FACULTY OF CIVIL & ENVIRONMENTAL ENGINEERING
DEPARTMENT OF INFRASTRUCTURE & GEOMATIC ENGINEERING
ENTREPRENEURSHIP ENGINEERING
REPORT
COURSE NAME ENTREPRENEURSHIP ENGINEERING
COURSE CODE BFC 34502
SECTION 1
NAME & MATRIC 1. MUHAMMAD ALIF RIDZUAN BIN ROSLAN (AF190104)
NUMBER
2. MUHAMMAD MUZAMIR BIN RUDUAN (AF190095)
3. NUR FITRIEINA BINTI GHAZALI (CF190132)
4. NURUL HASANAH BT ZULKIFLY (CF190149)
5. NURSHAMIMI BT MOHD SHAHAR (CF190148)
LECTURER’S NAME PROF. MADYA TS. DR. AZIMAN BIN MADUN
SEMESTER/SESSION
1 / 2020/2021
MARKS
1
ACKNOWLEDGEMENT
First of all, Alhamdulillah praise to Allah SWT for giving us the opportunity to finish this
“Entrepreneurship Activities” successfully. With the guide that He gives to us, it helps us to
find the materials and information that are needed to finish up this project.
Moreover, we would like to express our gratitude to our beloved lecturer for this subject
Entrepreneurship (BFC34502) , Dr. Mohamad Yusri Bin Aman for his kindness and his time
spent for us. His dedication in giving all the knowledge about this subject has made this project
easy to be done although we have faced some problems in completing this project. He has
taught us how to solve the problem and advised us to be patient in finding information and
finish the task that has been given.
Not to forget, lots of thanks to our parents for being very supportive in vary way and pray for
us to be successful in completing this project from the starting until the end of the project.
Besides that, for being the primary inspiration in working hard and striving to be nothing but
the best.
Last but not least, to our entire classmates, thanks for being a good friend when our group had
a problem in finishing this project. Thank you for giving opinions, ideas, and information
needed by this project.
But out of all people that have been supporting us, we would like to thanks to each group our
group members who has been sacrificing their time for being so tough and tolerant until we
could overcome every difficulties that coming towards us in any that we faced, we support
and help each under until the day of submission this project.
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TABLE OF CONTENT
NO. CONTENT PAGE
1. PRELIMINARY MATERIALS
Cover Page 1
Acknowledgement 2
Table Of Content 3
Executive Summary 4
2. INTRODUCTION OF BUSINESS
Name And Address Of The Business 5-6
Organizational Chart 7-11
Mission/Vision 12
Product/Service Description 12
Price List 13
3. FACEBOOK (FB) REPORT
FB Page Cover Page 14
FB Page 14
FB Teaser Post 15
Copy Writing – Hard Sell 16
Copy Writing – Soft Sell 16
Frequency Of Posting 17-18
4. INSTAGRAM (IG) REPORT
Follower 19
Content In Instagram 19-22
Posting + Hashtag 23-25
Attractive Picture 26
Call To Action 27-28
29
Content in Instagram story
30-31
Frequency Of Posting
5. FINANCIAL
Shopee Account 32
Financial on October and November 33-37
6. CONCLUSION 38
3
EXECUTIVE SUMMARY
We are starting a business of manufacturing food relate to chocolate. Name of the product is
The Coperto Jar.Our goal is to attract customers that who want to enjoy delicious, sweet food
for an affordable prices.
In addition, to ensure the customer to stay at home during the pandemic, we will also make a
delivery to the doorstep and using the postage services for customers who are outside of the
delivery area, Batu Pahat, Johor. We are taking order from a quite marketing strategical place
located at No26, Jalan MP2, Taman Melaka Perdana, Ayer Keroh 75450, Melaka.
The Coperto Jar will offer a wide variety of Chocolate in different flavors that will fulfill
consumer needs. Our products are actual products that will give benefits to our consumers
through quality assurance and stability. We will be offering five products that will target
children and adults.
Coperto Jar Brown Chocolate Baby-crunch (270g)
Coperto Jar Brown Chocolate Baby-crunch (640g)
Coperto Jar Brown Chocolate Choco-ball (270g)
Coperto Jar Brown Chocolate Choco-ball (640g)
Coperto Jar White Chocolate Choco-ball (270g)
The core competencies and unique selling proposition on which our company will be competing
are quality, stability, and innovation.
