Eco-Be

Biodegradable
Packaging
Business Plan
TABLE OF CONTENTS
Introduction.......................................................3
1. Executive Summary...................................4
2. Company overview and Management plan
6
3. Business Description...............................13
4. Assessment of The Business Environment
16
5. Operating plan and Managing employees
20
6. Marketing and Sales Plan........................23
7. Financial Plan..........................................27

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INTRODUCTION

The retailing industry has fully embraced the use of biodegradable plastic bags due to the fact
that the world is going the way of climate change. This goes to show that there is indeed a very
large market for biodegradable plastic bags in our world; hence loads of investors are pitching
their tent in the biodegradable plastic bag manufacturing industry.

Biodegradable plastic bag manufacturers are part of the bioplastics manufacturing industry and
players in this industry manufacture bioplastics, which are organic plastics derived from
renewable biomass sources. Designed to biodegrade, bioplastics are made from sources such
as vegetable oil, cornstarch, pea starch or microbiota.

If you are a follower of happenings in the Bioplastics Manufacturing industry, you will notice
that the industry experienced steady growth over the five years to 2018. Concerns over the
future of petroleum-based plastics supported demand for bioplastics that are recyclable and
sustainable.

Furthermore, volatility in the world price of crude oil influenced major plastics producers to
search for an alternative. Rising environmental awareness during the period encouraged the
government and large companies to promote the use of bioplastics, directly benefiting the
industry.

The industry is still in its early stages, leading to high expenditure on research and
development. Over the five years to 2023, IBISWorld expects that a strong economic
environment, expansion into new markets and positive legislation will benefit demand for
industry products.

The revenue generated in the industry is heavily influenced by national demand for consumer
goods, as the majority of the products that are produced in the industry are sold for
downstream use in the fast-moving consumer goods (FMCG) sector.

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1. EXECUTIVE SUMMARY

Pakistan’s first & only carbon Zero certified Packaging Company. Pioneers of the industry,
Eco-Be provides a full range of sustainable packaging solutions that are made from
annually renewable resources & can be commercially composted.

Put simply, we’re passionate about a greener future.

Our offering has been designed to use resources sustainably and responsibly, giving
environmental, social and economic concerns equal consideration.

 Opportunity: We are producing more waste plastic today than ever before in human
history. These items are finding their way into our oceans and even contaminating our
drinking water. Scientists estimate that there could be more waste plastic in the ocean
than fish by the year 2050, with tap water containing micro plastics up to 80% of the
time. Researchers at the University of Bath have created a plastic that only uses sugar
and carbon dioxide, resulting in polycarbonates that no longer need to use
petrochemicals and their CO2 emissions necessary for refinement. Plastics like these
break down naturally, only depositing the amount of gas back into the environment that
was used to create it in the first place

 Mission: At Eco-Be we strive to provide you with the highest quality food packaging
products available that are not only affordable, but also a future friendly solution to
traditional food packaging. We design, develop and supply a full range of sustainable
food packaging that reduces consumer dependence on oil based packaging. Instead we
substitute the oil-base with annually renewable resources. In short, our products are
made from plants, not oil.

 Solution: Biodegradable plastic is the material that will decompose naturally when
introduced in the environment. This outcome is achievable because the microorganisms
in the environment are able to break down the structures which make the biodegradable
plastic. It creates a result which is believed to be eco-friendly compared to the traditional
plastics that we throw away every day.

 Market focus: To do our part in helping achieve this we develop and supply
sustainable, high quality and affordable food and beverage packaging for businesses in
Pakistan

 Competitive advantage: We are more than just a packaging company. At Eco-Be, we

strive to lead the way when it comes to sustainability; that’s why we are Pakistan’s first
and only carbon Zero certified packaging company. We monitor and manage the entire
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company’s operations with a plan to reduce our carbon footprint. We offset all the
carbon emissions associated with activity by investing in renewable energy projects
both nationally and internationally.

