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James (Jimmy) Thompson: QUALIFICATIONS - BASED ON THEIR NEEDS - An Overview of Your Competencies (Talents

The cover letter introduces the applicant as James Thompson, who is applying for an Associate Brand Manager position at LeapFrog. Thompson highlights his relevant qualifications including experience strengthening brand positioning, utilizing consumer data analytics, and developing creative digital content. He discusses interacting with a LeapFrog alumna and his long-standing interest in the toy industry. Thompson believes his strategic thinking and passion for innovation make him a strong fit for LeapFrog.

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0% found this document useful (0 votes)
104 views4 pages

James (Jimmy) Thompson: QUALIFICATIONS - BASED ON THEIR NEEDS - An Overview of Your Competencies (Talents

The cover letter introduces the applicant as James Thompson, who is applying for an Associate Brand Manager position at LeapFrog. Thompson highlights his relevant qualifications including experience strengthening brand positioning, utilizing consumer data analytics, and developing creative digital content. He discusses interacting with a LeapFrog alumna and his long-standing interest in the toy industry. Thompson believes his strategic thinking and passion for innovation make him a strong fit for LeapFrog.

Uploaded by

AnanyaPochiraju
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

James (Jimmy) Thompson

(000) 000-1230 • jthompson@gmail.com • LinkedIn.com/in/jamesthompson • City, State

(Contact Information Header: the same format as your resume)

April 15, 20XX

Name of Contact Person


Title
Organization
Street Address City, State, Zip Code

Dear Mr. (or) Ms. Lastname:

Opening Paragraph: STATE YOUR REASON FOR WRITING – Introduce yourself and the purpose of
your letter: who you are and why you are writing. State what position you are applying for and why.
Briefly mention how you learned of this opportunity or how the employer’s name was obtained. State
what you know about the company/position that intrigues you. Explain why you are an ideal candidate
and interested in this particular company. (Use the company’s specific name and the position name).

Middle Paragraph or Bulleted List of Achievements: EMPHASIZE YOUR STRONGEST


QUALIFICATIONS – BASED ON THEIR NEEDS - An overview of your competencies (talents,
knowledge and skills) and unique strengths, stated in terms of the unique value you bring to the company.
Support what you say by noting the positive results you achieved in internships, previous work or
educational contexts. Map your competencies to the requirements/needs of the specific job of interest or
organization. Sell yourself. You may add information that is not included on your resume as well.

Closing Paragraph: STATE EXPECTED ACTION - Thank the reader of your letter. State how you may
be contacted if your phone number and email are not listed above. Note what you will do to follow up.
Remember to state when you will be calling (approximately one week after you send the letter).

Sincerely,

John Smith
Bachelor of Business Administration Candidate
Chapman University

Cover Letter Additional Resources:

 https://www.themuse.com/advice/cover-letters-are-hard-to-writebut-this-template-makes-
it-a-breeze

 https://www.themuse.com/advice/cover-letter-examples-every-type-job-seeker
James (Jimmy) Thompson
(000) 000-1230 • jthompson@gmail.com • LinkedIn.com/in/jamesthompson • Github.com/JamesThompson

December 11, 20XX

Ms. Jane Smith


Sr. Recruiter, MBA & Graduate Programs
Leapfrog
333 Anystreet Road
El Segundo, California 90245

Dear Ms. Smith:

I am passionate about becoming an Associate Brand Manager at LeapFrog. Recently I spoke with an alumna,
Vinitha Ramanathan, and discussed her experience working for LeapFrog, which has further inspired me to pursue a
post-MBA career with your firm. I will be graduating with an MBA from Chapman University, Argyros School of
Business and Economics in May of 2021.

My background includes key facets of brand management to support success in the ABM role, creating an ideal
combination of experiences you seek: a growth-oriented view of strengthening the unique product positioning of the
brand portfolio from creating a five year strategic roadmap for the Nordstrom loyalty program; a strong analytical,
problem-solving ability from utilizing quantitative consumer data at Hall & Partners; and a keen creative sense that
resonates with consumers from developing digital communication at Warner Bros.

Unique Product Positioner: Analyzed consumer usage behavior, visit frequency, and basket size for acquisition
and retention opportunities as lead in a product performance analysis of the Nordstrom’s loyalty rewards portfolio.
 Result: Determined market opportunities for 51% member growth by 2018 and a roadmap to obtain an 11%
increase in new customer acquisition in 2014.