The marketing plan of the company will be based on marketing mix, price strategy, advertising,
campaign and promotion strategy. We will spend on advertising and sales promotion over tread
of year. We focus on lower prices compare to its competitors to penetrate in the market and
reduce the quantity but never increase the prices.
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2.0 Introduction of Business
‘The Coperto Jar’, the business that we are running is related to food products that have
been go viral lately, Chocolate-jar. Our goal is to attract customers that who want to enjoy
delicious, sweet food for an affordable price. In addition, to ensure the customer to stay at home
during the pandemic, we will also make a delivery to the doorstep and using the postage
services for customers who are outside of the delivery area, Batu Pahat, Johor. We are taking
order from a quite marketing strategical place located at No26, Jalan MP2, Taman Melaka
Perdana, Ayer Keroh 75450, Melaka. Since our target customer most of it come from south of
Malaysia, the delivery duration become quite fast as it located at around the middle of peninsula
of Malaysia.
The business is started from five members. They are Mrs. Nurul Hasanah Binti Zulkifly,
Mrs. Nur Fitrieina Binti Ghazali, Mrs. Nurshamimi Binti Mohd Shahar, Mr. Muhammad
Muzamir Bin Ruduan and Mr. Muhammad Alif Ridzuan Bin Roslan. Since all of us are trained
with creativity, we do play an important role on marketing our product, as we do have our own
style to do marketing. But we do need to follow the marketing manager guideline from Mrs.
Nur Fitrieina Binti Ghazali.
Since product like chocojar is viral right now, we must compete with many others brand.
We must improve our marketing strategy, customer services and many more to achieve our
sales target. Due to our current situation which is pandemic COVID-19, we have to focus more
on online social media platform to improve our sales and provide stocks which are highly
demand from the customer itself.
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2.1 Name and Address of The Business
Name: Coperto Jar
Address: No26, Jalan MP2, Taman Melaka Perdana, Ayer Keroh 75450 Melaka.
2.2 Organizational Chart
Figure 2.1.1 shows: Organizational Chart of Coperto Jar
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2.2.1 Staff Biodata
Figure 2.2.1(a): Mrs. Hasanah
Full Name: Nurul Hasanah Binti Zulkifly
Position: Founder of Coperto Jar, Stock Manager, Operator
Birthday: 16th May 1998
Matric NO.: CF190149
Phone NO.: 0126021913
Address: NO.26, Jalan MP2, Taman Melaka Perdana, Ayer Keroh 75450 Melaka.
7
Figure 2.2.1(b): Mrs. Nurshamimi
Full Name: Nurshamimi Mohd Shahar
Position: Financial Manager, Senior Sales Assistant
Birthday: 9th May 1998 Matric
NO.: CF190148
Phone NO.: 0173156530
Address: NO.6, Lorong 3 Jalan BBP 3, Taman Batu Berendam Putra, Batu Berendam 75350
Melaka.
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Figure 2.2.1(c): Mrs. Fitrieina
Full Name: Nur Fitrieina Binti Ghazali
Position: Marketing Manager, Supervisor
Birthday: 4th February 1998
Matric NO.: CF190132
Phone NO.: 01117885521
Address: NO.59 , Lorong Permai Jaya 4, Taman Permai Jaya, 32200 Lumut, Perak. E-mail
Address: [email protected]
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Figure 2.2.1(d): Mr. Muzamir
Full Name: Muhammad Muzamir Bin Ruduan
Position: Junior Sales Assistant, Marketing Staff
Birthday: 10th July 2000
Matric NO.: AF190095
Phone NO.: 01116650691
Address: LOT893, Lorong Masjid 2, Kg. Baru Ulu Yoh , 73000 Tampin, Negeri Sembilan.
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Figure 2.2.1(e): Mr. Alif
Full Name: Muhammad Alif Ridzuan Bin Roslan
Position: Junior Sales Assistant, Marketing Staff
Birthday: 25th July 2000
Matric NO.: AF190104
Phone NO.: 0149494660
Address: NO.15, Jalan Berlian 4, Taman Cahaya Masai, 81700 Pasir Gudang, Johor. E-mail
Address: [email protected]
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2.3 Mission/Vision
Our mission is to give satisfaction to customers who love chocolate-based food at
affordable prices and provide the best service in delivering products to their customers' homes.
Our vision is to make Coperto a leading brand in the chocojar selling industry in Malaysia and
to be the top choice of the customer regardless of age and race.