 Ownership: Malik Liaquat khan

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2. COMPANY OVERVIEW AND

MANAGEMENT PLAN

Eco-Be is what happens when vision meets opportunity. They are Pakistan’s first and largest
manufacturer of eco-friendly food packaging. The Eco-Be range of 25+ compostable products
spans tableware, cutlery, biodegradable garbage bags and takeaway packaging. Their vision
is to provide sustainable food packaging that is superior in quality and at an affordable price.
 Operational structure: Biodegradable packaging has functional organizational
structure. Workers are hired on the basis of their skills. It contains specialized units that
report to an authority.

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 Chain of command:

 CEO:

• Overall product management, foreseeing and decision making.

• Conduct performance reviews on regular basis.

• Advice way forward against the challenges.

• Will draw seven laces per month salary package.

• A CEO should do anything to address, execute, monitor and review those four major
areas from time to time.

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• With these many areas that a CEO needs to cover, it's hard to pin down exactly what
specific tasks do they do on a daily basis.

 Finance team:

Financial manager:

• Financial managers are responsible for the financial health of an organization.

• They produce financial reports, direct investment activities, and develop strategies and
plans for the long-term financial goals of their organization.

• Financial managers typically help management make financial decisions.

• Will draw 2.5 laces per month salary package.

• Senior manager:

• Monitor the day-to-day financial operations within the company, such as payroll, invoicing,
and other transactions.

• Oversee financial department employees, including financial assistants and accountants.

• Research and analyze financial reports and market trends.

• Will draw 1 lace 80 thousand per month salary package.

Assistant manager:

• Assistant finance managers help finance managers with a range of administrative and
financial tasks.

• These may involve assisting with billing invoices, preparing budgets, managing cash flow,
and requesting information from colleagues regarding purchase orders.

• Will draw 1 lace 20 thousand per month salary package.

Staff:

• To ensure that each department develops, implements and adheres to internal business
controls.

• Monitoring responsibilities may include participating in scheduled and random internal

department audits and analyzing department financial data.

• Will draw 30 thousand per month salary package.

Technical team:
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Technical manager:

• The technical manager must provide guidance for all members of the team when it comes
to designing, implementing, and updating software.

• They should constantly evaluate company platforms and networks and search for ways to
improve them.

• The technical manager must also perform management tasks for the team.

• The whole point of having a technical Project Manager is to have someone in the role who
can evaluate the project schedule, resources, and control through a more technical lens
than the typical PMO-type resource.

• Will draw 3 laces per month salary package.

Senior manager:

• The Senior Technical Manager is responsible for work on complex technical projects, and
is expected to manage multiple projects and work streams concurrently.

• The Senior Technical Manager is a key member of the IFAC staff and is expected to
understand, support, and promote the objectives of the IESBA and IFAC.

• Will draw 1 lace 80 thousand per month salary package.

Assistant manager:

• An Assistant Technical Manager is expected to provide support to Technical management

and work under their supervision and direction.

• Although an Assistant Technical Manager might supervise a Technical Associate, they do

not have responsibility for managing other staff.

• Will draw 2 lace 50 thousand per month salary package.

Staff:

• Accomplishes information technology staff results by communicating job expectations;

planning, monitoring, and appraising job results; coaching, counseling, and disciplining
employees; initiating, coordinating, and enforcing systems, policies, and procedures.

• Will draw 30 thousand per month salary package.

 HR team:

HR manager:

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• Overseeing department functions and managing employees. That's why human resources
managers must be well-versed in each of the human resources disciplines.

• Compensation and benefits, training and development, employee relations, and

recruitment and selection.

• Will draw 3.5 laces per month salary package.

HR senior manager:

• Senior HR Manager responsibilities include overseeing the recruitment process, designing

company policies and setting objectives for the HR team.

• You will also help shape our employer brand strategy.

• Ultimately, you will ensure our company attracts, hires, develops and retains qualified
employees.

• Will draw 1 lace 80 thousand per month salary package.

Assistant manager:

• A Human Resources (HR) Assistant is a certified professional who handles the daily
administrative and HR duties of an organization.

• They assist HR managers with recruitment, record maintenance and payroll processing,
and provide clerical support to all employees.

• Will draw 1 lace 80 thousand per month salary package.

Staff:

• Human resources specialists are responsible for recruiting, screening, interviewing and
placing workers.

