philippines . Moreover, using natural elements and sustainable practices aligns with the traditional Filipino connection to nature, which in turn can positively influence consumer behavior by enhancing their overall experience in these commercial spaces . Additionally, the design should accommodate social and leisure activities, creating a community hub that resonates with the Filipino lifestyle ."}
Consumer preferences shape commercial complex designs by influencing both the ambiance and functionality, which cater to their desires for socialization, leisure, and utilitarian purposes. Elements like odors, temperature, lighting, and color are used to enhance experience and create a positive atmosphere . These preferences also guide the incorporation of nature within the design to foster relaxation and satisfaction, as seen in the integration of greenery and open spaces . Concepts such as sustainable and community-focused designs resonate with consumers' growing environmental consciousness and social needs, leading to spaces that blend leisure with retail . An effective commercial complex must balance aesthetic appeal, cultural authenticity, and eco-friendly design to meet consumer expectations and encourage repeated visits .
Challenges of maintaining efficient operations in a shopping complex include creating a positive ambiance through elements such as odors, temperature, and lighting to enhance consumer experiences . Additionally, managing traffic congestion and overcrowding while ensuring eco-friendly structures poses difficulties . To address these challenges, integrating lush landscaping and nature can improve the atmosphere and encourage social interaction . Efficient space programming can enhance consumer behavior and comfort without compromising sales . Moreover, incorporating community hubs with easy accessibility and ample parking can improve operational efficiency and attract more visitors .
A well-designed shopping center offers several benefits for entrepreneurs and professionals. For entrepreneurs, it provides a platform to better understand how commercial complexes operate and assists them in developing more effective business strategies . It supports business growth by creating a space that attracts a diverse range of consumers engaged in shopping for social, leisure, and utilitarian purposes . Additionally, a thoughtfully designed shopping center becomes a desirable destination, enhancing community connectivity and providing a consistent customer base . For professionals, such centers offer a source of information and inspiration to develop their knowledge and conceptualization skills, particularly in the architectural field . A successful design also boosts the local economy by serving as a community hub and integrating social and leisure elements, which attract and retain consumers .
Site visibility significantly impacts the success of a commercial complex by greatly influencing its accessibility and attractiveness to potential users. A visible site, clear and accessible from main highways and public roads, can draw the attention of both private and public transportation users, thereby increasing foot traffic to the complex . High visibility along major roadways makes it easy for the public to locate the site, contributing to its strategic accessibility . This increased accessibility can attract more customers, enhance consumer experience, and stimulate business growth by making the complex more accessible to target users . Furthermore, a visible location helps promote the complex and boosts investor interest, thus aiding in economic development and the potential success of the project . Nearness to significant transportation networks and being easily viewed by the public enhances the site's potential to attract external investors and commercial activities, fostering greater economic opportunities for the region .