McDonalds

By

Casie & Alex

Ms. Watts

Reading Applications and Literacy

March 1st

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History of McDonalds
Introduction:
I. Beginning
A. The first McDonalds
1. Was built April 15th, 1955 in Des Plaines, Illinois.
1. Started with cheeseburgers, fries, and milkshakes.
2. Five decades later, another McDonalds was built just a few miles
away.
3. This new McDonalds had two drive thru lanes, sixty foot golden
arches, and seated 300 people. It also had new menu options.

A. Beginning with Burgers

1. The hamburgers were 15 cents
4. Cheeseburgers were 19 cents
5. French fries were 10 cents
6. Milkshakes were 20 cents
7. Drinks were 10 cents
8. They franchised their fast-food restaurant on March 2nd, 1955 in
Illinois.
II. Marketing and Additions
2. In the first year, the franchised company, McDonald’s system Inc,
built 18 restaurants with almost half of them in California.
3. By 1858 a total of 34 restaurants were open.
4. By 1959 67 more were added.
5. In 1960 McDonalds had 200 restaurants in almost a dozen states with a
total annual sale of $37 million.
6. McDonalds sold nearly 50 billion hamburgers during the 29 years that
Ray Kroc ran the company.

I. Marketing
1. The first national ad was a 1 page advertisement in readers digest in
1963.
2. In 1963 the company also produced its first two television ads.
9. In 1967 it established its own international marketing department.
10. Its first jingle/slogan was “you deserve a break today”
11. That same year, its mascot became a clown named Ronald
McDonald he was all over television and radio airwaves.
12. In 1963 McDonalds opened its 500th restaurant
13. Also, in 1963 they sold their 1 billionth hamburger
14. On April 15. 1965, McDonalds became a publically owned
company with an initial public offering of stock to investors at $22.50 a
share.
II. Stocks and entertainment

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 1. By the end of the first day of trading stocks the price of a share
was $7.50 more, and within a week it was $36; McDonald’s owners
were millionaires.
2. In 1966 McDonalds was approached by the CBS television
network about advertising during a new sporting event: the first
super bowl.
3. Since 1965, McDonalds has been in the Macy’s Thanksgiving
Day parade.
4. After the super bowl, McDonalds saw an immediate increase in
sales.
5. In 1964 McDonalds expanded its menu choices, adding the
Fillet-o-fish.
6. In 1968 the big Mac was introduced, and the shamrock shake in
the 1970’s
7. McDonalds at first carried the hula burger which was a slice of
pineapple topped with a slice of cheese and served on a bun, but it
was unsuccessful.
8. In 1970, McDonalds opened its thousandth location and sold its
5 billionth hamburger.
III. The Famous sandwiches
1. Its McDonalds most famous sandwich
was born in Pittsburgh, Pennsylvania in 1967
15. The big Mac is two beef patties separated by a center section of bun
and accompanied by lettuce, pickles, onions, and a secret sauce.
16. It costs 45 cents which was quite a jump from the standard 15 cent
burgers.
17. By 1968 it was available at every McDonalds restaurant
B. Competitors and new introductions
1. Wendy’s and Burger King were McDonalds biggest competitors
18. So, in 1969 211 new locations were opened.
19. In 1974, McDonalds had a total of 3,000 restaurants across the
country and was by far the fast food industry leader
20. Burger King became their serious rival in the 1960’s and still
remains its chief competitor today.
21. In 1972 was the first year that annual sales passed $1 billion.
22. New Launches
23. The opening of the first drive thru window was in Arizona which
pushed sales to 3 billion a year
24. In 1976 it had a total of 4,177 stores in 22 countries
25. The first international stores were in British, Columbia, Canada,
and Puerto Rico.
26. The launch of breakfast began with the egg McMuffin and it began
in 1973.
IV. New Inventions

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 27. The egg McMuffin was made with eggs fried on the grill in Teflon-
coated rings the size of an English muffin then topped with grilled
Canadian bacon
28. In 1979 the company started selling happy meals.
29. The first happy meals included hamburgers, French fries, and a soft
drink, and were served in collectable boxes designed as circus train
cars.
30. First in the 1980’s, people were eating less beef so the onion
nuggets were introduced which were bite size chunks of battered
onions. Then, the CEO suggested trying chicken nuggets instead.
31. In 1983, McDonalds sold chicken nuggets.
32. In January 1984 the founder of McDonalds died at age 82.
33. Efforts and Attempts for improvements
V. Environmental issues
1. Some environmentalist groups have criticized McDonalds paper and packaging
consumption as wasteful
2. Also, people were concerned that the food at McDonalds was unhealthy.
3. More importantly, many became worried about the impact that the foam
packaging products had on the environment.
4. In 1987, salads were added to the menu.
5. Further attempts were made to diversify the choices; fried chicken, pasta, fajitas,
and pizza were all added but did not catch on with the customers.
6. In response to health concerns, the Mclean deluxe was introduced in 1991. This
was a 91% fat-free beef patty which only lasted for 5 years.
7. In 1990, the company made a commitment to spend at least $100 million annually
on recycled products.