• They may also handle employee relations, payroll, benefits, and training. Human
resources managers plan, direct and coordinate the administrative functions of an
organization.

• Will draw 30 thousand per month salary package.

 Administration team:

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Administration manager:

• Supervising day-to-day operations of the administrative department and staff members.

• Hiring, training, and evaluating employees, taking corrective action when necessary.

• Developing, reviewing, and improving administrative systems, policies, and procedures.

• Will draw 3 laces per month salary package.

Senior manager:

• Planning and coordinating administrative procedures and systems and devising ways to
streamline processes.

• Recruiting and training personnel and allocate responsibilities and office space.

• Assessing staff performance and provide coaching and guidance to ensure maximum
efficiency.

• Will draw 1 lace 80 thousand per month salary package.

Assistant manager:

• Handling office tasks, such as filing, generating reports and presentations, setting up for
meetings, and reordering supplies.

• Providing real-time scheduling support by booking appointments and preventing conflicts.

• Will draw 3 lace 80 thousand per month salary package.

Staff:

• A successful Administrative Officer will act as the point of contact for all employees,
providing administrative support and managing their queries.

• Main duties include managing office stock, preparing regular reports (e.g. expenses and
office budgets) and organizing company records.

• Will draw 30 thousand per month salary package.

 Production Process: The production process is concerned with transforming a range

of inputs into those outputs that are required by the market. This involves two main sets
of resources - the transforming resources, and the transformed resources.

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Site:

Sites Land Labor Cost Transportation Total

ratings
Rating 30% Rating 20% Rating 20% Rating 30%

Lahore 2 0.6 1 0.2 3 0.6 4 1.2 2.6

Karachi 1 0.3 2 0.4 2 0.4 1 0.3 1.4

Faisalabad 5 1.5 3 0.6 1 0.2 2 0.6 2.9

Multan 4 1.2 4 0.8 5 1 3 0.9 3.9

Islamabad 3 0.9 5 1 4 0.8 5 1.5 4.2

Karachi is the site where we produce our product in low cost and can easily generate more
profits.
Design and layout:
Biodegradable main building is in Karachi where we produce our product very cheap and make
our profits. The building contains five floors where we use three floors for placing machinery
and equipment to perform tasks in less time.

Production per month/year:

Per month Per year

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3. BUSINESS DESCRIPTION

In our throw-away culture, there is a high need to create materials that can be recycled;
biodegradable packaging is one of the new trends for green living. As we focus on making sure
more and more of what we toss out from our homes and places of business is biodegradable,
we are closer to the goal of making Earth an eco-friendly place with less waste
 Opportunity:

Biodegradable seems to be the buzz word these days, although many of the products
that claim to be easily decomposed are not. This is largely due to the fact that up until
very recently there were no hard-fast rules, guidelines or regulations for products and
many manufacturers were calling their plastics and laundry detergents biodegradable,
when they were not.

 Product overview:

We provide a full range of sustainable and compostable food and beverage packaging
made from plants. Explore our range to improve the sustainability of your business.

Why Eco-Be?

 It's simple; we work with nature, not against it.

Made from plants, not oil

 The majority of Eco-Be products are made entirely from plant material.

Paper from managed plantations

 We prefer to use paper from responsibly managed plantations.

Non-toxic inks

 Our inks are either soy or water-based and are non-toxic.

Delivery without delay

 We provide overnight delivery nationwide, enabled by three warehouses across

Pakistan.

Made from renewable resources

 Most of our raw materials are produced by nature - we prioritize renewable resources.
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Commercially compostable

 Eco-Be products have been certified or trialed for commercial and/or home composting.

Sustainable

 Our products provide a sustainable alternative to traditional plastic food packaging.

Certified Carbon Zero

 Our Company’s emissions are measured and offset annually - certified carbon zero.

With Eco-Be, you choose authentic, sustainable packaging. But correct disposal is also
necessary to create a circular economy and recycling of valuable nutrients. Below we outline
some common disposal options.