Strong Analytical Problem Solver: Synthesized large quantities of data into meaningful, actionable results that
provided insight into consumer trends and strategic direction for future communication at Hall & Partners.
 Result: Increased blue chip client’s market share by 1.5% and unaided brand awareness by 6%.

Creative Thinker: Developed engaging consumer content for digital communication that effectively targeted
audiences through demographic and behavioral actions to prompt website traffic with Warner Bros.
 Result: Increased consumer traffic to e-commerce website by 20%, open rates by 40%, and subscriptions to
a key fan newsletter by 10%.

LeapFrog has been a part of my life since my younger brother was born over a decade ago. As an avid consumer of
toys as both a big brother and an uncle, I enrolled in business school with the intent to pursue a career in the
business of toys. It was when I attended the 2015 Toy Fair in New York that I had the opportunity to truly
understand Leapfrog from a business perspective. I watched as the LeapFrog team won multiple awards for
innovation and was energized by their charisma and creativity.

I truly believe LeapFrog is a company where I can contribute with my passion for the business of toys, aptitude for
strategic thinking, and devotion to innovation. Thank you for your time and consideration.

Sincerely,
James Thompson
MBA Candidate
Chapman University
Name: First/Last
Email | Phone | City, State | Professional LinkedIn Link (hyperlinked)

One University Drive


bradtitan@mail.chapman.edu
Orange, CA 92866
(714) 532-6077
 
 
June 1, 2014
 
Jane Doe
Human Resource Recruiter
LED Electronics
12345 First Street
Collegetown, CA 09876
 
Dear Ms./Mr. Last Name:
 
Your advertisement for the Human Resources Representative position, appearing in the employment
section on the LED Electronics website, instantly caught my attention as my education and experience
closely match the needs of the company. I recently completed a Bachelor of Arts in Business
Administration with a concentration in Human Resources Management from Chapman University.
 
I believe my interpersonal, communication, organizational, leadership, and time management skills, as
well as a passion for teamwork and serving guests in the market for electronics, align with the company’s
goals of providing quality and cost-effective products to consumers. A recent position at Riverside Transit
Agency introduced me to a variety of similar human resources-related tasks. Collaborating with senior
management enabled me to create and maintain HR policies and procedures as well as develop
orientation, training, and incentive programs. My program focused on using computer software such as
Microsoft Excel for filling personnel information as opposed to traditional record-keeping methods.
 
Concentrated course work in accounting information systems and proficiency in computer spreadsheets
and databases has provided me with valuable skills that your human resources posting demands.
Additionally, my recent office assistant experience has helped me to develop applicable customer service
and interpersonal skills necessary to be a successful Human Resource Representative.
 
After you have examined the enclosed resume for details of my qualifications, I would be eager to answer
any questions you may have. Please contact me at (714) 532-6077 to arrange an interview at your
convenience so that we can discuss how my human resource experience, customer service, and
organizational skills could contribute to LED Electronics.
 
Sincerely,
 
 
 
Bradley Panther
Bachelor of Business Administration Candidate
Chapman University
Cover Letter Template & Check List

This letter is the employer's first impression of you. All cover letters should include- Introduction
of yourself, the purpose for writing, highlights of experience and/or skills. The packaging of this
information can make or break an opportunity for a job interview.

Introduction
Like in any letter, you need to state the purpose or reason why you are writing. Here are some
questions that should be answered in the first section:
 Who are you? Be sure to introduce yourself!
 How did you find this job posting?
 What is the reason or purpose of this letter?
 What position are you applying for?

Mid-Section
This section is the meat of your letter. This can be anywhere between 1 to 3 paragraphs in length.
The key to this section is to keep a consistent narrative throughout. Be sure it answers the
following questions:
 What does this company mean for you?
 What reasons do you want to work for this company.?
 What is the company gaining by hiring you? What are they going to miss if they don’t?
 Think of an experience that relates to the job description and tie it into the cover letter.
 This is designed to complement your resume, not repeat it.
 Avoid using “I” too many times. While editing, highlight how many times you see “I.” Try to
think outside of the box and figure out another way to write those statements!

Closing
This is the end, so it is time to say goodbye. In this section, focus on action and always be sure to
thank the precipitant for the time they spent on your cover letter!
 Leave space for your inked signature
 Thank the reader, and be sure to restate your personal contact information.
 Politely state that you look forward to hearing from them soon!

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