2.4 Product Description
Our product type is a chocolate-based food product, which goes viral lately, chocolate
jar. Chocolate jar is basically a jar of food which contain melted chocolate, crispy baby
crunches or choco-balls with a mixed of cornflakes in it. We sell it for an affordable price and
the taste is not too sweet, it is just nice for every range of age. Other than that, it is also available
for various types of size, types of crispy snacks in it, and types of melted chocolate. What is
available in our store is:
1) Coperto Jar Brown Chocolate Baby-crunch (270g)
2) Coperto Jar Brown Chocolate Baby-crunch (640g)
3) Coperto Jar Brown Chocolate Choco-ball (270g)
4) Coperto Jar Brown Chocolate Choco-ball (640g)
5) Coperto Jar White Chocolate Choco-ball (270g)
Figure 2.4(a): Shows The Coperto Jar Product
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2.5 Price List
The price is according to the sizes of the jar, RM13 for the small size jar which is 270g, RM26
for the large size jar, 640g. These prices is exclude postage which is RM5.
NO. Product Prices
1. Coperto Jar Brown Chocolate Baby-crunch (270g) RM13
2. Coperto Jar Brown Chocolate Baby-crunch (640g) RM26
3. Coperto Jar Brown Chocolate Choco-ball (270g) RM13
4. Coperto Jar Brown Chocolate Choco-ball (640g) RM26
5. Coperto Jar White Chocolate Choco-ball (270g) RM13
13
3.0 Facebook
3.1 Facebook Page Cover Page
This is our page cover for Facebook page Cop.Jarr
Figure 3.1 Facebook Page Cover of Cop.Jarr
3.2 Facebook Page
Our Facebook page username is @cop.jarr and it was created on 18th October 2020.
14
3.3 Facebook Teaser Post
Our first teaser post has reached 55 people. Lots of our customers come from Instagram
and our selling on Facebook very slow.
Figure 3.3.1 Facebook Teaser Post of Coperto Jar
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3.4 Copywriting – Hard Sell
Figure 3.4 Copywriting Hard Sell
3.5 Copywriting – Soft Sell
Figure 3.5 Copywriting Soft Sell
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3.6 Frequency of Posting
We always post the feeds every day, so that our customers always get the latest updates
about our stock and products. We made a post about the promo on 11.11. Although we
get less customers from Facebook, we always advertise non-stop using various ways to
attract customers. We also post about customer feedback because it will attract customers
to try Coperto Jar for themselves.
Figure 3.6.2 Posting of Coperto Jar
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Figure 3.6.3 Posting of Feedbacks Customer
Figure 3.6.4 Posting of Customers
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4.0 Instagram
4.1 Followers
This is our Instagram @cop.jar . Our Instagram have 1,044 followers. This Instagram was
created on 19 October 2020.
Figure 4.1.1 Profile Instagram of cop.jar
4.2 Content In Instagram
- In instagram @cop.jar have link, the link is for the pleasure of all customers who
want to buy our products.
- Other than that, in instagram have highlight story, where we promote our products
every day at instagram stories. Then, our highlight stories we put all customer
feedbacks, flavour of coperto jar, and everything info about coperto jar.
Figure 4.2.1 Highlight Story and Link For Order in Instagram Cop.jar.
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4.3 Content In Feed Instagram
- All of this picture is content in instagram @cop.jar .
- Which is have picture of customer who grab coperto jar by pickup , by cod ( cash
on delivery ) , and all the feedback from our customers.
- Then in instagram have picture every flavour of coperto jar such as
a) Small mini crunch brown chocolate
b) Small choco ball brown chocolate
c) Small choco ball white chocolate
d) Big mini crunch brown chocolate
e) Big choco ball brown chocolate
- In our instagram also have posting about how we wrap customer items.
- Cop.jar also takes greeting card orders to anyone who wants to give a coperto jar to
a special person.
- Lastly , we also made a video review on the taste of the coperto jar.
Figure 4.3.1 Content Posting Feedback and Product Coperto Jar in Feed Instagram.
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Figure 4.3.2 Content Posting Feedback and Product Coperto Jar in Feed Instagram
Figure 4.3.3 Content Posting Feedback and Product Coperto Jar in Feed Instagram
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Figure 4.3.4 Content Posting Feedback and Product Coperto Jar in Feed Instagram
Figure 4.3.5 Content Posting Feedback and Product Coperto Jar in Feed Instagram
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4.4 Posting + Hashtag
Figure 4.4.1 Posting + Hashtag Product Coperto Jar in Instagram Cop.jar
Figure 4.4.2 Posting + Hashtag Customer Pick Up The Item From Cop.jar
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Figure 4.4.3 Posting + Hashtag Promotion 11.11.2020 Coperto Jar.