Commercial Composting Facility

A typical commercial composting facility collects organic waste from local businesses that
handle food. These facilities manage high volumes of organic waste and maintain optimal
conditions to allow for quick composting of the input. The output is compost - sold as a
valuable, nutrient-rich product. Pakistan has 97 commercial facilities, not all can process Eco-
Be packaging.

Hot Compost Box

A domestic hot compost bin that, with the right recipe and good management, has the ability to
reach temperatures as high as 80°C, quickly composting packaging and food waste. The
output is nutrient-rich compost to benefit gardens and communities. These bins can be rat-
proof and odor-free.

In-Vessel Composting Unit

In-vessel composting is a three stage process that transforms organic waste into compost.
This style of composting is a machine based process that is efficient and relatively simple to

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operate. The plants are completely closed and more often than not, should be odor free. Most
in-vessel composting units will operate between 60-80 degrees Celsius.

Dehydration Units
Innovative industrial-level technology that provides onsite, odor-free processing of organic
waste, including compostable packaging. Dehydration units produce two sterile outputs; water
& biomass. Grey water can be reused to water gardens, and the biomass is a valuable,
concentrated fertilizer that can be used to power the garden.

Hungry Bins
Designed and made in Pakistan, a Hungry Bin is a fast and convenient way to compost your
organic waste at home and can process up to 2kg per day using worms. The worms convert
organic waste into worm castings and a nutrient-rich liquid, which are both high-quality
fertilizers. Some Eco-Be products have been tested for composting in a Hungry Bin.

Landfill
As the industry rapidly develops ways to turn plants into packaging, the harsh reality is that for
now, some Eco-Be products will be sent to landfill. Infrastructure in Pakistan is improving
slowly, while compostable product innovation is excelling. It is important to note, that even if
our packaging ends up in a landfill, it has been made from renewable plant material, and
eliminated the use of the world's more scarce and non-renewable resource; fossil-fuels. Even
that is an improvement.

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4. ASSESSMENT OF THE BUSINESS

ENVIRONMENT

ECONOMIC ENVIRONMENT:
The environment is always changing, and this is just as true for the business environment as it
is for the physical world around us. Managers try to avoid being “taken by surprise” by
unexpected events that would impact their organizations through an ongoing process called
environmental scanning. Environmental scanning is a high-level, broad-based process of
gathering, analyzing, and dispensing information for purpose of developing strategies or
tactics. The process entails getting both factual data and qualitative opinions. Organizations
also scan when they are considering whether to enter a particular industry.
A PESTEL analysis:
PESTEL analysis is a part of the external strategic analysis when conducting research into
new markets. It gives an overview of the different macro-environmental factors that the
company has to take into consideration.
Political
Political issues are a function of how much the government intrudes or is involved in an
organization’s operations. In particular, it looks at taxation and tariffs, regulations, political
stability, and elections.
Economic
Economic factors start with indicators for the U.S. economy as a whole. These are growth,
employment, inflation, and interest rates. Companies with foreign operations will worry about
exchange rates
Social
Society and culture have great impacts on the business environment. These factors include
demographics like population growth, age distribution, and attitudes toward safety and health
consciousness.
Technological
Technology facts include research and development (R&D), automation and robotics, and
technology incentives. The rate of technological change in the business environment is
staggering. A term often paired with technology is disruption, a description for innovations that
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completely change the cast of leading competitors in an industry. Many organizations not only
scan the technological environment but also monitor closely for new and disruptive processes.
Environmental
Weather, climate change, air quality, and natural disasters are all environmental factors. Some
industries are especially at risk from changes in the natural environment, including
manufacturing, agriculture, tourism and travel, and sports and entertainment. Many pollution
regulations limiting water and air pollution have been passed that affect the operation of
businesses.
Legal
Legal factors include discrimination laws, consumer protection laws, and employment, health,
and safety policies. Antitrust, piracy and copyright laws, as well as immigration issues are also
of growing importance in the business environment. All of these factors affect how
organizations operate, their costs, and the demand for products

INTERNAL ENVIRONMENT:
Industry analysis
It is a tool that facilitates a company's understanding of its position relative to other companies
that produce similar products or services. Understanding the forces at work in the overall
industry is an important component of effective strategic planning. Industry analysis enables
small business owners to identify the threats and opportunities facing their businesses, and to
focus their resources on developing unique capabilities that could lead to a competitive
advantage.
An industry analysis consists of three major elements: the underlying forces at work in the
industry; the overall attractiveness of the industry; and the critical factors that determine a
company's success within the industry.

