HỔ CHÍ MINH CITY UNIVERSITYOF FOREIGN LANGUAGES
AND INFORMATION TECHNOLOGY
PROGRESS TEST 1 Module: BUSINESS ENGLISH 1
FOREIGN LANGUAGES DEPARTMENT Time allowed: 30 minutes
Semester 2 – School year: 2019– 2020 (NO USING MATERIALS)
A. VOCABULARY: 3 marks (0.2 mark/answer)
1. Consumers who always buy Levis’s when they need a new pair of jeans are
showing ________.
a. brand awareness b. brand loyalty c. brand name d. brand stretching
2. When products are used in films or TV programmes.
a. product range b. product lifecycle c. product launch d. product placement
3. Not enough people recognize our logo; we need to spend a lot more on
raising brand _______.
.a. brand awareness b. brand loyalty c. brand stretching d. brand name
4. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an
example of _______
a. brand awareness b. brand loyalty c. brand stretching d. brand name
5. The set of products made by company.
a. product range b. product lifecycle c. product launch d. product placement
6. Going to an international __is often an excellent opportunity for networking.
a. research project b.information technology c.trade fair d. TV commercials
7. A second difficult choice for a company concerns the extend to which it
should go global or remain __________.
a. professional b. static c. impersonal d. local
8. A market ______ is a group of customers of a similar age, income level and
social class.
a. share. b. segment c. follower d. .leader
9. The _____are responsible and service-oriented, they obviously enjoy their
jobs and want to help the clients.
a. crew b. assistants c. salesmen d. staff
10. The ___of the hotel is ideal: a three-minute drive from the international
airport.
a. place b. situation c. location d. venue
11. The busy executives can not afford to waste time in______ as they try to
reach city center venue.
a. transport b. road c. traffic jams d. street
12. The government should commission a special_______to assess the risks
posed by GM foods.
a. research project b. labor force c. information technology d. trade fair
13. Equal parts into which the capital or ownership of a companyn is divided
_______.
a. gross margin b. investnent c. debt d. shares
14. Which verb does not go with applicants?
a. to interview b. to reject c. to advertise d. to shortlist
15. The list of the topic to be discussed.
a. item b. agenda c. action points d. propose
B. READING COMPREHENSION:
Passage 1:
Apple Now World’s Most Valuable Brand (10th May, 2011)
Apple has overtaken Google to become the most valuable brand in the world. This is
according to the analysts Brandz, who compile their annual Top 100 ranking of the
world’s most valuable brands. Apple’s brand is estimated to be worth more than $153
billion. The tech company knocked Google off the number one position. Google had
occupied the top spot for the previous four years. Apple’s new ranking consolidates
its position as the top-valued technology company on the stock market. Apple’s
success is due to the popularity of its pioneering and market-leading products. It
released its iPad in 2008 and the tablet has become one of the most popular gadgets
on the planet.
The Brandz ranking covers companies across the world, making everything from baby
food to power plants, as well as financial services and telecommunications. It
calculates its brand value by analyzing several factors, including the value of a
company’s balance sheet, the loyalty of customers, and prospects for future growth.
Apple has grown remarkably in the past decade with a series of hugely iconic and
popular products. Its brand value has increased by 859 per cent since 2006. Peter
Walsh, a director at Brandz, said Apple’s success was due to the desirability of its
products. He said Apple had succeeded in becoming a luxury goods brand, making its
products more desirable by increasing quality, reliability and price.
Task 1: Decide the following sentences True (T) or False (F): (2 marks)
1. Google was the number one brand until Apple overtook it.
2. An analyst put Apple top of a list of 1,000 companies.
3. Apple was number one for the four years before Google was.
4. Apple is also the top-valued tech company on the stock exchange.
5. The company Brandz only analyses technology companies.
6. Brandz looks at how loyal customers are when it makes its lists.
7. Apple’s brand value has grown over 800% since 2006.
8. Brandz said Apple had become desirable due to lowering its price.
Task 2: Matching the numbers and the letters (1 mark)
1. the most valuable
2. compile their annual Top 100
3. knocked Google off the
4. popularity of its pioneering and
5. one of the most popular gadget
6. The Brands ranking covers companies
7. It calculates its brand value by analyzing
8. Apple has grown remarkably
9. Its brand value has increased
10. making its products
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a. ranking
b. in the past decade
c. on the planet
d. more desirable
e. across the world product
f. brand in the world
g. number one position
h. by 859 percent
i. market-leading products
j. several factors
Passage 2
To: James Forrester
Date: 6 November
Subject: Possible help with product design
Dear James,
As you know, we have been working on the new perfume that we are launching
in April and we are unsure about some of the packaging details. We have seen
some of your creative work in the sales department and we think you have a very
good eye for detail.
Do you have some time before close of business this Friday to sit down with us
and talk through some of our designs? We would truly appreciate your advice on
this. It shouldn't take longer than two hours of your time and we would be happy
to clear it with Patricia, your department head, if necessary.
Best regards,
Sarah Ford
Head of Department
Product Design
Task 1: Put the event in order (1.5 marks)
1. Sarah asks Patricia for permission to use James.
2. Sarah and her team finalise the details of the packaging for the new perfume.
3. The product design department starts work on the design of the new perfume.
4. James has a meeting with Sarah and her team.
5. Sarah writes an email to James asking for help.
6. The product design department introduces the new perfume to the public.
Task 2: Reading the email again and give THE FULL ANSWERS for the
following questions (2.5 marks)
1. Which department does James work for?
2. What will happen in April?
3. Which department is working on the new perfume?
4. What is Sarah requesting?
5. Who is the head of the sales department?
THE END