VI. New Locations

1. In 1997, hundreds of smaller units were opened in wal-mart stores and
gas stations.
2. New food productions were invented. The arch deluxe was a quarter
pound burger served with bacon, lettuce, tomato, and a secret mustard
sauce that was introduced in 1996.
3. In 2002, two over weight teenagers from New York City filed a
lawsuit against McDonalds.
4. A judge said McDonalds could not be blamed by people who chose to
eat their food and that its advertising was not deceptive.
5. Film maker Morgan Spurlock attacked the high fat content of
McDonald’s menu in his documentary called super size me because of this
McDonalds network of almost 30,000 restaurants was struggling.
VII. Increasing and Decreasing sales
1. More than 700 stores were failing and closed.
2. By the end of 2003, sales went back to normal and customers were
coming back for burgers which were now priced at about a dollar.
3. That same year the “I’m loving it” ad campaign began.
4. In 2006, more salads and coffee drinks were added to their menu.

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VIII. Ronald McDonald
1. According to the book “fast food nation” only Santa Clause is more
recognizable to school children than Ronald McDonald ‘
2. Ronald McDonald has been associated with the restaurant which first
started when Willard Scott first appeared with a paper cup attached to his
nose and a fast-food try propped on his head.

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Casie and Alex

Ms. Watts

6th period

MCDONALDS

Whenever my family and I go out to dinner or bring something home to eat, my

sister always gets McDonalds. She is totally obsessed with it and it is virtually the only

thing she eats. Two girls, who commonly ate McDonalds, became overweight and filed a
lawsuit against McDonalds. My sister could be like these two teenagers and gain weight,

and might even end up like them!

In 1995 the wonderful McDonalds restaurant had their grand opening. They

were going to sell burgers, fries, and drinks. They decided to price their burgers at fifteen

cents, which was about a dollar less than their final price of 2011. After about thirty

years, this wonderful place would sell over fifty billion of those delicious hamburgers. By

1936 the amazing fast food restaurant would sell their billionth burger! When they

realized how successful they were going to be, more restaurants were made and built.

They decided to build their five-hundredth restaurant in 1936. A few years later, the

delicious store was approached by a television channel to advertize during the biggest

sporting event, the Super bowl. After the McDonald’s people said yes, they were

confident about their choice after the immediate increase in their sales! This major

increase was from the huge Macy’s Thanksgiving day parade they took part in and

because of their huge advertizing during the Super bowl.

To make their store even better, years later new additions were made and

invented. In the year 1979, they began selling the famous, “Happy Meals.” Onion

nuggets and the “Hula burger” were also tried, but they were not a success for

McDonalds. In 1963, their second most popular menu item was added. Chicken

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Nuggets! Later, these stores were being protested against, and were losing customers

because of environmental concerns about their packaging. To make up for lost of buyers,

McDonalds’ were being opened in gas stations and Wal-Mart super stores. New items

still were being invented, like the “Arch Deluxe,” invented in 1966. This menu item was,

a quarter pound burger served with bacon, lettuce, tomato, and a secret mustard sauce. It

was loved by thousands of people everywhere!

Sales were dropping; many customers were becoming mad about the amount of

fat and carbohydrates in McDonalds’ food! During the year 2002, two girls in their

teenage years filed a lawsuit against McDonalds’ for not telling the calories and fat

percentages. The lawsuit failed, but their sales were drastically down. McDonalds has a

huge network of over 300,000 and all of it was struggling. In 2003, a miracle occurred,

and sales were back up, and higher than ever! So later, to boost numbers even higher,

coffee drinks were added to the menu!

My sister has seen the effect of McDonalds on people. This successful and

awesome restaurant has gradually grown over years and now is one of the top places in

the world, but it can be harmful to people’s body condition, heath, and life. My sister has

seen that McDonalds can hurt her, and that she eats it too much. The past of the

McDonalds restaurant has shown her to cut down on her McDonald’s obsession which

can improve her health, body condition, and her entire life.

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 WORKS CITED
Gilbert, Sara . Built for Success, The story of McDonalds. Mankato,
Minnesota: Creative Education , 2009. 1-45. Print.

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Checklist

1 The outline
 The introduction states the main topic or idea of the outline, and the
conclusion summarizes it.

 Each sub-topic describes the main idea for a paragraph.

 Supporting information and details for a sub-topic are listed under the
sub-topic, with each piece of information listed separately.

 When supporting information is listed under a sub-topic, there are at

least two pieces of information listed. If there is only one piece of
information to support a sub-topic, the information is included in the
sub-topic.

2 The paper
 The paper follows the organization of the outline.

 Each paragraph in the paper matches a sub-topic in the outline, and

presents the information and details listed under the sub-topic.

 Each paragraph includes a topic sentence that summarizes the main

idea of the paragraph.

 Every sentence begins with a capital letter.

 Every sentence ends with a period, question mark, or exclamation

mark.

 All words are spelled correctly.

 There are no missing words.

3 Works cited
 Every source has a specific reference in the paper. Include only the
sources that are mentioned in the paper.

 Each entry follows the correct format for the type of reference.

 Entries are listed in alphabetical order, according to the author’s last

name.

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 Tips for Writing Your Report

1 Create a schedule
 Identify the tasks you need to do.

 Arrange the tasks in the order you’ll need to do them.

 Estimate how long each task will take. Be sure to allow enough time
for editing and making changes.

 Identify the date the report is due, and then set a schedule showing
what work you’ll need to do each day in order to have your report
ready on time.

4 Add interest
 Use graphs and charts to illustrate an idea.

 Add a picture, photo, or drawing.

 Include a map.

 Find a quotation and use it to make your point.

5 Make every word count

 Choose words your reader will understand. Remember that you want
to communicate your ideas to the person reading your paper.

 Avoid clichés.

 Use a thesaurus to replace overused words and find new ways to

express your ideas.

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