INDUSTRY FORCES
The first step in performing an industry analysis is to assess the impact of Porter's five forces.
"The collective strength of these forces determines the ultimate profit potential in the industry,
where profit potential is measured in terms of long term return on invested capital,"

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Ease of Entry
Ease of entry refers to how easy or difficult it is for a new firm to begin competing in the
industry. The ease of entry into an industry is important because it determines the likelihood
that a company will face new competitors. In industries that are easy to enter, sources of
competitive advantage tend to wane quickly. On the other hand, in industries that are difficult
to enter, sources of competitive advantage last longer, and firms also tend to benefit from
having a constant set of competitors.
Our product is unique in every way the market competition is not that strong because of its
uniqueness
Power of Suppliers
Suppliers can gain bargaining power within an industry through a number of different situations
Power of Buyers
The reverse situation occurs when bargaining power rests in the hands of buyers. Powerful
buyers can exert pressure on small businesses by demanding lower prices, higher quality, or
additional services, or by playing competitors off one another. The power of buyers tends to
increase when single customers account for large volumes of the business's product.
GLOBAL ENVIRONMENT:
With fast development in business field, management environments are becoming more
diverse and multifaceted. Global Organizations are those which operate and compete in more
than one country. These are uncertain and unpredictable. The global environment of such
companies is a set of forces and conditions exterior of the organization's boundaries that
affects the way it operates and shapes its behavior. These forces alter over time and therefore
present global managers have to get many opportunities as well as threats.
To recognize opportunities or threats due to global environmental forces, it is necessary that
managers must differentiate between the task environment and the more surrounding general
environment. The task environment is the set of forces and conditions that affect an
organization's ability to obtain inputs and dispose of its outputs. It consists of the organization's
suppliers, customers, distributors, and competitors, and has the most immediate and direct
effect on managers. Suppliers are individuals and organizations that provide an organization
with the input resources that it needs to produce goods and services such as raw materials,
component parts, and employees. In global environment, relationships with suppliers can be
complicated due to materials shortages, unions, and lack of substitutes. Suppliers who are the
only source of a critical item are in a strong bargaining position to raise their prices.
The general environment includes the wide-ranging economic, technological, socio-cultural,
demographic, political and legal, and global forces that affect the organization and its task

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environment. Economic Forces include interest rates, inflation, unemployment, economic

expansion and other factors that affect the general health and well-being of a nation or the
regional economy of an organization.

 SWOT analysis:

STRENGTHS WEAKNESSES
 Excellent sales staff  Currently struggling to
with strong knowledge meet deadlines - too
of existing products SWOT much work?
 Good relationship with  High rental costs
customers  Market research data
 Good internal may be out of date
communications  Cash flow problems
 High traffic location
 Successful marketing
strategies
 Reputation for
innovation
OPPORTUNITIES THREATS
 Similar products on the  Competitors have a
market are not as similar product
reliable or are more  Competitors have
expensive
launched a new
 Loyal customers
 Product could be on advertising campaign
the market for  Competitor opening
Christmas shop nearby
 Customer demand -  Downturn in economy
have asked sales staff may mean people are
for similar product spending less

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5. OPERATING PLAN AND MANAGING

EMPLOYEES

 Order fulfillment:

#1 Improving Inventory Handling Prowess

Stock level accuracy – Your stock levels have to be up-to-date no matter how they
have been used. Apart from orders, scenarios like returns, damages, free samples can
have a go at your stock level accuracy. So make sure even the minutest of change is
updated into your inventory.

Demand Forecasting – Forecasting customer demands for each sales channels will
help reducing dead stock. Know your customer behaviour and be prepared for demands
at any given time.

Space allocation – Once you know which sales channels demands the most, you can
start adjusting the stock numbers according to it. Try segregating stocks based on sales
channels so that you don’t say no to customers coming from any of your sales channel.

