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Persuasion Techniques for Speeches

This document outlines lecture notes on persuasion for speeches. It discusses types of persuasive presentations like speeches to convince or actuate, and factors in persuasion theory like logos, ethos and pathos. Several persuasion theories are also summarized, including information-integration theory, consistency theories, elaboration-likelihood theory, and social judgment theory.

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Isabella Bernardo
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72 views19 pages

Persuasion Techniques for Speeches

This document outlines lecture notes on persuasion for speeches. It discusses types of persuasive presentations like speeches to convince or actuate, and factors in persuasion theory like logos, ethos and pathos. Several persuasion theories are also summarized, including information-integration theory, consistency theories, elaboration-likelihood theory, and social judgment theory.

Uploaded by

Isabella Bernardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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[198] Lecture Notes


Deadline @Nov 27, 2020

Done

Notes

Priority Low

Status Archived

Subject 198

Type Notes

💡 Insert summary here

Table of Contents
Lecture Notes
Persuasion for Speeches
Types of Persuasive Presentations
Factors in Persuasion Theory
Persuasion Theories

Lecture Notes
Persuasion for Speeches
Taking one position

Involves intentionality

198 Lecture Notes 1


Influence not force

Setting limits to choices

Types of Persuasive Presentations


Speech to convince: agree or believe

Speech to actuate: take specific action

Factors in Persuasion Theory


Logos

Ethos

Pathos

Opinions - held by key people in the audience

Persuasion Theories
Information-Integration Theory

Accumulation and organization of information and attitude change

Valence: whether info supports or refute previous beliefs

Weight: credibility assigned to the information

Martin Fishbein

Consistency Theories

People prefer consistency and feel threatened by inconsistency

Cognitive Dissonance

Attitude beliefs and values

Elaboration-Likelihood Theory

Probability listeners will evaluate arguments critically

Central Route: elaborate carefully and critically

Peripheral Route: decide quickly

Social Judgment Theory

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People use past experience (internal anchors) when making judgments

People have a range of opinions, but will have an anchor position (often tied to
sense of identity and it is seldom possible to change it)

Ego involvement determines latitude of acceptance or latitude of rejection of a


message

Mazafer Sherif

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Visual aid for extemporaneous

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Speech Plan

Not allowed in verbatim

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