Figure 4.4.4 Posting + Hashtag Feedback Customer
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Figure 4.4.5 Posting Video Review of Coperto Jar
Figure 4.4.6 Posting + Hashtag Customer Requested Wish Card For Someone Special
25
4.5 Attractive Picture
- All these are picture of coperto jars we sell.
- It has a lot of flavour, that is
a) Small mini crunch brown chocolate
b) Small choco ball brown chocolate
c) Small choco ball white chocolate
d) Big mini crunch brown chocolate
e) Big choco ball brown chocolate
Figure 4.5.1 Attractive Picture of
Figure 4.5.2 Attractive Picture of Coperto Jar
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4.6 Call To Action (CTA)
Cop.jar always promotes coperto jar through instagram stories. Where every day we will attract
customers with the words "Order Now", "Buy Now", "Shop Now" or "Click Link in Bio For
Order".
Figure 4.6.1 Posting on Instagram Stories with Call to Action.
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Figure 4.6.2 Posting on Instagram Stories with Call to Action.
Figure 4.6.3 Posting on Instagram Feed with Call to Action.
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4.7 Content In Instagram Stories
We promote our products on instagram stories almost every day to get customers.
Figure 4.7.1 Content In Instagram Stories
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4.8 Frequency of Posting
We always post the content feed and stories every day, so that our customers always get the
latest updates about our stock and products. There the frequency of our instagram Cop.jar. In
our instagram have 1,011 accounts that reached on our instagram cop.jar.
Figure 4.7.1 Account that reached and insight on our instagram cop.jar
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Figure 4.7.2 Posting of Coperto Jar
Figure 4.7.3 Posting of Feedback Customers
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5.0 Financial
Cop.jar started promoting products on 19 october, and we started getting the first customers on
21 October 2020 until 11 November 2020. Each order from our customers will submit the order
in the shopee account of our stock manager to get a cheap postage price. Customer buys coperto
jar by Post, by Pickup and by COD . But COD ( Cash on delivery ) only at Melaka . It is because
our stock at our stock manager at Melaka. We issued a capital of RM320 to start a business.
5.1 Shopee Account
Figure 5.1.1 Page Cover of Coperto Jar Shopee
Figure 5.1.2 Platform to submit order for small coperto jar and big coperto jar.
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5.2 Financial on October
Our total sale on October is RM 616.78.
Figure 5.2.1 Finance Coperto Jar Order by Shopee on October
Figure 5.2.2 Finance Coperto Jar Order by Shopee on October
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Figure 5.2.3 Finance Coperto Jar Order by Shopee on October
Figure 5.2.4 Finance Coperto Jar Order by Pickup and Cod ( Cash on Delivery ) on October
Figure 5.2.5 Finance Restock Coperto Jar on October
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5.3 Financial on November
Our total sale on November is RM 537.4.
Figure 5.3.1 Finance Coperto Jar Order by Shopee on November
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Figure 5.3.2 Finance Coperto Jar Order by Pickup & Cod on November
Figure 5.3.3 Finance Coperto Jar Order by Pickup & Cod on November
Figure 5.3.4 Finance Restock Coperto Jar on November
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5.4 Total Financial on October and November
October
Total Sale Order by Shopee = RM 494.00
Profit Shopee = RM 5.78
Total Sale Order by Cod & Pickup = RM 117.00
Total = RM616.78
November
Total Sale Order by Shopee = RM 286.00
Profit Shopee = RM 3.40
Total Sale Order by Cod & Pickup = RM 248.00
Total = RM 537.40
Total Sale on October and November = RM 1154.18
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6.0 CONCLUSION
On a final note, we use social media as a business platform because it easy to communicate with
customer. We can deal effectively with the customer through social media and at the same time
we can boost business customer satisfaction as we can get through social media directly with our
consumers. We also have several platforms in social media and the name “COPERTO JAR” is
used in every platform such as:-
1. Facebook (Fb): https://www.instagram.com/cop.jar/
2. Instagram (Ig): https://www.facebook.com/Cop.Jarr/
3. Shopee : https://shopee.com.my/hasanahzulkifly
We decided to sell food products like “Coperto jar” because it is attractive for everyone. Our
coperto jar is also very suitable as a snack. In the current situation like today is very suitable for
customers to order our coperto with online. We also make “Charge On Delivery” COD in Melaka
area only and postage for beside the customer also can be purchase in Shopee easily.
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