#2 Better Warehouse Management

Stock transfers – Transfer stocks between warehouses to avoid any warehouse

becoming stockless at any given time. Sharing stocks between warehouses based on
demands helps your business to face surprising demands thus ultimately paving way
creating a perfect order fulfillment process.

Warehouses monitoring – Make sure you are able to monitor your multiple stock
access points so that mistakes can be avoided or if done, can be located easily. An user
activity log can get this done for you.

#3 Inventory Transparency Across All Sales Channels

Cloud-based inventory – Adopting a cloud based inventory is the easiest way to gain
visibility of inventory across all sales channels. It provides an environment where stock
details of all selling channels can be integrated and managed under a single interface.

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#4 Improved Order Management

Order status – A keen eye on what’s happening with your order is a beginning towards
perfecting your online order fulfillment. Your whole delivery team should be knowing
about the status of each order so that there exists no delays in getting the products
moved on to the next level.

Order Notification – Notifications will be a complement to the aforementioned

statement. Getting to know the status of orders in real-time through an order fulfillment
software will help your delivery network keep track of the progresses.

 Key employees and organization:

MANAGING EMPLOEES

“The way your employees feel is the way your customers will feel. And if your
employees don't feel valued, neither will your customers.” - Sybil F. Stershic. Employees
play a very important role in your company growth they are the one who make or
manufacture the product they are the one who deal with customer in fact without them
the company can’t work. Therefore, managing the employees is a very important task.
The following factors show how we manage our company employees:

Work Environment:

Our working environment is very user friendly our main objective is to motivate and
encourage the employees so that they can work better as well as give us some new
ideas. They are allowed to file any complaint to their respective superior freely. They are
encouraged to give us new ideas. They have a very comfy environment they are
allowed to take participation in decision making. They are given more responsibilities
they are not supervised very strictly. They are rewarded for every extra effort they do.
They are given job satisfaction.

Training Plans:

Our company has very unique training plans and workshops for improving the skills of
our employees and for increasing their knowledge. These workshops are provided after
every three months in a year and special skilled people come to conduct these
workshops and all the employees are encouraged to take these workshops. To make
sure that all the employees attend these workshops they are paid to take these
workshops.

Evaluation:

All the employees are evaluated with time to time by their efforts, performance and hard
work they do. If they commit a mistake they are given compensation over it. The

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evaluation helps us to find out if there is the need of firing any employee also. This
evaluation is purely on merit.

Compensation:

Our employees are given a lot of bonuses for their performance and different types of
compensations like the following:

 Base Pay

 Commissions

 Stock options

 Travel Allowance

 Housing Allowance

 Medical Allowance

 Vacations

 Car

 All these compensations are given according to the employees pay grade.

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6. MARKETING AND SALES PLAN

Sources of Income
Eco-Be is in business to manufacture and supply biodegradable plastic bags in Pakistan and
other parts of the world. Eco-Be will generate income by selling the following products;

• Customized biodegradable plastic bags for events

• Biodegradable plastic bags for food storage
• Biodegradable plastic bags for grocery
• Biodegradable plastic bags for trash
•Biodegradable plastic bags for packaging

Sales Forecast
The bioplastic manufacturing industry has a wide range of customers that cut across various
manufacturing industries especially players in the fast-moving consumer goods (FMCG)
sector.
We are well positioned to take on the available market in Pakistan and of course the rest of the
world and we are quite optimistic that we will meet our set target of generating enough
income/profits from the first six months of operation and grow the business and our clientele
base.
We have been able to examine the bioplastic manufacturing industry and we have analyzed
our chances in the industry and we have been able to come up with the following sales
forecast.
Below are the sales projection for Eco-Be, it is based on the location of our business and other
factors as it relates to biodegradable plastic bag manufacturing startups in Pakistan;

First Fiscal Year: $250,000

Second Fiscal Year: $650,000
Third Fiscal Year: $1.2 million

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N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor manufacturing or retailing same biodegradable plastic bags as we do within same
location. Please note that the above projection might be lower and at the same time it might be
higher.

