Plant-based eating goes mainstream
Dramatic improvements in plant-based ingredients are making it easier for
consumers to follow an eating style that aligns with their values and beliefs.
RAPID GROWTH IN THE PLANT-BASED MARKET
62% $480.43 by 2024, with a projected
BILLION
in plant-based
13.82%
1 in 5 U.S. consumers product claims
identifies as a flexitarian1 (2013-17)2
CAGR
For self & selfless reasons
Consumers cite three main reasons for choosing plant-based foods.
1 2 3
76%
of Americans agree
that plant-based
foods are healthy.4
HEALTH SUSTAINABILITY ANIMAL
WELFARE
Interest criss-crosses categories
DAIRY ALTERNATIVE MEAT
FROZEN MEALS:
MILKS: ALTERNATIVES:
23%
sales in past 4 years5
35%+
say they are their
60%
are extremely/very open
main protein source6 to plant-based protein7
Palate-pleasing, plant-based products
Products from the land have always provided a source of nourishment.
At Cargill, we’re applying innovation to harness the power of plants in new
ways to help our customers meet evolving consumer needs.
FEATURED PLANT-BASED INGREDIENTS
PURIS™ Prosante® SimPure™
pea protein textured soy flour label-friendly starches
Offers a robust source of A versatile, economical Functional, label-friendly
protein with creamy, source of protein that starches from a range
delicious flavor and offers similar texture, of botanical sources
smooth mouthfeel. structure and chewing provide an alternative to
experience to meat. modified starches.
Your partner in plant-based innovation
The ingredients above are just the beginning.
Cargill offers a full portfolio of ingredients to
support your plant-based goals, including
sweeteners, texturizers and more – backed
by world-class technical expertise and a
collaborative approach to finding the right
solution for your application.
Learn more at cargill.com/plantproteins
PURIS™ Pea Protein is a licensed trademark of PURIS Proteins, a Cargill strategic partner.
Sources:
1
Mintel. U.S. Plant-Based Proteins Market Report. May 2019.
2
Innova Market Insights, 2018. “62% Increase in Plant-Based Product Claims, Says Innova Market Insights.”
3
BIS Research, cited in FoodBev Media, “Five Major Trends Driving the Plant-Based Food Market.” January 2020.
4
Mintel. “The Protein Report: Meat Alternatives Market Report.”
5
Nielsen data cited on CNBC.com. “5 Charts That Show How Milk Sales Changed.” November 2019.
6
Economy, P. “Has Fake Meat Reached a Tipping Point?” Inc.com. June 19, 2019.
7
Cargill proprietary research. “Seeding Innovation: Plant-Based Protein Solutions Make Healthy Eating More Accessible,” 2019.
© 2020 Cargill, Incorporated. All Rights Reserved.
