S T RAT E G IC AC TIV ITY
B A S E D M AN AG E M E NT
SISTEM MANAJEMEN BIAYA
THE OPPORTUNITIES OF TRACING COST TO
CUSTOMERS/DISTRIBUTION/CHANNELS
Protecting existing highly profitable customers;
Repricing expensive services, based on cost-to-serve;
Discounting, if necessary, to gain business with low cost-to-serve customers;
Negotiating win-win relationships that lower cost-to-serve with cooperative
customers;
Conceding permanent loss customers to competitors; and
Attempting to capture high-profit customers from competitors.
SELLING, MARKETING,
DISTRIBUTION, AND
ADMINISTRATIVE EXPENSES:
FIXED, VARIABLE, OR
"SUPERVARIABLE"?
HIGH COST VS LOW COST TO SERVE CUSTOMERS
PARETO'S 80 - 20
Increasing Customer
Profitability
Process improvement
Activity Based Pricing
Enhance the customer relationship to
improve margins and lower the cost to
serve that customer.
Use more discipline in granting
discounts and allowances.
CUSTOMER PROFITABILITY
thank you