Marketing Strategy and Sales Strategy

Before choosing a location for Eco-Be we conducted a thorough market survey and feasibility
studies in order for us to penetrate the available market and become one of the preferred
choice for businesses not only in a few cities, but also throughout Pakistan. We have detailed
information and data that we were able to utilize to structure our business to attract the number
of customers we want to attract per time.

We hired experts who have good understanding of the bioplastic manufacturing industry to
help us develop marketing strategies that will help us achieve our business goal of winning a
larger percentage of the available market Pakistan.

In summary, Eco-Be will adopt the following sales and marketing approach to win customers
over;

1. Introduce our biodegradable plastic bag manufacturing company by sending

introductory letters alongside our brochure to manufacturing organizations, stores and
key stake holders.
2. Ensure that we manufacture a wide range of biodegradable plastic bags
3. Make use of attractive hand bills to create awareness and also to give direction to our
factory
4. Position our signage/flexi banners at strategic places.
5. List our business and products on yellow pages’ ads (local directories)
6. Leverage on the internet to promote our products
7. Engage in direct marketing and sales
8. Encourage the use of Word of mouth marketing (referrals)

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Biodegradable Plastic Bags Business Plan – Publicity and Advertising Strategy

Even though our biodegradable plastic bag manufacturing company is well positioned, we
will still go ahead to intensify publicity for the business.

Eco-Be has a long – term plan of opening our factories in key locations in Karachi and
Lahore.
Here are the platforms we intend leveraging on to promote and advertise Eco-Be;

1. Place adverts on community based newspapers, radio and TV stations.

2. Encourage the use of word of mouth publicity from our loyal customers
3. Leverage on the internet and social media platforms to promote our business.
4. Ensure that we position our banners and billboards in strategic positions all around
the city.
5. Distribute our fliers and handbills in target areas in and around our neighborhood
6. Advertise our biodegradable plastic bag manufacturing company in our official
website and employ strategies that will help us pull traffic to the site
7. Brand all our official cars and trucks and ensure that all our staff members wear our
branded shirt or cap at regular intervals.

Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to biodegradable plastic
bag manufacturing companies, it is normal for consumers to go to places where they can get
these bags at cheaper prices which is why big players in the industry like NatureWorks will
always attract loads of clients.

We know we don’t have the capacity to compete with NatureWorks but we will ensure that the
prices and quality of all our bags are competitive with what is obtainable amongst
biodegradable plastic bags manufacturing companies within our level.

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Payment Options
The payment policy adopted by Eco-Be is all inclusive because we are quite aware that
different customers prefer different payment options as it suits them but at the same time, we
will ensure that we abide by the financial rules and regulation of Pakistan.

Here are the payment options that Eco-Be will make available to her clients;

1. Payment via bank transfer

2. Payment via Point of Sale Machine (POS)
3. Payment via online bank transfer
4. Payment via check
5. Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make
payment for the purchase of our biodegradable plastic bags without any stress on their part.
Our bank account numbers will be made available on our website and promotional materials

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7. FINANCIAL PLAN

 Projected start-up costs:

In setting up any business, the amount or cost will depend on the approach and scale you
want to undertake. If you intend to go big by renting/leasing a big facility, then you would
need a good amount of capital as you would need to ensure that your employees are well
taken care of, and that your facility is conducive enough for workers to be creative and
productive.

The tools and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost
analysis for starting a biodegradable plastic bag manufacturing business; it might differ in
other countries due to the value of their money.

These are the key areas where we will spend our startup capital on;

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START-UP COSTS
Your Office-Based Agency January 1, 2018
COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST
Advertising/Marketing 3 $300 $2,000 $2,900
Employee Salaries* 4 $500 $2 $2,002
Employee Payroll Taxes and Benefits 4 $100 $1,500 $1,600
Rent/Lease Payments/Utilities 4 $750 $2,500 $5,500
Postage/Shipping 1 $25 $25 $50
Communication/Telephone 4 $70 $280 $560
Computer Equipment $0 $1,500 $1,500
Computer Software $0 $300 $300
Insurance $0 $60 $60
Interest Expense $0 $0 $0
Bank Service Charges $0 $0 $0
Supplies $0 $0 $0
Travel & Entertainment $0 $0 $0
Equipment $0 $2,500 $2,500
Furniture & Fixtures $0 $0 $0
Leasehold Improvements $0 $0 $0
Security Deposit(s) $0 $0 $0
Business Licenses/Permits/Fees $0 $5,000 $5,000
Professional Services - Legal, Accounting $0 $1,500 $1,500
Consultant(s) $0 $0 $0
Inventory $0 $0 $0
Cash-On-Hand (Working Capital) $0 $1,000 $1,000
Miscellaneous $0 $2,000 $2,000
ESTIMATED START-UP BUDGET $26,472
*Based on part-time employees. This may change once you hit your growth benchmark.

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Projected profit and loss model: The model below shows a sample of the projections a small business is forecasting for their
first 12 months of operations. The top portion of the table shows projected sales and gross profit. This is a good place to begin
creating the company’s sales forecast. The next section itemizes the recurring expenses the business is projecting for the same
months. These should be consistent with the estimated start-up costs completed in the prior section. At the bottom of this model,
it will possible to see when the company is becoming profitable and what expense items are the most impactful to its profitability.
START-UP COSTS
Your Office-Based Agency January 1, 2023
REVENUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
$16,00 $14,50 $22,50
Estimated Sales $5,000 $13,000 $7,000 $16,400 $23,125 $24,549 $22,000 $25,000 $27,349 $216,423
0 0 0
Less Sales Returns & ($1,200
$0 ($350) $0 ($206) ($234) $0 $0 ($280) ($1,600) $0 ($2,400) ($6,270)
Discounts )
Service Revenue $0 $0 $0 $0 $0 $250 $350 $100 $0 $0 $1,245 $1,360 $3,305
Other Revenue $0 $0 $0 $0 $0 $0 $0 $1,500 $0 $0 $0 $0 $1,500
$16,00 $14,26 $22,85
Net Sales $5,000 $12,650 $6,794 $16,650 $24,445 $23,349 $20,400 $26,245 $26,309 $214,958
0 6 0
Cost of Goods Sold* $2,000 $5,200 $6,400 $2,800 $5,800 $6,560 $9,000 $9,250 $9,820 $8,800 $10,000 $10,940 $86,569
$13,85
Gross Profit $3,000 $7,450 $9,600 $3,994 $8,466 $10,090 $15,195 $13,529 $11,600 $16,245 $15,369 $128,389
0
EXPENSES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Salaries & Wages $2,500 $2,500 $3,500 $5,000 $5,000 $5,000 $8,000 $9,000 $9,000 $9,000 $9,000 $9,000 $76,500
Marketing/Advertising $400 $450 $450 $450 $900 $900 $900 $900 $900 $900 $1,200 $1,200 $9,550
Sales Commissions $250 $650 $800 $350 $725 $820 $1,125 $1,156 $1,227 $1,100 $1,250 $1,367 $10,821
Rent $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $15,000
Utilities $250 $150 $200 $200 $200 $250 $250 $250 $200 $200 $250 $250 $2,650
Website Expenses $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $225 $225 $2,200
Internet/Phone $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $1,320
Insurance $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $1,980
Travel $100 $0 $0 $250 $0 $0 $0 $0 $675 $800 $0 $0 $1,825
Legal/Accounting $1,200 $0 $0 $450 $0 $500 $0 $0 $0 $0 $0 $250 $2,400
Office Supplies $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $1,500
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$12,10
Total Expenses $6,525 $5,575 $6,775 $8,525 $8,650 $9,295 $13,131 $13,827 $13,825 $13,575 $13,942 $125,746
0
Income Before Taxes ($3,525) $1,875 $2,825 ($4,531) ($184) $795 $1,750 $2,064 ($298) ($2,225) $2,670 $1,427 $2,643
Income Tax Expense ($529) $281 $424 ($680) ($28) $119 $263 $310 ($45) ($334) $401 $214 $396

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NET INCOME ($2,996) $1,594 $2,401 ($3,851) ($156) $676 $1,488 $1,754 ($253) ($1,891) $2,270 $1,213 $2,246

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